Secrets of high-converting ads feat. Savannah Sanchez

Savannah Sanchez aka "The Social Savannah" is one of the most sought-after TikTok and Meta creative producers. Why? Because she has a seemingly infinite list of hooks and creative ideas up her sleeve. And, oh yeah—every ad is filmed using just an iPhone. 

Savannah is known as one of the best sources in DTC for creative ideas that work. She regularly gives out free advice on X—using all her own ads as examples, I might add.  

No doubt you’ve seen her work on your feed. She’s one of North America's top five most popular TikTok Creative Exchange partners, and has created top-performing ads for over 100 brands on Meta and TikTok including Fabletics, Athletic Greens, Dr. Squatch, The Farmer's Dog, Ipsy, Kate Spade, Poshmark, Kate Spade, Aéropostale, Pura Vida, Casely, Bumble, and BlendJet.

In this AMA, Savannah reveals all her secrets, including:

✅ How to come up with endless hooks

✅ Tricks for shooting on an iPhone

✅ When to iterate vs create new ads

✅ Tips for working with creators & editors 

✅ Creatives you need to test right now