Reza Khadjavi: Every creative team is waking up today with the same goal.
On-screen text appears: "How do we winners?"
Reza Khadjavi: How do we ship more winners?
Montage of people using their phones and creating content. A woman with red hair walks outside with a coffee and phone. Two men look at a phone together. An older woman records herself on a phone. A man records himself on a phone on a tripod. A woman applies makeup while recording herself on a phone with a ring light.
Reza Khadjavi: We all know that creative has become the single most important lever for growth. And it's an opportunity that is available to any brand with a good product.
On-screen text appears over Reza: "The cost of producing new creative keeps plummeting".
Reza Khadjavi: The cost of producing new creative keeps plummeting.
A person holds a phone, recording a model. On-screen text: "shoot on your iPhone".
Reza Khadjavi: You can shoot on your iPhone,
A person with white nail polish uses a phone. On-screen text: "edit in CapCut".
Reza Khadjavi: edit in CapCut, and get your ad live by the end of the day. Algorithms now decide who to target, and old media buying tricks have been replaced with simple campaign structures and more automation. Which means that the big question that teams need to answer is:
On-screen text appears: "What are we creating?"
Reza Khadjavi: what are we creating?
On-screen text appears: "How do we prioritize what to create".
Reza Khadjavi: How do we prioritize what to create next?
On-screen text appears: "How do we know what's working and what's not?"
Reza Khadjavi: How do we know what's working and what's not?
A name card appears below Reza: "Reza Khadjavi, CEO & Co-founder, Motion".
Reza Khadjavi: If we haven't met yet, my name is Reza Khadjavi and I'm the CEO of Motion.
A grid of 16 people on a video conference call.
Reza Khadjavi: Last year, we all gathered for the first ever Creative Strategy Summit. Since then, it's been wild to see the recognition that creative strategists have gained in our industry.
On-screen text appears: "Companies that invest in creative strategy win".
Reza Khadjavi: Companies that invest in creative strategy win.
On-screen text appears: "Individuals who master the art and science of this new discipline become unicorns 🦄✨ at their companies".
Reza Khadjavi: And individuals who master the art and science of this new discipline become unicorns at their companies. Looking ahead at 2024, the mandate is clear.
On-screen text appears: "use creative strategy to ship more winners".
Reza Khadjavi: Use creative strategy to ship more winners, improve contribution margin, and achieve scale. But the daily reality is hard. Your average growth leader is under so much pressure. You're scrambling every day to hit that revenue number.
On-screen text appears: "You need to feed the creative machine every week".
Reza Khadjavi: You need to feed the creative machine every week.
On-screen text appears: "You need to push beyond the usual ad formats in order to stand out".
Reza Khadjavi: You need to push beyond the usual ad formats in order to stand out.
On-screen text appears: "You need to forecast financials and stay on budget".
Reza Khadjavi: You need to forecast financials and stay on budget.
On-screen text appears: "Then you need to scour the data, analyze what worked, what didn't, and why?"
Reza Khadjavi: Then you need to scour the data, analyze what worked, what didn't, and why? And finally, you need to communicate those insights with your creative team to get them on the same page. I've seen that the best teams, like True Classic, like Ridge, like HexClad, navigate these challenges by operating in sprint cycles.
On-screen text appears over a montage of people trying on shoes: "In this approach, you come up with a hypothesis, you test it, and use your learnings to generate new ideas".
Reza Khadjavi: In this approach, you come up with a hypothesis, you test it, and use your learnings to generate new ideas. This helps break down creative planning into smaller, more manageable blocks of work, and allows you to see clear insights emerging from cycle to cycle.
On-screen text appears over a blurry spreadsheet: "Right now, most of this gets lost in custom spreadsheets and slide decks".
Reza Khadjavi: Right now, most of this gets lost in custom spreadsheets and slide decks. And the whole team struggles to keep up with what's going on. But we've been working on something.
On-screen text appears: "A few years ago we started Motion to bring creative teams out of the dark".
Reza Khadjavi: A few years ago, we started Motion to bring creative teams out of the dark.
On-screen text appears: "Our customers have loved the way that Motion combines visual assets and performance data".
Reza Khadjavi: Our customers have loved the way that Motion combines visual assets and performance data
A screen recording of the Motion platform shows bar charts comparing creative assets. A dropdown menu shows various metrics like AOV, Leads, Purchases, CTR, etc. The view changes to a table with creative thumbnails, spend, purchase value, ROAS, and CPA data.
Reza Khadjavi: in one place to make creative insights easy to understand and accessible to anyone. With Motion today, your team can easily visualize what's performing well, what to fix, and quickly decide what to do next. But what Motion doesn't do is help you measure your progress.
On-screen text appears: "Did that new ad idea actually get shipped?"
Reza Khadjavi: Did that new ad idea actually get shipped?
On-screen text appears: "What are we learning from all this creative flying out the door?"
Reza Khadjavi: What are we learning from all this creative flying out the door?
On-screen text appears: "Are we taking enough big swings?"
Reza Khadjavi: Are we taking enough big swings?
On-screen text appears: "And how do we know if we're improving over time?"
Reza Khadjavi: And how do we know if we're improving over time? So we decided to solve this. I'm very excited to announce today the most important product launch we've had since the start of Motion.
On-screen text appears: "Introducing Sprints".
Reza Khadjavi: Introducing Sprints.
An animated graphic shows the word "Sprints" in a pink and orange rounded rectangle, surrounded by icons like a unicorn badge, a trophy, user profile cards, and sparkles.
Reza Khadjavi: A brand new way to see the impact of your creative work and to visualize progress against your goals.
A screenshot of the Motion "Sprints" dashboard. It shows cards for "Launched creatives: 791", "Winning creatives: 83", and "Unicorns: 7". Below is a table of "All creatives" with columns for Badges, Opportunities, Spend, and ROAS.
Reza Khadjavi: Sprints helps your team adopt a more rigorous approach to creative testing so that you can consistently ship more winning creative.
A screenshot of the Sprints dashboard.
Reza Khadjavi: Within each sprint, you'll see how many ads have launched and how many winners you've produced.
Animated graphics show creative assets being awarded badges: a unicorn emoji, a trophy emoji, a hook emoji, and a pointing hand emoji with the label "Top clicked".
Reza Khadjavi: Your best performing ads are awarded badges to help you identify what's working.
A list of opportunities is shown with tags like "UGC Success", "Try new hook", "Fix ending", "Improve CTA", "Try new offer".
Reza Khadjavi: The most impactful opportunities are highlighted to help you decide where to focus next.
A table shows creative performance metrics, including a "Capture attention" score with a progress bar.
Reza Khadjavi: And you'll be able to see if your learnings are helping you improve performance over time. You'll be able to do all of this without lifting a finger.
On-screen text over a grid background: "No more custom spreadsheets".
Reza Khadjavi: No more custom spreadsheets,
On-screen text: "No more copy/pasting data".
Reza Khadjavi: no more copy pasting data,
On-screen text: "No more mess".
Reza Khadjavi: no more mess. This will give creative teams clarity, helping them drive real revenue impact instead of spinning their wheels. And for growth leaders, you'll have a lot more visibility into your team's progress to help them produce more winning concepts every week.
An animated graphic with the text: "Early access to Sprints is rolling out in the next few weeks".
Reza Khadjavi: Early access to Sprints is rolling out in the next few weeks. I can't wait to get this in your hands and to see your teams move faster and more efficiently.
