Host: Here are three UGC ad examples that we here at Motion came across recently that you might want to add to your swipe file.
A slide appears with three vertical videos side-by-side on a purple grid background. Left video shows a man pushing on a silver truck with the text "THIS wallet is the GOLD STANDARD for handling ANYTHING!" and the RIDGE logo. Center video shows a woman in a white skirt walking on grass with the Target logo. Right video shows a man with thinning hair with an Instagram poll sticker asking "Can this hair be saved?" and the hims logo.
Host: Let's take a look and break them down a bit better to understand what makes them so effective.
A yellow text bar appears on a purple grid background with a magnifying glass moving over the text. Text reads: "What makes them so effective?"
Host: Okay, first up is this ad from Ridge.
The RIDGE logo appears with a white arrow pointing down towards the host's laptop.
Host: Let's take a look.
A split-screen appears. On the left, a vertical video ad for Ridge plays. On the right, the host watches and reacts.
> Ad audio: I have never seen a wallet quite like this one. Woo!
> Ad visual: A man in an orange shirt places a Ridge wallet on the side of a Tesla Cybertruck. He then stands in a snowy landscape and aims a gun at the truck. A gunshot is heard. The video cuts to a close-up of the truck's side panel, showing the wallet has stopped a bullet.
> Ad audio: I didn't even see this. Zoom in on this. The Damascus steel caught the bullet. I've personally carried a Ridge wallet in my own pocket for the last five years.
> Ad visual: A hand points to the bullet lodged in the wallet. A hand holds up a worn Ridge wallet, then shows it filled with cards and cash.
Host: This is what I need. Wow. Okay, so there's a lot of things that Ridge gets right here with this UGC ad. First off, it's got a really fast-paced hook.
On-screen text appears over the host: "Fast-paced hook"
Host: There are I think three jump cuts per second in that very intro.
A grid of still frames from the beginning of the Ridge ad appears, with numbers counting up from 1 to 5, highlighting the rapid cuts.
Host: You've got the emotional music, you've got a strong voiceover, and then of course that crazy stunt that's all hitting viewers simultaneously.
A still from the Ridge ad appears on a purple grid background. To the right, three yellow text boxes appear sequentially: "Emotional music", "Strong voice over", "Crazy stunt".
Host: And then the second thing is that it has an absolutely insane product demonstration that I mentioned, and it perfectly aligns with one of the core selling points for the Ridge wallet, which is durability.
An image of a smartphone appears next to the host, playing the Ridge ad.]
> [VISUAL: A screenshot of the Ridge website homepage. The headline reads: "GEAR BUILT TO LAST. PRICES THAT WON'T."
Host: Ridge doing a really good job of like seamlessly weaving together high quality branded graphics with the low-fi user video footage. It's smooth but not overly polished, which is exactly what you want so that you can blend into that TikTok or Instagram feed.
An image of a smartphone appears on a purple background. The Ridge ad is in the center, with a blurred background of other scrolling social media videos.
Host: And look, at the end of the day, good UGC builds trust and credibility by providing authentic experiences from real users. And it doesn't get much more authentic than trying to shoot the actual product with an actual gun. Okay, next up, we have a UGC ad from Target.
The Target logo appears with a white arrow pointing down towards the host's laptop.
Host: Let's take a look.
A split-screen appears. On the left, a vertical video ad for Target plays. On the right, the host watches and reacts.
> Ad audio: [Upbeat, funky pop music plays]
> Ad visual: A woman is shown from a low angle walking in a park, wearing a white skirt and black jacket. She poses and twirls. The scene changes to a city backdrop where she walks in black pants and a leather jacket.
Host: Okay, so this is a great example of how a big brand can hop on a timely trend and do it the right way.
On-screen text appears over the host: "Do it the right way"
Host: And that's by picking a trend that's low lift, has fast turnaround for the creator, and is simple yet fun and recognizable outside of platforms.
On a purple grid background, four yellow text boxes appear sequentially: "Low lift", "Fast turn around", "Simple yet fun", "Recognizable".
Host: The takeaway here is that the user-generated content, especially white label UGC ads, can be a great way to leverage that upward trajectory of being on top of an emerging trend.
A screenshot of a text document defining "White label ugc ads". The title is highlighted in yellow. The text reads: "White label UGC (User-Generated Content) ads are a type of advertising where a brand partners with a third-party agency or platform to create and manage UGC campaigns, while maintaining complete control over the branding and user experience. This approach allows brands to leverage the power of UGC without the need for in-house content creation capabilities."]
> [VISUAL: A simple line graph appears on a purple grid background. The x-axis is labeled "Trend (popularity)". A yellow line starts low and curves upward, showing increasing popularity over time.
Host: Because there's nothing worse than seeing a brand that hops on a trend after it's already lost its popularity. It's just cringe.
A GIF of singer Rita Ora making a cringing face.
Host: Okay, let's take a look at our third UGC ad, which is from Hims.
The hims logo appears with a white arrow pointing down towards the host's laptop.
Host: Can this hair be saved? Yes.
A split-screen appears. On the left, a vertical video ad for Hims plays. On the right, the host watches and reacts.
> Ad audio: With Hims prescription hair loss spray. Finasteride tackles hair loss, and minoxidil helps that baby bounce right back! You can handle this stuff 100% online, starting right now. Keep it, regrow it, show it off with Hims.
> Ad visual: The ad starts with a "before" photo of a man's thinning hair and an Instagram poll sticker. It transitions to an "after" photo with thicker hair. A man speaks to the camera, explaining the product. Shots of the product bottle and application are shown. The man is then shown confidently walking outside.
Host: So, let me tell you why this ad works so well. First of all, big swing kind of risk here where you have an image-based hook. But because you have this added Instagram poll, graphics, music, narration, the transition effect happening with the Hims bottle, this is actually really fun and it's almost interactive.
A still from the Hims ad appears on a purple grid background. To the right, four yellow text boxes appear sequentially: "Instagram poll", "Graphics", "Music", "Narration".
Host: It's a great way to stop the scroll. And I think the lesson here is when it comes to UGC ads, pick a creator or a customer who has very good camera energy.
An image of a smartphone appears next to the host, playing the Hims ad.
Host: Good creative finds a way to complement strong talent with solid video editing elements like well-timed text overlays, or green screen effects, or some high-energy B-roll, all of which we see here from Hims.
The host is on a black background. On-screen text with a pink glow appears: "Text overlays". The background then changes to an animated, swirling tunnel of pink lights.
Host: All right, and that's how you get great UGC video ads. Hopefully, you can take these three examples as source inspiration for you and your team to test some new ideas and start shipping some winning UGC ads for your brand today.
On a purple grid background, a yellow text box appears with the text "start shipping winning UGC ads". A second box appears below it with "for your brand today".
Host: And the easiest way to analyze how those UGC ads are performing is by using Motion, of course.
The Motion logo, three overlapping purple squares, appears next to the host.
Host: Because Motion allows you to ship more winning ads through beautiful creative reporting, showing you the exact metrics that you need to know in order to scale that spend.
A screen recording of the Motion app dashboard. It shows a "Recently launched" report with metrics for Launched, Scaled, Winners, and Opportunities. The view zooms in on specific creative examples and their performance data. A text overlay reads: "Taking the guesswork out of".
Host: And if you want to use Motion for your companies, whether you're a creative strategist or a media buyer, a brand owner, working at a performance marketing agency, or whatever, you can sign up for Motion by clicking the first link in the description below.
On-screen text labels appear sequentially over the host: "Creative strategist", "Media Buyer", "Brand Owner", "Performance Marketing Agency".]
> [VISUAL: A screenshot of the Motion website. It shows a form to "Book your 1:1 demo of Motion". A yellow text box at the bottom reads: "Click the first link in the description".
Host: Thanks so much for watching, and we hope that you like this. You will subscribe if you got value out of it. And I'll see you in the next video.
