The word "runneth" appears on a black screen. The letters have a blue-to-yellow gradient.
Nina Byram: My name is Nina. I am the Paid Social Media Director at Open English.
Nina Byram sits at a desk in front of a bookshelf. A laptop is in front of her. On-screen text: "Nina Byram, Paid Social Media Director, Open English".]
> [VISUAL: Open English logo on a white background: a light blue open square with the words "open english" next to it.
Nina Byram: Open English is the leading online learning platform.
Screenshot of the Open English homepage. Headline: "Achieve fluency in English with Open English".
Nina Byram: Three and a half million students.
Zoom in on stats from the website: "95% Satisfied students", "+15 Years of experience", "+3.5M Enrolled students", "+14K Business clients".
Nina Byram: Our mission is to improve their lives by learning English so they can either travel, get a better job, or move to their dream country. We're a very data-driven team. Every Friday, we would sit in meetings that were an hour long and we would go through performance data.
A woman on a video call with four other people.]
> [VISUAL: A dashboard from a tool called MotionApp is shown, displaying a table of ad creatives and their performance metrics like Spend, Purchase value, ROAS, CPA, etc. A cursor hovers over a cell, showing a tooltip: "Diff from avg: -20%".
Nina Byram: Something was getting lost between what we were analyzing and what was being executed.
Text on a white background: "Something was getting lost".]
> [VISUAL: Text on a white background: "between what we were analysing".]
> [VISUAL: Text on a white background: "and what was being executed".
Nina Byram: I think every industry, you feel the pressure of using AI more proactively than, than reactively.
A grid of logos for various AI tools appears on a dark background: ChatGPT, Claude, Perplexity, Gemini, Zapier, Grammarly, Fathom, NotebookLM.
Nina Byram: For example, we use ChatGPT, but it doesn't have any data from any other competitors.
An AI search interface with the prompt "Where should we begin?". Text is typed into the search bar: "I need you to think like a creative strategist and".
Nina Byram: It's not trained to be specifically for ad analysis.
Large, lime green text overlays Nina as she speaks: "IT'S NOT TRAINED TO BE SPECIFICALLY FOR AD ANALYSIS".
Nina Byram: The beauty of runneth is it's specifically trained on your ads.
A complex node-and-link diagram representing a neural network. The central node is labeled "Your brain". Other nodes include "prompts", "audits", "briefs", "paid-strategy", etc. The runneth logo and text "The AI brain for marketing" are on the left.
Nina Byram: So I think that's what separates it from like Claude or ChatGPT.
An exploded isometric diagram showing four layers. Top layer: "Your file system". Second layer: a grid. Third layer: "Tools and integrations". Bottom layer: "Persistent memory". Text descriptions for each are on the sides.
Nina Byram: And it's trained in a way where it knows personas, audience, uh, pain points, um, versus you having to guide every single prompt.
Lime green text appears next to Nina as she speaks: "PERSONAS", "AUDIENCE", "PAIN POINTS".
Nina Byram: Having an AI tool that works as the company brain keeps us all aligned.
An old-school computer with a yellow 'r' on the screen is in the center. It's surrounded by many person icons, and dotted lines connect the computer to each person, representing a network.
Nina Byram: It means that your ad copy, your subject lines, your landing pages, your heroes, it's all informed by the same performance insights.
The runneth logo is in the center. Arrows point out to "Ad Copy", "Subject Lines", "Landing Pages", and "Heros".]
> [VISUAL: A brain icon inside the runneth logo is in the center. It's surrounded by different marketing roles organized by function: Strategy (VP Marketing, Creative Director), Creative (Content Strategist, Copywriter), Tactics (Social Media Manager), and Data (Data Analyst, Media Buyer).
Nina Byram: Using runneth in Slack allows us to deliver the insights to the entire marketing team.
A person looks at a laptop displaying a document titled "Signal-to-Brief Pipeline". The document outlines a process with steps like "Runneth automated", "Runneth updated", and "Human-led".
Nina Byram: And it solved the gap because we were able to create this pipeline. The pipeline what it does, it takes signals from the ads that we ran, and then it sends signals of what's working and what's not.
The runneth chat interface. A user has asked a question, and runneth has responded with a detailed breakdown of "The Signal-to-Brief Pipeline", including stages and key questions each signal should answer.
Nina Byram: It tells us like a one-liner, two-liner recommendation of what it would do. We vote on it. Yes, no, we need more context. We all confirm. It goes into the brief.
A Slack channel named "#creative-ugc". A message from the runneth bot provides a "Weekly Signal" with analysis, a brief, and suggestions to "Borrow from trending". Below are reaction buttons for voting: "Brief it", "Kill it", "Need more context". Users have voted.]
> [VISUAL: A user named Julian has voted. The runneth bot replies: "All votes are in and the signal has been approved! I'll post the briefs when they're ready." It then posts "Static Full-Copy Brief 1 of 2" with details.
Nina Byram: So building the workflow through Slack just allowed everybody to interact with runneth as if it was just another team member.
The Slack App Directory is shown. The user searches for "Runneth". The search result appears: "runneth - A 24/7 creative strategy coworker for performance marketing teams." The runneth logo is shown.]
> [VISUAL: An animated sequence of Slack messages where different team members (@Paige, @Jordan, @Liam) are interacting with the @runneth bot, asking it to pull insights, create dashboards, and analyze data.
Nina Byram: Copy has the power and the authority to go in and say, no, give me a variation on this, or, no, can you tweak the copy to that, or give me another brief.
Slack message from Maya to @runneth: "Can you make a variation of this ad?" with an image of an ad attached.]
> [VISUAL: Slack message from Liam to @runneth: "Can you tweak the copy on this ad?" with an image of a "MITO vs REALIDAD" ad.]
> [VISUAL: Slack message from Paige to @runneth: "Can you give me a brief for the Open English Summer V2 ad concept?"
Nina Byram: Anyone on our team can just ask for it. The email team has now been working on their own workflows to create subject lines out of winning hooks.
Slack message from Marce Picos to @runneth: "use the winner ASC ads in the last 15 days in Brazil to adapt the email copies above adding insights and hooks of the best creatives." Runneth replies with a detailed TL;DR, a list of what won, hooks it borrowed, and thumbnails of the top ASC ad winners.
Nina Byram: And we just have that at our fingertips. Everything stays in one place. Everybody feels like an owner of it, and it also allowed them to have a stake in the ad analysis as well and not just be listeners. So our next goal with runneth is to remove all the boring and operational work that doesn't allow us to focus our time into not only creating killer ads, but also how do we perform in a way that also builds our brand.
Text appears on a white background: "Focus our time".]
> [VISUAL: Text appears on a white background: "into creating killer ads".]
> [VISUAL: A grid of short-form video ads plays.]
> [VISUAL: Text appears on a white background: "Perform in a way that also".]
> [VISUAL: Text appears on a white background, with "our" and "brand" growing larger: "builds our brand".
Nina Byram: So now we're really excited at this point because we want to just connect everything to it. We want to connect Google Drive, Claude, our brand guidelines and just turn it into this giant monster that can help our entire marketing team.
The runneth logo is in the center. A semi-circle of other app logos appears around it, including Google Drive, HubSpot, Notion, Asana, Slack, Figma, etc. Text above reads: "Runneth knows your brand context, performance data, and connects to every marketing tool."
The word "runneth" appears on a black screen. The letters have a blue-to-yellow gradient.
