[0:00] Speaker 1:
> [VISUAL: Motion logo on a black background.]
What that means is first up, we have Savannah Sanchez. So Savannah is one of the most sought after creative producers for Meta and TikTok ads and is one of North America's top TikTok creative exchange partners. Savannah and her team have worked with over 200 brands in 2024 alone, producing top performing ads for household names like Fabletics, Athletic Greens, Dr. Squatch, just to name a few. But Savannah, welcome to the party. How you feeling?
[0:31] Savannah Sanchez: Feeling amazing. These are my favorite events. I'm so excited to be here. Thanks again for having me.
[0:37] Evan Lee: My heart is so warm. Everybody show love in the chat. I'm going to step out. Savannah's going to step in and absolutely crush it. Savannah, I'm excited to learn a ton. Talk soon.
[0:46] Savannah Sanchez: Amazing. All righty, I'm going to share my screen. Uh, someone yell if you can't see it, but hopefully you guys can all see this.
> [VISUAL: Savannah shares her screen, showing a Canva presentation. The first slide is titled "The Social Savannah: 2025 Creative Trends" with the Social Savannah logo.]
Let's get right into it. Hello Motion attendees. Uh, if you don't know me, my name is Savannah Sanchez, also known online as The Social Savannah.
> [VISUAL: Slide titled "Who is The Social Savannah?" with text describing her agency and a photo of her next to a phone displaying various ad creatives.]
I've been creating UGC ads for brands the last five years. I have a team of 40 creators on my team and 10 editors. And last year we made uh ads for over 200 brands, including some of the top names on Meta and TikTok like Fabletics, Athletic Greens, Dr. Squatch, just to name a few. So I wanted to start out with my top 24 ad hooks for January 2025.
> [VISUAL: Slide titled "24 Top Ad Hooks for January 2025". It displays a grid of 24 fill-in-the-blank ad hook templates.]
So this is what I've been testing for my clients and these are the ones that have performed the best. If you can't take a screenshot or don't want to write these down super fast, don't worry. I am going to email this deck out next week to my newsletter subscribers. So at the bottom of this deck, I put my website there so that you can go and sign up at the bottom of my website so that you don't have to scribble everything down. But uh definitely do take a screenshot if you can because this is what's performing the best right now. Another format that I've been testing over the last couple weeks is called ad inception, is what I'm calling it.
> [VISUAL: Slide titled "Ad Inception" with two example videos. The left is captioned "You Can't Escape X Ads" and the right is "It's Just Another Ad For X".]
So essentially it's an ad inside an ad. So if I play this first example, it's POV, you can't escape Zenni ads. So what we did is we filmed scrolling through ads on a phone and then filmed that phone uh so that it's an ad inside of an ad essentially. And showing these type of ads have been really effective and has been really great at stopping the scroll. Uh I love the end of this ad too because then we swipe to the other tab to get to the website as you can see right here. So this ad format is performed really well and something I'm testing for a lot of clients right now. Another ad we made is it's just another ad for Loop earplugs. After seeing these ads over and over again, this brand finally got me and we even showed an example of one of our ads on there and we're so excited uh that we gave it a try and then the creator explains why she's happy that she listened to the ads and ended up purchasing. So this format's working really well. I'm calling it ad inception and something that I think you should definitely test next month. In terms of what's working in 2025, eye catching hooks is still the number one focus.
> [VISUAL: Slide titled "Eye-Catching Hooks" with four example videos playing side-by-side. The categories are "Cake Write", "Handwriting", "Stop Motion", and "ASMR".]
On this ad, we wrote on a cake how to make your Instagram famous. So writing with food is something that is definitely eye catching. Another thing that we're testing is like this uh this handwriting uh font right here. So just playing with different text treatments to stop the scroll. I'm still primarily using TikTok fonts, but that is something that we're starting to play with more in 2025 is like more of a handwriting, more interesting things for that initial text. Stop motion is still a very effective ad format for the hook. So that's something that we incorporate in a lot of our ads. And last but not least, ASMR. ASMR ads have been working well for years for my clients and something that continues to perform well. Uh usually it has no music, no voiceover, it's just the audio of opening the cups, frothing the milk, putting the ice in. People love to stop and watch these ads. We see these ads have extremely high watch times and usually great performance. So ASMR is something I'm definitely bringing into 2025. Another big thing for 2025 is really leaning into authenticity and relatability.
> [VISUAL: Slide titled "Authenticity & Relatability" with four example videos playing side-by-side. The categories are "Match My Outfit", "Car Chat", "Self Improvement", and "What I Bought".]
In the AI era where all ads end up looking the same or robotic literally, I think going back to basics and being more authentic is what's going to stand out from the rest of the brands on Meta. So for instance, for this concept with our creator, we did she's going to match her outfit to the perfume. So something a little bit unexpected. For this one, it's a car chat. We love car chat ads. Uh it just looks so authentic as if the creator just decided to start filming in her car and talk about her favorite product. So that's a format we're bringing into 2025. Another big theme in our ads is about self-improvement. So in this one we're saying she's becoming the mom she's always wanted to be. Uh she's improving her routines, she's becoming her authentic self. So people want to relate to more authenticity, um like wholehearted content and um last but not least, testimonials. So a green screen testimonial talking about a product that you truly love and your experience with it. As you can see in this example, she's talking about the things she's excited to try out as a new mom. These type of ads are still what converts because it seems like it's just a friend talking to someone about a product or brand that they actually love and helps them out. So while other agencies or brands may be leaning into AI a bit more, I would say I'm leaning the opposite way. We're trying to get more authentic, more relatable stories and all that good stuff. Another thing for 2025, we're really testing scroll stopping edits.
> [VISUAL: Slide titled "Scroll-Stopping Edits" with four example videos playing side-by-side. The categories are "Search Bar", "Slot Machine", "Multiple Choice", and "Triplets".]
So on this one you can see in the beginning, we did like a search bar of like ways to start losing weight at home and she says, if you're searching for this, you need to try this. Another fun effect we're playing with is like this gambling scroll emoji uh effect to show the different emotions you have when you're using the product. Another fun effect we're using is like this multiple choice. Want your curls to look like this? Yes, no, yes, no, pick yours. So fun edits like that are really working well for hooks. This is also a great edit we did. We made it into triplets. So utilizing fun transitions or editing to catch the eye in the first second is really the key. So really focused on how we can make the ads even more scroll stopping and different than everything else on the feed. Last but not least, I wanted to leave you with my top eight ad creation principles for 2025.
> [VISUAL: Slide titled "My Top 8 Ad Creation Principles for 2025" with a numbered list of principles.]
Uh this is what I go through with all my clients on a weekly basis in terms of coming up with what concepts we're going to shoot with the creators this week, how I'm briefing my editors into how we want to edit it, uh and then the different formats that I'm seeing work well. So feel free to to give this a screenshot. Like I said, I'm also going to email this out to my newsletter subscribers, but these are the top eight principles. It's really just what's been tried and true uh and leaning into going back to basics, focused on good marketing, understanding your customer, testing different iterations and variations to see what works with your customers. All righty, I will pass it back to Evan.
> [VISUAL: Slide titled "Thank you!" with a thumbs up emoji, a photo of Savannah Sanchez, and her contact information.]
Thanks so much guys. And if you want to connect with me, here is all my information to get in touch.
[7:42] Evan Lee: Savannah, all gas, no brakes, no gatekeeping. Everything safe to the fighter. Thank you. That was incredible. That was freaking incredible.
[7:54] Savannah Sanchez: Thanks guys.
[7:56] Evan Lee: The one thing I'm curious about Savannah is like talking all about authenticity, is there anything specific you're asking your creators to do this year just to make sure their content looks more, let's call it real?
[8:08] Savannah Sanchez: You know, I've been working with some of the same creators for years now. Like I've built my team around bringing on creators one by one and training them myself. And a lot of the creators that I'm working with are ones that I've worked with and trained with for years and they're really masters at like really acting is essentially what it is. Like authentic storytelling, um looking like it's not an ad. And so I would say I'm just really relying on my like solid creator team, the ones that have proven that they can tell a story. Um sometimes when you're testing out new creators, it's hard to get them to not look like they're reading off a script. So finding those creators that can tell an authentic story, those are gold and you got to hold on to them.
[8:50] Evan Lee: Makes a ton of sense. Makes a ton of sense. Everybody, like Savannah said, she's going to be sharing this out in her newsletter, so be sure to tap in. She'll share her information in the chat again. But Savannah, thank you so, so much for dropping the heat so quickly. Everybody show love in the chat. Round of applause, all the emojis, all the love.
[9:10] Savannah Sanchez: Thanks guys. I'll be in the chat to answer any questions.
[9:13] Evan Lee: Hey, I love it. I love it. I love it. Y'all, we want to keep the momentum going though. So next up, we have the one, the only Dara Denney. If you don't know Dara, trust me, you're going to want to. She's one of D to C's top performance creative consultants, as well as being Motion's very own chief evangelist. So let's welcome her to the stage. Dara, welcome to the party.
[9:35] Dara Denney: Hey Evan. Super, super happy to be here. Um, yeah, I love these sessions that we do and it is always such an honor to go up on stage with you.
[9:46] Evan Lee: This is so fun. Dara, drop the heat. I'm going to drop out. I might see you in a second though, but come in, absolutely give the people what they want.
[9:54] Dara Denney: Yeah. Amazing. Hey everyone.
> [VISUAL: Dara shares her screen. The first slide is titled "A Snapshot of a Top Performing Creative" with "Motion: Creative Trends 2025" and her name.]
Um, I am super excited to jam with you today. And I actually wanted to do something a little different. Um, Savannah just showed you about 20 different ad ideas and I actually just want to show you one of the top performing creatives that I worked on last year. And perhaps more importantly, how we got there because it was absolutely a creative collaborative process. Now, I'm hoping that in the age of having to develop more creative volume, this is going to inspire you to think about how to make more creative without necessarily sacrificing on quality. Now, you know how I like to start these.
> [VISUAL: Slide with the text "girl math" and five static ad images labeled A, B, C, D, E.]
This was one creative test that we ran and one of these ads ended up being our top performer for several months, spending well over $2 million and generating over $6 million in revenue. But actually, before you decide, I want to show you the original.
> [VISUAL: Slide showing the original ad (B) with performance stats: Spend $700,000+, Purchases 32,000+, ROAS 2.21, CPA $24, CTR 2.25%.]
So, we had actually run this creative for a few months previously. And it wasn't by any means the top performing banger creative that we wanted, but it was doing really, really well. So, we decided to do a messaging test.
> [VISUAL: Slide with the text "girl math" and five static ad images labeled A, B, C, D, E.]
And one of these ended up being the winner. So, out of A, B, C or D or E, which one of these do you think was the winner? Go ahead and put your answers in chat. I'm seeing a lot of Cs, a lot of Cs, few Ds, Bs, Es. Three? I don't know where the three came from. Okay, seeing a lot of different answers in here. No A's interestingly enough. Now, if you answered D,
> [VISUAL: Slide with ad D highlighted in a red box.]
you were absolutely correct. This is the one that ended up being the winner for us. Now, what I think is actually interesting is this was actually what I would call a bit of a super iteration, right?
> [VISUAL: Slide titled "how did we get here?" showing a UGC video on the left pointing to the static ad on the right.]
When we were thinking about the type of messaging that we wanted to test, we actually borrowed quite a bit from a lot of the great UGC that we had been running inside of the ad account.
> [VISUAL: Slide titled "how did we get here?" showing two UGC videos on the left pointing to two static ad variations on the right.]
Um, this ad creative was actually developed by the agency Ad Creative who had been working with us. And even though the text overlay right here says, get ready with me for my meeting, in the voiceover, she actually says, hey, I got a meeting in about two to three minutes. And it gave us this idea for, hmm, the five-minute routine. Now, I will say too, what's really interesting about this is we did actually test the two-minute makeup routine, but it was the five-minute makeup routine that continued to win again and again. And when we look at all of the other variations that we were testing as well, we were still borrowing from other UGC. But what's really interesting, um, about this one right here, the TikTok viral beauty routine is something that we saw worked really, really well and had great sentiment inside of UGC, but not as well inside of this particular creative test. Now, what I think is really interesting in retrospect when looking at this creative, right?
> [VISUAL: Slide showing a chart with columns for Stage, User Journey, Market, and Formats. The messaging from the previous slides is listed on the right.]
Um, what ultimately ended up winning for us was the one that had the most scalable messaging. Now, this is a slide that I have showed inside of Motion, um, talks before. But when thinking about where we had started with the $12 each, save $64, this is really super offer-based. But as we go up, we can actually see that this type of, um, messaging was going to appeal to people more and more. Um, and really the five-minute makeup routine is something that really had that most scalable language. Um, but I do want to mention something, you know, it's not just the messaging why this specific ad creative worked.
> [VISUAL: Slide with a tweet from Sarah @SarahLevinger: "Format selection is not a strategy. Format selection is not a strategy. Format selection is not a strategy."]
Um, and I don't mean to call you out, Sarah Levinger. I know you are back on stage. Um, and I saw this tweet you put out a few days ago, format selection is not a strategy. I hear you loud and clear. I absolutely agree. But I think that some formats make the brain really happy.
> [VISUAL: Slide with an animation of a heart and brain hugging.]
And I think that in this case, especially with the grid format, this is something that our brains actually find really psychologically pleasing.
> [VISUAL: Slide with three print ad examples using a grid layout (Sony, Guinness, Life Savers).]
And this is something that we did a lot in the print era, right? And I'm loving how we're bringing the grid format to life even in the modern era and how different it looks.
> [VISUAL: Slide with three modern digital ad examples using a grid layout.]
Um, and this is actually one of my favorites I've seen recently.
> [VISUAL: Slide with a Pantone-style grid of different shades of toast.]
And I know this might be an unpopular opinion, but, um, when it comes to toast, I'm a little bit more on the burnt side. This is what I like a lot. Um, so when actually thinking back to this ad creative, right, the five-minute makeup routine, we have that really psychologically pleasing grid layout.
> [VISUAL: Slide showing a collage of various grid-style ads.]
Um, something that was interesting for me when I was actually doing research on why grids are so appealing to us is because when we use them, um, our eyes actually tend to trail in either a Z or an F format. So, by even just leaning into this type of, um, ad format or visual format, you are more likely to actually have people looking at more facets of your design because of how their eyes are trailing. And this is something that we've also been testing out even just as hooks. This is actually one of the formats that Meta themselves has said is working really, really well, not only on organic reels, but also on reels ads in general. Now, I think that any brand can lean into, um, this type of format. Um, even though this one down here really scares me, um, the the Excel format, it actually ended up running for them for over 200 days. Um, but I think that this is something that, you know, it doesn't have to be as cut and dry as, you know, the the one that I showed you or some of the other ones, but, um, there can be a little bit of magic here with this type of ad format. Um, and that's it. Thank you so much, uh, Evan for bringing me up here today. And I actually have a little guest to what's up?
[16:25] Evan Lee: What just happened? Oh my goodness.
[16:31] Dara Denney: I know, right?
[16:32] Evan Lee: I think everyone's in for a little treat in a second too, so we'll make it, we'll make the trio come to life here. But Dara, that was incredible.
[16:39] Dara Denney: Thank you. I already see Anna saying it was too short. Come on. We have so much heat to pack today. You know, just want to, you know, come in, show you guys something I worked on. I don't get to share too much of the ad creative that I've collaborated on with teams. So I was really excited to be able to do that today.
[16:54] Evan Lee: I love it. Dara, only question that comes to mind for me here is like everyone's talking about AI right now. Could you use AI in any way to help come up with some of these iterations?
[17:05] Dara Denney: Yes, so actually something that I did is you'll notice that with the, um, with the messaging inspiration, I wasn't taking the exact messaging formats from these UGC ads and putting them onto, um, onto the statics. I did have AI help clean it up a little bit and especially for getting specific word counts. Actually, one of the things that I notice a lot with messaging is sometimes people will use too, they'll be too verbose, they'll use too many words. So I had a really strict word limit for what I wanted to use. So I took all of the top performing messaging points that we had seen across images, across UGC, and I put it into chat GPT and I was like, all right, let's let's make sure we have like a word cap of about 10. And uh that was really helpful for that. So,
[17:51] Evan Lee: Incredible. Dara, you're the best. Everybody, show some love in the chat. We know we love Dara, so let's show some love.
[18:00] Dara Denney: Barry Hott.
[18:02] Evan Lee: Barry sneaking up sneaking up on stage, but I think that's perfect timing. Dara, I'll see you in a second for sure. Really appreciate it. Everyone loves it. Thank you, thank you, thank you, thank you. But everybody, we're two people in. How are we feeling so far? Because for this next one, you already got the sneak peek in two different ways on the share screen and in Dara's screen. But let's get ready for this one. So Mr. Ugly Ads himself, founder of Building Ads with Barry, he's managed and overseen more than $600 million in ad spend, and is kicking off his course on February 3rd. So go check that out. Welcome Barry Hott to the stage, y'all.
[18:37] Barry Hott: Thanks. Good to be here. Thank you, Evan. Uh, good to be in the same building as you and Dara. Uh, thank you for having us graciously here, uh, in this gray void, uh, where I am here with nothing interesting in the background. However, I do have a little prop. $10,000 cash, uh, just to get, oh, Dara's taking it. There it is.
[19:00] Evan Lee: I walked into that room. I walked into that room and it's like, what in the heck is going on? How is Barry just balling like this? But Barry, I think we got to drop the gems for the people now. So I'm going to step out, you're going to do your thing and I'll see you in a bit, okay?
[19:11] Barry Hott: I share my screen? Yeah, I should have done a better tech check. I'll share my screen here. Uh, can you all see that? Perfect.
> [VISUAL: Barry shares his screen. The first slide is a title card with his name, "BARRY HOTT", and the logo for "Building Ads with Barry".]
Uh, so yeah, I'm Barry Hott. Uh, let's uh dig in. We can talk a little bit about me.
> [VISUAL: Slide titled "Hey, I'm Barry Hott!" with a photo of him and bullet points about his experience: Growth Marketing Advisor and Consultant, Over $600 mil in ad spend since '08, 16+ years of experience in media buying and advertising, I Make Ugly Ads.]
I'm a growth marketing advisor, consultant. I own a piece of Adcrate. Thank you Dara for the shout out to Adcrate. Uh, that's adcrate.co. Uh, I've personally spent hundreds of millions of dollars in ad spend, uh, since going back to 2008. I have like also studied literally billions of dollars in ad spend, uh, over the years. I've been doing this for a long time. I am known for making ugly ads, but today, I'm actually going to be talking about how we need to just make ads. So a slightly different hat here, uh, because that's what we're talking about today.
> [VISUAL: Slide titled "Just Make Ads. YES, YOU!" with bullet points.]
Just make ads. Yes, you. Literally all, I think how many people are in here, over a thousand people are in here. Literally every single one of you can make an ad. Now, some of you, it's your job to make ads. So for you, you're like, yeah, Barry, I already do. Great. Thank you for your service. I appreciate you. Keep doing it. But for those of you, CEOs, founders, CMOs, head of growth, interns, I don't care. You can do this. So that's what we're going to dig into here. I'm going to try and be conscious of the clock. Someone shout at me if I'm taking too long. So, uh, first, the thing that we know that works well with ugly ads is authentic and relatable content. That's what works well and it's going to continue to work well. Ads are not going to be getting prettier. That's not happening anytime soon. People have made that prediction for years. There are ways in which you can make your ads pretty. I'm not saying go make the ugliest ad in the world, but please be mindful, like you don't have to go and make the thing that's as pretty as like your marketing brain wants, okay? For the most part, almost everyone here is not advertising to marketers or to designers. If you are advertising to marketers or designers, maybe make some pretty stuff, but even then, you should still make uglier stuff. Um, but really the key is making stuff authentically, making stuff that people want and expect to see and people want authentic content, they want real experiences. And the thing they don't want is ads. They don't want to, they can sniff it out. Subconsciously, as soon as your ad starts to get into frame and people can sniff out that it looks or feels too much like an ad, they are going to skip it. That's it. You've lost the game. So, your job is to get that attention and keep that attention. And if you can't even get that attention in the first place, you've lost. So, a big reason to make ugly ads is just to get that attention in the first place so you don't lose a giant chunk of your potential audience. So, start there. The best person who can make that content literally is you. You have a phone. You have a phone. You have probably some sort of a camera. You have the ability to speak. You have Canva, you have CapCut, you have, uh, any number of tools, Descript, big shout out to Descript. I love using Descript. You can edit video like it's a word doc. It's incredible. Use any of these tools to make stuff. Literally, anyone in your company can do this and probably should do this. Literally from the intern to the CEO. And any thing that you can do to make ads will help you be better and more comfortable with the principles, challenges, decisions that go into making ads that work. Now, a lot of people are like, Barry, I don't have time for this. Barry, that's not my job. Okay? Well,
> [VISUAL: Slide with the question "'Is this the best use of my time?'"]
is this the best use of my time? Uh, I think that's a reasonable question, but absolutely it is.
> [VISUAL: Slide with a collage of "yes" reaction GIFs.]
Yes, it is. It is worth your time.
> [VISUAL: Slide titled "Is this the best use of my time? YES!" with bullet points and a GIF of Shia LaBeouf saying "Just do it!"]
Is this the best use of my time? Yes. What use of your time has a higher potential return on investment? Please comment and tell me right now, what has a higher potential return on investment than making a scalable ad? Please. All right. I'm interested to see if anyone says anything. Uh, yeah, close those deals. Sure. Um, literally almost anyone in the org who has a good perspective, who has a story to tell or can come up with a story to tell, can make something that is worthwhile that can be used in ads. It is cheap, it is quick, and it is relatable. I have seen this work time and time again. As someone who has been in lots of ads, I'm not saying I expect you to be a professional star of ads. That's not the goal. Who cares? The point is to make stuff. And you don't even have to be in the ad yourself with your face or whatever if you're if you're shy or you don't want to be in there. I'm not saying you have to be in there and I will show you some examples of that in a little bit. In order to do this, don't just make stuff. Don't, first of all, don't just make stuff. Make stuff that looks and feels like the stuff that your audience consumes, not what you consume, but what your broader audience consumes. And that's an important differentiator. And that's like so many marketers I see, they make the stuff that they think like they want. They think other marketers want, but like that's not what scales and that's not what works. So, I want you to study the content that your audience consumes, not just what marketers like. And then go shoot stuff on your phone. Don't worry about getting a fancy camera. Please don't worry about perfect lighting, although Savannah probably hates me for saying that and probably completely disagrees. Uh, but that's okay. She can and total respect. I'm not saying I'm right and she's wrong. I'm not. Um, but like go, don't worry about that stuff. And you I think what you'll also find is when you do study the content that your audience consumes, in so many realms, the the lighting isn't perfect, the camera angle isn't perfect. Like all of these things are imperfect. Now, to to Savannah's point there, the good lighting can matter, yes, in some categories. For sure, if that's what the content that your audience is consuming looks like that, then please shoot like that. Absolutely. So, definitely go and shoot the stuff that looks like what your audience is looking at. Like I said, edit in CapCut, Descript, or Canva, use text overlays. You can literally go and make something in TikTok while it's still exists and use like text overlays functions from in there. You can use text overlay functions from Instagram to make it look like a real Instagram post and then pull it back. Like it's so easy to do. And a lot of businesses, you have a warehouse. The showing the warehouse lighting, showing the warehouse stack, showing all of it. There's something to that that doesn't feel like an ad and doesn't feel hyper polished and people really don't sense it as an ad and then they get you can get their attention. The thing with both of these is also like if you think about, um, what we're seeing in the beginning, like is this relevant to people? Maybe in this top here, you know, it says he love, I'm surprising my dad, he loves licorice. You're talking about gifting. So, and then this video actually goes on to talk about like liking the different flavors. So like it's a pretty box, there's like talking about the snacks, like it's super relevant. And if we think about, uh, this ad, not only does it show a toilet, but there's a reveal, right? The very first second is something I'm thinking about. There's literally motion in that. Shout out to Motion for this event, but there's motion happening in that first shot, that first frame, something is happening there. So these are small things that if you're interested in learning more about, that's what I have a course for, buildingadswithbarry.com. Come, uh, join us in a couple days, we're launching, kicking off. Would love to have you. Um, and Dara, uh, is going to be a guest, uh, speaker in there. So she's got a segment. Is she going to come over? I don't know. Is she going to get in the frame? Can she make it without knocking over my computer? There she is. Um, so yeah, I would love to have you and we're going to dig into more about how to make more ads like this yourself and also how to just find inspiration for stuff like this so you literally never run out of not just ideas because ideas suck, but highly relevant inspiration for content styles that can work and can scale and be relevant to your audience and to your product. So, that's it. Building ads with Barry.com. I'm excited. See you there.
[32:37] Evan Lee: Everybody, show some love in the chat. Come on, Barry always comes through and delivers. Barry, you are the best, my friend. Thank you so, so much for coming up and absolutely smashing it. Appreciate you.
[32:49] Barry Hott: Thank you for having me. I appreciate it.
[32:52] Evan Lee: Got to flash the cash. I don't know how everyone else is feeling, but I already have like 30 new ideas that I have to try at this point. So like my my list is just starting to build. And to keep this one moving, uh, it's going to be fun. So next up to the stage, so the next speaker, you all are going to go wild for. He's the AI guy. You know we couldn't do 2025 panel uh trends panel without an AI guy. He's the co-founder and CEO of Ready Set, Sleepless and Airpost. And Airpost is a platform for AI powered UGC video ads. Yep, let's do it. Let's welcome John to the stage, everybody. Round of applause.
[33:30] John Gargiulo: Thank you. Thank you, Evan. I'm super excited to be here. Super excited to talk about AI with you guys. This is like my life now. Uh, let me share my screen and let's dive right in. All right. 2025, for the first time, AI is going to change creative, creative strategy forever.
> [VISUAL: John shares his screen. The first slide is titled "In 2025 AI Will Change Creative Forever".]
A little bit about me. I'm John. I'm the co-founder and CEO of airpost.ai. Really working to just throw over the whole coffee table of how creative is made, uh, and make it a lot easier to make a lot more volume and variety to other keywords of 2025. Before Airpost, uh, I was a co-founder and CEO of Ready Set, uh, where a creative first agency with a patented test and learn system, worked for lots of great clients and we're trying to bring those kinds of ads to everyone. Make this easier on you guys. All right, let's just talk about how good AI is getting and how fast. This is Will Smith eating spaghetti in January of last year.
> [VISUAL: AI-generated video of Will Smith eating spaghetti, labeled "January 2023".]
Ah, that's hot. That's hot.
[34:42] Evan Lee: All right. And this is
[34:45] John Gargiulo: one thing.
[34:46] Evan Lee: You might have to go, you might have to go present mode. Whenever we're showing, we're just seeing a stale screen. So go present mode to get the audience going.
[34:51] John Gargiulo: Oh, are you really?
[34:52] Evan Lee: Yeah, yeah, yeah, yeah, yeah.
[34:54] John Gargiulo: How about now? Do you see it moving?
[34:57] Evan Lee: Don't see it moving. We can see the, basically like the guts of the presentation rather than like the the present mode.
[35:03] John Gargiulo: For some reason, the full screen's not working. So you all have to, oh shoot, it's going to give away some answers later. All right, let's watch.
> [VISUAL: John plays the AI-generated video of Will Smith eating spaghetti from January 2024.]
So huge bounce forward from here to here. That's great. None of us are making Will Smith eating spaghetti ads.
> [VISUAL: Slide titled "What about AI UGC Ads?"]
What about AI UGC ads? You're starting to see this term AI UGC pop up. When can this help us? Uh, I'm going to show you three ads and I want you to try to guess which one is not using AI.
> [VISUAL: Slide titled "Which one is NOT made with AI?" with three video ads labeled A, B, C.]
Here's A.
[37:57] Speaker 1: I was tired of skin that just didn't feel tight. My bestie set me up with Get Dreamy, transforming my nights into restoration time. Enjoy the benefits of smoother tone skin and milk thistle enhances my nightly routine.
[38:12] John Gargiulo: Here's B.
[38:13] Speaker 2: Do you have creepy skin? Come here. You need B Glossy. Imagine being able to smooth out wrinkles with our serum. Just apply daily and see your skin transform because harnessing hyaluronic acid and shea butter for elasticity. Try out B Glossy and feel the firmness return.
[38:31] John Gargiulo: And here's C.
[38:32] Speaker 3: just got so much easier with Maylee's Sweet Dreams Sleep Tight Kit. If you're anything like me, one for me, one for you is your motto while holiday shopping. And the sleep tight kit makes a perfect gift for the skincare lover in your life. The combination of the Get Dreamy overnight toning body whip and get cozy two-in-one body and pillow mist will have you wanting to keep a set for yourself and share the love with others. Because sharing the gift of glowing skin starts with yourself. Celebrate the season of giving with Maylee's.
[38:57] John Gargiulo: All right, let me flick back over here. I'm seeing a lot of Cs is done manually. This one looks more consistently. Wow, you guys all think C. Oh wait, here comes some Bs. How about the poll? I can't see the results of it, Melissa, can you? See, thank you. Yes. You all are very smart because
> [VISUAL: The slide is updated to show that A and B were made with AI, and C was made manually.]
this was done completely with AI. C was done completely with AI and B was done with people. Let's do another one. Here's A.
[39:57] Speaker 4: I was tired of skin that just didn't feel tight. My bestie set me up with Get Dreamy, transforming my nights into restoration time. Enjoy the benefits of smoother tone skin and milk thistle enhances my nightly routine.
[40:12] John Gargiulo: Here's B.
[40:13] Speaker 5: Do you have creepy skin? Come here. You need B Glossy. Imagine being able to smooth out wrinkles with our serum. Just apply daily and see your skin transform because harnessing hyaluronic acid and shea butter for elasticity. Try out B Glossy and feel the firmness return.
[40:31] John Gargiulo: And here's C.
[40:32] Speaker 6: just got so much easier with Maylee's Sweet Dreams Sleep Tight Kit. If you're anything like me, one for me, one for you is your motto while holiday shopping. And the sleep tight kit makes a perfect gift for the skincare lover in your life. The combination of the Get Dreamy overnight toning body whip and get cozy two-in-one body and pillow mist will have you wanting to keep a set for yourself and share the love with others. Because sharing the gift of glowing skin starts with yourself. Celebrate the season of giving with Maylee's.
[40:56] John Gargiulo: All right, let me flick back over here. I'm seeing a lot of Cs is done manually. This one looks more consistently. Wow, you guys all think C. Oh wait, here comes some Bs. How about the poll? I can't see the results of it, Melissa, can you? See, thank you. Yes. You all are very smart because
> [VISUAL: The slide is updated to show that A and B were made with AI, and C was made manually. The manual ad is labeled "Dud". The AI ads are labeled "Top performer".]
AI, AI, C is manual. If this were more of a conversation, I would love to learn from you what it is you spotted about that ad that feels that way. I have some guesses. Here's the kicker though. So this is, uh, customer of Airpost called Maylee's. They've run a lot of, uh, these ads. Uh, they spend millions of dollars a month on paid social. A and C, uh, I'm sorry, I forgot to switch these top performers. The AI ones spent a lot of money, uh, and the manual one did not. Of course, they have a lot of manual ads that do spend a lot of money, but if you've ever wondered, yeah, but like, do these things work? Um, they they work. Okay. So these ads were, these ads are more like assembly, right? These are all real actors. This is all real footage, nothing creepy, nothing uncanny. Uh, full disclosure, these AI ads were all built with Airpost. But there's a lot of other stuff out there I want to share with you guys that's happening.
> [VISUAL: Slide titled "The talking-head-staring-at-the-camera model can work, too." with three example images.]
Uh, the talking head staring at the camera thing also can work. Uh, I'll share some companies that are doing this well. You all have probably experimented with this before. I'm going to show you a top performing ad that's also spent quite a lot of money for Manly Bands that uses this model.
> [VISUAL: A top-performing ad for Manly Bands plays.]
[40:57] Speaker 7: Embrace your inner outlaw with the Cowboy Ring, crafted from black plated tungsten with a koa wood inlay. This 8 mm symbol of ruggedness and confidence will level up your style. Get yours now, slide it on, and tip your hat to a happily ever after.
[41:10] John Gargiulo: So what's cool about that, again, from a production and cost standpoint, particularly if you are trying to be scrappy this year and get a lot of things made, uh, with a lot of time and money, it's a decent ad. It took somebody time to go pick all that B-roll out. It was built manually, but they did not have to cast a new actor. Uh, they did not have to go back and forth with reshoots or sending a product, uh, you know, that maybe went to the wrong address or figure out PayPal payments and Venmo. Uh, they just probably did it in about four or five hours and it was a hit. Okay, what does the future look like?
> [VISUAL: Slide titled "The (near) Future" with a retro-futuristic synthwave background.]
Nobody knows the future, but I live this every day and, um, can share a little bit at least about what I'm seeing. By the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot almost any product image.
> [VISUAL: Slide titled "By the End of 2025" with a bullet point and a grid of AI-generated product images.]
So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart.
> [VISUAL: Slide titled "By the End of 2025" with a second bullet point and an AI-generated image of a man holding a protein bar.]
Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI.
> [VISUAL: Slide titled "By the End of 2025" with a third bullet point and an AI-generated video of a man throwing a football.]
We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change.
> [VISUAL: Slide titled "By the End of 2025" with bullet points about DeepSeek and AI.]
Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions.
> [VISUAL: Slide showing examples of prompts for OpenAI Operator.]
This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then make a script that sounds kind of along the same lines, slack it to my editor, uh, that, you know, I just got set up on Upwork and tell him to get it to me Monday and you just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like a one shot thing. I didn't even try to massage the prompt or the training model. This is from a company called Everart, um, that I'll list at the end of this. Some of these are funky, but you know, you go into Shutterstock and you're looking for a picture of someone doing a yoga, they have a million pictures, you just need one. It's really easy to pick at the ones that are funny. But they got the wording right on this, the coloring of the bottle is right on this bottom one here. So if you don't have much to work with, you can start here. And then this image also was produced with Everart. Uh, not a real guy, not a real image. Looks pretty darn real, right number of fingers. And then you can pop it into Sora or Runway and not a bad little few seconds to use in a video ad. Completely manufactured out of thin air with AI. It's getting pretty real now, but by the end of this year, you won't need lots of shoots and, uh, platforms and all that stuff. You'll just be able to do this stuff yourselves. Gives you guys a ton of power. So you'll be able to artificially shoot almost any image, bring those images to life with video, build out a huge library, and then use AI. We're one of many companies that are working on this to make hundreds of fresh UGC video ads to choose from versus, you know, going and doing a yoga shoot yourself, pre-stock images. We're about to enter an era where you can just look through hundreds of, uh, creatives based on certain templates that work, uh, maybe some many of them that you've seen on this presentation and this call from others. Deepseek is a sea change. Essentially what it's going to do is lead to a lot more startups able to dive in and help make creatives and help make everyone's job higher leverage. And write more colloquial scripts. A lot of you have probably realized that AI sucks at writing things that sound authentic. That's absolutely true. You go to ChatGPT and say, write me a TikTok script for Brooklyn and Sheets, it's going to be pretty corny and not work. Um, but it's getting better and better and better and there are now many startups that are really focused on fine tuning those models to make scripts that you can't tell the difference. You saw some of those ads, uh, earlier. And then AI will go beyond words to take actions. This is extremely nascent. I mean, this just launched like a week or two ago. Uh, Claude has had one for a little longer. But this is real. You can go in and give it access to your Facebook account, ask it to audit your account structure, ask it to do all those annoying uploads and, you know, naming conventions and formatting things and, you know, more complex things. Use Foreplay to find the longest running ads from my competitors, then transcribe what they say, then go to ChatGPT and ask it to make a script for my brand that uses a similar hook and structure, then make a VO in Descript Labs of the script, then send the VO to my editor Paul in my Upwork account and ask him to cut some of our new footage to it and slack me please. You just type that like a prompt and it goes. If it sounds futuristic, it's really not. I think by the end of this year, this I'm sure of because it's already here, you'll be able to artificially shoot images of almost any product. So none of these images exist. This was like
[45:02] John Gargiulo: Okay, I wanted to leave you all with some things worth checking out.
> [VISUAL: Slide titled "AI Tools Worth Checking Out". The slide is a 2x2 grid. Top-left quadrant is "Avatar Apps" with a list: "HeyGen", "CapCut Avatars", "Instagram Edit". Top-right is "AI Images" with a list: "Everart", "ImagineCreate". Bottom-left is "Image > Video" with a list: "Runway", "Sora". Bottom-right is "End-to-end marketing" with a list: "OpenAI's Operator", "Claude Computer Use".]
[45:07] John Gargiulo: I could have given you 198 AI companies and demos and tweets and uh vaporware. I tried to keep it focused to things that you saw in this presentation, things that actually work, things that are actually useful for creative strategists today. HeyGen does the best in my opinion at the talking head thing. Uh, you can also go into CapCut and use it. I've done that a lot. I would highly recommend you sign up uh, pre-sign up for Instagram Edit, the big CapCut competitor they've been working on a long time. There's a lot of AI tools in that. Um, watching Barry's presentation, which I thought was great, there's also a lot of like filters and AI characters and things that you can use now beyond just uh, you know, what's coming through your lens to really make it look uh, catchy. AI images, I mentioned Everart. This is like a five-person company, guys. Again, with DeepSeek, you're going to see a lot more of those that are really powerful. ImagineCreate does the same kind of thing. You know, if you've got a fashion brand, you can literally take a shirt image that you threw up on Amazon and make uh images of lots of models wearing the shirt and it looks extremely realistic. Image to video, taking those images, taking images you already have, maybe something that's performing well, maybe something you made out of thin air with Everart, and just saying to Runway, you don't even have to prompt it. You can just say five seconds, go. Sora, five seconds, 9 by 16, go. And it will make it move like the guy holding the Atlas protein bar. And then end-to-end marketing. This is the vision of Airpost. Uh, this is where I think our industry is headed. Um, it's what's giving putting all these tools and high leverage in your hands. Um, I think creative creatives will be doing creativity for a very long time, the rest of my lifetime, but these tools on this screen and particularly these tools that can take action can just make all of us super creative strategists.
[46:56] John Gargiulo: And that's it.
> [VISUAL: Slide with the text "Thank you" in pink and red gradient. Below it, "John Gargiulo" and "[email protected]".]
[46:58] John Gargiulo: Feel free to reach out to me if you ever want to just talk AI. I love nerding out on this stuff. It's really fun to build, um, and really fun to talk about.
[47:06] Evan Lee: John, appreciate you coming with the AI takes and your own experience. It's absolutely incredible, my incredible my friend. Everybody in the chat, round of applause, round of applause. I'm seeing the love coming through.
> [VISUAL: The screen layout changes to show two video feeds. John Gargiulo is on the left, and Evan Lee is on the right.]
[47:19] Evan Lee: I'm seeing the love coming through. Appreciate you, man. Appreciate you.
[47:22] John Gargiulo: Anytime.
[47:24] Evan Lee: Awesome. Okay. So, next up, we're continuing on. Is a man whose face you have most certainly recognized if you're in the D2C community.
> [VISUAL: The screen layout changes to show three video feeds. John Gargiulo is in the top left, Evan Lee is in the top right, and Aaron Orendorff is at the bottom.]
[47:34] Evan Lee: He's the VP of growth at Fermont, executive editor of the Operator's newsletter, previously at Shopify Plus and Common Thread Collective. And I got to say this, he has some of the best energy I have been around. Let's welcome Aaron to the stage. A-yo.
> [VISUAL: The screen layout changes to show two video feeds. Evan Lee is on the left, and Aaron Orendorff is on the right.]
[47:52] Aaron Orendorff: Now before you leave, good sir, good sir. I love I love the intro. Make sure you tell my wife that. Am I screen sharing now? Is everything up there? You can see it?
[48:00] Evan Lee: Yes, sir. I got you. You're good to go.
[48:02] Aaron Orendorff: Fabulous. All right, all right. Yeah, yeah, yeah, yeah.
> [VISUAL: Aaron Orendorff's screen share appears. The slide is titled "Getting 'Small' to Go Big" with subtitles "Personal(ization) Through Your Offers, Audiences & Value Propositions" and "Create funnels the same way you create ads".]
[48:04] Aaron Orendorff: So my big idea here today is uh, getting small to go big, uh, personalization, okay? So I'm going to walk you through not just uh a number of ads, but also a number of funnels because, spoiler, at Fermont, our tagline is create funnels the same way you create ads. This is a twofer. I'm going to give you value and I'm going to dress it all up in the thing that we sell. You ready for this? All right. I am a shill. Barry's not, I am. Let's roll.
[48:31] Aaron Orendorff: The three big ideas are going to be offers, audiences, and value propositions.
> [VISUAL: The text "Offers, Audiences & Value Propositions" on the slide is highlighted in white.]
[48:36] Aaron Orendorff: Aligning, focusing, not this siren call off of, I would say, Meta into new ad platforms, but milking Meta for as much as it is freaking worth. And the key to that is in your creative, going small to identify the offers, audiences, and value propositions that the machine, the greatest machine in the history of demand generation and demand capture that has ever been created, Meta, can do its thing well. So that hinges on creative, but I'm going to break it down throughout the funnel, offers, audiences, and value propositions, okay?
[49:13] Aaron Orendorff: Now, to do this, I'm going to dress it up in some real brand clothes.
> [VISUAL: A video of a True Classic ad plays on a black background.]
[49:17] Aaron Orendorff: Ha ha, pun intended. First up is going to be True Classic. Probably needs no introduction, right? One of the fastest growing, most successful D2C men's apparel brands in the history of all things internet, right?
[49:30] Aaron Orendorff: Now, this ad that I'm showing you right here, uh, originally created for last year's Valentine's Day campaign.
> [VISUAL: The screen shows a full-funnel view. On the left is a Facebook ad for True Classic. To the right are a series of mobile screenshots showing the landing page, product page, cart, and checkout process for the brand.]
[49:35] Aaron Orendorff: So there's a a couple vibe to it. Opens with this sort of ego stroking and then all throughout the ad, what I'm showing here on the left, you'll notice there's this emphasis not on single products, but bundle and save. It's inside of the CTA. And what we do at Fermont is allow you to take that exact same creative, just like True Classic has done here, embed it onto the page so it feels like an extension of that winning ad and then merchandise it so that instead of going from the wait, what I was looking at bundles, where are the bundles? Now it's a single sweatshirt kind of feel that often happens. You go right into a page with single shirt, bundle, bundle, bundle, arranged to buy more, save more. Now, it's the same thing when you go inside of the embedded PDP. You get the same thing when you go inside of the cart so that you've got like the three-pack, upsell to six, upsell to nine, and then off into checkout, okay? Now, this is a one for one example, very obvious when you look at the creative and the experience on the landing page.
[50:42] Aaron Orendorff: More often than not though, especially when you're using stills, what you're going to be doing is many to one.
> [VISUAL: The screen shows another full-funnel view for True Classic. A different Facebook ad is on the left, followed by mobile screenshots of the landing page, product page, cart, and checkout.]
[50:49] Aaron Orendorff: So, in the case of True Classic, this is one of their most successful new customer acquisition campaigns. It's the only pay for what you keep, try before you buy. So they've loaded up multiple types of creative, multiple images, uh, body copy, all driving to this very clearly connected try before you buy lander into a zero dollar product that carries on through to the cart with those bundle upsells we saw, and then no surprises when you hit checkout. It's still a zero dollar product ready and waiting for you there. This is one of the reasons that it's such a successful new customer acquisition campaign is there's no hoops to jump through. It is simply a continuation of the offer on the front end all the way through, right? That's many to one.
[51:38] Aaron Orendorff: Now, Laura Geller, and I love this.
> [VISUAL: A screenshot of the Laura Geller website homepage is shown.]
[51:40] Aaron Orendorff: Uh, I think she already bounced from backstage, but this very first example from Laura Geller, here we're moving into personas, okay?
[51:48] Aaron Orendorff: Look at that, the five-minute makeup routine, okay?
> [VISUAL: The screen shows a full-funnel view for Laura Geller. On the left is a Facebook ad for a "5-minute makeup routine". To the right are mobile screenshots of the landing page, product page, cart, and checkout.]
[51:50] Aaron Orendorff: So I'm going to show you what the rest of the story looks like from this grid ad. Right into from the the grid five-minute makeup routine to a landing page built exactly off of it, walking through what that routine looks like, embedded videos, checklists, right? Buy box, A+ Amazon reminiscent content, into a PDP for the exact same item. And then what I want you to pay attention to here with Laura Geller, and I'm going to show you a couple more examples from them in just a second, is that the upsells in the case of the add to bag triggered, what we've got is the baked and a brilliant color correcting foundation followed by brushes that are then also upsold once you hit the cart itself. So that uh fourth panel right there is a really powerful two for one, building on top of the routine that brought them in to begin with.
[52:41] Aaron Orendorff: Now, this is an example of a different product, different type of creative, why this one went viral on TikTok.
> [VISUAL: The screen shows another full-funnel view for Laura Geller, starting with a different Facebook ad and showing the corresponding landing page, product page, cart, and checkout.]
[52:47] Aaron Orendorff: This is the baked and brilliant color correcting foundation. So one item, continuation from the ad to the landing page, on into the product page. And in this case, what they're doing is they've actually dropped the upsell prices. So it's just the blending brush set to go with it and a concealer instead of the higher price point upsells that took place with the routine.
[53:14] Aaron Orendorff: And we're going to see something really, really similar as well in this third example from Laura Geller where this is their baked starter kit.
> [VISUAL: The screen shows a third full-funnel view for Laura Geller, starting with an ad for a "Baked Starter Kit" and showing the corresponding landing page, product page, cart, and checkout.]
[53:19] Aaron Orendorff: So, still creative on the front end, going into the landing page. This is more of that advertorial five reasons why. Same thing happens here in the PDP, but notice that the PDP upsell and on into cart now is matching the actual shade and then the brush upsell, okay?
[53:44] Aaron Orendorff: Now, I may be giving new meaning to the phrase lightning round, but we're going to keep going.
> [VISUAL: A screenshot of the Fresh Clean Threads website homepage is shown.]
[53:45] Aaron Orendorff: That that was offers. Now we're into personas, okay? Fresh Clean Threads. Fresh Clean Threads also probably needs no introduction, very similar to True Classic. You can see here on their homepage, this is live, Valentine's Day sale, predominantly focused on a male demographic, okay?
[54:00] Aaron Orendorff: So, by going small to go big, what I mean is what Fresh Clean Threads has begun to do is launch women selling to women ads, then hitting a landing page that's re-emphasizing very clearly who that demographic is and the driving value proposition behind it, so that it's merchandised with the female product front and center.
> [VISUAL: The screen shows a full-funnel view for Fresh Clean Threads, starting with an ad featuring a woman and showing the corresponding landing page, product page, cart, and checkout for women's apparel.]
[54:23] Aaron Orendorff: We go into the PDP that's there. Same thing, women's five-pack V-neck added to, gets the crew five-pack as the upsell. So, this is this is what I mean by personas, matching that creative that can go find your audience to the experience of what happens next.
[54:42] Aaron Orendorff: They did the same thing over the holidays with women selling to men in this case.
> [VISUAL: The screen shows another full-funnel view for Fresh Clean Threads, starting with an ad featuring a woman and a man, and showing the corresponding landing page, product page, cart, and checkout for men's apparel.]
[54:48] Aaron Orendorff: So we've got that matching creative between the two to begin with, and then on to, if it's women selling to men, it's male products that are then on the PDP as well in the shopping cart itself.
[55:01] Aaron Orendorff: But of course, we've also got their bread and butter staple, which is men selling to men, matching on the PDP across the board.
> [VISUAL: The screen shows a third full-funnel view for Fresh Clean Threads, starting with an ad featuring a man, and showing the corresponding landing page, product page, cart, and checkout for men's apparel.]
[55:12] Aaron Orendorff: All right. Value propositions. What do I mean by value propositions?
> [VISUAL: A screenshot of the ARMRA website homepage is shown.]
[55:14] Aaron Orendorff: Let me give you an example from uh, ARMRA and a few of these, okay?
[55:16] Aaron Orendorff: So, uh, this is one of ARMRA's top performing ads.
> [VISUAL: The screen shows a full-funnel view for ARMRA. On the left is a Facebook ad. To the right are mobile screenshots of the landing page, product page, cart, and checkout.]
[55:20] Aaron Orendorff: Very simple, and they've seated their account with a lot of contenders to this simplicity. Some of them are video creative as well, but it's the information, five benefits of ARMRA. It's kind of a take on the five reasons why. They experiment a lot with matching the hook and the content on the lander to their top performing creative.
[55:41] Aaron Orendorff: This goes into the length that takes place on a landing page from five reasons to 10 reasons why.
> [VISUAL: The screen shows another full-funnel view for ARMRA, with a different ad and landing page.]
[55:48] Aaron Orendorff: Then they take their top performers, and when they launch new products, they, look at this, look at this, just a simple change in the background to now their new flavor that's been launched.
> [VISUAL: The screen shows a third full-funnel view for ARMRA, with a different ad and landing page.]
[56:00] Aaron Orendorff: And when you hit the embedded PDP, this is the comparison between on the right, the immune revival jar, $76 price point versus the new single product flavor drop, it's sticks for 34.67. So they're adapting the first product that you see through the funnel to match what takes place in the ad account on that hero section of the landing page and on into cart.
[56:24] Aaron Orendorff: This is where these people get so freaking clever because it's not just five or 10 general reasons.
> [VISUAL: The screen shows a fourth full-funnel view for ARMRA, with a different ad and landing page.]
[56:30] Aaron Orendorff: They've also identified that their same product can serve various value propositions that in this case relate directly to hair, it also relates to beauty and skin, and it also relates to bloating. So the ads in each one of these cases, right? Hair, skin, beauty, bloating, and then this is just one of my favorites that in my heart of hearts, I really hope that uh Barry had something to do with. Have you pooped yet? Just one of my faves, right? Okay.
[57:01] Aaron Orendorff: So, if you take nothing else away from my presentation today, I want you to constantly be thinking about, yes, those creative, those ads on the front end, offers, audiences, and value propositions.
> [VISUAL: The presentation returns to the "Getting 'Small' to Go Big" title slide.]
[57:12] Aaron Orendorff: How are you creating a through line so it it matches your audience at every step of the journey?
[57:19] Aaron Orendorff: All right.
> [VISUAL: The screen layout changes to show two video feeds. Aaron Orendorff is on the left, and Evan Lee is on the right.]
[57:22] Evan Lee: Aaron, the first thing everyone said was that energy, we need whatever coffee you're drinking, whatever it is. So, thank you, thank you, thank you for coming up and busting the stage and reminding people it's not just about the ad, it's about the entire funnel. We appreciate you. We love you. Thank you, thank you, thank you.
[57:38] Aaron Orendorff: Thank you.
[57:40] Evan Lee: Awesome. Aaron's going to hang around. If there are any questions, like he will be able to answer in the chat. So feel free to toss them in there and he'll be able to help out. But all right, all right, all right. Time is flying by, right? We're halfway through this and I'm telling you, this is probably one of the highest ROI pieces at this time of the year. So let's keep it pushing. Up next, we have Mirella Crespi. She's someone that I deeply respect and is the founder of Creative Milkshake, one of the largest performance creative studios in Europe.
> [VISUAL: The screen layout changes to show two video feeds. Evan Lee is on the left, and Mirella Crespi is on the right.]
[58:08] Evan Lee: And she's shipping over 2,000 ads every month for global brands like Fiverr, Nectar, and more. Everybody, show some love in the chat for Mirella. Mirella, welcome to the party. How are you feeling? How are you feeling?
[58:24] Mirella Crespi: You are 3,000% muted is the only thing.
[58:29] Evan Lee: That is so funny.
[58:30] Mirella Crespi: Can you hear me?
[58:31] Evan Lee: Now we got you. Now we got you. Welcome, welcome, welcome, welcome.
[58:35] Mirella Crespi: All right. Thank you. Can you hear me okay?
[58:39] Evan Lee: Yeah, we got you. The connection's a little bit spotty, so I'll pop up if I need to, but come in and kill it and I'll see you in a bit.
[58:46] Mirella Crespi: Okay. Okay. All right.
> [VISUAL: Mirella Crespi starts sharing her screen. The first slide shows the "creative milkshake" logo and text "YOUR MARKETING TEAM'S SECRET CREATIVE LAB".]
[58:50] Mirella Crespi: Hello everyone. So excited to be here. Love being part of this amazing headline. Um, and yeah, I'll do my best to match Aaron's energy. Let's do this. Um, am I sharing my screen already? Yeah? Where is the
[59:19] Evan Lee: This is where technology is our best friend and worst enemy. Mirella, you should see something on the side of your screen where there's a bunch of buttons and one of them says screen with a little pointy button. Let me know if that works.
[59:36] Mirella Crespi: All right. That works. Is this live? Are we working?
[59:41] Evan Lee: We got you.
[59:43] Mirella Crespi: All right. Hello everyone. I am Mirella, founder and CEO of Creative Milkshake.
> [VISUAL: A video montage plays with text overlays: "CREATIVE OPTIMIZATION", "CREATIVE ANALYSIS", "CREATIVE STRATEGY", "CREATIVE PRODUCTION", "CREATIVE TESTING".]
[59:52] Mirella Crespi: We are focused on creative strategy, optimization, and analysis for some of the world's best brands.
[1:00:05] Mirella Crespi: And we developed an industry-leading best practices to ensure creativity and paid social optimization work in synergy to scale ad spend profitably, um, developing creative strategy, producing the creatives and their ad variations, running the tests, performing the analysis, and then diving into optimizations and iterations.
> [VISUAL: Slide titled "The Art & Science of Creative Performance". A circular diagram shows the process: Creative Strategy and Production -> Create Assets -> Delivery of Ads and Testing Variations -> Performance Analysis -> Data-Driven Optimizations -> Performance Analysis -> and back to Creative Strategy.]
[1:00:27] Mirella Crespi: And that's how we continuously improve performance.
[1:00:30] Mirella Crespi: Um, some of the brands we've worked with, um, the past year alone.
> [VISUAL: Slide titled "We are proud to work with" showing a grid of logos including Amazon, Johnson & Johnson, True Classic, Nectar, Roman, Loop, Wise, Deutsche Bank, N26, Allianz, Pleo, ClearScore, Fiverr, Maelys, Il Makiage, SpoiledChild, SkinnyFit, Vshred, Lumen, monday.com, Navan, Elementor, Synthesia, Mixtiles, Flying Tiger, Ubisoft, Moon Active, Playtika, Papaya, SciPlay, and Videoleap.]
[1:00:36] Mirella Crespi: So, let's talk about today, um, why diversity and volume matter.
> [VISUAL: Slide titled "Why Diversity + Volume Matter".]
[1:00:43] Mirella Crespi: This was a big topic in Motion's 2025 trends reports. If you had a chance to read it, if you haven't, definitely do. Um, I think it's very important for advertisers to understand that whether you're spending money on Meta or TikTok, these are content-eating beasts. The more creative concepts and variations you test, the more you can unlock different audience segments and the algorithm will reward you because it will be able to optimize delivery for your ideal customers. But like, what does that mean? Like, how do we achieve that? Um, and I want to take a second to talk about AI because I was really fascinated by the conversation in the chat that was happening during like the topic when AI was coming up and the different points of view. And I think I want to share my take as well that I believe that AI is here to augment the creative strategist, the creators, and the actors, um, to improve our efficiency, to improve our speed, um, to allow us to create more ads faster because we have amazing tools coming out for every stage of the process. But I do believe that the more prevalent that AI content becomes, the more we are going to crave the real, the human, the authentic. So, um, my advice to you would be to look ahead to 2025 and think about how you can plug in as many AI tools as possible to build your automated workflows, but continue to try to really understand consumer psychology and try to create ads that are more human because at the end of the day, that's what is really going to make people convert because we're going to get more and more numb to a lot of AI content. So, let's talk about creative diversity.
[1:02:40] Mirella Crespi: There are so many ways to think about creative diversity.
> [VISUAL: Slide titled "Creative Diversification Guide". It's a large table with 5 columns: MESSAGE, FORMATS, EXECUTION, PLACEMENTS, and BEST PRACTICES, each with detailed bullet points.]
[1:02:47] Mirella Crespi: Um, and this is how you should think about volume. There is no point in just increasing the quantity of ads and you're just dumping into your ad account the same types of ads. That's not really going to help you. Um, the best way to think about it is to diversify and then scale. So, um, this is a creative diversification guide that we always refer to. Take a screenshot, use it as a checklist, but there's so many ways to diversify your creative through your messaging. So using different emotional motivators and barriers to reach new audiences, um, different formats so you can make the most out of the auction and the different placements, different styles of execution, whether it's beautiful, branded, high production or it's UGC low-fi. Um, there's so many ways to to tackle execution. And checking off all the different placements that your creatives are optimized for that. Um, so I will share some of the, um, best ad types that we worked on, um, for last year, but also looking ahead and a different way to think about creative optimization.
[1:04:02] Mirella Crespi: So, creative, when you're thinking about your creatives and making sure that you are, um, diversifying your strategy, try thinking of it from different, the three different points of view.
> [VISUAL: Slide titled "Explore Different POVs" with three icons labeled "Brand", "Customer", and "Expert".]
[1:04:14] Mirella Crespi: Ads that reach your user from the brand's voice and the brand's perspective, ads that reach your user from the customer perspective and share the customer voice, and then the third perspective, which is the expert POV.
[1:04:30] Mirella Crespi: So, what do I mean by that?
> [VISUAL: Slide titled "Static Ads" with three columns: BRAND, NATIVE/USER, and EXPERT, each with example images of static ads.]
[1:04:31] Mirella Crespi: When it translates to static ads, um, you have your brand branded static ads that are coming to your consumer from the brand's voice. They have usually a more polished look, they follow the brand guidelines, and they're talking about, you know, here's our three key, um, USPs and and here's the results you can expect to get, um, your classic comparison ads and so on. Um, and then you have the native or user point of view for your static ads. And these look native, they blend better into the feeds. They can be memes, they can be what looks like screenshots or your written messages and your posted ads, but these look more native and ugly. Um, and then you have the third voice, which is the expert point of view. These are ads that are meant to look like an excerpt of a publication. Um, and they bring on to this like conversation about your brand, this third voice, which is more objective and professional.
[1:05:43] Mirella Crespi: Um, and then what it looks like when we apply that to video ads.
> [VISUAL: Slide titled "Brand POV" with four columns showing video examples: BTS/FOUNDER/EGC, TUTORIAL, CELEBRITY ENDORSEMENT, and PRODUCT EXPLAINER.]
[1:05:45] Mirella Crespi: So, for the brand's point of view, behind the scenes, founder and employee generated content. You're going to see a lot more of that. This is when brands really take you behind the scenes and it's either the founder telling you their story or it's employees in the factory making content. A lot of the brands that are blowing up on TikTok, if you look at their feeds, they don't even show you or talk much about their product. It's just like the content and the team, um, making ads. And it's basically what Barry talked about, right? Like, go make ads, um, whether you are a brand yourself or you are an agency or consultant working with a brand, um, brainstorm on how you can bring them on to create ads for the brand as well. Um, the brand can create tutorials of how to buy the product, how to how to best use it, um, any celebrity endorsements or influencer endorsements that's still coming from the brand's perspective, um, and your classic product explainers that still feel polished and looks like it's coming from the brand.
[1:06:54] Mirella Crespi: Um, then the customer point of view.
> [VISUAL: Slide titled "Customer POV" with four columns showing video examples: COMEDY SKIT, COMEDY SKIT, TALKING PRODUCT, and TALKING PRODUCT.]
[1:06:56] Mirella Crespi: Um, a lot of what we talked about in the trends report is the importance of understanding how to create ads that are funny. Um, and some formats that work well are these comedy skits that feel very native to the platform. And I think this is something, um, that I really understood with my team last year is that traditional UGC in the sense of like content that mimicked influencer content from the past, whether it's people just holding a product and unboxing it or whatever, those ads are slowly dying. And what is working now is content that blends into the discovery feeds. So this is content that is funny, it's entertaining or it's educational. So, um, explore different ways of creating comedy skits where the same person can play different personas, um, to create that dialogue, or, um, the talking product is a format that we see working really well. And the eye and mouth filter can be applied to the product or to the fridge that's telling you not to go steal another snack or, um, to anything.
[1:08:11] Mirella Crespi: More examples of the customer point of view.
> [VISUAL: Slide titled "Customer POV" with four columns showing video examples: STYLING REEL, WHITEBOARD EXPLAINER, STREET INTERVIEW, and CANDID POV.]
[1:08:14] Mirella Crespi: These are also formats that again, blend into the discovery feed because they feel very native. So, whether it is a styling reel that uses these effects that resemble what real fashion creators are posting online, um, or the whiteboard explainer, which is a funny way to explain, um, your product's like key unique benefits and features, the street interview, um, that usually has a very high hook and hold rate because they just blend in and if the script is strong and the questions are good, it's a high average watch time. Um, and then a candid POV. So, these can be like spying your coworker in the office space or sometimes it's like couples comedy, just having that candid, um, look into people's lives tend to convert really well because again, it blends in, but it stands out.
[1:09:09] Mirella Crespi: Then the expert point of view.
> [VISUAL: Slide titled "Expert POV: Podcasts" with four columns showing video examples: PERSONAL INTERVIEW, EXPERT INTERVIEW, EXPERT SOLO, and DIALOGUE.]
[1:09:12] Mirella Crespi: Podcast ads absolutely crushed it last year, and I believe they will continue to. These are quite hard to execute. I can spot and I'm sure most people can spot a fake podcast right away. Um, these are not necessarily easy to produce. In our studio, we build custom podcast sets for different brands. Um, we augment it with AI, and, um, the editing also matters in terms of making sure that they feel punchy and still native. Um, but these can work really well because again, they add that other perspective and voice to your strategy. Um, it works well to fight common objections, um, and to bring in that expert. And the expert can be an expert because of their qualifications. Let's say for example, you're interviewing a nutritionist or a skincare expert, or someone can be an expert just because they lived and they're sharing their story. Um, for example, the video on the right, she's talking about going through menopause and the issues that she faced and and how she dealt with it. So she becomes an expert just because she's she's lived through it.
[1:10:29] Mirella Crespi: And then another format that is absolutely crushing it that you should definitely invest is VSLs.
> [VISUAL: Slide titled "Expert POV: VSLs" with four columns showing video examples: MASHUP, WRITTEN MESSAGES, GREENSCREEN, and PODCAST VSL.]
[1:10:35] Mirella Crespi: Now, VSLs can be a little bit longer than your average ad, anywhere from like five to seven minutes, but some VSLs can go as long as like 45 minutes. And you're like, what? Can 45 minute long ads work on Facebook? Absolutely they can, and they actually crush it. But the key about these ads is looking at it from the perspective that the goal is not necessarily to, um, sell the product right away. So these ads don't necessarily follow your typical direct response format of like hook, body, introduce the product, social proof, etc., call to action. Um, these ads are really meant to educate, to address the skepticism, to go deep into a specific topic, to share the science. Um, and most of the times they don't even take you to the product page. They'll take you to a quiz or to another even longer video. So it's quite a long funnel. Um, but depending on the type of product you're working with, um, this can work really, really well.
[1:14:43] Mirella Crespi: And that's it.
> [VISUAL: Slide with a purple background, the "creative milkshake" logo, and the text "Thank you!". It also includes contact information.]
[1:14:44] Mirella Crespi: I hope these tips and examples were helpful. Um, happy to answer any questions. Thank you so much.
[1:15:54] Evan Lee: My brain is exploding. Mirella, you killed it. Thank you.
> [VISUAL: The screen layout changes to show two video feeds. Mirella Crespi is on the left, and Evan Lee is on the right.]
[1:15:59] Evan Lee: Round of applause in the chat. Round of applause in the chat. That was incredible.
[1:20:04] Mirella Crespi: Thank you so much for having me.
[1:20:05] Evan Lee: Most definitely. Everybody, if you have any questions, Hannah's going to stick around as well. So if those questions pop up in the chat, she can jump in, let you know what's going on. Appreciate you, Hannah. You're the best.
[1:20:21] Hannah Houg: Thank you so much for having me.
[1:20:23] Evan Lee: Most definitely. Everybody, we got two more speakers for you all, two more of the biggest names in D2C. This guy, you definitely know. He's the CEO of Sharma Brands. He's worked with brands like Rare Beauty, Feastables, Jolie, and Taco Bell to name a couple of them. But let's let's get Nik Sharma up here.
> [VISUAL: The screen layout changes to show two video feeds. Evan Lee is on the left, and Nik Sharma is on the right.]
[1:20:53] Evan Lee: Welcome to the stage, my friend. I'm so excited to have you here, man. Let's show some love in the chat.
[1:20:59] Nik Sharma: Amazing. So excited to be here.
[1:21:02] Evan Lee: Awesome. I'm going to pop out. You're going to pop in, do your thing, and I'll see you in a bit.
[1:21:06] Nik Sharma: Perfect.
> [VISUAL: Nik Sharma starts sharing his screen. The first slide is titled "Creative Trends Lightning Round: Rapid & Iterative Creative Testing" with his name and the "SHARMA BRANDS" logo.]
[1:21:09] Nik Sharma: Awesome. Well, I'm excited to be here uh with everybody and to chat all things creative. Um, I'm a Motion user for a long time, so this is a an honor to be here alongside some some awesome names.
[1:22:21] Nik Sharma: So, when I think about paid media today, um, creative is obviously one of the biggest things that ties into paid media.
> [VISUAL: Slide titled "Today's State of Paid Media Buying for DTC Brands". It has bullet points on the left and a TikTok video playing on the right.]
[1:22:29] Nik Sharma: And, you know, the way that media consumption has shifted, no one is really finding accounts and finding brands or finding influencers, you know, these accounts are basically now finding users. And um, based on this, you know, these platforms use zero, first, second, and third-party data, which if you don't know the difference, zero-party data are like adjectives to you as a person. Um, first-party data is customer data or first-party data that you own. Second-party data is data that Facebook might buy from Oracle, uh, credit card data, things like that. And then third-party data is data they gather from other data sources. So, um, you know, all these platforms use zero, first, second, and third-party data to then decide what content they're going to show you, uh, both organic and also on the paid side. And honestly, one of the things that, you know, really hit home, uh, last year that was big was whenever everybody starts pulling dollars back in terms of where they're investing on creative or agency partners or whatnot, the people who succeeded the best were the ones who could maximize how well they created content made for the For You feed. And from there, once you're good at mastering the For You feed, then you can pretty much crush everything on the paid side.
[1:23:44] Nik Sharma: Um, you know, one of the things that I believe to be true is that creative is now the new targeting.
> [VISUAL: The slide title remains the same, but the bullet points change. The new bullet point is "Creative is the new targeting". The video on the right is replaced with a grid of static images.]
[1:23:51] Nik Sharma: Um, we've probably all heard this before. And, you know, these are just ads that are examples of showing how we are then finding people through the creative. Um, so, as much first party as we can bring into these ad platforms is what we need to do, whether it's pixels, whether it's customer lists, whether it's buying data. The more traffic and purchase and and um other event data that you can put into your pixels, the better that their targeting gets and their refinement gets. And you just need to develop a good practice around high-volume creative output because the more you test, you know, the more you will basically uh be able to find new audiences and find new customers and find winners that scale. In most ad accounts, you know, it's only about 10 to 25% of creatives you input end up finding scale. And so you just need to be testing more and more and more. The worst thing is when, uh, you know, I'll go into an ad account and see that two pieces of ad creative are driving the entire ad account's spend.
[1:24:49] Nik Sharma: So, how do you do this?
> [VISUAL: Slide titled "What To Do — Replicate the SB CreativeOS". It has bullet points on the left and a grid of images on the right.]
[1:24:50] Nik Sharma: Well, you need to build out a creative testing program within your ad platforms. So whether it's YouTube, whether it's Facebook, whether it's honestly TV or TikTok, you want to build out a program where you are adding in, you know, new creative on a weekly or every two weeks basis. And the way that I like to do this is I like to test going broad first, which again, back from a couple slides ago, that just means the where the platforms think you are best uh positioned to win based on the data that they have. If not that, then lookalikes, and if not that, then interest-based groups. And once you find something that that, you know, shows promise or I look for three times your CPA target within the first few purchases before it starts to scale. Once you find that it's starting to scale, you port it over to your scaling campaigns and allow it to scale there.
[1:26:42] Nik Sharma: Then, once you have all that, then you basically double down.
> [VISUAL: Slide titled "SB Creative OS — Rapid Iteration". It has bullet points on the left and a grid of images on the right.]
[1:26:45] Nik Sharma: Anything that you see is working, whether it's a graphic, whether it's a hook, whether it's a line of copy, you start replicating that in as many ways possible and you see which ones, um, which other versions of that you can make win. A lot of times you'll see, um, this happens on TikTok where, you know, influencers once they figure out a hook that works, they'll make every video start with that hook. It happens a lot with vloggers on TikTok. And the same thing goes here. Once you find a hook or a style or a format that works, double down on that and try to implement it in as many ways as possible.
[1:27:17] Nik Sharma: And that's it.
> [VISUAL: The presentation returns to the "Creative Trends Lightning Round: Rapid & Iterative Creative Testing" title slide.]
[1:27:20] Evan Lee: Nik, I feel like you came through with the best lighting, the best camera, and just dropped some on everyone's head.
> [VISUAL: The screen layout changes to show two video feeds. Nik Sharma is on the left, and Evan Lee is on the right.]
[1:27:26] Evan Lee: Incredible, man. Round of applause in the chat. Round of applause in the chat.
[1:27:30] Nik Sharma: Amazing.
[1:27:31] Evan Lee: The the only follow-up question I have here is to speak to this volume and your recommendation, what is the ideal team structure to make something like this happen?
[1:27:39] Nik Sharma: Um, well, there's uh, I can tell you what we have. We have basically uh, creative strategist, creative director, um, you know, somebody who sits between media and analytics, and then uh creative pod is a copywriter, animator, graphic designer, and video editor. Um, we're an agency, so we can do that and then add.
[1:28:02] Nik Sharma: Um, if you're a brand, then you probably want, you know, some level of a creative director and, uh, maybe a multifaceted creative, probably with a an emphasis on the video side.
[1:28:13] Nik Sharma: Um, but, you know, those those last few ads I showed in the last slide, those are also situations where if you find a good graphic designer that you can work with as a contractor, um, you know, and you're a media buyer, like if you just get these Figma templates of static ads, you can go in and take one template and turn that into 45 ads that you export and test.
[1:28:34] Evan Lee: Get scrappy with it and figure out the whole process. I love it, man. I love it. Nick, this was incredible. Thank you so, so much for coming up here and killing the stage.
[1:28:41] Nik Sharma: Of course.
[1:28:41] Evan Lee: You're the best. Appreciate you. Appreciate you.
[1:28:43] Nik Sharma: Thank you.
[1:28:45] Evan Lee: All right, everybody. Can you believe it? We've literally made it to our last speaker, and she's the perfect one to bring us home here.
[1:28:54] Evan Lee: Sarah Levinger is going to leave you with some major consumer psychology breakthroughs. She's the founder of Tether Insights, and she's helped brands like HexClad, True Classic, and Original Grain scale more sustainably by tapping into behavior-driven insights.
[1:29:08] Evan Lee: Everybody, please welcome the one, the only Sarah Levinger to the stage.
[1:29:14] Sarah Levinger: You're so kind. That's like the nicest intro ever. I'm like, wow.
[1:29:17] Sarah Levinger: Thank you, Evan. You're so nice.
[1:29:20] Sarah Levinger: That helps me on a thing. That helps me.
[1:29:21] Evan Lee: Oh my god. You're the best. You're the best.
[1:29:22] Sarah Levinger: You are the best. You are the best. Okay.
[1:29:24] Evan Lee: I'll jump out. Do your thing, and I'll see you in a bit.
[1:29:27] Sarah Levinger: Okay. Sounds lovely. I'm so excited to chat with you guys today.
> [VISUAL: Slide with the tether. consumer insights logo. Title: "Multiple Identity Matching in Ads". Subtitle: "Reflecting the Identities Your Audience Already Aligns With".]
[1:29:31] Sarah Levinger: Clearly, Sarah loves talking psychology. So, okay, for for my little tiny segment, my, uh, contribution to all of these lovely speakers that we've had today, I really want to dive into how you actually get to know the customers that you're building all of these incredible ads for.
[1:29:46] Sarah Levinger: So, whether you're going to use AI or creators or go to an agency or do it in-house, whatever you want to do, however you want to build your creative team, totally fine. One of the things that we have to have to do though is understand who we're talking to, what they want most, and how we're going to say it to them so they know we are talking to them.
[1:30:04] Sarah Levinger: So, one of the, uh, biggest, I would say, creative trends that I'm seeing currently coming up in the space today in 2025 is multiple identity matching.
[1:30:13] Sarah Levinger: Multiple identity matching in ads. So,
> [VISUAL: Slide with a siren emoji. Title: "2025 CREATIVE TREND". Subtitle: "Multiple Identity Matching in Ads".]
[1:30:17] Sarah Levinger: we're going to go over what this means, uh, why it's really important, especially for 2025 creative, especially if you're going to go after the volume game. Um, and and how to kind of build your own, uh, what would you call it, like avatars or archetypes so that you can take all of these identities that exist inside your TAM and then apply it to your ads and see better results.
[1:30:37] Sarah Levinger: So, multiple identity matching. Let's talk a little bit about, uh, what this looks like in an organic sense, and then I'm going to tell you what it means.
> [VISUAL: Slide showing three different TikTok videos on phone screens. The left video is a close-up of an emu. The middle video is a claymation-style creature. The right video is a man talking to the camera.]
[1:30:44] Sarah Levinger: And I'm doing this on purpose. So, this is just a good example. If you go and you scroll on TikTok, you're going to see all these really interesting, weird things. And this is like straight out of Sarah's, uh, TikTok, which is why it looks weird, because I'm involved in many very strange communities.
[1:31:00] Sarah Levinger: So, one of the TikToks that comes up most often for me is this lovely gentleman over here whose name is Emmanuel, and he is an ostrich, and I absolutely love him because a part of my identity on TikTok is oddly enough, farming communities, and I really just enjoy watching people farm.
[1:31:17] Sarah Levinger: So, Sarah's feed is full of like, yeah, thank you. Okay, people have heard of Emmanuel. Thank you. I'm not the only one. He is the best person on TikTok. I love him, and I wish I was friends with him. Anyways, so TikTok has formulated their entire platform, their algorithm based upon Sarah's personality, right?
[1:31:35] Sarah Levinger: Secondary to this, I have like this weird obsession with all these clay creatures. Like, I really love clay talk is what they call it. Like woodland creature talk. All of my identities are being served to me in the platform, and this is one of them. I love watching people create these tiny little, I don't even know, like dragons and things.
[1:31:52] Sarah Levinger: I'm not talented with clay, so I love watching other people who are. Last on my feed is almost always some sort of like inspirational, right? The pursuit of yourself, lots of like self-care, self-love, self-improvement.
[1:32:05] Sarah Levinger: So this is directly what kind of feeds into my feed. I don't really have TikTok, um, like suited to marketing. It's all just random stuff that I really enjoy. Everyone's feed looks like this, and it's because all of the people that are consuming content on TikTok have their own individual identities represented back to them based upon what the platform is seeing, right?
[1:32:29] Sarah Levinger: So, and yes, Nick, get on clay talk. It's crazy. You'll get addicted. Okay, so,
> [VISUAL: Slide titled "Why is it trending?" with a brain icon. It has three columns: "Familiarity" (Consumers engage with brands that validate their current identity.), "Behavior" (Social platforms reward ads that resonate instantly with recognizable communities / interests.), and "Culture" (Niche communities value brands that celebrate their unique lifestyles.).]
[1:32:33] Sarah Levinger: moving on. This is the trend that we're seeing, is identities are already being served to people. It's definitely not a new trend. Every platform does it. It's been happening for since the platforms were born.
[1:32:43] Sarah Levinger: It's trending this particular year because I find that the brands are just now starting to realize that we can tap into these identities and get our ads way, way more, uh, what's the word? Like out there in the ether, right? We can actually push reach by identifying where people are internally and then just basically serving them a mirror inside an ad.
[1:33:05] Sarah Levinger: So, why is it trending? Very first, I would say familiarity is incredibly important for brands, right? Consumers are going to engage with those brands that validate their own identities. So if you feel familiar, oftentimes consumers are going to come into your ecosystem just because they like how you feel.
[1:33:20] Sarah Levinger: Second to this, behavior, obviously, like we just talked about, social platforms are already doing this. They reward a lot of ads that kind of resonate with who you are as a person. Um, and the platforms are suited, they're built to find the communities that you are most matched with and then just serve you that content.
[1:33:38] Sarah Levinger: The same goes for ads. The platforms are going to reward your ability to mirror identities. And last on here, culture. Obviously, niche communities are really interesting because they really value those brands that celebrate their more unique lifestyles.
[1:33:52] Sarah Levinger: So this is why it's trending up in 2025. We are starting to see this very strange new era kind of come into play. We just came out of kind of this direct response era. We're moving into participation. Participation era is going to become a huge, huge thing in 2025 and beyond. Consumers love to participate, and by way of participating, they just really love to see themselves in ads.
[1:34:15] Sarah Levinger: Why is this happening?
> [VISUAL: Slide shows an illustration of four people of different ages, from a young boy to an elderly man.]
[1:34:16] Sarah Levinger: Obviously, depending on which generation you were born into, you have a very distinct worldview, right?
> [VISUAL: Slide shows an illustration of an elderly man standing on a pile of icons representing legacy, stability, and tradition.]
[1:34:21] Sarah Levinger: A very distinct view of what is happening in your particular ecosystem.
> [VISUAL: Slide shows an illustration of a middle-aged man standing on a pile of icons representing social justice and love.]
[1:34:26] Sarah Levinger: And that's really just built on the experiences that you've had throughout your entire life. So a boomer is going to need to see things in ads that are is very different than maybe a millennial would, right?
> [VISUAL: Slide shows an illustration of a woman standing on a pile of icons representing goals and self-improvement.]
[1:34:37] Sarah Levinger: Gen Xers have a very different worldview than the Gen Zers do.
> [VISUAL: Slide shows an illustration of a young boy standing on a pile of icons representing community and sustainability.]
[1:34:40] Sarah Levinger: Every single generation that you're marketing to has a very, very different set of needs, specifically when it comes to ads. Um, things that they really have to hear to be able to resonate deeply with the ads that you're building.
[1:34:54] Sarah Levinger: Now, it's not difficult to know what they need to hear. It's just a little time-consuming. You have to do some studying and some research.
> [VISUAL: Slide showing three different TikTok videos on phone screens. The left video is a close-up of an emu. The middle video is a claymation-style creature. The right video is a man talking to the camera.]
[1:35:01] Sarah Levinger: So, going back to identity focused, if it's already happening on the organic side, how can we actually take what's working on the platforms from the organic creators and then put it into our ads so that paid advertising will have the same effect that the organic style of creative does.
[1:35:20] Sarah Levinger: There's only three steps to this. It's actually really not that hard.
> [VISUAL: Slide titled "How do you execute it?" with an icon of four interlocking gears. It has three columns: "Research" (Research your TAM, map out ALL relatable identities that exist within your audience.), "Combine" (Combine identities in your ads (combinations of 2-3 seems to be the sweet spot.)), and "Build" (Build 'archetypes' to use and reuse (e.g., 'The Confident Professional' or 'The Fit Adventurer.')).]
[1:35:21] Sarah Levinger: Um, like I said, it just takes a little bit of upfront work. So, to execute this, the very first thing you need to do is research into your TAM. And I obviously, I talk about research a lot. Um, and everybody out here is doing research. We're all kind of trying to figure out and pull data in and and get more information on our customers.
[1:35:37] Sarah Levinger: But the very first thing I would do, you can do this in chat really easily. Take out all of your reviews, drop them into chat, and say, chat, pull out as many of the identities that exist inside my reviews as possible. And then all I want you to do is get a list, a full list of every single identity that that it happens to be inside your TAM, right?
[1:35:56] Sarah Levinger: The next thing you're going to do after you pull out all those identities is ask chat to start combining them, right? So, I'll show you how to do this in a second, but for the most part, when we start combining identities, you want to combine about two to three seems to be the sweet spot where we are starting to take one, what used to be called angles, right?
[1:36:13] Sarah Levinger: Uh, I don't know, like moms who knit, right? That's one specific identity, and match it with another. Maybe she likes humor. And that's a specific identity of hers. So moms who knit who like humor, that's two different identities and then merge them into one.
[1:36:28] Sarah Levinger: Yes, knit talk. That's a whole thing. Knit talk is like a whole community where there's lots of different people. Some of them are really funny, some of them are really soft and gentle, some of them just knit with no sound and no words, and it's amazing.
[1:36:41] Sarah Levinger: So, combining these identities are like just so incredibly powerful because everybody has a different identity that gets activated in different spots, right? So, depending on who you're around or depending on what context you're in, your identities are going to get activated in different ways.
[1:36:57] Sarah Levinger: To do that in ads, we do this. Research TAM, pull out your identities, combine them, two to three at the most, I would say, and then build archetypes. Get it on a piece of paper so you can use it and reuse it again and again and again.
[1:37:11] Sarah Levinger: So, I'm going to show you how to do this.
> [VISUAL: A video ad plays on a phone screen. The text "The Anxious Gymgoer (Who Loves Humor)" points to the video. The video shows a woman looking anxious in a gym, then a man appears and encourages her to quit.]
[1:37:13] Sarah Levinger: This is the first one I've seen. This one is actually, um, an organic and an ad. They use it in two different places from the Ladder app. These guys were fascinating. I absolutely love every single thing they do in marketing. Uh, mostly because they're just funny. They just have like a great sense of humor.
[1:37:29] Sarah Levinger: So, they're actually targeting three different identities inside this one ad. They're going after a gym goer or somebody who wants to start a gym experience, a membership, right? The funny part is though, they're actually going after someone who feels a lot of anxiety about that.
[1:37:43] Sarah Levinger: And how how can we tell that? It's mostly because of how they're displaying this message. They're actually, uh, this story is about this like fairy who goes around and just tells people to quit. It's the quitter's day fairy.
[1:37:55] Sarah Levinger: He's kind of capitalizing on the fact that people feel uncomfortable in the gym. So this entire ad is going after someone who has a lot of anxiety in the gym, wants to become kind of a gym rat, but also appreciates humor.
[1:38:07] Sarah Levinger: There's three different identities that they're they're calling into play here. And this one in particular does well because again, like we talked about, consumers engage with brands that really validate their current identity and in fun ways if they can.
[1:38:21] Sarah Levinger: Um, even if it's not humorous though, all people want to see is a mirror. Anytime you're doing ads, think, think, think real hard about what mirror are we actually putting up because it's very possible that we're only trying to go after one identity when maybe two will work better or three will work better, right?
[1:38:39] Sarah Levinger: So, this one in particular, loved it, crushed it. I can't get enough of Ladder. They're so fun. They just, ah, they just like scratch an itch in my brain.
> [VISUAL: A phone screen shows two different ads for meat delivery services. The text "The Serious Steak Lover (Who Loves A Good Deal)" points to the screen. The screen toggles between an ad for "Good Chop" and an ad for "BUTCHERBOX".]
[1:38:46] Sarah Levinger: Okay, second one on here. So, this one I actually saw on Twitter, uh, which was talking about the fact that there were two different brands for meat, steak, obviously, these are like Good Chop and ButcherBox.
[1:38:55] Sarah Levinger: Um, that were back to back. So this guy had it on his feed where for some reason Meta was serving him two different ads, two different brands back to back. And this actually happens more often than you would think.
[1:39:06] Sarah Levinger: So, if this is the case, if we've got, um, competitors in the space that are coming in trying to take like a piece of what we want to take, the best thing you can do is try and angle your particular ad off of as many different identities as possible so that we can start to speak to a specific type of person who's in the right mindset to buy, right?
[1:39:26] Sarah Levinger: So, both of these are talking to the serious steak lover, right? But only one of them is talking to a serious steak lover who loves a good deal. And I don't know if you guys can see it, right? I I personally, I put this up on my Twitter and I had lots of like really good contention with it.
[1:39:41] Sarah Levinger: People were fighting in the comments. It was lovely. I love a good good argument. So, when I looked at this ad, the second one here, the ButcherBox one is actually a little bit more complex to understand mentally because they've got like, I think they have like five or six different numbers in here.
[1:39:55] Sarah Levinger: 436, 100%, they have a zero on there. They have $100, they have free. There's so many things going on in that one that the brain is not going to be able to process it very quickly.
[1:40:05] Sarah Levinger: However, Good Chop has this incredibly stable, very, very straightforward, easy to process deal, which is just free rib eyes for life. We'll give you as many as you want, type of thing. So, this particular ad for Good Chop is going after a serious steak lover who loves a good deal.
[1:40:22] Sarah Levinger: They're doing a great job really with, um, working with the platforms as they already exist, right? Because the platforms are going to just continuously reward you with providing a good mirror, like I said before.
[1:40:32] Sarah Levinger: If you can resonate instantly with anyone's recognizable identity, you have a better chance of converting than anybody else. Okay.
> [VISUAL: A video ad plays on a phone screen. The text "The Rugged Adventure Dad (Who Loves a Good Hat)" points to the video. The video shows a camouflage hat in various outdoor settings.]
[1:40:40] Sarah Levinger: So, last one here, the rugged adventure dad. I absolutely love Dad Gang. I have watched them grow from like this infancy of a brand all the way up into the behemoth they are today. Shout out to them. They're fantastic. They just they're so good at what they do.
[1:40:51] Sarah Levinger: They also like are very, uh, attuned. They're so aware of what their customers believe, who they are, the identities they adhere to. They're just so, so good at putting it out in ads.
[1:41:04] Sarah Levinger: So this particular ad is going after, not surprisingly, a rugged adventure dad, right? Somebody who appreciates the outdoors and has that kind of lifestyle, but it's also somebody who loves a good hat.
[1:41:15] Sarah Levinger: This sounds funny, but I put this one in here on purpose. I think it's pretty important that sometimes we realize the needs and the identities that people have are sometimes just very kind of superficial. I know I love to talk about like super deep emotions all the time because that's just who Sarah is.
[1:41:32] Sarah Levinger: However, sometimes you can find some very, very, what would you call them, utilitarian needs, right? Utilitarian, uh, identities that you can match with other things. So the rugged adventure dad who also loves a good hat.
[1:41:45] Sarah Levinger: This is coming straight from like my experience with my dad. He had like 20 hats. I don't know why he had so many, but he had so many hats, and they were all over the house, and he loved to collect them. That was just like a part of his being.
[1:41:56] Sarah Levinger: If anybody who has a hat dad, like put it in the comments, because if you had a hat dad, you had a hat dad. And this is an identity, right? The rugged adventure dad who loves a good hat.
[1:42:05] Sarah Levinger: Now, this works because it's a niche community, and they value those brands that celebrate not just their lifestyle, right, of being a dad and being like kind of adventure-focused human, but also their habits. He's a hat collector.
[1:42:20] Sarah Levinger: So they're combining three different identities into one ad and then making it an experience for this particular ad. Just, ah, chef's kiss. I love it. I can't get enough of it. Okay.
> [VISUAL: Slide titled "Multiple Identity Matching in Ads". It has a numbered list: "1. Research audience identities.", "2. Combine multiple identities in 1 ad.", "3. Build archetypes to use and reuse."]
[1:42:30] Sarah Levinger: So, for anybody who wants to do this for yourself, very easy. We can go over the steps again, or obviously, you can come talk to me if you guys want to learn how to do this at kind of a deeper set to kind of get all of the identities out.
[1:42:41] Sarah Levinger: Um, but in general, first thing you should do, go research your audience identities. Take them out of your reviews. They're the easiest place to go get the identities. Put them into chat and just ask chat, pull out any identities you see within our TAM. Here's our reviews. Do an analysis of this. Tell me what you see.
[1:42:56] Sarah Levinger: Bring them all out, and then combine them, right? Combine multiple identities into one ad. You can also have chat do this. Just ask chat, based upon the list that you just gave me, combine two to three of these in different ways so that I can try and figure out how to make ads from them.
[1:43:11] Sarah Levinger: And then once you have those, save them, save them, save them. Put them somewhere that you're going to find them again, or, you know, stick them on your computer, wherever they're going to be, or give them to your, uh, internal creative team or your agency and say, here's what we're finding from our avatar, uh, research, and then here's the identities that we want you to go after.
[1:43:28] Sarah Levinger: It's so much easier to draft ugly ads, beautiful ads, branded ads, so much easier to do volume or, you know, precision, whatever system you want to use, so much easier if you know who you're trying to go after, what they want most, who like who they are identity-wise and what those identities need, and then how to say it.
[1:43:49] Sarah Levinger: As soon as you have all those things in place, it is so, so much easier to advertise. So,
> [VISUAL: Slide with the tether. consumer insights logo. Text: "@sarahlevinger" with a brain emoji.]
[1:43:54] Sarah Levinger: that's it. Thanks for joining me. This was lovely. I had so much fun. If you want to follow me, @sarahlevinger. That's me.
[1:44:02] Evan Lee: Sarah, you always have the best energy. This is incredible.
[1:44:06] Sarah Levinger: It's good. I'm sick today. I don't know if you guys can hear it. I'm like, I'm dying. Keep going.
[1:44:11] Evan Lee: No. Everybody, everybody in the chat, like, just give it up for Sarah then. Like, literally with a cold, delivering the heat, actionable next steps. I feel like people have their their next steps. They're good to go.
[1:44:23] Evan Lee: Sarah, you're the best. Thank you so, so much for coming through today. I really, really appreciate you.
[1:44:27] Sarah Levinger: It's great. You guys are the best. Thank you.
[1:44:30] Evan Lee: Ciao, y'all. Appreciate it. Everybody, we've made it to the end of the road. I can't believe it. Two hours down, hundreds of new ideas to try. I think we just have to go start making some ads. Like,
