Speaker 1: Ladies and gentlemen, hold on to your hats because you are about to witness the future of ad making.
A video clip shows a woman in a white spacesuit walking away from a silver UFO on a vast, white, salt-flat-like landscape. On-screen text: "The future"
The clip cuts to a close-up of a man in a similar spacesuit. On-screen text: "The future of ad making"
The clip cuts to the man lying on his back as light beams shoot from his eyes. The year "2029" appears on screen.
Speaker 1: That's right, my fellow time travelers, buckle your butts because it's the year 2024. We're living in the future because I'm about to build a video ad with AI for you to see.
A red curtain opens to reveal a video ad. A ceramic oil diffuser sits on a wooden surface surrounded by oranges. A dropper adds oil to the diffuser, which is steaming. On-screen text: "VIDEO AD"
Speaker 1: Okay, in this ad, I'm going to use three different AI tools to do the following.
On a purple grid background, three logos appear: a brain with the text "GigaBrain", the ChatGPT logo, and the Kapwing logo.
The logos disappear and text appears on the purple grid background: "Help me find customer pain points"
More text appears: "Turn those pain points into a draft script"
More text appears: "Turn that script into a rough quick video ad"
Speaker 1: All right. I'll use an imaginary candle company called Fresh Candles or something like that as my example throughout.
On a purple grid background, a white candle is lit. On-screen text: "FRESH CANDLES"
Speaker 1: Okay, get ready my little robots because this is about to get really artificial.
A short clip of the humanoid robot Sophia smiling, then looking surprised.
Speaker 1: Wait, uh, scratch that. Let's just get this this thing started, okay?
On a purple and blue grid background, on-screen text appears: "Chapter 1"
A black bar with white text appears below "Chapter 1": "Use GigaBrain to quickly find customer pain points"
Speaker 1: Chapter one, use GigaBrain to quickly find customer pain points. GigaBrain is an AI tool that scans billions of discussions that are happening on Reddit and other online communities to find the most useful posts and comments based on your inquiry.
Screenshot of the GigaBrain homepage. The headline reads: "Cut the noise. Get real answers from real people." Below is a search bar.
The GigaBrain homepage scrolls down to a section that says "Reddit search that actually works".
Logos for Reddit, X, Instagram, and Discord appear on a purple grid background.
Speaker 1: So, for my search over here, I'll just type in pain points with buying candles online.
An animation of a search bar being typed into. The text reads: "Pain points with buying candles online"
Speaker 1: And then voila, it provides me with a TLDR summary that highlights the most relevant threads.
Screenshot of the GigaBrain search results for "Pain Points with Buying Candles Online". A section labeled "TLDR Summary" is highlighted, showing a bulleted list of pain points like "Concerns about toxic ingredients" and "Difficulty finding online candle brands from small businesses".
Speaker 1: Based on that, I actually have some creative angles that I could hit on my target audience's pain points. I can talk about how my candles have non-toxic ingredients, shout out soy candles.
On a purple grid background, text appears: "How my candles have non toxic ingredients". The words "non toxic" are in red.
Speaker 1: They're made by a small business that they can support.
More text appears: "They're made by a small business that they can support"
Speaker 1: And my customers don't have to worry about overbuying or accumulating too many candles that they don't want.
More text appears: "My customers don't have to worry about overbuying or accumulating too many candles that they don't want". The words "don't want" are in red.
Speaker 1: Perfect. All right, thank you GigaBrain.
On a purple and blue grid background, on-screen text appears: "Chapter 2"
A black bar with white text appears below "Chapter 2": "Use a Custom Gpt to create tailored ad scripts"
Speaker 1: Chapter two, use a custom GPT to create tailored ad scripts. Okay, so next I'll go to chat.openai.com/create and build my own GPT.
Animation of a browser address bar. The user types "chat" and the autocomplete suggests "chat.openai.com". The user then types "/crea".
Speaker 1: I'm going to tailor this to be more helpful in ad scripting. I just have to start a conversation, give it some instructions, add some extra knowledge, pick what it can do, and then get some scripts written. In this case, I'm going to ask it to make me a GPT who is a performance marketer who writes scripts for ads on Meta and TikTok.
Screenshot of the "New GPT" builder interface in ChatGPT. The user has typed a long prompt into the message box.
The prompt text reads: "Make a performance marketer GPT who writes scripts for ads on Meta and TikTok. This GPT works for an eCommerce company called Fresh Candles. Fresh Candles target demo is females aged 25-35 with disposable income. Fresh Candles candles are non-toxic, use all natural materials, are handmade by a female-owned small business. The brand is warm, inviting, and has a neutral color palette."
Speaker 1: I am going to tell it that it works for an e-commerce company called Fresh Candles. Its target demo is females aged 25 to 35 with disposable income, that its candles are non-toxic, use all natural materials, are handmade by a female-owned small business, and that the brand is warm, inviting, and has a neutral color palette. Okay, the builder is going to create a name and an image for my bot and follow up with some, let's see, refinement questions like what should be emphasized in the scripts? How do I want the tone to sound? What personal touches or specific messaging do I want? Other stuff like specific examples or themes to start an ad script.
The GPT Builder interface shows a conversation. The builder suggests a name, "Ad Scripter for Fresh Candles," and generates a profile picture, a circular logo with a candle icon. It then asks follow-up questions about how the GPT should behave and interact with users.
Speaker 1: I'll just enter in the stuff I grabbed from GigaBrain, and it provides me with some suggested prompts based on my inputs. And I can select an option to create a meta ad focused on our eco-friendly candles.
In the GPT Builder preview pane, the user types a prompt based on the GigaBrain findings. The GPT then provides suggested follow-up prompts, one of which is "Can you please create ad scripts for Meta ads?". The user selects this prompt.
Speaker 1: All right, and now we have a script. It's not perfect, but it's a workable first draft.
The GPT interface shows the generated output: three different ad scripts for Meta, each with sections for "Visuals," "Background Music," and "Voiceover."
On a purple and blue grid background, on-screen text appears: "Chapter 3"
A black bar with white text appears below "Chapter 3": "Use Kapwing to turn the script into a video"
Speaker 1: Chapter three, use Kapwing to turn the script into a video. Okay, this is where things start to get really wild. Kapwing is a content creation and video editing tool with a ton of AI features.
Screenshot of the Kapwing homepage, showing a video editor interface with two people on a video call.
Speaker 1: There's some other tools that you can use. I actually really like Veed, but here I'm just going to copy and paste my script from my custom GPT into Kapwing.
Screenshot of the Veed.io video editor interface.
Screenshot of the Kapwing "Script to Video" tool. The user has pasted the script from ChatGPT into a text box on the left. On the right is a preview video and options for style and narration.
Speaker 1: And it's going to automatically create a video. It gives me images, animations, videos, voiceover, and subtitles to match each section.
A "Generating video" progress bar appears in Kapwing.
Speaker 1: Okay, well, this is a bit stock photo looking. I mean, that's kind of what I expected. This could actually be pretty good B-roll for a real ad.
The Kapwing video editor interface is shown. The timeline is populated with various stock video clips. The preview window shows a clip of a person's hands with a candle, with stylized subtitles that read "TITLE: 'SUPPORT SMALL, BREATHE PURE' VISUALS:".
Speaker 1: I could easily replace some of the images with our branded images. I could fix up the text, maybe change the audio just to fit the brand, maybe have it feel a little bit more custom. But this is an definitely an impressive rough draft that could become a real ad, 100%.
The Kapwing editor shows different stock clips playing, including a person pouring wax and another person using an angle grinder, with corresponding subtitles like "BEHIND-THE-SCENES FOOTAGE OF THE CANDLE-MAKING PROCESS" and "HIGHLIGHT THE ARTISAN'S HANDS, SELECTING MATERIALS, AND POURING WAX."
The editor interface highlights different elements that can be changed: the video clip, the subtitle text on the timeline, and the audio waveform.
Speaker 1: So, Reza, the CEO of Motion and my boss's boss, when we were giving a live stream on these tools and this workflow, he made a great point when we were discussing AI ad creation.
A mock LinkedIn profile for "Reza Khadjavi, CEO at Motion".
Speaker 1: He said, "Don't just wander around with AI in your creative strategy, focus on a painful, time-consuming part of the process, and then use AI as an assistant."
A video of Reza Khadjavi speaking. On-screen text appears over him: "“Don’t just wonder around with AI in your creative strategy, focus on a painful time consuming part of the process and then use AI as an assistant”"
Speaker 1: So, which part of your creative strategy workflow could use a little bit of AI love? Take a look at this chart. Think about it. This chart's really helpful in figuring out all the different steps to creating your ad.
A diagram on a purple background titled "Detailed Creative Strategy workflow". It shows a circular flow with steps: Research, Ideation, Briefing, Content Creation, Evaluation, Launch, Creative Analysis, and back to Research.
Speaker 1: Then go test some tools out, maybe some of the ones I mentioned in this video. Save yourself some time and start creating some more winning ads. Now it's time for me to go be a robot.
