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Motion & Replo: Full-funnel creative strategy with HexClad

July 12th, 2023 | 8:00 PM ET

HexClad’s Head of Growth, Connor Rolain, explains how he built a full-funnel creative strategy for paid ads and landing pages. Connor shares how to build personas to nurture the customer journey, what makes a promo offer irresistible, and how to iterate ads and landing pages based on creative performance.

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Speakers

Connor Rolain

Head of Growth, HexClad

Event details

Connor is the creative strategist behind HexClad's wildly successful partnership with the celebrity chef, Gordon Ramsay.

You'll learn how his team leveraged Ramsay's 33M TikTok followers with an expert breakdown of securing partnerships, product positioning, and the secrets to boosting visibility and demand.

Connor will share how HexClad conducts persona research to develop messaging for the customer journey.

He'll describe HexClad’s creative ideation process, framework for launching iterations, and how his crafts promo offers to match the persona's pain points.

Catch this conversation with Connor Rolain, co-presented by Motion and Replo’s Head of Growth, Sanjay Jenkins.

“At HexClad, we really think about what creatives our audience will see during different stages of the funnel. And it all starts with that first touch point for us.”

Connor RolainHead of Growth, HexClad

Don’t miss out on hearing:

Building personas and messaging to nurture different funnel stages
Crafting the perfect promo offer and using metrics to scale
HexClad’s iteration strategy for paid ads and landing pages

Motion & Replo: Full-funnel creative strategy with HexClad

Speakers

Event details

Watch the on-demand event