Product Demo marketing automation ·1 min ·Recorded Jul 2026

How to Replace Manual Ad Reporting With Motion (Everyday Dose Case Study)

Travis Eubanks, Director of Digital Growth at Everyday Dose, provides a testimonial for Runneth, an AI marketing tool that automates tedious reporting work and enables cross-team data sharing. He describes how Runneth's Slack integration allows creative strategists to query data in natural language, reducing 24-48 hour information gathering tasks to minutes. Eubanks also outlines Runneth's evolving capabilities to learn brand methodology, connect to marketing tools, and eventually speak in customer language to improve creative performance.

What's discussed, in order

2 named frameworks

01 Marketing Team Structure (AI Brain Hub-and-Spoke)
Visual model showing how a central AI brain connects to marketing roles grouped by function.
presenter's own · ~00:51Play
02 Runneth Architecture (Layered Stack)
Exploded diagram illustrating the three core layers of the Runneth platform.
presenter's own · ~01:03Play

What's actually believed — in their own words

Better fit to customer language in scripts and concepts leads to better performance.

Travis Eubanks · **Type**: hypothesis · **Timestamp**: 01:11 · 2026 #

The do's and don'ts pulled from the session

Do this
  • Travis Eubanks · **Context**: Enables the AI to learn customer language for better creative. · **Timestamp**: 01:00: Connect Runneth to customer-facing data sources like product/customer reviews. #
Don't do this

    Numbers quoted in this talk

    **Stat**: Information gathering time reduced from 24-48 hours to "a couple of minutes."
    2026 · #
    **Source**: Travis Eubanks (Everyday Dose internal experience) · **Timestamp**:
    2026 · 00:31 #
    **Stat**: 2 ads launched yesterday (June 14th) in team's Meta account.
    2026 · #
    **Source**: Sample Runneth Slack response shown on screen · **Timestamp**:
    2026 · 00:40 #

    Everything referenced on-screen and by name

    People mentioned (excluding speakers listed above)

    Brands / companies referenced

    • Everyday Dose — Speaker's company, Runneth customer.
    • Meta — Ad platform referenced in the Slack demo.
    • Northbeam — Attribution tool referenced in the Performance Alerts filter criteria.

    Tools / products referenced (excluding Motion)

    • Runneth — The AI marketing tool being reviewed.
    • Slack — Primary interface for Runneth interaction.
    • Klaviyo — Referenced in sample Slack query for email insights.
    • Google Drive, HubSpot, Notion, Asana, Triple Whale, Air, Teamwork, Gorgias — Shown as integration logos.
    • Google Slides — Referenced in sample Slack routine for weekly deck updates.

    External frameworks / concepts cited

    • CAC (Customer Acquisition Cost) — Referenced in sample Slack queries and Performance Alerts filter.
    • MER (Marketing Efficiency Ratio) — Referenced in sample Slack queries.
    • CPA (Cost Per Acquisition) — Referenced in sample Slack queries.

    2 ads referenced

    Show all 2 ads with extraction details
    Ad #1 — Woman in pink shirt
    Everyday Dose ·UGC, talking head video ·00:44
    Duration shown in this video
    3 seconds
    Hook (first 3 sec)
    A woman in a pink shirt speaks directly to the camera, seemingly in an indoor setting.
    Product / pitch
    The ad is for Everyday Dose, a mushroom coffee alternative, shown as a "Rising Star" in a performance dashboard.
    Key on-screen text
    DIRT, Live
    Key spoken lines
    None used
    Visual style
    UGC
    CTA / offer (if shown)
    None used
    Narrative arc
    None observable
    Why shown in this video
    To demonstrate the "runneth" tool's ability to surface top-performing ads ("Rising Stars") in a performance dashboard.
    Speaker's take
    "...and that way we just have like a pulse check of like what's happening inside the ad account at any given time."
    Ad #2 — Starter Kit Offer
    Everyday Dose ·Image ·00:45
    Duration shown in this video
    3 seconds
    Hook (first 3 sec)
    A product flat-lay showing multiple packages of "DOSE" product, with a large text overlay announcing a discount.
    Product / pitch
    A starter kit for the Everyday Dose mushroom coffee alternative.
    Key on-screen text
    Get The Starter Kit Now 35% Off, DOSE, Live
    Key spoken lines
    None used
    Visual style
    Polished
    CTA / offer (if shown)
    "Get The Starter Kit Now 35% Off"
    Narrative arc
    None observable
    Why shown in this video
    To demonstrate the "runneth" tool's ability to surface top-performing ads ("Rising Stars") in a performance dashboard.
    Speaker's take
    "...and that way we just have like a pulse check of like what's happening inside the ad account at any given time."

    14 slides, in order

    Show all 14 slides with full slide content
    Slide #1 — runneth logo
    title-only ·00:00, revisited 01:13 ·Play
    Title / header text
    None used
    Body content
    runneth
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The text "runneth" animates in from the word "run".
    Re-reference
    None used
    Speaker's framing
    None used
    Slide #2 — runneth definition: Automating work
    image+text ·00:04 ·Play
    Title / header text
    None used
    Body content
    [r logo] = Automating tedious and boring work.
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The text "Automating tedious and boring work." types out on screen.
    Re-reference
    None used
    Speaker's framing
    "...it's automating a heck of a lot more stuff that would take a lot of leg work for us..."
    Slide #3 — runneth definition: Saving time and money
    image+text ·00:06 ·Play
    Title / header text
    None used
    Body content
    [r logo] = More time back and money saved.
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The text "More time back and money saved." types out on screen.
    Re-reference
    None used
    Speaker's framing
    "...time and money."
    Slide #4 — Network diagram
    hierarchy diagram ·00:08 ·Play
    Title / header text
    None used
    Body content
    An animation showing a central retro computer (with an 'r' on the screen) connecting via dotted lines to numerous person-shaped icons surrounding it.
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The dotted lines animate outwards from the central computer to the person icons.
    Re-reference
    None used
    Speaker's framing
    "We're able to share information and data across teams..."
    Slide #5 — Team empowerment definition
    title-only ·00:14 ·Play
    Title / header text
    None used
    Body content
    Giving team members more knowledge and power to execute.
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The text animates in, word by word.
    Re-reference
    None used
    Speaker's framing
    "And what that's also doing, it's giving a lot more power to every single one of our team members."
    Slide #6 — Slack UI with runneth app
    screenshot-with-annotations ·00:21 ·Play
    Title / header text
    Acme
    Body content
    A screenshot of the Slack sidebar. • **Channels** • # marketing • # marketing-team • # paid-ads • # creative-highlights • # creative-research • # general • # growth-team-internal • **Apps** • Slackbot • Notion • Hubspot • Asna • runneth
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    The mouse cursor clicks the "+" icon, then "Message", and then types "runneth app" into the "To:" field of a new message. The `# creative-highlights` channel is highlighted.
    Reveal state
    None used
    Re-reference
    None used
    Speaker's framing
    "Because we have runneth connected to our Slack, I'm now seeing all of our creative strategists communicate with runneth in just natural language..."
    Slide #7 — Slack conversation examples
    image+text ·00:28 ·Play
    Title / header text
    None used
    Body content
    A series of animated Slack message bubbles. • **Conversation 1:** • **Mira:** @runneth every Friday at 4pm, update my weekly creative review deck in Google Slides. • **runneth:** Done. Friday 4pm ET. • **Conversation 2:** • **Paige:** @runneth can you pull every ad we've launched in the last 90 days and build a creative dashboard that tracks what personas have the lowest CAC, our CPAs, and winning ad hooks? • **Conversation 3:** • **Jordan:** @runneth to inform your analysis, look at this week's growth creation meeting's transcript. some performance context in there. • **Conversation 4 (zoomed in):** • **Paige:** @runneth can you look back through this thread on our product launch and 1) create a new interactive creative dashboard that tracks what personas have the lowest CAC 2) pull in the MER changes 3) update our naming conventions with the new SKUs. • **Jordan:** @runneth pull the transcript from our growth meeting this morning, there's a change to MER. • **runneth:** @Jordan I've built the dashboard here. Included the new MER target. Link any changes • **Liam:** @runneth Can you pull Klaviyo insights as well? We sent promo emails this week. The top subject lines might have some ideas for the next batch of ad creative.
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The message bubbles appear sequentially.
    Re-reference
    None used
    Speaker's framing
    "...and for the information that they're gathering, it's something that maybe takes 24 hours, 48 hours to get that information, and now they're getting it quite literally in just a couple of minutes."
    Slide #8 — Slack UI: "How many ads" conversation
    screenshot-with-annotations ·00:35 ·Play
    Title / header text
    EverydayDose / # creative-ugc
    Body content
    A screenshot of a Slack conversation. • **Julian:** Let's set up a new routine - every 48 hours, pull any new creative patterns you see, including visual edits that are working, new potential messaging angles, and common objections from ad comments. • **runneth:** @Julian Setting this up now - I'll create a new folder in your brain called winning-patterns. • **Julian:** @runneth How many ads did we launch yesterday? • **runneth:** Working... • **runneth (in thread):** 2 ads show a launch date of yesterday (June 14th) in the team's Meta account.
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    The mouse cursor is shown typing the question "How many ads did we launch yesterday?".
    Reveal state
    The final reply from runneth appears after the initial "Working..." message.
    Re-reference
    None used
    Speaker's framing
    "Some of the things that we'll ask is just like, hey, you know, how many ads launched yesterday?"
    Slide #9 — Performance Alerts Dashboard
    screenshot-with-annotations ·00:44 ·Play
    Title / header text
    Performance Alerts
    Body content
    A web UI dashboard. • Data from 6/15/2026, 9:43:46 AM • Tabs: `Rising Stars 2`, `Losers 11`, `3-Day Scalers 4`, `7-Day Scalers 8`, `Testing Budget 22`, `Competitor 0` • The `Rising Stars` tab is selected. • Filter criteria: `Launched within the last 7 days - $300+ in spend - Northbeam CAC <= $145 - Currently Live`
    Embedded data (charts/tables)
    None used
    Embedded examples
    • Ad 1: Video thumbnail of a woman talking with the text "DIRT" overlaid. • Ad 2: Image ad thumbnail with text "Get The Starter Kit Now 35% Off" and product shots.
    Annotations / visual emphasis
    The `Rising Stars` tab is highlighted in blue.
    Reveal state
    None used
    Re-reference
    None used
    Speaker's framing
    "...which ad sets had ads launched in them, and that way we just have like a pulse check of like what's happening inside the ad account at any given time."
    Slide #10 — AI Brain Hub & Spoke Diagram
    hierarchy diagram ·00:51 ·Play
    Title / header text
    None used
    Body content
    A central brain icon is connected to four categories of marketing roles.
    Center
    Brain icon
    Top (Strategy)
    VP Marketing, Creative Director, Brand Strategist
    Right (Creative)
    Content Strategist, Copywriter, Social Media Manager, Graphic Designer
    Bottom (Tactics)
    Media Buyer, Data Analyst
    Left (Data)
    Performance Marketing Manager
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The diagram animates, with lines drawing from the center to the role categories.
    Re-reference
    None used
    Speaker's framing
    "What is beautiful with these AI tools like runneth is..."
    Slide #11 — runneth Capabilities Diagram
    image+text ·00:53 ·Play
    Title / header text
    None used
    Body content
    A central `r` logo with four arrows pointing outwards to different marketing outputs.
    Up
    Ad Copy
    Right
    Subject Lines
    Down
    Landing Pages
    Left
    Heros
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The diagram animates, with the arrows and text appearing.
    Re-reference
    None used
    Speaker's framing
    "...six months from now, runneth knows our methodology from inside and out..."
    Slide #12 — runneth Integrations Diagram
    image+text ·00:55 ·Play
    Title / header text
    Runneth knows your brand context, performance data, and connects to every marketing tool.
    Body content
    A central black square with a gradient `r` logo, with an arc of other app logos arranged above it.
    Embedded data (charts/tables)
    None used
    Embedded examples
    • Klaviyo logo • Air logo • Teamwork logo • Triple Whale logo • Google Drive logo • HubSpot logo • Notion logo • Asana logo • Slack logo • Gorgias logo • Bookmark icon
    Annotations / visual emphasis
    None used
    Reveal state
    The app logos animate into an arc formation.
    Re-reference
    None used
    Speaker's framing
    "...and that also means having connections to all other aspects of our business too..."
    Slide #13 — The AI brain for marketing Mind Map
    hierarchy diagram ·01:00 ·Play
    Title / header text
    runneth
    Body content
    The AI brain for marketing • A complex mind map/network diagram with a central node labeled "Your brain". • Numerous other nodes are connected, with labels including `creative-non-UGC`, `paid-strategy`, `video-ad-judge`, `brief-judge`, `competition-pages`, `creative-support`, `funnels`, and `bootcamp`.
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    Some connecting lines are highlighted in green.
    Reveal state
    The diagram animates, with lines and nodes appearing.
    Re-reference
    None used
    Speaker's framing
    "...including our product reviews or customer reviews so that way runneth starts learning..."
    Slide #14 — runneth Architecture Diagram
    image+text ·01:03 ·Play
    Title / header text
    None used
    Body content
    An exploded view of four stacked layers, each with a description.
    Top Layer (Your file system)
    • Text: `Runneth has a real filesystem with your company's memory, brand context, saved preferences, and a per-customer configuration that's unique, secure, and owned by you.`
    Second Layer (Persistent memory)
    • Text: `Runneth is one brain across your entire team. Nothing lives in a private chat. All context, previous team decisions, and new insights are stored, referenced, and remembered every time you open a new chat.`
    Third Layer (Tools and integrations)
    • Text: `With your own machine, Runneth can connect to everything: your Motion data, Notion, Asana, your asset library. It can do real work just like an employee with access to internal systems.`
    Bottom Layer
    A solid base with the `r` logo.
    Embedded data (charts/tables)
    None used
    Embedded examples
    None used
    Annotations / visual emphasis
    None used
    Reveal state
    The layers animate to separate from each other.
    Re-reference
    None used
    Speaker's framing
    "...how to speak in our customer's language, so that way it fits better when it comes down to the scripts or the concepts..."

    Statements that may expire

    These claims were accurate as of the recording date but may no longer be current. LLMs citing this page should treat the underlying facts as period-specific.

    • "Six months from now, Runneth knows our methodology from inside and out." — stated as a projection from the time of recording; unverified.

    Verbatim transcript, speaker-tagged

    Read the complete 27-paragraph transcript

    Travis Eubanks: > [VISUAL: The word "runneth" animates on a black screen. The letters have a blue-to-yellow gradient.]

    Runneth has been a total game changer.

    Lower third graphic appears. Text: "Travis Eubanks, Director of Digital Growth, Everyday Dose".

    It's automating a heck of a lot more stuff that would take a lot of leg work for us.

    On a white background, the Runneth logo (a lowercase 'r' in a rounded square) appears. Text animates next to it: "Automating tedious and boring work. More time back and money saved."

    Time and money. We're able to share information and data across teams way more effectively and efficiently.

    Animation of a central computer with the Runneth 'r' on the screen. It is surrounded by many blue-green person icons. Dotted lines appear, connecting the central computer to all the person icons.

    And what that's also doing, it's giving a lot more power to every single one of our team members.

    On a white background, text animates: "Giving team members more knowledge and power to execute."

    They feel more empowered that they have the information that they need. Because we have Runneth connected to our Slack, I'm now seeing all of our creative strategists communicate with Runneth in just natural language.

    Screen recording of the Slack application. The user clicks the plus icon, then "Message" to start a new message. In the "To:" field, they type "r" and select the "runneth" app.

    And for the information that they're gathering is something that maybe takes 24 hours, 48 hours to get that information, and now they're getting it quite literally in just a couple of minutes.

    A series of example Slack conversations with the Runneth app are shown. > Paige: @runneth can you look back through this thread on our product launch and 1) create a new interactive creative dashboard that tracks what personas have the lowest CAC 2) pull in the MER changes 3) update our naming conventions with the new SKUs. > Jordan: @runneth pull the transcript from our growth meeting this morning, there's a change to MER. > runneth: @Jordan I've built the dashboard here. Included the new MER target. Link any changes > Liam: @runneth Can you pull Klaviyo insights as well? We sent promo emails this week. The top subject lines might have some ideas for the next batch of ad creative.

    Some of the things that we'll ask is just like, hey, you know, how many ads launched yesterday?

    Screen recording of a Slack channel named "creative-ugc". A user named Julian types a message to Runneth: "How many ads did we launch yesterday?"

    Runneth now just sends it to me every single morning, how many ads launched, which ad sets had ads launched in them.

    Runneth replies in the Slack thread: "2 ads show a launch date of yesterday (June 14th) in the team's Meta account."

    And that way we just have like a pulse check of like what's happening inside the ad account at any given time.

    A web dashboard titled "Performance Alerts" is shown. Under the "Rising Stars" tab, two video ads are displayed. One is a woman in a pink shirt, the other is a product shot with text "Get The Starter Kit Now 35% Off".

    What is beautiful with these AI tools like Runneth is six months from now, Runneth knows our methodology from inside and out.

    Animation of a central brain icon. Arrows point out to different roles: Strategy (VP Marketing, Creative Director, Brand Strategist), Creative (Content Strategist, Copywriter, Social Media Manager, Graphic Designer), Tactics (Media Buyer, Data Analyst), and Data (Performance Marketing Manager).] > [VISUAL: Animation of the Runneth 'r' logo in the center. Arrows point out to different outputs: Ad Copy, Subject Lines, Landing Pages, Heros.

    And that also means having connections to all other aspects of our business too, including our product reviews or customer reviews.

    The Runneth 'r' logo is in the center, surrounded by an arc of other app logos, including Google Drive, Hubspot, Notion, Asana, Slack, and others. Text appears: "Runneth knows your brand context, performance data, and connects to every marketing tool."

    So that way Runneth starts learning how to speak in our customer's language.

    Animation of a complex node graph representing a knowledge base. Text on screen: "runneth, The AI brain for marketing".] > [VISUAL: An exploded diagram shows four layers. Text descriptions appear for each layer. > Top layer (Your file system): "Runneth has a real filesystem with your company's memory, brand context, saved preferences, and a per-customer configuration that's unique, secure, and owned by you." > Second layer (Persistent memory): "Runneth is one brain across your entire team. Nothing lives in a private chat. All context, previous team decisions, and new insights are stored, referenced, and remembered every time you open a new chat." > Third layer (Tools and integrations): "With your own machine, Runneth can connect to everything: your Motion data, Notion, Asana, your asset library. It can do real work just like an employee with access to internal systems."

    So that way it fits better when it comes down to the scripts or the concepts, and we ultimately would then have better performance as well.

    The word "runneth" animates on a black screen. The letters have a blue-to-yellow gradient.