Speaker 1: Ever wish you could call up Dara Denney and ask her to take a quick look at your ad creative and send back some exec-ready feedback? Or shoot Barry Hott a text asking for some ugly-ad inspo personalized for your brand? Or jump on a meet with your good pal Mirella Crespi so she can do a live audit of your current marketing mix?
Speaker 1: If you said yes to any of those, you're going to want to brace yourself for this one.
Motion logo appears on a purple background. Text: "Introducing Expert Agents."
Speaker 1: Introducing Expert Agents.
Animated text "Expert Agents" forms on screen.
Speaker 1: We partnered with the best creative strategists in the world to build AI-enabled workflows designed to help you analyze ads, run creative audits, and draw better ad conclusions faster than ever before.
A series of cards appear showcasing different AI-enabled workflows.
> - "Creative PERFORMANCE ANALYZER by Dara Denney"
> - "Ugly AD FINDER by Barry Hott"
> - "Creative DIVERSITY AUDIT by Mirella Crespi"
> - "Scale UNLOCKER by Jess Bachman"
> - "Social LISTENING AGENT by Alex Cooper & Jimmy Slagle"
> - "Ad Iteration PRIORITIZER by Alex Cooper & Jimmy Slagle"
Speaker 1: Once you log into Motion, you can select any of the pre-built workflows here.
Screenshot of the Motion UI. A cursor clicks a "Run workflow" button, revealing a dropdown menu of workflows, including "Ad Iteration Prioritizer," "Scale unlocker," and "Creative Performance Analyzer."
Speaker 1: We partnered with DTC's sharpest minds and designed each workflow in their image, packaging their approach into a single button to see how they would improve and iterate on your creative strategy in minutes.
Screenshot of the "Creative Performance Analyzer" workflow card. It reads: "Pick any ad in your account. I'll analyze it using my framework for understanding winning creative elements and give you specific improvements." Created by Dara Denney. A cursor clicks the "Start" button.
Speaker 1: With this agent, you can choose any creative from your account and have it analyzed by Dara Denney, as though she herself was part of your team.
Screenshot of the Motion UI showing a list of "Top Creatives." A pop-up instructs the user to "Select a creative on this page." The cursor selects the second creative, "Day-to-Night Essentials," and clicks "Next."
Speaker 1: Then, her agent will deliver a report, breaking down why your ad worked, patterns from similar ads, and a list of things that you can try to make your next ads even better.
A pop-up shows the "Creative Performance Analyzer" is "Analyzing..." A loading circle spins. It then changes to a "View report" button. The screen transitions to a detailed report titled "Top performing Day-to-Night Essentials Carousel ad," with sections like "Hey team," "What's working well," and "Next steps."
Speaker 1: And that's just one agent. In this workflow, created by Mirella Crespi, founder of the agency Creative Milkshake, you can analyze hundreds of your own ads in seconds and get recommendations on ways to improve your creative diversity to land that perfect mix.
A card appears for "Creative DIVERSITY AUDIT by Mirella Crespi." The screen then shows a UI where a cursor selects the "Creative Diversity Audit" workflow. A pop-up shows the audit is "Analyzing ad account..." with a progress percentage.
Speaker 1: But don't think you're limited to just your own data. This workflow, created by the DTC mastermind, Barry Hott, analyzes niche organic accounts to help you make ads that are more authentic for your specific audience.
A card appears for "Ugly AD FINDER by Barry Hott." The screen then shows a UI where a cursor selects the "Ugly Ad Researcher" workflow.
Speaker 1: While this workflow will help you zero in on the key phrases being used by your customers based on your product details.
A card appears for "Social LISTENING AGENT by Alex Cooper & Jimmy Slagle." The screen then shows a UI where a cursor selects the "Social Listening Agent" workflow.
Speaker 1: And this is just the first release. We'll be adding new Expert Agents every month to help you do even more to improve your creative strategy by tapping into the unique playbooks of DTC pros and applying them directly to your brand.
A row of headshots appears at the bottom of the screen, labeled: Alex, Barry, Jess, Mirella, Dara, Jimmy.
Speaker 1: This is what makes Motion the ultimate command center for creative strategists and why we're used by some of the biggest brands in DTC, analyzing over 13 billion in media spend every year.
Montage of the Motion platform in use. A person types on a laptop showing the Motion dashboard. A laptop with a holographic Motion sticker is shown. A screen displays bar charts for ad performance. Another screen shows a "Video deep dive" report with ad creatives. A close-up on an ad shows its metrics, with a pop-up explaining the "Hook score."
Speaker 1: See for yourself and run your first AI-enabled workflow in Motion today.
A screenshot of the detailed report from earlier is shown. The final screen appears with the text "Elevate your creative strategy with Expert Agents." A cursor clicks a "Learn more" button below the Motion logo.
