AMA

How to run the perfect creative strategy meeting

October 23rd, 2024 | 8:00 PM ET

Get more value from your weekly creative strategy meetings — learn the ideal meeting structure, which metrics to review, and how to assign tasks.

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Speakers

Kyra Richards
Kyra Richards
Creative Strategy Lead, Motion

Event details

Curious how the best performance marketing teams run their meetings?

In this session, you’ll get a behind the scenes look at the exact meeting structure the biggest brands in DTC use to create winning ads day-after-day. 

Learn from ex-Facebook paid social expert Kyra Richards, who has advised over $500M in ad spend, and worked closely with in-house performance creative teams to develop vertical-wide best practices.

At Facebook, Kyra advised over 70 brands across several industries with an emphasis on apparel, beauty, and health and wellness, including brands like Rhoback, Vineyard Vines, and FENTY Beauty.

“The most practical way to improve ad performance is to improve your weekly meetings. I'll explain how the top DTC brands structure their weeklies to create more winning ads.”
Kyra Richards
Kyra RichardsCreative Strategy Lead, Motion

Learn how to sharpen your weekly meetings:

  • Explore the ideal structure for your weekly meetings
  • Find out which metrics to review each week (and why)
  • See examples of next steps and how to assign tasks

Watch the on-demand event