Adam Bedford: Hi, I'm Adam Bedford. I'm the co-founder of Sans, and this is why you need to use Motion.
> [VISUAL: Lower-third graphic with a blue asterisk logo. Text: "ADAM BEDFORD" and "CO-FOUNDER/CO-CEO, SANS". An animated arrow appears next to the text.]
Adam Bedford: So Sans is a home wellness brand, and we make uh thoughtful products to make the home healthier and happier.
> [VISUAL: A white, cylindrical air purifier with the "sans" logo on a white background.]
Adam Bedford: That takes the shape of an air purifier and a water purifier.
> [VISUAL: Text overlay on the air purifier: "How Sans Works Four Layers of Protection". Animated particles float around.]
> [VISUAL: Top-down shot of the air purifier, which has a blue light inside.]
> [VISUAL: Close-up of the air purifier's filter as animated particles fly towards it.]
> [VISUAL: Text overlay on the filter: "Layer 1 Pre-Filter".]
Adam Bedford: We use Motion to to dig a little deeper beyond the metrics that we see in uh in Ads Manager and in Northbeam.
> [VISUAL: Animation of a white lattice structure trapping red, green, and blue particles. On-screen text: "Captures larger particles like dust and pet hair".]
> [VISUAL: Adam Bedford is shown in profile against a pink-lit background.]
Adam Bedford: And for us, that means looking less at the performance of a specific ad and more so at the performance of an angle or an audience or a a set of message tests.
> [VISUAL: Adam Bedford faces the camera against a solid pink background.]
Adam Bedford: Using spreadsheets to analyze ad creative is uh a nightmare to say the least.
> [VISUAL: A screenshot of a dashboard titled "Top Performing Facebook Ads". It shows four ad creatives for the "sans" air purifier with metrics below each: ROAS, Spend, CPA. The ads are categorized as "Press mentions", "Customer review", "Sleep angle", and "Germ fighter angle".]
Adam Bedford: I spent hours doing gymnastics in Google Sheets to try to understand a similar level of of insight that we get through Motion and never came up with the same accuracy.
> [VISUAL: Adam Bedford is shown in profile.]
> [VISUAL: Adam Bedford faces the camera.]
> [VISUAL: A close-up of a spreadsheet filled with data. Many cells show errors like "#VALUE!", "#N/A", and "#ERROR!".]
Adam Bedford: What are the big things that we've learned since using Motion is that we were not correctly balanced when it came to types of creative.
> [VISUAL: Adam Bedford is shown in profile.]
Adam Bedford: We had a lot of UGC in the account that was performing far worse than our branded content, which sounds contrary to popular opinion these days, but for us, I think at our price point, having branded content that builds trust with consumers and allows them to
> [VISUAL: Screenshot of a dashboard showing a bar chart titled "Comparative Analysis - Branded Content vs. UGC". The chart compares "Spend" (purple bars) and "CPA" (pink bars) for "Branded Content" and "UGC". For Branded Content, Spend is $24.74k and CPA is $18. For UGC, Spend is $18.43k and CPA is $29.]
Adam Bedford: experience the the level of quality that our products and our brand stand for. As a result, we've leaned more into creative around branded content, and we've pulled back in generating UGC.
> [VISUAL: Adam Bedford faces the camera.]
> [VISUAL: Adam Bedford is shown in profile.]
Adam Bedford: Motion allows us to be intentional about the creative that we're making.
> [VISUAL: Adam Bedford faces the camera.]
Adam Bedford: I think if you're not using Motion, you're definitely leaving money on the table when it comes to your creative testing.
> [VISUAL: Adam Bedford is shown in profile.]
> [VISUAL: Adam Bedford faces the camera, looking more serious.]
> [VISUAL: The Motion logo appears on a black screen. It consists of three overlapping purple rectangles next to the word "Motion" in white.]
