Elliott Brand: Hey everyone, I'm Elliott Brand, the Head of Product here at Motion.
Elliott Brand stands in front of a purple background with colorful blocks. A lower-third graphic appears with his name and title: "ELLIOTT BRAND, HEAD OF PRODUCT".
Elliott Brand: Everybody knows that creative is the number one lever for success with social ads. But where do the best ideas for ads come from? There's two big sources. First, you begin by looking at your own ad data.
A screenshot of the Motion dashboard appears, titled "Top Performing Facebook Ads". It shows a grid of ads for a brand called "POP POP".
Elliott Brand: Motion helps here making it impossibly easy to visualize your ad data, analyze it, and share findings with your team.
The view zooms in on three of the "POP POP" ads. The first is "Face cream UGC" with a ROAS of 5.85. The second is "Lotion animation campaign" with a ROAS of 5.21. The third is "Face cream animations" with a ROAS of 4.06.
Elliott Brand: But for me, one of the key parts of creativity is also taking inspiration from the world around you. Great creative is never made in isolation. You need to look outwards. You need to expand your creativity with new sources of inspiration. This is where our new suite of tools, Creative Research, is really going to help. Let me show you around.
A graphic with a grid, a line graph, and various shapes like a green X, a yellow star, a blue ring, and an eye.
Elliott Brand: Start by tracking your top competitors.
A screenshot of the Motion "Creative Research" dashboard. A pop-up shows a list of competitors: YETI, Stanley International, Igloo Coolers, and BruMate. The cursor clicks the "Follow" button for each, which then changes to "Following".
Elliott Brand: You'll see every new ad they publish. And then you can dive deeper into your competitor's media mix. Motion is going to show you the landing pages they're sending their traffic to and what's working at a macro level.
The dashboard view focuses on the YETI brand page, showing their ads, a "Media mix" donut chart, and a list of their "Top landing pages".
Elliott Brand: With Creative Research, you can also discover and save ads from the Meta and TikTok ad libraries, building your own swipe file right in Motion.
Animated graphic with a blue cone and the text "Motion SWIPE FILE".]
> [VISUAL: A screenshot of the Meta Ad Library. The cursor clicks a "Save to Motion" button on an ad for Magic Spoon Cereal.
Elliott Brand: This means you can hop from analyzing your creative results to finding inspiration on what to make next, all in one tool.
The Motion "Creative Research" dashboard is shown, displaying a board titled "Us vs. Them" with saved ads. The left sidebar shows other boards like "Motion Top 50", "POV Ads", and "Masters of The Unbox".
Elliott Brand: Your team is now going to be able to save ads and create boards while collaborating together. And it's really easy to share your boards, helping you quickly brief designers, creators, and video editors with specific ad examples.
The "Copy link" button is clicked. A graphic of a mobile phone chat appears. A message is typed: "Let's design some Us vs. Them ads. Here's a link to the team's Swipe File." A reply bubble says "On it!".
Elliott Brand: We know it can take time to build a library of ads that you love. So we're going to get you started with our pre-built collections of top ads curated by the Motion team and top experts like Savannah, Cody, Nik, Dara, and many more.
Animated graphic with the text "Motion COLLECTIONS". A series of cards representing different ad collections and experts fly across the screen. The experts shown are Savannah Sanchez, Cody Plofker, Nik Sharma, and Connor Rolain.
Elliott Brand: That is Creative Research. And by the way, Creative Research is completely free. Anybody can use it starting today. Once you've come up with your genius ad idea with Creative Research, you're going to want to test it. So we've added new features to our core creative analytics to help. Every creative strategist I know is testing a ton of variables: different concepts and hooks, different product lines, different creators, landing pages, and messaging. It's easy to launch new creative tests, but it can be super hard to understand the relationship between your different variables that you're testing. This is where our new Winning Combinations report comes in.
A screenshot of the Motion dashboard showing the "Winning combinations" report.
Elliott Brand: Winning Combinations helps you instantly answer complex business questions like, what ad concepts work best for specific product lines?
The "Winning combinations" report shows a grid of ads grouped by creator/agency, with metrics for top product, top ad format, and top concept.
Elliott Brand: What messaging themes are working across different influencers? What angles, hooks, and concepts are working best across all ad formats? With Winning Combinations, you're going to learn how different creative testing variables are working together, helping you double down on what's getting you sales.
The view scrolls down to a detailed table for an influencer named "Travis T". It shows performance for different products, ad formats, and concepts. A winning combination of "Backpacks", "Carousel", and "Studio Shoot" is highlighted in green. A text overlay appears: "🏆 NEW WINNING COMBINATION UNLOCKED! 🏆".
Elliott Brand: Finally, we are integrating AI into the core experience of Motion. AI is going to help boost your creativity and analytics skills in fun new ways. With Motion today, our Opportunities feature gives you automated recommendations, showing you the best iterations on what to do next.
A screenshot of the Motion "Opportunities" dashboard. It shows AI-suggested improvements. The cursor clicks on an opportunity, revealing details and an "Optimize with AI" section with a "Generate" button. The button is clicked, and AI-generated "Suggested improvements" appear.
Elliott Brand: We're also going to turn AI into your helpful research assistant and concepting partner. Competitor research is such an important part of inspiration. And with Motion, AI is going to let you dive deeper than you can anywhere else, helping you compare the nuances of your own paid strategy against that of your competitors.
A screenshot of the Motion "Brand comparison" feature. The "Generate comparison" button is clicked. It shows a comparison between two brands with columns for "Similarities", "Differences", and "Opportunities".
Elliott Brand: Finally, we're coming up with new ways for AI to translate your favorite pieces of ad inspiration into the voice of your own brand. Find an ad you like using Motion, press a button, and Motion's going to modify the script to your brand voice and key into the messages that resonate the best with your audience.
A screenshot shows the transcript of a YETI ad. A button "Generate similar script" is clicked. A new script is generated in "Your brand's script" box, tailored to a different product.
Elliott Brand: We believe that AI is not only an important part of our world, but also a big part of the future of yours. So we're focused on building many more AI workflows that will empower the creative strategist. As always, please keep sending us your ideas for improving Motion. All right, let's get back to the show.
