Motion logo on a black background.
A three-way video call. Top left: Jess Bachman, Creative Strategy Director, FireTeam, with a cartoon background. Top right: Andrew Faris, Founder, AJF Growth. Bottom center: Barry Hott, Makes Ugly Ads, Hott Growth, Adcrate.co. The Motion logo is in the bottom right corner.
Barry Hott: I am pumped to be here for this showdown between two of my personal favorite, uh, internet marketing friends, people that I've met on the internet about marketing on the internet. Uh, Jess and Andrew have a very special place in my heart for each of you. Um, if you can, uh, tell us why, uh, just start off, you know, a little bit about like what your, uh, you know, creative testing methodology is and a little bit about who you are, what you're about. I know Andrew, more of a numbers guy. Jess, more of a creative guy. Um, and by the way, quick plug to both of you. If, if you're not following these, these fine gentlemen on Twitter, please go on Twitter, follow, give them both a follow. Uh, worth, uh, absolutely worth the cost of admission, which is $0. Um, but if you're also not on Twitter already, come join us over there. We're having a good time. But yeah, Jess, why don't you tell us a little bit about your, uh, background and methodology and why, uh, what you're about.
Jess Bachman: Yeah, creative strategy director at FireTeam. FireTeam is a performance, um, performance marketing agency. We do do some media buying, but most of our clients are for performance creative. And performance creative, uh, for us means we get paid more if the creative does better and get paid less if the creative does worse or does not spend at all. So it is very much in our best interest to not only create creative that works, but to level up our own organization so we can constantly make better creative than we did, uh, the week before or the month before. And in my opinion, the only way to do that is to get learnings on the things that you make. And the, the faster you get learnings and the more things you get into market and get learnings on, the faster you can iterate and the faster you can change and grow as an organization as well. Um, unfortunately it does take ad spend to do that, but we generally prefer a creative testing methodology where every asset that you put into market gets enough spend to determine if it's a winner or loser or to get to a point where you can feel confident iterating on. Um, so this can happen in an ABO. Um, it could happen in a CBO where you put certain caps or limits on it. The, the bottom line is that spend needs to flow to ads to get information that then you can then, um, work on. So, that's it.
Barry Hott: Sweet. Thanks, Jess. All right, Andrew, let's hear your side of the story here. What are you about and, uh, how do you like to do your creative testing?
Andrew Faris: Yes. Um, well, uh, I'm going to resist the urge to respond to anything Jess just said and instead kind of go ground up so that I know Barry you can direct traffic after that, but just that way, that way to kind of start us all there. Um, yeah, so I'll, uh, so my background, I spent the last 10 years in e-commerce. Um, have been on brand side, then became the VP of growth at, uh, like head of strategy at Common Thread Collective, launched a, uh, aggregator from there called 4x400, which I ran into the ground. Um, and I say that because Evan nicely said that I've had a decade of wins. There's also some losses in there and I think I've learned a lot from both. Um, and it's also just important anytime somebody's in a situation like this to not pretend they always win. Um, and then, uh, and then over the last couple years I've been running my own boutique agency called AJF Growth. We service five clients at a time, do a little bit of coaching and not really trying to grow it very much because, uh, I hate operating large agency stuff. So there you go. Um, so that's kind of where we've been all performance marketing along the way, wide range, very small brands, very big brands, everything in between from kind of every seat in the, in the house, I think.
Um, and then, uh, yeah, as far as my structure. So to, to frame my way of approaching this, I want you to imagine that you're actually a poker player. And, um, and you are a poker player in games of poker where everything about poker is normal poker. It is exactly as any other kind of poker you've played. We'll say it's Texas Hold'em. If you don't know how Texas Hold'em works, that's okay. You're going to follow the analogy anyway. Um, the only difference is that for you, you have a tool at your disposal that reads your cards, every other player's cards, and the initial table cards, the flop, as they come out. It reads all of them. And then that tool does the following things. It calculates the probability that you have the best hand. It calculates the probabilities for what happens as the next two cards, the turn and the river, come out on the table. It calculates the probability of what everyone else at the table will do next. It reads all of the other bets on the table, and then it automatically bets for you as aggressively or conservatively as the probabilities say that you should. And, uh, whether you are likely to win or lose money. And now imagine that in this world of poker, the tool is completely legal and completely free. Okay? Would you use that tool? And the answer is, yes. Not only would you use that tool, but you would play as many hands and as many games of poker as possible because what you just discovered is a money printing machine as long as, well, I mean, I don't know, you've discovered a money printing machine, not even as long as anything. This analogy will break down at some point, but this is basically what I think is available to media buyers by running all of their creative testing and indeed all of their performance marketing ads through Meta's cost controls mechanism. Cost controls use, uh, a mix of machine learning and algorithm and probabilistic forecasting of the future to, um, predict what is going to happen next based off of limited amounts of information, and then places your bets, by which I mean your ad dollars, aggressively or conservatively based on the probabilities as they are going to play out and spend more or less for you, which has two major, major impacts. Number one, it scales your best ads way faster, way more efficiently than you would do on your own by trying to sort through this yourself. So you make more money faster. Secondly, it also suppresses your worst ads on your behalf without you having to do it, which means you also lose a lot less money. And if you do that repeatedly over a long time, what is going to happen is you're going to take the massive cost center of creative testing in your business and drastically reduce it while at the same time, uh, powering, uh, a profit center. In all of this, what I believe is, if you had never heard of anything else in this conversation, but I told you that was available to you, at the very least, your default would be to start there before you tried something else. By which I mean, the burden of proof is on Jess to tell me why that's a bad idea. Uh, and I, what I mean by that is like, I think many people run creative testing campaigns simply because they heard about that first. And I bet you, if you're watching or listening to this right now, that is what happened for you. It was overwhelmingly the way everybody did it for a really long time. Certainly was the way I did it. And in my running 4x400 into the ground, certainly was part of the way we spent our dollars and I wasted a lot of money doing it. Okay? And so, what I'm saying is that that tool sounds so amazing that if there was good reason to believe that that tool worked for lots of people, for example, if many other advertisers spending tens or even hundreds of millions of dollars doing that and saying, no, it actually does the thing that it says it does, all are telling you that it works, you would do every, you should do everything in your power to leverage it on your behalf because it is so incredibly amazing and compelling. So that's the case that I would make by for testing creative, uh, creative ads in manual bids, by which I mean bid caps, cost caps, T-ROAS, uh, from the jump, launching everything like that and completely eliminating your creative testing campaigns.
Barry Hott: Cool. All right. Awesome. Andrew, thank you. Jess, thank you. So I want to just point out to me what I what I hear is a a difference between prioritizing efficiency and prioritizing creative learnings. Is that is that a fair way to judge what each of you, you know, each each side is saying?
Jess Bachman: Um, I I think that's fair aside from Andrew being wrong in multiple things that he said.
Barry Hott: Sure. You can say that. All right.
Jess Bachman: One one question I have for Andrew is if you're at the poker table and you have this machine that reads everyone's cards and you have that advantage, and other people are using that machine because it's readily available, and everyone basically has this advantage, what advantage do you as a brand or an operator have over the other people at the table if they're all using the same money printing machine?
Andrew Faris: Uh, I would say two things in response to that. Three things. First of all, the analogy probably breaks down there as all analogies do at some point. Um, that's one thing I would say. Secondly, I would, but that's that's how analogies work, right? No analogy is perfect all the way. There's actually no
Barry Hott: Can I pause you, can I pause you for a second, Andrew? Just, just for anyone who doesn't know either of these two gentlemen, both are two of the fairest and kindest people I've seen argue on, uh, X or Twitter. Uh, and Andrew is being very fair and reasonable. Keep going.
Andrew Faris: Well, secondly, the thing I would say is that, um, if your alternative is to walk up to that table and try to read it yourself, you're going to get blasted. So if you want to push the analogy farther, you're the, the alternative to using the probab- probability forecasting machine is actually going to be that you're going to get crushed even harder. It's not going to be that it's going to be better. There's no like human advantage that you get from reading it yourself. This is a fundamental problem with creative testing. Like one thing if I wanted to press you really hard on this is like, I bet you your method for picking winners and losers in your creative testing campaigns is nonsense. And the reason that I think that is not because you're dumb. In fact, Jess, you know what I think of you. I think you're extremely smart and I'm actively trying to get you to work on one of my clients with me, right? Um, it's just that all humans, I think, are pretty bad at this. And a giant, huge ball of evidence from every account that I've looked at suggests to me that people are making these decisions about what creative is winners and losers based off of like the worst methodology I could imagine. So, okay, and the third thing is one of the ways the analogy breaks down is that there's no house, um, in, uh, in, in Facebook ads. It's actually not a zero-sum game. There's not a winner with a bunch of losers. Everybody can be a winner, um, in, in Facebook ads. And that's one of the ways the analogy stops working pretty well. And so, yeah, if everybody, if everybody uses the machine, in fact, I think if everybody uses the machine, what's going to happen is like there'll be less competition on the worst ads and so, anyway, I won't even go down that road. But the, the point is like, I, I think that is, that is the baseline consideration and people need to have a little more humility about their ability to actually be the umpire. We suck at being the umpire. We suck at it. And, and I would, I would rather trust the data.
Jess Bachman: Let me, let me turn the compliment back around and say that I would agree for most brands, your method is the one that they should absolutely, basically any brand, it's your method is the one that they should deploy first to get them to a certain level of scale. I think once you, uh, we, we often work with eight and nine figure brands and for those brands, learning, learning and evolving the messaging of like the entire brand are almost paramount to the ad account in some cases. And those, that is something that is very difficult to do with like 200 things in the ad account and just, so, but I definitely start with Ferris's method, uh, but I would like, if you don't know what you're doing, you're going to spend a lot of money and waste a lot of time doing my method for sure. Once you, once you have the skills or can afford to hire the skills to do it better, you're definitely going to do a better job, uh, with my method.
Barry Hott: I think we can all agree that using a tool like Motion, now that I've been told to make this plug, but using a tool like Motion, uh, can certainly help you to better understand what's going on in your creative, uh, and better understand and share that information with your team, uh, which is what makes Motion so great. Again, was not told to make that plug. I just figured someone might want me to. Um, so guys, it was really, uh, I think the audience is very upset to hear you guys, uh, loving each other. Uh, a lot of hate on that, which is hilarious to me. Um, but, you know, look, it's, I, I've enjoyed this, uh, both this call, this, this whole thing, but also being with each of you and talking about these things with, with you and watching, you know, iron sharpen iron here, um, both in this call and previously, recommend anyone who's enjoyed any of this to go check out, uh, Andrew's podcast where both I, I've been on there with Andrew and talked about stuff. Jess has been on there, uh, you know, tons of content from Jess as well out there on the internet, including our own AdTopsy, uh, old channel, uh, show, which hopefully we'll get back to someday. Um, but huge plugs for, for both of these guys right here. Um, let's, let's, um, shift into, I mean, we could talk about this all day. Literally, I think Andrew said like, this is only a concern about this is we could do this for like seven hours and I agree. I, I'm having so much fun here. Um, but let's, let's move into Q&A here. Uh, there's a big question a lot of people upvoted. Um, throw, throw your questions in there. We'll see if we can get through them. Um, but the first question here is, if Andrew is saying most people don't assess winning ads correctly, uh, how would he suggest we do that?
Andrew Faris: Uh, you don't. You just look at amount of spend relative to manual bids. And the more that the ad spends, the better. The one, the one thing you have to watch out for, and this kind of brought up earlier, I was just mentioning it, is that occasionally an ad with an extremely high hook rate, um, I think, I think that Meta's probabilistic forecasting works off of early engagement signals, basically. So there are some times when ads with extremely high hook rates, extremely high amounts of engagement, I think signal to Meta this is a winner when actually it's a loser. Usually if there's something sort of clickbaity about your creative, like if you're doing something sort of tricky, um, then that will sometimes signal that. That's the one time I will sometimes go and like isolate an ad and lower the spend and just like double check that it works, something like that. So again, I, I think, I think, yeah.
Barry Hott: Let me, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel.Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that maybe isn't great at getting an immediate CPA with ad B that's really good at getting a low CPA from maybe warmer users, maybe the system would potentially know how to allocate the budget with those together because when you're using, if you're using a bidded system, bid, uh, controlled system like that, it can't do that, right? It is potentially preventing the system's ability to optimize effectively by setting those bid limits.
Andrew Faris: Yeah, my, my short answer is not really. Um, I, I, I'm not very worried about that on the whole. I think if you really wanted to be concerned about that, and I know like Barry, you've brought up the idea before, I think this is a compelling idea that I, I think it's probably still basically wrong, but is interesting that you could, you could bake in if you wanted, which is that like, because it's really hard to sort out what ads are prospecting versus retargeting, that maybe if you set sort of one bid cap or cost cap across the board, you're limiting sort of ads that could be more upper funnel and, and like, let's say you needed a blended $100 CAC, right? Um, you, you know, you could actually take some ads to 120 whereas other ads you want at 80 and that's how you get to the number you want because they fit different places in the funnel. Um, it's not out of the question to me. Um, I think, um, I just am skeptical of those explanations and the, like, it just feels like a story that's made up about like still images are only bottom funnel and that sort of thing. I just think, I don't know, maybe there's something there.
Barry Hott: Let me ask you, let me ask you a hard question. Let me put you on the spot. Right? So you, you, you'd rather put, you batch creative into an ad set and you set a bid cap at that ad set, right? Sure. So, what if, in a way you are limiting the system, the algorithm by doing that because like, technically speaking, you could put ads in a bigger ad set, a lot of those ads in a bigger ad set, not that I would trust that the system would know what to do with 50 ads for a limited budget. There's a lot of data there, Barry. It's pretty smart. I wouldn't trust that. I wouldn't, yeah, I wouldn't trust that, you know, it's a little bit of a problem. Maybe ASC, I don't know. But I guess if the system had a chance to put, uh, ad A that
