Speaker 1: I'm wearing this silly space suit for a very, very good reason. It's because one of the most useful advertising reports to ever be created is now available inside Motion, and it's called...
A screenshot of a dashboard titled "Recently launched". It shows metrics: 82 Launched, 34 Scaled, 10 Winners, 15 Opportunities. Text overlay: "One of the most"]
> [VISUAL: A collage of various dashboard reports and charts. Text overlay: "advertising reports"]
> [VISUAL: A logo with three overlapping purple squares next to the word "Motion".]
> [VISUAL: The Motion logo on a colorful, abstract background with the URL motionapp.com below it.
Speaker 1: Launch Analysis.
The speaker puts on a pair of futuristic, iridescent visor sunglasses. Text overlay with sparkles: "Launch Analysis"
Speaker 1: Performance marketers, creatives, and heads of growth, listen up. With Launch Analysis, your team can see exactly which creative has been shipped, what's working, new winners you've unlocked, and probably the coolest part of all, opportunities.
A series of white cards with metrics appear against a dark background.
> Card 1: "82 Shipped" with a rocket emoji. Text next to it: "Exactly which creative has been shipped"
> Card 2: "34 Scaled" with a money bag emoji. Text next to it: "New winners you've unlocked"
> Card 3: "10 Winners" with a trophy emoji.
> Card 4: "15 Opportunities" with a red flag emoji. Text next to it: "Opportunities"
Speaker 1: This will tell you exactly where to iterate and take action. So there's no more guesswork on how to make more money with your ads.
A clip from a Looney Tunes cartoon shows Bugs Bunny happily counting stacks of cash.
Speaker 1: All right, let's dive in so you can see this report in action.
A blue grid background.
Speaker 1: Let's start by opening Motion's all-new Launch Analysis feature. Now, when you launch a new batch of creative, you can follow the story.
A screenshot of the Motion app dashboard. The report is titled "Recently launched". It shows summary cards for Launched, Scaled, Winners, and Opportunities. Below are cards for individual ad creatives like "Five star rating," "Bundle offer," "Mood Booster launch," and "Haley Russel testimonial."
Speaker 1: This report organizes all of our creative by launch date, which means you can instantly answer questions like, what creative did we ship last week? What's working from that last batch of creative? Or my personal favorite, what opportunities should we act on?
The dashboard switches to a table view, listing creatives by launch date. Several rows are highlighted with a purple box.]
> [VISUAL: Text appears on a blue grid background.
> "What creative did we ship last week?"
> "What's working from that last batch of creative?"
> "What opportunities should we act on?"
Speaker 1: You'll see every creative you launched now in a time-based view. Ta-da!
Blue and green confetti falls over the speaker as he gestures with open hands.
Speaker 1: And now, here is where things get really, really cool. Admins can now set goals on the report level and establish a spend threshold to determine when ad results become significant.
Text appears on a blue grid background: "A spend threshold"]
> [VISUAL: The table view of the Motion dashboard is shown.
Speaker 1: So, when an ad hits that pre-selected goal, it's declared a winner.
A hand holds up a silver trophy. Text appears above it: "A WINNER"
Speaker 1: This helps the creative teams know which ads worked without all of that complex media buying jargon that comes up across various confusing metrics.
The table view of the Motion dashboard is shown, highlighting the "Winners" and "Opportunities" columns for several creatives.]
> [VISUAL: Various marketing terms float around the speaker: "Total Impressions," "EPC," "Conversion Rate," "CTR (Click Through Rate)," "CPM," "eCPM."
Speaker 1: Listen, technology is supposed to make you better at your job, right? Well, that's what we had in mind for performance and creative teams when we built this opportunities feature inside Launch Analysis.
The "Recently launched" dashboard is shown again, focusing on the summary cards and the individual creative cards below.
Speaker 1: Now your team will know exactly what to do just in order to improve that performance and make more money with your ads, whether it's improving the hook, the landing page, or the CTR. This gets your whole team speaking the same language and taking action without waiting around for direction.
Three creative cards are shown in sequence.
> 1. "Five star rating" with the suggestion "Iterate on hook".
> 2. "Bundle offer" with the suggestion "Improve landing page".
> 3. "Mood Booster launch" with the suggestion "Improve CTA".]
> [VISUAL: Text appears on a blue grid background: "Speaking the same language"]
> [VISUAL: The "confused math lady" meme, showing a woman looking puzzled with geometry formulas overlaid.
Speaker 1: What's better than having data automatically tell you what to do next? I'm waiting.
The text "Badges" appears with sparkles.
Speaker 1: Badges, of course. Badges will auto-populate when your ads reach a certain spend target, and it tells a story about where an ad is excelling really well and maybe where it needs a little help.
A close-up of the dashboard table shows the "Badges" column. Various emoji-style badges (a unicorn, popcorn, a hook) appear next to a creative.
Speaker 1: So you can get a hook badge, a watch badge, click badge, winner badge, or a unicorn badge.
The word "BADGES" appears with five circular icons below it: a hook, a clock, a pointing finger, a trophy, and a unicorn.
Speaker 1: It's like we're in elementary school, getting stars next to our names. But in this case, it's based on different calculations based on thresholds and ad spend. Launch Analysis finally gives marketing teams time-based views into what's launched, which can be even isolated by agency or creative team members.
Text appears on a dark background: "time - based views". A card appears below it: "82 Launched".]
> [VISUAL: Text appears on a dark background: "Agency", then "Creative team members".
Speaker 1: That means faster feedback loops for teams and the ability to quickly answer questions like, how many winners did we launch last month?
A card appears showing: "10 Winners".
Speaker 1: So for teams that work on larger launches or seasonal promotions, this report is certified gold.
The "Recently launched" dashboard is shown. Text overlay: "is certified gold"
Speaker 1: A visualized shipping process that simplifies data for creative members to jump in and take action. That's important when you're the first person to be asked for a big idea and the last one to be told whether your ad worked or not.
An animation shows a white silhouette of a head with a question mark inside. Two white hands point at it from either side.]
> [VISUAL: Text appears on a blue grid background: "Whether your ad worked or not"
Speaker 1: Am I right, creatives? So for all my friends working at agencies, showing clients a story that isn't stale and goes beyond reporting on top performers, you can now say, this is what's changing in your accounts. This is what our newest batch of ads that we shipped is doing for your accounts, or this is what we're learning from your accounts.
Text appears on a blue grid background.
> "This is what's changing in your accounts"
> "This is what our newest batch of ads we shipped is doing for your accounts"
> "This is what we're learning from your accounts"
Speaker 1: Now get out there and explore this new frontier of advertising, my little marketing astronaut explorers.
