Creative strategy with HG Performance Creative
Sarah Levinger, Nicole Crowell, and Lauren Schwartz break down all the pieces of creative strategy in this AMA – from research to launch and analysis. These experts have years of experience working with DTC brands and unlocking growth through psychology-based creatives.
Watch nowCreative strategy with HG Performance Creative
Lauren, Nicole, and Sarah have countless years of experience working with DTC brands and unlocking growth through psychology-based creatives.



Sarah Levinger: this Creative Strategist and performance creative consultant uses psychology-based creative, to help clients design effective paid media ads. She helps her clients break through communication barriers with customers, and improve their ROI.
Lauren Schwartz: a Creative Designer from Southern California, Lauren has worked within the eCommerce industry for over 15 years. Through her creative experience she has become a thought leader in building profitable creative strategies, paid social campaigns, organic social, and email marketing.
Nicole Crowell: as a Media Buyer and Creative Strategist, Nicole has recorded $70M+ in ad spend across Meta, Google & TikTok. She’s an expert at constructing systems and frameworks for creative strategy for DTC brands.
Check out Sarah & Lauren's Creative Strategy Course and Nicole's BFCM inspo board for actionable insights!
“That's the most important part about research – we should never be running out of things to test if we do the research correctly.”

Don’t miss out on hearing:
- Conducting creative research + next steps.
- Managing the feedback process with stakeholders.
- Writing a creative brief and making it impactful.
Watch the on-demand event

Build & scale your performance creative team for next level growth
Performance marketing guru, Dara Denney shares how to build and structure high-performing creative teams, the role of a creative strategist and its impact on creative project lifecycle, plus how to build roles and hire based on friction points. Includes free resources.

Tips for making high-performing ads on TikTok
Power Digital Marketing experts explain how to prioritize your initial creation, the different roles responsible for iterations and variations, and much more in this panel discussion. Check out their strategies and tips that you can start implementing today