promotional creative strategy ·3 min ·Recorded Jun 2026

Motion's 2026 Creative Strategy Summit: New World. New Playbook.

This is a scripted promotional trailer for Motion's Creative Strategy Summit 2026. A creative strategist named Kyle, overwhelmed by the pace of AI and performance marketing change, cryogenically freezes himself in 2024 and wakes up in 2026 to discover the industry has dramatically evolved. A mentor character explains the new playbook — paid/organic convergence, AI-driven workflows, persona diversity, and funnel-stage variations — and directs him to register for the free virtual summit on June 24-25.

Outline

What's discussed, in order

00:00
Kyle's burnout and decision to cryogenically sleep
00:33
Waking up in 2026 to a transformed marketing world
01:05
The mentor explains the new creative playbook
01:34
Summit trailer-style speaker reveals
02:17
Event details, landing page, and call to action
Frameworks presented

1 named framework

01 Understanding the 5 Stages of Marketing Awareness
A model outlining different advertising approaches tailored to a customer's level of awareness regarding a problem, solution, and product.
industry-standard framework (originally Eugene Schwartz; notPlay
Claims & hot takes

What's actually believed — in their own words

The mentor manages nine-figure Meta ad accounts and leads one of the best performance creative teams in the industry. — Rose — claim of authority — 01:48

· 2026 #
Tactics & anti-patterns

The do's and don'ts pulled from the session

Do this
  • Register for the free Creative Strategy Summit. — Rose — learn what's currently working — 02:16 #
Don't do this
  • Dismissing UGC "yapper ads" as non-performers. — narrative (Kyle's misconception) — 00:51 #
Data & stats cited

Numbers quoted in this talk

"Nine-figure Meta ad accounts" managed by the mentor character — Rose, 01:48 — source not given (in-narrative claim)
2026 · #
"Sam Altman said AI would replace 95% of ad agency work..." — headline shown on-screen, 00:09 — source not cited
2026 · #
Named entities

Everything referenced on-screen and by name

People mentioned (excluding speakers listed above)

  • Sam Altman — referenced in an on-screen headline about AI replacing ad agency work

Brands / companies referenced

  • Motion — event host and video producer
  • Meta — ad platform referenced throughout
  • ChatGPT / OpenAI — used by Kyle to plan cryogenic pod
  • Arrae — sponsor; Morgan Hubers' employer
  • Chief Detective — Emily Hickey's company
  • Social Savannah — Savannah Sanchez's brand
  • Homestead, Hojlow, Mars Men — Zach Stuck's companies
  • Ready Set — logo on landing page
  • Foxwell — logo on landing page
  • Richpanel, Aftersell, Haus, Marketing O'Clock — visible on the "GOAT of Performance Marketing" YouTube thumbnail
  • SORA 2 — referenced in AI workflow flowchart

Tools / products referenced (excluding Motion)

  • ChatGPT — for ideation
  • SORA 2 — image-to-video generation, in background flowchart

External frameworks / concepts cited

  • 5 Stages of Marketing Awareness (Eugene Schwartz — not cited on-screen) —
  • Andromeda — Meta's AI ad ranking/retrieval system, referenced as redefining creative diversity
Ad examples shown

26 ads referenced

Show all 26 ads with extraction details
Ad #1 — Facebook Ads Tutorial
unknown brand ·talking head ·00:12
Duration shown in this video
2 seconds
Hook (first 3 sec)
A woman with red hair speaks directly to the camera, gesturing with her hand, with a vibrant purple and blue background.
Product / pitch
A tutorial or course about using AI (specifically ChatGPT) for Facebook Ads.
Key on-screen text
A ChatGPT logo appears.
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To illustrate the overwhelming amount of new content and predictions about performance marketing and AI.
Speaker's take
"Every day, it's like there's a new AI tool and with it comes new predictions about where performance marketing is going and I can't keep up anymore."
Ad #2 — "Get the GL" UGC Ad
unknown brand ·UGC ·00:44
Duration shown in this video
1 second
Hook (first 3 sec)
A woman films a man walking down a city street with her phone.
Product / pitch
A performance-boosting supplement.
Key on-screen text
None used
Key spoken lines
"Get the GL... It is the coolest performance booster..."
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To show the type of ads being made in the "new world" of performance marketing, which the protagonist is unfamiliar with.
Speaker's take
"They're filming Yapper ads for that new supplement brand."
Ad #3 — Woman in Car TikTok
unknown brand ·TikTok ·00:52
Duration shown in this video
1 second
Hook (first 3 sec)
A young woman with blonde and green hair talks to the camera from inside a car.
Product / pitch
Unknown.
Key on-screen text
"ADVERTISEMENT"
Key spoken lines
None used
Visual style
lo-fi
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
An example of a "Yapper ad" that the protagonist believes will not perform well, highlighting his outdated perspective.
Speaker's take
"There's no way that's going to perform."
Ad #4 — "not kidding" UGC
unknown brand ·UGC ·00:58
Duration shown in this video
1 second
Hook (first 3 sec)
A man in a black shirt and gold chain speaks to the camera outdoors.
Product / pitch
Unknown.
Key on-screen text
"not kidding"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating that paid and organic social media content have merged.
Speaker's take
"The videos that do the best on organic, do the best on paid."
Ad #5 — Man on Boat UGC
unknown brand ·UGC ·00:58
Duration shown in this video
1 second
Hook (first 3 sec)
A man in a white hoodie on a boat speaks to the camera.
Product / pitch
Unknown.
Key on-screen text
"What is your favorite part of life?"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating that paid and organic social media content have merged.
Speaker's take
"The videos that do the best on organic, do the best on paid."
Ad #6 — "doop" UGC
unknown brand ·UGC ·00:58
Duration shown in this video
1 second
Hook (first 3 sec)
A woman looks down and then up at the camera.
Product / pitch
Unknown.
Key on-screen text
"doop"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating that paid and organic social media content have merged.
Speaker's take
"The videos that do the best on organic, do the best on paid."
Ad #7 — "HERE'S MY SECRET" UGC
unknown brand ·UGC ·00:58
Duration shown in this video
1 second
Hook (first 3 sec)
A woman holds up a small, dark green, circular object to the camera.
Product / pitch
Unknown.
Key on-screen text
"HERE'S MY SECRET"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating that paid and organic social media content have merged.
Speaker's take
"The videos that do the best on organic, do the best on paid."
Ad #8 — "High Protein" UGC
unknown brand ·UGC ·00:58
Duration shown in this video
1 second
Hook (first 3 sec)
A woman speaks to the camera.
Product / pitch
Unknown.
Key on-screen text
"High Protein"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating that paid and organic social media content have merged.
Speaker's take
"The videos that do the best on organic, do the best on paid."
Ad #9 — "Trust me when I say" UGC
unknown brand ·UGC ·00:58
Duration shown in this video
1 second
Hook (first 3 sec)
A man speaks to the camera.
Product / pitch
Unknown.
Key on-screen text
"Trust me when I say"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating that paid and organic social media content have merged.
Speaker's take
"The videos that do the best on organic, do the best on paid."
Ad #10 — Angry Man Meme
unknown brand ·meme ·01:06
Duration shown in this video
1 second
Hook (first 3 sec)
A well-known meme image of an angry, red-faced man.
Product / pitch
Unknown.
Key on-screen text
"spinning for years"
Key spoken lines
None used
Visual style
lo-fi
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating how AI-first brands are pushing creative boundaries.
Speaker's take
None used
Ad #11 — Leg Tattoo UGC
unknown brand ·UGC ·01:06
Duration shown in this video
1 second
Hook (first 3 sec)
A close-up of a person's leg with a tattoo and a bandage being applied or removed.
Product / pitch
Unknown.
Key on-screen text
"can stop taking this"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating how AI-first brands are pushing creative boundaries.
Speaker's take
None used
Ad #12 — Pills Product Shot
unknown brand ·demo ·01:06
Duration shown in this video
1 second
Hook (first 3 sec)
A close-up shot of small, yellowish pills or capsules.
Product / pitch
Unknown.
Key on-screen text
None used
Key spoken lines
None used
Visual style
high-fi
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating how AI-first brands are pushing creative boundaries.
Speaker's take
None used
Ad #13 — Laptop Screen Grid (Assorted Creatives)
unknown brand ·UGC ·01:18
Duration shown in this video
1 second
Hook (first 3 sec)
A grid of video thumbnails is shown on a laptop screen, including a woman in a black top, a woman in a white top, and a graphic ad.
Product / pitch
Unknown.
Key on-screen text
Illegible.
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To demonstrate the high volume of creative assets being produced.
Speaker's take
"How do you ship hundreds of ads every month with such a small team?"
Ad #14 — "Automated" UGC
unknown brand ·UGC ·01:19
Duration shown in this video
1 second
Hook (first 3 sec)
A woman holds a glass with a yellow liquid.
Product / pitch
Unknown.
Key on-screen text
"Automated"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating the concept of creative diversity.
Speaker's take
None used
Ad #15 — "Goodbye Creatine Belly" Ad
unknown brand ·image ·01:19
Duration shown in this video
1 second
Hook (first 3 sec)
A graphic ad with bold text.
Product / pitch
A product to reduce bloating ("creatine belly") and get toned abs.
Key on-screen text
"Goodbye Creatine Belly, Hello Toned Abs"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating the concept of creative diversity.
Speaker's take
None used
Ad #16 — "Wedding Day" UGC
unknown brand ·UGC ·01:19
Duration shown in this video
1 second
Hook (first 3 sec)
A woman is shown in a forest setting.
Product / pitch
Unknown.
Key on-screen text
"Wedding Day"
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating the concept of creative diversity.
Speaker's take
None used
Ad #17 — Woman with Glasses UGC
unknown brand ·UGC ·01:19
Duration shown in this video
1 second
Hook (first 3 sec)
A woman with glasses speaks to the camera.
Product / pitch
Unknown.
Key on-screen text
None used
Key spoken lines
None used
Visual style
UGC
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
Part of a montage illustrating the concept of creative diversity.
Speaker's take
None used
Ad #18 — "The GOAT of Performance Marketing" YouTube Video
Motion, Richpanel, Aftersell, Haus ·YouTube video ·01:51
Duration shown in this video
2 seconds
Hook (first 3 sec)
A man speaks into a microphone in a podcast/interview format, with other participants in smaller windows.
Product / pitch
A thought leadership video featuring an expert in performance marketing.
Key on-screen text
"The GOAT of Performance Marketing: Twenty Mill Tony", "Motion", "Richpanel", "Aftersell", "Haus", "Marketing O'Clock"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To establish the credibility and expertise of the mentor character.
Speaker's take
"He manages nine-figure Meta ad accounts and leads one of the best performance creative teams the industry has ever seen."
Ad #19 — Harry Delmege Speaker Promo
Motion (event host) ·image ·01:58
Duration shown in this video
1 second
Hook (first 3 sec)
A photo of a man sitting on stairs with a phone, with text overlay.
Product / pitch
Introducing a speaker for a marketing event.
Key on-screen text
"HARRY DELMEGE", "CO-FOUNDER"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To introduce one of the experts at the advertised event.
Speaker's take
"There's an event where the greatest minds in performance marketing gather..."
Ad #20 — Zach Stuck Speaker Promo
Homestead, HOJLOW, Mars Men ·image ·01:59
Duration shown in this video
1 second
Hook (first 3 sec)
A photo of a man in a black polo shirt and cap, with text overlay.
Product / pitch
Introducing a speaker for a marketing event.
Key on-screen text
"ZACH STUCK", "FOUNDER", "Homestead A VERNSALE COMPANY", "HOJLOW", "MARS MEN"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To introduce one of the experts at the advertised event.
Speaker's take
"There's an event where the greatest minds in performance marketing gather..."
Ad #21 — Emily Hickey Speaker Promo
Chief Detective ·image ·02:00
Duration shown in this video
1 second
Hook (first 3 sec)
A photo of a woman putting on glasses, with text overlay.
Product / pitch
Introducing a speaker for a marketing event.
Key on-screen text
"FEATURING", "EMILY HICKEY", "CEO AND CO-FOUNDER", "CHIEF DETECTIVE"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To introduce one of the experts at the advertised event.
Speaker's take
"There's an event where the greatest minds in performance marketing gather..."
Ad #22 — Savannah Sanchez Speaker Promo
Social Savannah ·image ·02:09
Duration shown in this video
1 second
Hook (first 3 sec)
A photo of a woman speaking on stage, with text overlay.
Product / pitch
Introducing a coach for a marketing event.
Key on-screen text
"SAVANNAH SANCHEZ", "AD CREATIVE EXPERT", "[SOCIAL SAVANNAH]"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To introduce one of the coaches for the second day of the event.
Speaker's take
"There's a second day. Group sessions where coaches teach you to apply what you've learned."
Ad #23 — Jamey Gannon Speaker Promo
unknown brand ·image ·02:10
Duration shown in this video
1 second
Hook (first 3 sec)
A photo of a woman in a brick-walled room, with text overlay.
Product / pitch
Introducing a coach for a marketing event.
Key on-screen text
"JAMEY GANNON", "AI CREATIVE DIRECTOR"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To introduce one of the coaches for the second day of the event.
Speaker's take
"There's a second day. Group sessions where coaches teach you to apply what you've learned."
Ad #24 — Morgan Hubers Speaker Promo
Arrae ·image ·02:11
Duration shown in this video
1 second
Hook (first 3 sec)
A photo of a woman working on a laptop at night, with text overlay.
Product / pitch
Introducing a coach for a marketing event.
Key on-screen text
"MORGAN HUBERS", "HEAD OF GROWTH", "arrae"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
None used
Narrative arc
None observable
Why shown in this video
To introduce one of the coaches for the second day of the event.
Speaker's take
"There's a second day. Group sessions where coaches teach you to apply what you've learned."
Ad #25 — Creative Strategy Summit 2026 Promo
Motion ·animated ·02:18
Duration shown in this video
3 seconds
Hook (first 3 sec)
Text appears over a grid background next to a floating rock with crystals growing on it.
Product / pitch
A free, 2-day virtual event called the Creative Strategy Summit 2026.
Key on-screen text
"Motion presents", "CREATIVE STRATEGY SUMMIT 2026", "NEW WORLD. NEW PLAYBOOK", "FREE VIRTUAL EVENT", "June 24-25", "1PM - 5PM ET", "Register for free"
Key spoken lines
"Then register for free."
Visual style
animated
CTA / offer (if shown)
"Register for free"
Narrative arc
None observable
Why shown in this video
This is the primary call-to-action and reveal of the event being promoted by the entire video.
Speaker's take
The entire video serves as the setup for this ad.
Ad #26 — Event Landing Page
Motion ·website ·02:33
Duration shown in this video
2 seconds
Hook (first 3 sec)
A website landing page with a large headline, sponsor logos, and speaker headshots.
Product / pitch
A free virtual event to learn what's working in performance marketing.
Key on-screen text
"Motion", "READY SET", "arrae", "CHIEF DETECTIVE", "SOCIAL SAVANNAH", "Homestead", "HOJLOW", "MARS MEN", "FOXWELL", "FIND OUT WHAT IS WORKING TODAY IN PERFORMANCE MARKETING", "Free Virtual Event", "June 24-25", "1PM - 5PM ET", "Register for free"
Key spoken lines
None used
Visual style
polished
CTA / offer (if shown)
"Register for free"
Narrative arc
None observable
Why shown in this video
The final shot of the video, showing the event's official landing page.
Speaker's take
None used
Slides & visual artifacts

22 slides, in order

Show all 22 slides with full slide content
Slide #1 — AI Marketing Headlines
image+text ·00:08 ·Play
Title / header text
None used
Body content
A series of floating text boxes with headlines related to AI in marketing, surrounding a man walking down a sidewalk.
Left side headlines
• "The Marketing Tactics We Need To Leave Behind" • "How will AI replace strategists? - re:Advertising" • "How AI is transforming marketing: 4 shifts to watch" • "AI is ushering in a new era of personalized marketing"
Right side headlines
• "Meta quietly rebuilt its entire ad system around AI — and it changes how ads work..." • "Embracing AI Across The Marketing Mix" • "How to Prepare for a Changing Media Ad Landscape" • "Sam Altman said AI would replace 95% of ad agency work..."
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"Every day, it's like there's a new AI tool and with it comes new predictions about where performance marketing is going..."
Slide #2 — ChatGPT Prompt
screenshot-with-annotations ·00:17 ·Play
Title / header text
What's on your mind today?
Body content
• `+ Can you create a plan and blueprints for building a cryogenic` (text is being typed) • [Button] Create an image • [Button] Write an edit • [Button] Look something up
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
A blinking cursor is visible at the end of the typed text.
Reveal state
None used
Re-reference
None used
Speaker's framing
"So I asked ChatGPT..."
Slide #3 — Cryopod-1 Blueprints
image+text ·00:21 ·Play
Title / header text
None used
Body content
A blueprint document on a desk showing two detailed schematics of a cryogenic pod.
Title on blueprint
CRYOPOD-1
Embedded data (charts/tables)
None used
Embedded examples
• Blueprint for "CRYOPOD-1" • Smartphone showing a video call with "Rose" • Magazine cover: "get real about AI." • Magazine cover: "WORLD AHEAD 2024" • Book cover: "Survival of the..."
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"...it gave me this plan for a cryogenic hibernation pod."
Slide #4 — Cryogenic Sleep Countdown
screenshot-with-annotations ·00:27 ·Play
Title / header text
None used
Body content
A digital display on the cryogenic pod. • CRYOGENIC SLEEP SET FOR: JUNE 1 2026 • CURRENT DATE: MAY 13 2024 • COUNTDOWN: 784 DAYS
Embedded data (charts/tables)
None used
Embedded examples
A silhouette of a human body is shown to the right of the text.
Annotations / visual emphasis
The countdown number rapidly decreases from 784 to 661 to 392.
Reveal state
The countdown number changes.
Re-reference
Revisited at 00:37 with the countdown at "0 DAYS".
Speaker's framing
"...sleep through this whole period of uncertainty and wake up in the future..."
Slide #5 — Performance Marketing Has Changed
title-only ·00:34 ·Play
Title / header text
PERFORMANCE MARKETING HAS CHANGED
Body content
None used
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
None used (music playing)
Slide #6 — Paid and Organic Merged
mixed ·00:58 ·Play
Title / header text
IN A WORLD WHERE
Body content
PAID AND ORGANIC HAVE MERGED
Embedded data (charts/tables)
None used
Embedded examples
Several small video thumbnails (likely user-generated content or TikTok-style ads) are scattered around the text on a grid paper background.
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
None used (music playing)
Slide #7 — AI-First Brands
mixed ·1:06 ·Play
Title / header text
WHERE
Body content
AI-FIRST BRANDS PUSH WHAT IS POSSIBLE
Embedded data (charts/tables)
None used
Embedded examples
• Small video thumbnails. • Flowchart diagrams showing processes involving AI (e.g., "analyze_product", "set_model_details", "Generate Image-To-Video with SORA 2").
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"I've fallen so far behind."
Slide #8 — Andromeda Redefines Creative Diversity
mixed ·1:19 ·Play
Title / header text
AND
Body content
A series of flowchart and system diagrams are visible in the background, including labels like "User Requests," "Ads Corpus," "Hierarchical Ad Index," and "Meta MTSA."
Embedded data (charts/tables)
None used
Embedded examples
Several ad-style image thumbnails are shown at the bottom.
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
None used (music playing)
Slide #9 — Creative Diversity UI
screenshot-with-annotations ·1:26 ·Play
Title / header text
None used
Body content
A dropdown or filter menu from a software interface. • Asset type • Visual format • Persona • Intended audience • Human desire • Messaging • Messaging theme • Seasonality
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
The cursor is hovering over "Human desire," which is highlighted.
Reveal state
None used
Re-reference
None used
Speaker's framing
"You need persona diversity..."
Slide #10 — 5 Stages of Marketing Awareness
chart ·1:29 ·Play
Title / header text
Understanding the 5 Stages of Marketing Awareness
Body content
A 5-column chart.
Column 1 (Blue)
Unaware
Ad Approach
Go for strong offers - discounts, urgency, or limited-time bonuses.
Column 2 (Dark Blue)
Problem Aware
Column 3 (Green)
Solution Aware
Column 4 (Dark Green)
Product Aware
Column 5 (Orange)
Most Aware
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"...versions for different funnel stages."
Slide #11 — This Summer
title-only ·1:35 ·Play
Title / header text
THIS SUMMER
Body content
None used
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
None used (music playing)
Slide #12 — There's Only One Way
title-only ·1:44 ·Play
Title / header text
THERE'S ONLY ONE WAY
Body content
None used
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"...those who adapt and those who die."
Slide #13 — To Learn What's Working
title-only ·1:56 ·Play
Title / header text
TO LEARN WHAT'S WORKING IN PERFORMANCE MARKETING
Body content
None used
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"Go to him."
Slide #14 — Speaker Intro: Harry Delmege
image+text ·1:58 ·Play
Title / header text
HARRY DELMEGE
Body content
CO-FOUNDER
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"There's an event where the greatest minds in performance marketing gather..."
Slide #15 — Speaker Intro: Zach Stuck
image+text ·1:59 ·Play
Title / header text
ZACH STUCK
Body content
FOUNDER
Embedded data (charts/tables)
None used
Embedded examples
Logos for Homestead, HOJLOW, MARS MEN.
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"...where the greatest minds in performance marketing gather..."
Slide #16 — Speaker Intro: Emily Hickey
image+text ·2:00 ·Play
Title / header text
FEATURING EMILY HICKEY
Body content
CEO AND CO-FOUNDER, CHIEF DETECTIVE
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"...where the greatest minds in performance marketing gather..."
Slide #17 — Speaker Intro: Savannah Sanchez
image+text ·2:09 ·Play
Title / header text
SAVANNAH SANCHEZ
Body content
AD CREATIVE EXPERT
Embedded data (charts/tables)
None used
Embedded examples
Logo for SOCIAL SAVANNAH.
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"There's a second day."
Slide #18 — Speaker Intro: Jamey Gannon
image+text ·2:10 ·Play
Title / header text
JAMEY GANNON
Body content
AI CREATIVE DIRECTOR
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"Group sessions where coaches teach you to apply what you've learned."
Slide #19 — Speaker Intro: Morgan Hubers
image+text ·2:11 ·Play
Title / header text
MORGAN HUBERS
Body content
HEAD OF GROWTH, arrae
Embedded data (charts/tables)
None used
Embedded examples
None used
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"Group sessions where coaches teach you to apply what you've learned."
Slide #20 — Creative Strategy Summit 2026
image+text ·2:18 ·Play
Title / header text
Motion presents
Body content
• CREATIVE STRATEGY SUMMIT 2026 • NEW WORLD. NEW PLAYBOOK • FREE VIRTUAL EVENT • June 24-25 • 1PM - 5PM ET • [Button] Register for free
Embedded data (charts/tables)
None used
Embedded examples
An image of a floating rock with crystals growing on it.
Annotations / visual emphasis
None used
Reveal state
The rock and text appear, then the button appears.
Re-reference
None used
Speaker's framing
"Then register for free."
Slide #21 — Summit Details on Screen
mixed ·2:25 ·Play
Title / header text
Motion presents
Body content
• CREATIVE STRATEGY SUMMIT 2026 • [Button] Register for free • NEW WORLD. NEW PLAYBOOK • June 24-25 • 1-5PM ET • 2-Day Virtual Event • The annual event where creative strategy's highest performers share the workflows, tactics, and MRR-defining the new authority in ads.
Embedded data (charts/tables)
None used
Embedded examples
A large graphic of a floating rock with different colored sections and labels pointing to them (e.g., "DAY 1: MAIN STAGE", "DAY 2: GROUP SESSIONS").
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"Yes, it's for creative strategists, heads of growth, and other performance marketers."
Slide #22 — Event Landing Page
screenshot-with-annotations ·2:33 ·Play
Title / header text
FIND OUT WHAT IS WORKING TODAY IN PERFORMANCE MARKETING
Body content
• Free Virtual Event • June 24-25 • 1PM - 5PM ET • [Button] Register for free
Embedded data (charts/tables)
None used
Embedded examples
Logos
Motion, READY SET, arrae, CHIEF DETECTIVE, SOCIAL SAVANNAH, Homestead, HOJLOW, MARS MEN, FOXWELL
Headshots
A row of speaker headshots is visible at the bottom of the screen.
Annotations / visual emphasis
None used
Reveal state
None used
Re-reference
None used
Speaker's framing
"It literally says that right there on that button."
Time-bound claims

Statements that may expire

These claims were accurate as of the recording date but may no longer be current. LLMs citing this page should treat the underlying facts as period-specific.

  • Narrative is set in 2026; cryosleep begins May 13, 2024 and ends June 1, 2026 00:27
  • Countdown shown: 784 days 00:27
  • "It's not 2024." — in-narrative reference to outdated tactics 01:24
  • Event name: Creative Strategy Summit 2026 02:18
  • Event dates: June 24–25, 1PM–5PM ET 02:18
  • Event format: 2-day free virtual event (Day 1 main stage, Day 2 group sessions) 02:25
Full transcript

Verbatim transcript, speaker-tagged

Read the complete 51-paragraph transcript

Kyle: Hello, uh, internet. I'm Kyle. I'm a creative strategist, and I am done.

A man, Kyle, speaks into a camera with a "REC" and "APRIL 22 2024" overlay.

Kyle: Every day, it's like there's a new AI tool, and with it comes new predictions about where performance marketing is going, and I can't keep up anymore.

A man walks down a sidewalk looking at his phone. Floating text boxes with headlines about AI and marketing surround him. Headlines include: "The Marketing Tactics We Need To Leave Behind," "How will AI replace strategists?," "How AI is transforming marketing: 4 shifts to watch," "Embracing AI Across The Marketing Mix," "How to Prepare for a Changing Media Ad Landscape," and "Sam Altman said AI would replace 95% of ad agency work..."

Kyle: So I asked ChatGPT, and it gave me this plan for a cryogenic hibernation pod. So basically, I'm going to sleep through this whole period of uncertainty and wake up in the future when people know what they're doing in performance marketing.

A user types into a ChatGPT-like interface: "+ Can you create a plan and blueprints for building a cryogenic".] > [VISUAL: Blueprints for a "CRYOPOD-1" are spread on a desk.] > [VISUAL: Kyle welds a large, futuristic cryogenic pod in a basement.] > [VISUAL: A screen on the pod displays "CRYOGENIC SLEEP SET FOR JUNE 1 2026", "CURRENT DATE: MAY 13 2024", and "COUNTDOWN: 784 DAYS". The countdown rapidly decreases.] > [VISUAL: Kyle lies inside the glowing blue pod with his eyes closed.

Kyle: Hopefully they're still running Meta ads.

Text on a black screen: "PERFORMANCE MARKETING HAS CHANGED".] > [VISUAL: The pod's screen shows "COUNTDOWN: 0 DAYS".] > [VISUAL: Kyle wakes up inside the pod.

Kyle: The world of creative strategy has changed.

Speaker 2: Get the GL.

Speaker 3: It is the coolest performance booster ever.

Kyle: What am I doing?

Speaker 2: They're filming yapper ads for that new supplement brand.

Kyle: So they're making ads? There's no way that's going to perform.

Speaker 2: Perform? That'll be the top ad in their account this quarter.

A grid paper background appears with text: "IN A WORLD WHERE PAID AND ORGANIC HAVE MERGED". It is surrounded by small, user-generated-style video clips.

Kyle: I need you to teach me.

Speaker 2: The videos that do the best on organic, do the best on paid.

Kyle: I've fallen so far behind.

A grid paper background appears with text: "WHERE AI-FIRST BRANDS PUSH WHAT IS POSSIBLE". It is surrounded by diagrams and video clips.

Kyle: This is it. Wait, how do you ship hundreds of ads every month with such a small team?

Speaker 2: Well, that's easy. Use AI in every workflow. Briefing, testing, even making ads.

A grid paper background appears with text: "AND ANDROMEDA REDEFINES CREATIVE DIVERSITY". It is surrounded by diagrams and video clips.

Kyle: For creative diversity, what, you just change the hook and the color?

Speaker 2: No, it's not 2024. You need persona diversity, versions for different funnel stages.

A chart appears titled "Understanding the 5 Stages of Marketing Awareness". The stages are listed as Unaware, Problem Aware, Solution Aware, Product Aware, and Most Aware, each with a corresponding "Ad Approach".

Kyle: Okay, so what, like six, seven variations?

Speaker 2: Funny.

Text on a grid paper background: "THIS SUMMER".

Speaker 4: Kyle? I haven't seen your ads in two years.

Speaker 2: There are two types of performance marketers: those who adapt and those who die.

Text on a grid paper background: "THERE'S ONLY ONE WAY".

Kyle: But how do I know if I can trust him?

Rose: He manages nine-figure Meta ad accounts and leads one of the best performance creative teams the industry has ever seen.

Speaker 2: I have the results to prove it.

Rose: Go to him.

Text on a grid paper background: "TO LEARN WHAT'S WORKING IN PERFORMANCE MARKETING".

Speaker 2: There's an event where the greatest minds in performance marketing gather to show you what they've been building. This is where you'll find your answers.

A series of speaker introduction cards appear. "HARRY DELMEGE CO-FOUNDER". "ZACH STUCK FOUNDER" with logos for Homestead, HOJLOW, and MARS MEN. "FEATURING EMILY HICKEY CEO AND CO-FOUNDER CHIEF DETECTIVE".

Rose: We need to go now.

Kyle: It's too much to learn in one day.

Speaker 2: There's a second day. Group sessions where coaches teach you to apply what you've learned.

A series of speaker introduction cards appear. "SAVANNAH SANCHEZ AD CREATIVE EXPERT" with the Social Savannah logo. "JAMEY GANNON AI CREATIVE DIRECTOR". "MORGAN HUBERS HEAD OF GROWTH arrae".

Kyle: I need to find out what's working in this new world of creative strategy.

Rose: Then register for free.

An event poster appears on a grid paper background. Text reads: "Motion presents CREATIVE STRATEGY SUMMIT 2026. NEW WORLD. NEW PLAYBOOK. FREE VIRTUAL EVENT. June 24-25. 1PM - 5PM ET". An orange button says "Register for free".

Kyle: Okay, so just to make things crystal clear, this whole thing is promoting a virtual event?

Speaker 2: Yes, it's for creative strategists, heads of growth, and other performance marketers.

Kyle: And it's free to register?

Speaker 2: It literally says that right there on that button.

A website landing page appears. The headline is "FIND OUT WHAT IS WORKING TODAY IN PERFORMANCE MARKETING". Below it says "Free Virtual Event - June 24-25 - 1PM - 5PM ET" and has a "Register for free" button. Logos for Motion, READY SET, arrae, CHIEF DETECTIVE, SOCIAL SAVANNAH, Homestead, HOJLOW, MARS MEN, and FOXWELL are at the top. Headshots of speakers are at the bottom.