Speaker 1: If you follow along with this video until the very end, you're going to walk away with your very own Facebook ads report that you can start sharing with your team right away.
Title slide with a purple and blue gradient background. Text reads: "Facebook Ads Reporting Template". In the top left corner, a box says "Replace logo here". In the top right, it says "Month Date, Year".
A slide titled "Ad Format Comparison". It shows a bar chart comparing "Videos", "Images", "Carousel", and "DCDs" based on "Spend" (purple bars) and "ROAS" (pink bars). Below the chart are two boxes for "Notes" and "Next steps".
A slide titled "Top Performer #1". It shows a card for a specific ad with its spend and ROAS, a video watch ratio chart, a gender & age breakdown chart, and sections for "Hypothesis", "Next Steps", and "Notes". A page-peel effect reveals another ad behind it.
A slide titled "This Weeks Top Performers" is shown, but the four ad images are heavily blurred.
Speaker 1: And as a bonus, you can also get your own slide deck, and you can grab our template in the description, copy it, use it for your own ad creative reporting, and you can grab it right now if you want to follow along.
A title slide with a purple and blue gradient background and sparkles. Text reads: "Motion Report Template". A Google Slides icon is in the bottom right.
A slide titled "This Weeks Top Performers" shows four ad cards. A yellow banner at the bottom reads "LINK IS IN THE DESCRIPTION".
A slide titled "Top Landing Pages" shows two landing page screenshots. The yellow banner "LINK IS IN THE DESCRIPTION" is at the bottom.
A slide titled "Top Copy" shows two ad copy examples. The yellow banner "LINK IS IN THE DESCRIPTION" is at the bottom.
The speaker is back on screen. A yellow banner at the bottom reads "LINK IS IN THE DESCRIPTION".
Speaker 1: Also for this video, I'll show you how to build a few different reports inside of Motion, but these can also be created in virtually any ad reporting tool.
A screenshot of the Motion app's "Comparative Analysis" feature appears over the speaker's shoulder. It shows a bar chart comparing "Videos" and "Images" by "Spend" and "CPA".
Speaker 1: Even if you're just using spreadsheets from Meta.
A sequence of screenshots shows the process of exporting data from Meta Ads Manager, pasting it into a Google Sheet, and grabbing screenshots of ad previews from Meta Ads Manager.
Speaker 1: Just screen grab your spreadsheets and ad creatives and toss them into the slide deck and you should be good to go. If you'd like to follow along using Motion, you can start a free trial or get a demo with the links that are in the description as well.
A pricing page for Motion is shown. There are three plans: Free, Pro, and Growth. A yellow banner at the bottom reads "LINK IS IN THE DESCRIPTION".
Speaker 1: All right, let's dive into these reports.
A title card with a purple gradient background. Text reads: "Step 1" with a yellow highlight over "REPORTING ON YOUR TOP PERFORMERS".
Speaker 1: Most media buyers begin by reporting on their account's top performers. So the first step is if you're inside of Meta Ads Manager, you can go ahead and just export that campaign or ad set that you're working on with a one week view that is stack ranked by spend and then ROAS.
A screen recording of Meta Ads Manager. The user navigates through campaigns, selects a date range of "Last 7 days", and clicks the "Export" button.
Speaker 1: You can drag and drop maybe some screenshots of the creatives that are connected to those top performers and then place them in your slide deck.
A screen recording of Meta Ads Manager shows the user hovering over an ad to see a preview. Then, a screen recording of Google Slides shows the user dragging that ad preview screenshot onto a slide.
Speaker 1: Inside of Motion, this report comes ready for you to use out of the box once you connect your Meta account.
A screen recording of the Motion app. The user navigates to the "Reports" section and clicks on a pre-made report called "Top Performing". The report loads, showing a bar chart of top ads ranked by Spend and ROAS.
Speaker 1: And we also like looking at these top performers from three different views, especially when we're sharing it with team members or clients outside of these spreadsheets.
A glowing green diamond icon appears over the speaker, with three points of a triangle around it labeled 1, 2, and 3.
Speaker 1: The first view is a bar chart that shows off your primary metrics.
A screen recording of the Motion app's "Top Performing" report. The view is set to a bar chart. The metrics "Spend" and "ROAS" are highlighted.
Speaker 1: So here you can see spend and ROAS, but you can adjust those for the KPIs you care most about. The next view we like is the line chart view with the same metrics, but the difference here is that you're using this view really to spot any trends that might be happening over time.
The user in the Motion app switches the view from a bar chart to a line chart. The line chart shows the performance of multiple ads over a 14-day period.
Speaker 1: And lastly is this card view. This is my favorite one because you can attach more metrics that tell a deeper story about this ad creative.
The user in the Motion app switches the view to the card view. Each ad is displayed as a card with its thumbnail and key metrics listed below.
Speaker 1: You can add things like thumb stop, CTR, purchase value, or any of the other metrics you think are important.
The user adds "Thumbstop", "CTR (all)", and "Purchase value" as metrics to the card view.
Speaker 1: And look, whether you're using Motion, some spreadsheets, or some other tool, we recommend always starting your report with this week's top performers.
Two icons appear next to the speaker: one for Motion and one for Google Sheets.
A screen recording of a Google Slides presentation. The slide is titled "This Weeks Top Performers".
Speaker 1: Then you should break it out by the week's video top performers and the week's static top performers.
The user duplicates the slide and renames the titles to "This Weeks Top Performers - Video" and "This Weeks Top Performers - Static".
Speaker 1: And then for extra measure, you can report on the top landing pages and the top copy to identify key themes and next steps that you might want to take.
The user navigates to slides titled "Top Landing Pages" and "Top Copy".
Speaker 1: Okay, step two is reporting on your ads with a deep dive into specific creatives.
A title card with a purple gradient background. Text reads: "Step 2" with a yellow highlight over "REPORTING ON YOUR ADS WITH A DEEP DIVE INTO SPECIFIC CREATIVES".
Speaker 1: Most media buyers usually want to look at top performers so they can replicate that ad success. So in this case, we'll grab a card view where your team can see the actual creative, the name of the ad, and then the key metrics like spend and ROAS below it.
A slide from the template titled "Top Performer #1". A card on the left shows an ad creative. Callouts highlight the ad name ("Scented with love_Video_50..."), "Spend" ($8,744.14), and "ROAS" (5.24).
Speaker 1: Next to that, we'll share some deeper insights like video plays and impression data across gender and age.
On the same slide, a chart to the right of the ad card is highlighted. It shows a "Watch ratio" line graph and a "Gender & age breakdown (Impressions)" bar chart.
Speaker 1: All of those data are easily viewable inside of Motion under this creative insights tab.
A screen recording of the Motion app's card view. The user clicks on a "Creative insights" button on an ad card, which reveals detailed performance charts.
Speaker 1: But if you're inside of Meta, just click into the ad from the campaign you're monitoring, adjust the time frame, and screen grab your view preview as well as the demographic section after you've filtered by impressions.
A screen recording of Meta Ads Manager. The user clicks into a specific ad, changes the date range to "Last 14 days", and scrolls down to show the "Video performance" and "Age and gender distribution" sections, as well as the "Ad preview".
Speaker 1: Then drop all of that into your slide deck and you're good to go. On these slides, it's really a good idea to include your hypothesis on what's helping this creative perform so well.
A screen recording of the Google Slides presentation. On the "Top Performer #1" slide, the "Hypothesis", "Next Steps", and "Notes" sections on the right are highlighted.
Speaker 1: You can try to answer questions like, is this ad reaching the right audience? Is this video keeping people viewing as long as we want them to or are they dropping off sooner than they expected?
On the slide, specific bullet points in the "Hypothesis" section are highlighted: "Is this ad reaching specific audiences?" and "Is this video keeping people longer or are they dropping off sooner than expected?".
Speaker 1: Lastly, you'll want to add in your next steps and notes on this ad as well.
The "Next Steps" and "Notes" boxes on the slide are highlighted.
Speaker 1: You can follow this exact same process for ads that have iteration opportunities or ads that you want to consider scaling or maybe some ads that you want to consider pausing.
The user scrolls through the Google Slides presentation, showing slides titled "Iteration Opportunities", "Ads to Scale", and "Ads to Pause".
Speaker 1: Step three is reporting on higher level trends.
A title card with a purple gradient background. Text reads: "Step 3" with a yellow highlight over "REPORTING ON HIGHER LEVEL TRENDS".
Speaker 1: An important slide to have in your reporting deck is definitely going to be a funnel analysis slide that looks like this.
A slide titled "Funnel Analysis" is shown. It contains a bar chart comparing "Retargeting" and "Prospecting" based on "Spend" and "ROAS".
Speaker 1: And basically it's looking at both spend and ROAS on creative that's targeted towards different stages of the funnel. So, for example, what I mean by that is maybe you have a retargeting campaign and a prospecting campaign for new customers. Screen grab the spend and ROAS for both of those over last week so you can see where you might need to adjust by creating more ads for one of those campaigns.
Two icons appear: one for "RETARGETING CAMPAIGN" and one for "PROSPECTING CAMPAIGN". The words "Spend" and "Roas" appear between them.
Speaker 1: This just helps you and your team step back, see the bigger picture of where your money is going towards and where your sales are coming from.
A close-up of a digital dashboard. A bar chart is shown below a dollar amount that rapidly increases from $1750.99 to $7812.09.
Speaker 1: Inside Motion, we'll create this report by building a comparative analysis report where we're able to easily group these by campaign name.
A screen recording of the Motion app. The user clicks "Create report" and selects "Comparative analysis". They then set up two groups to compare: "Prospecting" where "Campaign name contains Prospecting" and "Retargeting" where "Campaign name contains Retargeting".
Speaker 1: So in this example, we can see a breakdown of spend, ROAS, and the number of ads in each funnel stage. And this is nice because the team can now understand where there might be imbalances or over or underperforming in different audience segments.
The final "Stage of Funnel" report in Motion is shown, with a bar chart comparing the two groups and a table below with detailed metrics.
Speaker 1: These higher level reports can be a little trickier to do inside of Meta Ads Manager, but you can probably pull the data into a CSV from your campaigns and then transform them into some bar charts inside of Google Sheets or Excel, then screen grab those charts, drop them into your slide deck, and, you know, the best part about Motion is it just does all of that for you, but you can totally do that yourself if you don't have a tool like Motion.
A screen recording of a Google Sheet with data and a bar chart being created using the Chart editor.
Speaker 1: The other three higher level trend reports that we recommend having in your weekly reports are ad format comparison, product or SKU performance, and creator performance.
A screen recording of the Google Slides presentation shows three slides one after another: "Ad Format Comparison", "Product / Sku Performance", and "Creator Performance".
Speaker 1: These are all built using Motion's comparative analysis report, which we just looked at, and you're able to compare multiple sets of creatives against one another based on naming conventions across campaigns, ad sets, ads, ad setups, landing pages, or other naming convention properties and tags.
A screen recording of the Motion app shows the "Create new report" modal with "Comparative analysis" selected.
A purple box appears with a list of bullet points: Campaigns, Ad sets, Ads, Ad setups, Landing pages, Naming convention properties.
Speaker 1: Here's how those three reports should look like once they're inside your slide deck.
The same three slides are shown again: "Ad Format Comparison", "Product / Sku Performance", and "Creator Performance".
Speaker 1: Well, there you have it. Did you build those 10 to 15 slides with me? You can go back, pause, and create your slides alongside with me. And hopefully you're on your way to giving yourself and your team a proper Facebook ad performance report, and your team can ship more winning ads.
A stock video of a diverse group of young professionals dancing and celebrating in a modern office.
Speaker 1: I hope this helps. And if you'd like to dive deeper into something like naming conventions so you can make these reports work a lot faster and easier, you want to watch this video here.
The speaker points up and to his right.
Speaker 1: And if you found this video useful, be sure to like and subscribe. Drop your comments with any questions you have and we'll try our best to answer them. Thanks for tuning in and we'll see you next time.
YouTube like, subscribe, and notification bell icons appear at the bottom of the screen.
