Speaker 1: > [VISUAL: Title card with a purple and blue gradient background. A small blue 3D shape is in the top left. White text in the center reads: "GET STARTED WITH MOTION".]
The Motion logo appears at the top, and more text appears below the main title. It now reads: "Motion. GET STARTED WITH MOTION. Identify creative trends with comparative reports."
Screen recording of the Motion app interface. A woman appears in a small circle in the bottom left corner. The main screen shows a report titled "Top Creatives". It's a bar chart comparing "Spend" and "ROAS" for different ad creatives.]
With Motion, there's two different report types that you can create. We already dove into the top performing report, this one here, earlier when we looked at our top performers for the past two weeks.
The speaker moves her cursor to the "Create report" button in the top left. A dropdown menu appears with two options: "Top performing" and "Comparative analysis". The cursor hovers over "Top performing".]
We're now going to dive into comparative analysis. So the difference between these two report types is that top performing shows you the individual ads and how they're performing on that individual level versus comparative analysis is creating buckets or groups together to show you a higher level analysis. So essentially allowing you to find larger trends about what's working across the account.
The cursor moves down and clicks on "Comparative analysis".]
So let's go ahead and create a comparative analysis now.
The screen changes to a new, untitled report creation page. The title is "Untitled". Below it says "Define groups of ads to compare" with two empty group name fields.]
Now, I'm going to do one for my creators. So creator comparison.
The speaker types "Creator Comparison" into the report title field.]
And for my side of things, I work with, let's say three different creators that make content for me, and I want to see which creator is returning back best for me. So, let's build those groups together.
The speaker types "Bumblebee" into the first "Group name" field.]
So this is where you're going to be defining those different groups. So I know my first um creator's name is Bumblebee.
The speaker types "Wheeljack" into the second "Group name" field.]
And then I have Wheeljack.
The speaker clicks "+ Add group" and a third field appears. She types "Optimus Prime" into it.]
And the last one I have is Optimus Prime. So, what I'm going to do is add the filter, and I know it's within my ad name.
The speaker clicks "Add filter" next to the "Bumblebee" group. A dropdown appears. She selects "Ad name". Another dropdown appears, she selects "contains". In the text field, she types "Bumblebee".]
So ad name contains Bumblebee for the first one. Oops. I had an extra E in there. Bumblebee. My next one is Wheeljack, and again, it's within my ad name.
The speaker clicks "Add filter" for the "Wheeljack" group, selects "Ad name", "contains", and types "Wheeljack".]
Wheeljack. And the third one is Optimus Prime.
The speaker clicks "Add filter" for the "Optimus Prime" group, selects "Ad name", "contains", and types "Optimus Prime".]
So let's go ahead and create those three groups. So as I mentioned, this is essentially bundling ads together into a group so I can compare those groups to one another.
The groups are now defined. To the right of each group name, it shows the number of ads found. "Bumblebee" has "289 ads (289 spent)". "Wheeljack" has "306 ads (306 spent)". "Optimus Prime" has "275 ads (275 spent)".]
As I can see here, there is 289 ads for creator one, 306 for creator two, and 275 for creator three. Now I can head down here. I can select my date range that I would like. 14 days is what I'm going to do for this one.
The speaker clicks on the date range, which is currently "Last 14 days". A calendar view appears. She selects "Last 30 days" and clicks "Apply".]
Actually, let's go back 30-day window. Maybe I want to look at a longer time frame for my different creators to see how they've been performing. And I can even add a global filter.
The speaker clicks the "Add filter" button below the date range.]
So this is going to apply to all the groups above. So let's just say I only want to look at ads that I've used within my prospecting stage of funnel.
She selects "Campaign name", "contains", and types "Prospecting". She clicks "Apply".]
Or say for example, you have a number of different products and you want to see how these creators are performing on those different product levels. Um, again, anything within your naming conventions you can use here. So I've gone ahead and defined those groups now, and I can select whatever metrics I would like here as well too. So in this case, I want to see which one is returning back best. So I'm going to keep it as spend versus ROAS for me.
The screen shows a bar chart comparing the three creator groups: Optimus Prime, Wheeljack, and Bumblebee. Each group has a purple bar for "Spend" and a pink bar for "ROAS".]
So as I can see here that even though we've put a little bit more spend into Optimus Prime, Bumblebee's actually returning back quite well. So this might indicate for me that actually, I think I want to work more with Bumblebee and get them to make more content for me, and maybe we'll even push a bit more spend towards that creator. If I head down here to the bottom table chart as well, you're going to get an overview of all the metrics you've added in.
The speaker scrolls down to a table view. It has rows for Optimus Prime, Wheeljack, and Bumblebee, and columns for various metrics like Spend, ROAS, CPA, CPM, etc. The "Bumblebee" row is highlighted in green, indicating it's the top performer.]
Again, you can fully customize this as well, depending on what metrics you would like to look at.
The speaker clicks on the dropdown menu above the table, showing options to customize columns.]
But I can select into this group here in this case, if I wanted to see what kind of content Bumblebee's making.
The speaker clicks on the "Bumblebee" row in the table.]
Let's go ahead and click that group. You're going to get this pop up here on the right hand side, which is going to show you all the ads that are attached to that group.
A pop-up window appears on the right, titled "141 ads spent contained in Bumblebee". It displays a grid of thumbnail images and videos of the ads.]
I can even click into an ad. Let's go ahead and click this.
The speaker clicks on one of the thumbnails. A new, smaller pop-up appears over the grid, titled "Creative Insights". It shows a video of a hand lighting a candle on a small table.]
to showcase the video attached to that or the image or static or whatever it might be in terms of ad content. So a great way to quickly preview what that ad is. But I can also create a top performing report, which is going to go back to that first report style, showing you all the individual ads.
The speaker closes the video preview and points her cursor to the "Create Top Performing Report" button at the bottom of the ad grid pop-up.]
You'll be able to have the bar chart or any type of view you'd like to see um for this specific creator. So just again, instead of saying Bumblebee is working really well, we want to work with Bumblebee again to make more content, I can create this top performing report to then see the individual ads and see maybe which ads actually were working best from Bumblebee and which ones maybe weren't performing as well. So that way when you go to reach out to Bumblebee to make more content, you could say this is the style I want you to lean into. So, again, comparative analysis report, just allowing you to essentially create these groups or bundles to compare to one another to have that higher level analysis of what's going on between these groups.
The speaker closes the pop-up and returns to the main "Creator Comparison" report screen.]
Think of this as um you could even look at like product one, two or three, promo style one, two or three, messaging one, two, three, hook one, two, three. The sky's the limit really, anything within your naming conventions. Now, speaking of naming conventions, if you want to dive a little bit deeper into how you can essentially update your naming conventions or some different tips or tricks that we have on our side for that, head over to the next section and that's where we're going to dive a little bit more into those best tips and tricks to get the most out of Motion and the most out of your analysis.
