🤩 Secrets of high-converting ads: Savannah Sanchez AMA

Evan Lee: Savannah is gonna come rock the stage and spill all of the secrets around how to create high-performing ads. But I wanted to first say at Motion, why do we do what we do and why do we put on events like this?

Evan Lee: So Motion is the home for creative strategy.

Evan Lee: And what that ultimately means is that creative is the most important lever for success in all of paid advertising. But what we also know is is that there's a couple different types of people, teams, and brains that are involved.

Evan Lee: On one hand, we have our our media buying folks who are data and analytical, and on the other hand, we have our creative teams, who are exactly that, creative and conceptual. They need to operate in lock step side by side so you're producing the best creative that makes you the most money. But there's a natural disconnect that's ultimately created.

Evan Lee: So at Motion, what we think about is creative strategy and being the home for creative strategy helps bridges the gap between the two brains, minds, and types of people. And today, what we're really going to be digging into with Savannah and and truncating our questions around is the creative strategy flywheel.

Evan Lee: So if you follow these steps, you're able to output uh, output the best creative possible. And why we like to hone in on this is because when we think about how this work usually happens, it usually happens in a spreadsheet.

Evan Lee: And can I just say media buyers, I feel for you. I know how much time it takes to put into this thing and all of the effort it takes. And creative teams, I might feel for you even more in all honesty. The effort to actually try to look at creative as numbers seems so painful. So at Motion, we like to run these events because we make it easy to analyze,

Evan Lee: visualize,

Evan Lee: and then share and action upon insights across the board. Okay, folks? Fantastic.

Evan Lee: Then I would like to welcome Savannah to the stage, please.

Savannah Sanchez: Hello.

Evan Lee: Hey.

Savannah Sanchez: Thank you so much for having me.

Evan Lee: I'm so excited you're here, Savannah. Like the community loves you. Everything's going well. How are you?

Savannah Sanchez: I'm so good. I'm so excited for this. I am in love with the Motion community. You guys are blowing up the chat and I just can't wait to dive into all your questions. Like you said, I I don't do these super often where I get to just do live Q&A. So I just can't wait to hear what what you guys have to ask and um, for us to all learn from each other.

Evan Lee: It's going to be incredible. So everybody, if you didn't know and you're just living under a rock, this is Savannah and she is absolutely incredible. Someone I deeply respect. She's an absolute savant when it comes to all things making high-performing ad creative, and she's going to bless us with her knowledge today. Um, Savannah founded The Social Savannah, which is one of North America's top five most popular TikTok creative uh, exchange partners. And she worked with over 100 brands in 2023, including Fabletics, Dr. Squatch, and Athletic Greens to name a few. So there's no one better that we'd want to be able to learn from. So chat, you're already blowing it up. Let's show love, please. We have to. We have to.

Savannah Sanchez: Thank you so much. I am so excited for this. We're really going to dive into some some hard-hitting questions about the process and and what it really takes to make a great ad. So this should be a really awesome session.

Evan Lee: The questions are already flooding through with all of the votes that are coming up. So Savannah, before I, before I get into the questions here, I did want to do a little bit, honestly, Harry kind of asked it here. Like 2024, it's a new year, and I think what we are curious about to pull Harry's question on stage here, is based on your creative testings, what frameworks and concepts are converting well right now for you? And I think of it as like ad formats. What's absolutely crushing it for you on this front?

Savannah Sanchez: Yeah, absolutely. I'm going to go ahead and share my screen as ad examples are of course best shared with a deck.

Savannah Sanchez: Can you guys see my screen okay?

Evan Lee: Yep, we got you.

Savannah Sanchez: Awesome.

Savannah Sanchez: So in terms of frameworks and types of ads that are working the best right now, we're still seeing the TikTok style, UGC, testimonial, talking to the camera style really crushing. It's what worked best in 2023 and in the first quarter of 2024, this style with the organic TikTok text overlays is still number one. Uh, I wanted to just quickly start off with some components of every great ad. So every ad hook format, it all needs to still have these great elements to convert. And the first thing's first is that ads must have amazing lighting. So I'm working with creators, must be filmed in bright, bright lighting so that the ad footage comes out well.

Savannah Sanchez: Next, we want to make sure that every ad looks organic to TikTok. People are getting more and more blind to things that look like an ad. So you want to make it look like it's almost like I'm just sharing a day in my life, whether it's like a styling video or get ready with me, making my dinner, things that people will organically come across on Reels and TikTok. I would say thinking about what's different between 2023 and 2024, in 2024, more brands are asking me for more organic looking content. They're telling me, don't do like three reasons why ads, don't do formulaic, like we want it to look like a regular TikTok. So that's been a big trend in the last month or two is brands wanting to look more organic while still featuring their product, of course.

Evan Lee: I think

Savannah Sanchez: Go ahead, Evan.

Evan Lee: I was just going to say, I think like along that thread, so one of the second most upvoted questions, and I'm going to let you continue with the slides, but it's like if there's other ones, if there's in that similar theme of what brands are asking you for, as you're going through the further slides, if there's any specific concepts you think are heating up as well. So Kyle had a question around like what's actually heating up in addition to like what do we know works. Um, sorry to throw you off a little bit, but just to just to make sure I got to Kyle.

Savannah Sanchez: Yeah, please, please throw in, throw in the questions. I think that those are really great.

Savannah Sanchez: Um, I would say like one big data trend that I've noticed is, and this is like going through the data in Motion, of course, is making sure that you have a voiceover with text overlays. Uh, voiceover ads have been doing really well, um, especially in the first quarter. So that's that's a big ask that I'm getting from brands too is they're saying everything must have a VO, uh, as opposed to just like a styling video with just like nice music in the background.

Savannah Sanchez: And then of course, one of the biggest things that I ask that brands ask me for is like the talking to the camera, compelling testimonial, utilizing green screen footage. That's really what brands are looking for. They're looking for creators that can authentically tell the story of their brand and seem very genuine and talking to the camera and have that social proof of other people have tried it, this is why you guys should try it, and here's how it's improved my life. So that's something that a lot of brands struggle with is trying to find creators that can speak authentically and do these type of testimonial videos that continue to convert on Meta and TikTok.

Savannah Sanchez: And one thing to add along to that is the energy of the creators is incredibly important for the success of the ads. No one wants to listen to someone just ramble off product value props. Oh, I really like these shoes because they are really stylish. Like you got to be interesting to listen to, like popping with your voice, your facial expressions. That's what's going to get people to stop the scroll. Like just talking to the camera and rambling off product benefits is just boring. So you got to find a way when whether you're a creator yourself or you're working with creators to really bring that high popping energy. And that's the creators I see perform the best and that I go back to time and time again are the ones that I recognize have really good energy. So that's something that I think people don't really look for in creators, but is to never be overlooked.

Savannah Sanchez: And then lastly, if you're not doing a testimonial ad, one of the ad angles that is working really well, especially coming off Q4, is gifting angle. So girl buying for their boyfriend, girl buying for their mom, buying for their husband. These are type of ads that are crushing a lot in the last month or two, especially is like the gifting angle ads and showing like the boyfriend or the kids in the ad and watching them receive the gift. That's something that's been working really well. So that's it for me in terms of slides for a bunch of just wanted to share those ad examples off the bat so that you can see what type of ads are performing the best right now and what the key things to look for in creators and and the styles of ads.

Evan Lee: Absolutely incredible. I I feel like we need to talk in those boring voices now and switch it up. It's like, how's it going, Savannah? Is this a good

Savannah Sanchez: Yeah.

Evan Lee: and bring it down that way.

Savannah Sanchez: Yeah.

Evan Lee: I love it. I love it. And now we've come to the place of like, we have an idea of what we want to shoot and we're being as detailed as possible within our briefing process. And now it brings us to the actual creation portion. So one of the things I'm so interested about about your process is like everything's shot on an iPhone, right?

Savannah Sanchez: Yep. Everything's shot on an iPhone.

Evan Lee: That's incredible. That's incredible. Now, I'm wondering if there's just any like tips and tricks you can give to people uh, around like how they can be successful when shooting on an iPhone. Honestly, if there's anything you're willing to share here, I think it'd be super valuable for everybody.

Savannah Sanchez: 100%. With paid social creative, speed is really the name of the game. Back in the day, like this is four years ago when I worked at an agency, we would rent out a whole studio, get the cameras, get the actors, we do all the shooting and editing over the course of a month and come out with a couple ads and then they flop and then it's just a big expensive failure. Really the name of the game with paid social is being quick, getting out new ads in your ad account every week. That's why when I'm working with clients, the production timeline is Monday through Friday. We shoot on Mondays and Tuesdays. We have the creators do the shot list with their iPhone. We've given them that very specific shot list. I usually try to get them the shot list and the scripts by Friday, and then they have the weekend and Monday to film. Uh, they film Monday, Tuesday. We edit on Wednesdays and Thursdays, and then I get the ads to the clients every Friday. So speed is really the name of the game because creative fatigue so quickly on Meta and TikTok. You want to make sure that you're getting out as much output as possible, still while being thoughtful, like utilizing best-performing hooks, the formats that work well. But if you can ship out ads within a couple days, you're going to see a lot better success and a lot and you're going to get data back faster about what's working. That's something that brands run into issues with. They spend all this time making an ad, making it as polished as possible, making it on brand, my most hated word. And then it just takes so long to get data back. Now they're spending $50 a day on it and they're like, okay, now we're three months later and we're just figuring out if there's statistically significant data to support if this ad concept was worth doing in the first place. Like that's my worst nightmare. I'm all about volume and speed and then getting significantly uh, like statistically significant spend behind the ads within a week so that we can go into Motion and be like, was this successful? Was this not? How can we iterate on our old best-performing concepts?

Evan Lee: So you know, I love that and being able to think about it modularly. I think like uh, one step before this that we have a question from Paige from is actually even related to the scheduling and SLA that you had described. So the question Paige has here is for testing ads, what is the best length of time the ads are on to have real learnings? What if I test ads and they don't get any spend within the first week? And any thoughts you're able to add there, Savannah?

Savannah Sanchez: Yeah, that that's a a problem I think a lot of advertisers run into. I always have a rule of thumb that you want to spend at least 4x your AOV on an ad before deciding to kill it. So if your average order value is $100, spend up try to aim to spend 4x your AOV within a week, ideally, so you can get data back quicker. Spend $400 on that ad before deciding is this worth killing or not. That's something I really get in trouble with with brands is I'll I'll make them a great ad and then they'll spend like $10 on it and they're like, oh, the click-through rate was really low. And I'm like, I spent $10. So making sure you have statistically significant spend, getting out of the learning phase, which is typically 50 conversions a week on any ad set. You want to make sure that the media buying part is is supporting your ad creatives. You don't want it to be where you're making all these great ads and they're not getting spend or you're just making a decision on them too early. I when a brand pulls up an ad that's spent $50 and they start talking about the metrics, I'm like, no, no, no, we're not talking about any metrics yet. This is Facebook is still trying to figure out who to serve your ad to. And even if you have like a brand new ad account or a new product, Facebook and TikTok, they need data in order to optimize the algorithm to figure out who's going to purchase on the ad. So giving it time and money, that's what's going to make the performance go up. It's really a shame when I see brands like spend $20 on an ad and they're like, oh, the CPC is too high. But I think brands are getting smarter. That's more of conversations I would have like a couple years ago. I think now brands are really getting in tune with machine learning on Meta and TikTok, the learning phase, advantage plus campaigns, all like the automation stuff. So that's pretty cool to see.

Evan Lee: Everyone's leveling up, including these questions. So I'm going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get you there at the end of the day. So you might save time on spitting out that AI creative, but is it going to make you more money? And then from what you're describing, it's like, hey, come to the, I won't call it the dark side, but come to the right side and figure it out.

Savannah Sanchez: Exactly. And that's the whole thing with like with Meta and TikTok becoming more competitive and CPMs going up, if if you're just turning out AI ads, which is essentially just copying other people, since it's just utilizing like old inputs and variables to what they think is going to be a good ad, you're never really going to see those like out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll. And that's the thing that I try to think about with my ads is like, what's something that we can do that other brands aren't doing that's not tested. Uh, because AI can't compete with that. It can't compete with like coming up with a brand new hook or something kind of out there or scroll stopping. So you'll never really get those like out-of-the-box ideas, at least yet, from utilizing AI ads. And you need those out-of-the-box ideas and those really great clips in order to see success on these platforms nowadays because it's just so much harder to stop the scroll.

Evan Lee: Everybody, we're coming to the last 13 minutes here, so please get those questions in. Up, up, up, up, up vote. We have to. We're going to start rapid firing at you right now.

Savannah Sanchez: All right, I'll try to give short answers too so we can get through the most of them.

Evan Lee: Oh, we will not. There are 58, so we'll have to save some of them for the other time. But the the top voted question right now is from Libby. How to hop on trends while avoiding copyright/licensing issues?

Savannah Sanchez: Yeah, we like to recreate trends. So like we'll literally make our own audio that sounds like the original audio, but it's different enough. And then of course, you can't use copyrighted music. So I like to look at trends that are more evergreen that don't require copyrighted music. If it's a sound and you can replicate it yourself, even better.

Evan Lee: Fantastic. And then another one here is from Mantas. What are your experiences with creating creatives for digital products, especially in digital wellness? Thanks.

Savannah Sanchez: Yep, digital products, best performing ad type is the green screen format. So being able to show like a screen recording of your app, of the digital product, and then someone's face over it, like talking about their experience with it. That's the best ad type that I've seen for a digital product.

Evan Lee: We're flying now, everybody. So you're in for a treat. So Sean asks, best practices for marketing and advertising to the Gen X and Baby Boomer generations?

Savannah Sanchez: I would say they they typically perform better when you're doing longer form ads. So usually like a minute to two minutes. Like they like the more like explaining testimonial. They're more willing to sit down and like listen to someone talk for two minutes. Whereas when you're talking to Gen Z, you can't even get them to listen for two seconds. So that's the biggest difference is the attention span. So you can really dive into the product demonstration a bit more.

Evan Lee: I love that. A lot of people ask me what uh, what do I think about ads? And I'm like, I'm a baby boomer in my head. Like I'll watch those long as hell ones. So it's funny. Uh, Lindsay's next question here is POV on using AI for voiceover versus actual person doing the voiceover.

Savannah Sanchez: Yeah, I mean, I would say it's worth testing, especially if you're on a budget and like I said, if you're prioritizing speed and getting out as many assets as possible, I think it's worth testing in your workflow. But I would say on a personal note, I find it to be a little inauthentic if you're always using the robot voice. Like I mentioned, the drop shippers always like to use the the robot voice. So if you want to not associate your brand with what drop shippers are doing, the general rule of thumb.

Evan Lee: Help helping your workflow is a big thing. And I think the framework that I've heard a lot related to AI is like it's it's really helpful on the time saving, but we're in the business of performance at the end of the day. Of course, we want to draw some efficiencies, but the goal is to make even more money because creative is going to get