Title card with a purple and blue gradient background. A small blue square is in the top left. White text in the center reads "OUR FAVORITE ANALYSES".
The title card updates. The Motion logo (three overlapping purple rectangles) and the word "Motion" appear in the top left. Below "OUR FAVORITE ANALYSES", the text "Find emerging creative winners" appears.
Speaker 1: If you're wanting to spot some emerging winners within your account, maybe for some different variations you've been running of some new ads, you can do that within Motion.
Screen recording of the Motion Plus One dashboard. A woman appears in a small video circle in the bottom left corner. The main screen shows a report with a bar chart comparing "Spend" and "ROAS" for several different ads, which are represented by thumbnails below the chart.
Speaker 1: To do so, go ahead and click create report up in the top left hand menu.
The cursor moves to the top left and clicks the "Create report" button.
Speaker 1: And then what I'm going to do is throw on a filter for ad set name.
The cursor clicks "Add filter". A dropdown menu appears. The cursor selects "Ad set name".
Speaker 1: And I'm going to add my ad set name in here.
A filter condition box appears. It reads "Where Ad set name contains". The speaker types "Interest" into the text box and clicks "Continue", then "Apply".
Speaker 1: Typically what I've seen in the past is that most times if you're running a couple different variations of ads, you're probably throwing that into a specific ad set with those different variations. So feel free to throw on a filter for ad set name contains just that specific ad set name. And then we're only going to pull in ads as part of that ad set. But again, this might differ a little bit depending on what your strategy is and how you're running these different variation tests. So feel free to adjust based on anything within naming conventions. I'm going to use ad set in my example here.
The chart area shows "Waiting for Meta..." and then repopulates with a new bar chart. A blue lozenge at the top shows the active filter: "Ad set name contains interest".
Speaker 1: I'm also going to swap over to line chart view.
The cursor moves to the top right of the chart area and clicks the line chart icon.
Speaker 1: Line chart view is going to show you performance over time, which can be really great to see if you're noticing spend is increasing or not really picking up within certain ads. Again, this is going to show you which ads are emerging as winners.
The view changes to a line chart. The x-axis shows dates from Nov 29 to Dec 11. The y-axis shows Spend and ROAS. Multiple colored lines represent different ads.
Speaker 1: I'm going to take return off of here because I'm only wanting to see which ones are um essentially getting enough spend that the algorithm thinks that it's working.
The cursor clicks the 'x' next to the "ROAS" metric at the top of the chart, removing it.
Speaker 1: And now like I said, I have a really clean and easy view to see which one spend is increasing on so I can pick up on those emerging winners.
The line chart now only shows "Spend" on the y-axis. The cursor hovers over one of the higher lines, and a tooltip appears: "Scented with love_Image_50OFF_LP_Optimus Prime / Dec 8 / Spend: $142.74".
Speaker 1: Now in our demo account, our lines are a little bit all over the place, but hopefully you'll start to notice some trends on ads within your variations that are starting to pick up spend.
