Speaker 1: If you are looking for some inspiration for your next video ad, the Motion team has you covered with the three most creative TikToks that we've come across in 2024.
A graphic appears with the speaker's headshot on the left, looking thoughtfully at three black rectangles with question marks on them. The background is a purple grid. The Motion logo appears.
Speaker 1: Let's take a look and break them down to better understand why they work so dang well.
Three vertical videos are shown against a purple grid background. Left: a young boy in a plaid shirt and hat. Middle: a man in a field. Right: a man on a stage in front of a giant image of a taco.]
> [VISUAL: The three videos appear at the bottom of the screen as the speaker talks.]
> [VISUAL: A title card on a purple grid background. Yellow box with white text: "Ad form". White boxes with black text: "visiting", "and", "showcasing", "hilariously", "lovable", "fans".
Speaker 1: Ad format one, visiting and showcasing hilariously lovable fans.
A split-screen appears. On the right, the speaker watches and smiles. On the left, a TikTok video plays. A man approaches a young boy in a plaid shirt, jeans, and a hat. On-screen text: "THE MAN OF THE HOUR". Audio from TikTok: "The man of the hour." Boy: "Yep." Man: "So nice to finally meet you." Boy: "Yep."
Speaker 1: Okay, so for context, John Deere connected with this eight-year-old farmer who went viral on TikTok for his love of tractors.
The John Deere logo appears on a white bar at the bottom of the screen.
Speaker 1: He goes by the handle Just A Jackson Thing.
A smartphone screen appears on a purple grid background. It shows various clips of the boy, Jackson, with tractors. A TikTok search bar appears with the text "Just A Jackson Thing".
Speaker 1: And it's reminding me of that train spotting guy who went viral on TikTok back in 2021.
A smartphone screen appears on a purple grid background. It shows a video of a young man, Francis Bourgeois, getting extremely excited as a train passes by, using a fisheye lens effect. Audio from video: "I haven't seen my good friend Gordon for many months. Oh, look at the run on the..."
Speaker 1: Definitely similar vibes here. And the comments for this are just gold. This might actually be John Deere himself. Or he is eight years old with 65 years of experience. Look, the reason that this ad works so well is because people find things funny when there's a mismatch between what's expected and what actually happens.
A phone screen appears on the left, showing the John Deere ad. The speaker gestures on the right.]
> [VISUAL: A title card on a purple grid background. Yellow box with white text: "Incongruity Theory". It then changes to "Cognitive dissonance".
Speaker 1: It's called incongruity theory or sometimes known as cognitive dissonance. And the moment that we see Jackson's outfit and he opens his mouth, we know that he's not like any other eight-year-old we've ever seen or heard.
The phone screen on the left continues to play the John Deere ad.
Speaker 1: The audience isn't expecting it, and then the authentic role reversal is just shared joy at its most infectious. Well done, John Deere.
A title card on a purple grid background. Yellow box with white text: "Ad format #2". White boxes with black text: "Unnecessary", "invention", "and", "nostalgic", "character".
Speaker 1: Ad format two, unnecessary invention and nostalgic character.
A split-screen appears. On the right, the speaker watches and smiles. On the left, an ad plays featuring the character Napoleon Dynamite from the movie of the same name. He is standing in a field. On-screen text: "20 YEARS LATER". Audio from ad: "Still haunted by crushed tots. Dang it! Now from Ore-Ida comes Tot-Protecting Pants."
Speaker 1: Okay, so for those that are not familiar with this brand or this reference, here's the breakdown. It's an ad from Ore-Ida, which is a Kraft Heinz brand, and they produce like frozen potato goods, french fries, hash browns, tater tots.
A screenshot of the Ore-Ida website, showing various frozen potato products like french fries and tater tots.
Speaker 1: And the ad is actually a celebration of the 20th anniversary of a cult classic film, Napoleon Dynamite.
A clip from the movie *Napoleon Dynamite* plays, showing the character riding his bike over a ramp and crashing.
Speaker 1: The character from that movie, he loved tater tots so much that he snuck them into school, and then they were later kicked by a bully, and he had them in his pocket. It's this whole thing. And really, this ad is just doing two things.
A graphic on a purple grid background. A still from the Ore-Ida ad is shown. A line points to it with the text: "1. leveraging absurdity and novelty". Another line points to it with the text: "2. beloved cultural character".
Speaker 1: One, it's leveraging absurdity and novelty with this completely unnecessary invention of the tot protecting pockets. And then two, it's tapping into the beloved cultural character of Napoleon Dynamite. Shared cultural references are always a big swing concept for a brand to bet on, especially when you think about all that's required to secure the rights, the actors, and everything else when it comes to movies and Hollywood and music and actors. But the reason this ad works so well is because it quickly triggers both hyperbole and nostalgia.
A clip from *Napoleon Dynamite* is shown on a movie screen in a dark theater full of people.
Speaker 1: Viewers can recall exactly where they were and how they were feeling when they watched this film, and that increases the likelihood for engagement, like commenting on and sharing this ad. Thus, making it more likely to go viral and develop positive brand associations. So well done, Kraft Heinz and Ore-Ida.
A title card on a purple grid background. Yellow box with white text: "Ad format #3". White boxes with black text: "Satirizing", "an", "entire", "industry".
Speaker 1: Ad format three, satirizing an entire industry.
A split-screen appears. On the right, the speaker watches and smiles. On the left, an ad plays, styled like a tech product launch. A man is on stage in front of a giant screen showing a Taco Bell Crunchwrap. Audio from ad: "This looks like a regular Crunchwrap, right? Oh, it's not. That is a Cheez-It inside. 16 times the size of a regular Cheez-It."
Speaker 1: This Taco Bell ad is doing a lot more than you might think it is at first glance. So, first of all, they chopped up footage from their Taco Bell Live Más event.
A screenshot of a YouTube video titled "Taco Bell Presents Live Más Live 2024". A man is on stage in front of a large screen showing food.
Speaker 1: That was something that aired during the weekend of the Super Bowl in Las Vegas earlier in the year. And if you're not familiar with the event, it was kind of like a Taco Bell TED Talk. It was one big satirical take on the tech industry, and they presented a new Crunchwrap Supreme and a Baja Blast in a tech product launch format.
A graphic shows the new Taco Bell Cheez-It Crunchwrap and Tostada with ingredient callouts. A screenshot of the MTN DEW BAJA BLAST FREEZE product page is shown.]
> [VISUAL: A phone screen appears on the left, showing the Taco Bell ad.
Speaker 1: They mimicked the grandiose unveilings with like these mock serious presentations and just like over-the-top jargon. And the reason I think this whole campaign has been so effective is because it's breaking norms, it's engaging a younger audience, and it's employing parody on cultural tropes that most of us are familiar with.
A graphic on a purple grid background. A still from the Taco Bell ad is on the right. Text on the left reads: "It's breaking norms", "It's engaging a younger audience", "It's employing parody on cultural tropes".
Speaker 1: When you have brands like Wendy's on Twitter who are just clapping back with sarcasm, Taco Bell has to find a way to remain playful, unique, and creative for its audience. I'd love to see more brands and ads where you're obviously and unexpectedly poking fun at cultural tropes from different industries. I think that could become a trend in and of itself. Well, those are our three most creative TikToks that we here at Motion think make for some excellent source material and inspiration that can be iterated on in tons of different ways. And if you're new to Motion, you can start implementing ideas like this into your ad campaigns to capture more attention, drive higher engagement, and boost your conversions, of course.
A graphic on a purple grid background shows an eye, a bar chart, and a rocket ship taking off.
Speaker 1: And the best way to know if your new creatives are beating your current ones, it's by using Motion, duh.
A screenshot of the Motion website homepage. Text: "Ship more winning ads".
Speaker 1: That's because Motion allows you to ship more winning ads through beautiful creative reporting, showing you the exact metrics that you need in order to scale.
A series of screenshots from the Motion app dashboard, showing creative reporting features like "Recently launched", "Winners", and performance metrics for different ad creatives.
Speaker 1: And if you want to try Motion for your campaigns, whether you're a creative strategist, a media buyer, or even a brand owner, just visit motionapp.com/book-a-demo and you'll be able to get started.
A screenshot of the Motion website's "Book a demo" page.
