How To Structure Naming Conventions for Deeper Analysis in Motion

Kyra Richards: Um, for all of you

that I've, perfect, there's our recording that you're gonna get. For all of you that I haven't had the pleasure of meeting yet, I'm Kyra Richards. I lead creative strategy here at Motion and I get to hang out with all of our amazing clients all the time to talk all things creative strategy and how to get the most out of Motion. I come from a background of all things paid media. I've been on the agency side, brand side, I've worked at Meta as well. So I've had a really fortunate opportunity to get to see how so many different brands and agencies set up their different creative strategies, their reporting cadences, and all things in paid media. So I'm excited to share some of that with you guys today, specifically focused on how we can actually structure our naming to get the most out of Motion.

So on the agenda for today,

we're gonna start with talking about how naming actually fits into creative analysis. Then we'll get into the meat of it of what you should actually include. I know this is why most of you are here today. And then we'll round it out with some tips and tricks as you're going to implement this. And I'm gonna save a good chunk of time at the end for Q&A. I know you guys are good question askers, so drop it all in the chat. Carissa is gonna be here to help me with this. She'll be taking all of your chat messages. We'll consolidate those in and host a nice Q&A session at the end. So drop them as we go and then we'll finish that off at the end with our Q&A.

All right, let's dive in.

So when we think about the role that naming plays,

it all really comes back to this creative analysis phase. So if you've been to any of the Motion events, you have probably seen our creative strategy flywheel here. So whenever we're going and we're creating content, we always follow some similar path to this of going through all of the motions that we need to do to continually fulfill this cycle so that we can continue to make better creative. And creative analysis is the final step in this process. And the goal when we get to creative analysis is really just to figure out what were all the learnings from the last cycle that we went through so that we can actually do it better when we go into this next cycle.

And naming is actually what allows us to track all of those attributes or decisions that we made that led to the asset that we created in a way where we can actually structure data around it. And so that's what's really gonna allow us to generate those super actionable and clear insights that we can share with our client, our cross-functional teams, our executive teams, everybody that's eager to learn about what happened.

So for example, if we had run a promotion and at the end of it, we wanted to understand for the different offers we had run during the promotion, which one had worked better, as long as we tracked that offer type in our ad name, we would be able to easily group any ad that was focused on buy one get one versus any ad that was focused on 50% off so that we can get a super clean visual on what actually happened and start to pull out trends based on that offer type.

We could also do something similar with influencer name. So if we track that influencer name of what influencer was in our ads or if maybe there wasn't an influencer, we could track that too. And then we can get this really nice clear view into how the promotion actually performed across the different influencers that we're working with. Super helpful for informing maybe what influencers we work with next time we're on a promotion or if we see some trends in between the ones that were our top influencers, maybe we start to look a little bit closer at those and say, hey, let's go find some other influencers that are similar to the people that are working really well for us.

So how it actually looks when you start to get into Motion is that we're just gonna go in and set up a comparative report. So a lot of the reports we work with are top performing where you're gonna be working on more of that individual ad basis. But comparative reports are what is gonna let you group things together. So here we can see that we had over 300 ads that we were running in this sprint. And one half of those we were calling BOGO and half of them we had 50% off. So because we captured that in the ad name, we can now segment those different ads into groups to where we can compare the metrics that are attached to them. So if we wouldn't have named anything in this, we would've had 300 something ads sitting in front of us where maybe we could look at some of the top spenders and get directional insights on what happened, but it would be so hard to actually get it to where we could really consolidate what was 50% off, what was BOGO for the clear insight that we wanted. But with this, it's really easy to group them apart and now we get the beautiful chart that we can start to surface and share with other people we're working with.

The other place where naming is gonna come in though is that we can also filter reports with naming. And this is gonna come into play across comparative reports, but also those top performing reports that you're working with as well. So say that we just wanted to understand in this specific instance, which promo or which offer worked better for just our prospecting audience or maybe that's top of funnel for some of you in your nomenclature, but the people that don't really know us as well yet, we might want to look at them separate from the people that have already been to our site or maybe purchased from us previously because we're gonna have very different behaviors. And so maybe there's even deeper segments of trends that we can start to pull out. So you'll be able to use your naming in these different ways to really curate your reports.

And it becomes really powerful once we start to get some of these tracked in the naming.

But the question then becomes, what do we actually put in our naming? And so this is where we're gonna spend a bulk of our time today talking about some of the things that we can include.

So when we're thinking about naming, naming can live at all different levels in ad accounts. So we can have campaign naming, we can have ad naming, everywhere in between. These are a lot of the foundational elements that most of you are probably already tracking in your ad name today.

So this is just a core set that we want to get going. It helps us identify what's going on in the account. We've got a couple things in here like stage of funnel at the campaign level that's gonna help us to kind of segment what's going on. We can see some things like maybe asset type of images versus videos, how are those different things performing.

But beyond this, we want to be able to layer in additional elements that are gonna help us learn because at the end of the day, if naming is really there to produce that beautiful report at the end, if we can figure out what we want to learn and have an idea of what report we want to build at the end of this, it's gonna allow us to back into naming in a way where we can actually make sure everyone is getting serviced by this report in the right way to inform the decisions that they're making whenever they're going through the next creative cycle. And I say everyone here on purpose because a lot of times naming gets stuck with maybe media buyers or it's very specific to the editor that was putting the final touches on an asset to put in naming and kind of dictate what's gonna be included.

But there's so many other people that are involved in the process. So I love to get, you know, our talent managers, so people that are going and sourcing influencers and creators. Um, I love our production teams that are helping to figure out who are we casting. Um, super important to have briefing teams involved of how are they briefing, maybe even our brand teams if we're working with them of how are they thinking about bringing this to life? What what things are they questioning? Because when you start to pull all these different brains and perspectives together, you start to get really interesting ideas of elements that we might want to track that will help to inform what people are doing.

And the big thing to remember as we start going through this exercise of doing brainstorms and coming up with ideas that we want to track is that we always need to keep that end report in mind. And the most important piece of this is really staying clear on like what are you going to be grouping together to compare?

So keep that in the back of your mind as we start to go through some of these exercises that we can start to host across the different elements that are gonna tie in.

So when we think about the different learnings that we actually want to brainstorm against, they typically fall into about three buckets.

The first is going to be attributes. This is probably gonna feel most familiar to you guys because it's gonna be all of the characteristics that are happening in an ad. And these are usually characteristics that are gonna apply to a really large set of our ads. So it's gonna be an ongoing thing. This is something we can have in our naming and apply to ads that will launch throughout at least a quarter, hopefully a year. But the longer we can track these attributes, the more that we're gonna be able to really get a clearer read on what are the trends over time and make sure we have enough different assets in there to where we can really say, hey, we feel really good about taking this learning and running with it. So these are gonna be things like maybe what gender of talent was included in the video. Um, you might do something like copy length if we're trying to like bust some hypotheses of like short versus long.

The next bucket though is processes. And this is probably one that I get most excited about that we don't typically include as often, but can be so incredibly powerful. And so when I think about processes, I think about what were all of those little micro decisions and steps that we took throughout that creative strategy flywheel to make this ad. And do we have different versions of those floating around? So a really good example of this is briefing. Do we have different ways that we're briefing campaigns or even if we're working with like creators, do we have different types of briefs that we're using? Maybe one brief is like super in depth that gives all the brand guidelines, is five pages long, gives super specific talking points that they need to hit on, gives them a lot that's very structured and informative versus maybe we have more casual briefs that leave it a little bit more open-ended for creators. If we're working in those two different types of ways, if we can start to track that of when the asset was created, what brief actually informed that asset, then over time we can start to actually get data to inform, hey, which briefing process should we actually use when it comes to briefing our creators? So if we can start to identify what these processes are, it becomes super powerful of aligning our resources behind the ones that are actually going to generate the most winners.

The last bucket is going to be our tests. So the first two buckets are things that will track over a long period of time and should apply to a lot of assets. Tests are a little bit different though. Tests are things that I will tag at the end of my ad naming convention and they're gonna be pretty specific and usually short term. So a lot of times these are gonna be things that are tied to like a specific campaign that is launching or if we get a batch of assets that we're about to launch and we look at them and we're like, ooh, we noticed this one element that's different. Maybe it's like a very specific like text overlay difference in the hook. And we want to make sure that like we think that will be impactful to performance. So we want to make sure and tag that so that we can have the clear learning on it when we come out on the other side.

So these are the two places where you can start to lean in and take a quick pause to just think about what are the things that we're tracking. And it's gonna make your life so much easier in the creative analysis phase because then you're not gonna have to figure all of this thing, all of that out of what questions should I answer? Okay, what learnings can I find? I have to dig through all of this endless data and come up with a story. It's gonna make it so much easier if you kind of go in already thinking about some of the things that you want to learn.

So before we go into Q&A, I want to go through a quick template that we're gonna share with you guys after the call and there's gonna be a full log of all of the examples that I know you guys are excited and hungry for.

So let's jump over there for a second and we'll dive in. So this sheet, you can come in, you will get view access, so just do that file, make a copy and then you'll be set up to change it and use it as you please. There's instructions here in case you ever forget which phase you're in or where to go to next. But basically we'll follow these tabs all the way through the process. So here's a good resource you can use for your element brainstorm with different teams. So sometimes I'll even just give access during the brainstorm, everyone can go and like brain dump all of the different things that they want to learn or elements they want to track. And then we can all talk through it together to actually associate like what is that element that we would want and what are the descriptors that we would use. So everyone's really aligned on kind of what report's gonna come out of it at the end.

If during the brainstorm you start to get stuck, sometimes it can be a little slow or hard in the beginning, you can come over to the element inspiration. And for those of you that have seen this template before, this is new. So you can go here and peruse that. We've been dropping a ton of different things that I've seen people track that I'm really excited about that I think work well. And you'll have this at your fingertips. So we have some fun things like iteration version. This will help us understand like on average, like how many iterations does it take us from an original ad to generate winners or do we ever generate winners after iterating? So this can really help to define like how much resourcing should we really put behind iterations versus the new concepts that we talk about. Um, we can also track things like what product we featured. This is really great. So beyond reporting, this has like another use case of if you have a lot of products that are constantly going out of stock and you need to make sure you're pulling down any ads that have that product present, naming is gonna make it really easy to do that too. So while we're talking about naming through the lens of reporting and analysis today, there's so many other benefits to really having a strong naming convention and making sure you're tracking the things that are meaningful for your business. So any problems where we're having to go and turn off or get things like that, we can always turn to name and be like, hey, is that something that I can track in my naming to make it a little bit easier or to get some cleaner data on it?

So this can be a good one to peruse. But once we have that element brainstorm done, then we're just gonna throw it into this naming glossary lookup. So the way the back half of this sheet functions is we have a name generator tab right here. These two tabs are actually connected to each other. So anything in the naming glossary is going to carry over to the name generator so that people can come in and each line item is going to be one ad that they're filling out each element and descriptor for so that we can say, okay, ad one is a video, the asset length is one to three seconds.

Now these two are unique and I think it's important to have at least one, maybe two unique-ish descriptors because we want to be able to understand what was the actual creative we were running in this. So sometimes this is going to be a creative ID, sometimes this will just be your description of the asset that you're running. Um, and same thing with copy, right? It helps us to have an idea of what copy was running, what creative was was running. This is really helpful too for media buyers when they're in the accounts just to kind of know what's happening. The rest of these will just be tied to that other sheet of concept and then you can select the different elements that you want. Um, so we can go all the way through. Once we've gone through, what will happen is it's gonna spit out an actual ad name that can be trafficked in the ad account from here. Um, so this one will use the naming separator. So see this underscore here, you can change that to mimic whatever naming convention you have used in the past. Sometimes we'll even append this to maybe a naming convention that media teams have already solidified. Um, so if we wanted to change this to a dash, I just update it there and now we have dashes. So feel free to edit this once you make a copy into whatever you see fit.

So once we do this and you have updated all of these of the different elements and descriptors that you want to fill in, like for example, you would change this example concept one to whatever concept that you're working with is, then you'll have those really clean dropdowns and this is going to prevent anybody from spelling image in different ways or accidentally misspelling something and it breaking, makes it really easy having that dropdown for the consistency.

One element I do want to specifically call out is asset length. So in Motion specifically, we love to use a lot of video view type metrics of did people make it 50% of the way through the asset? Did they make it to the 15 second mark? And because we use so many of those metrics, it can be so incredibly helpful to have asset length just from a filtering capacity. So this is less about comparing and more about filtering so that we can get clear metrics and really understand how video consumption changes between these different asset types. Um, so this is one I highly, highly, highly recommend pulling in for almost everybody. As long as you're running video, I would add this to your ads. It's really gonna help you to curate those motion reports specifically more to your business. Other than that though, figure out what are going to be meaningful metrics that you can actually act upon and those are the ones that I would start to include.

So that is all of the content that I have for you guys today. So with that, Carissa, if you would like to rejoin me, we can do some Q&A from the chat.

Carissa Baer (Motion): Yeah, awesome. Thanks Kyra. Um, I just feel like naming is so important whether you're like a a smaller company or a bigger one, just having those structures in place are going to be so helpful for grabbing that insight. So super helpful. Um, we actually did have quite a few questions too and some that sort of tied together. So I'm gonna sort of summarize and bundle them. Um, first one Kyra, and I know you did cover this one, um, a little bit when we were talking about who is in charge of sort of naming and the generator, but um, there was a few that came in. So I'd love to just go into that a little bit deeper. Like if you know, you have all these different teammates, like you said, all these different pieces of the puzzle, all these different teams that want to track different elements, who really should be the one that's in charge of naming the assets if you had to pick and then along with that managing the generator, should it be the same different person? Just any any thoughts around that?

Kyra Richards: Yep, so most of the elements we talked today are specific to ads and so you're gonna want to label them at the ad level. So for example, um, if we were labeling talent name, you could have an ad set that has ads with multiple talent in them. So like you might have one ad that has Carissa and you might have one ad that has me. And so that would get tricky to label that at the ad set level. So typically I like to try and identify what I would want to track at each level and then adjust the naming to those. Um, we focused more on ad today. There are elements within campaigns and ad sets that are important to track too though. These typically follow a little bit more on like the media buying side of maybe different structures that we're running in the ad account, bid types that would live at the ad set level. Um, my first rule of thumb though for naming at campaign and ad set level is you should definitely have some type of descriptor that gives you an idea of why you're breaking things out. So if we have four different campaigns, why did we make the choice to split those campaigns in four? And make sure you're able to easily label that in your naming and typically that will help you pull the reports that you're looking for at the end because those are gonna be really helpful for that filtering, maybe less so comparing groups, but those filters are gonna be really helpful and kind of making sure you get to the right segment of your ad account.

Carissa Baer (Motion): Okay, awesome. Yeah, I love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Awesome. Yeah, it definitely sounds like you definitely need somebody in charge of it, either like two pieces of the pie of one and the other or one together just to make sure that everything makes sense, um, and that we're not adding in sort of elements that the other teams don't understand. Um, awesome. And then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, I love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving.So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements that we can always tack onto the end, I typically use those on a more like campaign basis. And then I would say it kind of depends on the pace of your business and the hunger for learnings that of how often you're gonna reevaluate this and how many you're gonna include. Quarterly is usually a good time to just kind of check in and look at it. And then it might be once every half that you're really adding in new elements just depending on how quickly we're learning, how fast we're moving. So somewhere between that quarterly and like once a half mark is typically pretty good for just doing a quick check-in and making sure all teams are serviced and there's not any like new things that have come up or processes that have changed that we want to roll into the naming conventions.

Carissa Baer (Motion): Okay, cool. Yeah, love that. That makes sense. Um, and then a question too about naming. I know you had mentioned once you get that structure in, it's kind of important to keep that consistent, um, just to make sure like you have older ads and newer ads which are still following that same kind of flow. But in terms of when to start reevaluating the different elements to include in naming, what do you recommend in terms of that? Is it something you do on like a yearly basis or like every few weeks or every time you launch a new campaign? What do you suggest when it comes to that?

Kyra Richards: Yeah, it's a great question. I so because we have that like test, those test elements