November 10, 2025
Introducing AI Tagging
Key features
- Use AI categorization to guide your creative diversity
- Easily compare creators, offers, visual hooks, and more
- Get deep insight into creative testing variables
“Do we have enough creative diversity?”
Instantly analyze creative diversity with sharable reports and custom analyses.
Our AI intelligently groups your ads into different ad families, helping you see what’s working at a glance.
“How did our recent creative test perform?”
Before Motion’s AI Tagging, creative teams needed to manually update naming conventions to track testing variables.
Now, it’s easy to pull pro-level creative testing insights at any time.
“What creative should we make next?”
Instead of getting stuck in iteration loops, you’ll see new winning patterns emerge.
Determine which messaging angles and visual formats to lean into next.
Reveal what works
Motion now auto-analyzes and sorts your ad creative to help you find trends across messaging, visuals, hooks, and audience targeting.
AI Tagging helps you see your creative like Meta does — highlighting where ads are too similar and how to build Andromeda-approved variations.
Just launched a new visual format? Trying to reach a new persona? Motion automatically adds new tags, showing where you’re expanding creative angles and formats.
2-minute demo
Alysha Boehm is a creative strategist and context engineer at Motion. She helped to shape this release and our journey to deciding on the 8 categories you see above.
Try it out
AI Tagging is now live in EVERY Motion plan out of the box. You're a few minutes away from uncovering new winning patterns and spotting concepts that you can double down on.
For more technical details, read the help article.
