How to Use AI for UGC Content Creation - The COMPLETE 2025 Framework

Kelly Rocklein: So today we're gonna be talking about AI, UGC, and infinite message testing.

Kelly Rocklein: And it's important to keep in mind that even though the tools have changed, social proof still sells. We live in an era where every brand is able to fabricate social proof at scale, but the psychology of trust really hasn't changed and people still buy from people. So the core message here is going to be we're not replacing human stories, we're scaling them ethically, effectively, and UGC, we're refining it, we're not getting rid of it.

Uh, so really quickly, a little about myself.

Kelly Rocklein: Um, I'm an entirely self-taught performance marketer of 10 years.

Kelly Rocklein: I fell into the industry by accident back in 2014, uh, because of my love for video editing. Um, I'm experienced on both the brand and creator side. I've worked internally for brands and agencies as well as also as a creative contractor.

And that includes agencies like WPromote, TubeScience, Acadia, and MuteSix, which is actually where I met Shane, co-founder of UGC Pro and love of my life.

Kelly Rocklein: And then we have over 10,000 students educated through our free and paid resources, leading the what we're calling the creator to strategist pipeline with our video courses. Uh, one thing to keep in mind is that when I reference UGC prior, I think of 2022 as kind of this like kismet moment on TikTok, which is where UGC kind of went viral and quickly everyone and their mom knew about UGC. And it's funny because all along I'd been doing user-generated content as a side hustle for years at that point. And that's kind of how UGC Pro came about is everyone was talking about it on TikTok and I kind of saw that there was a lot of um, misinformation being spread around. So we created UGC Pro to help educate everyone on actual best practices and the rest is history.

So I've played pretty much every part of the creative process.

Kelly Rocklein: I started out as a video editor, UGC creator, even a producer on set managing weekly shoots. And then to creative strategist and now fractional creative strategist and performance creative consultant. I've generated over $500 million in revenue for my clients since 2017, working with brands spending upwards of $4 million a month on Meta alone. Just to put into perspective, one of my like favorite case studies I love to mention is that the top 18 out of 20 ads for one of my clients in one calendar year were all of mine. They were so good that they were able to leave TubeScience and those ads alone generated close to uh $50 million in revenue.

I'm very passionate about bridging the gap between creatives and paid media.

Kelly Rocklein: I like to call myself the glue between the two. Um, and then as far as like great creative leadership goes, I believe it starts with fluency in the creative process. Um, what I mean by that is I don't think you can lead if you don't understand. So you can try, but if you don't speak the language of creatives, you're not going to really get that far. And that's a reason why I think that I've done really well in leadership positions is just because, you know, I come from a video editor background. I understand the frustrations of designers, copywriters, strategists, and I make sure to be an ally for them while still ensuring internal and external stakeholders are happy. Um, and then I had to add this in because I don't want anyone to think that AI wrote my deck, but um, I've been an M- enthusiast since way before it became controversial.

And then of course we have UGC Buddy that is now officially live on Motion, which we are going to talk more about uh shortly.

Kelly Rocklein: So really quickly, I see this audience as kind of like two portions.

Kelly Rocklein: So we have brands and agencies. And I want you to repeat after me.

Kelly Rocklein: We're not replacing creatives with AI and this includes but is not limited to UGC creators. I think it's funny because I still meet with brands who have never run UGC ads to begin with because they're afraid that it's not going to be on brand for them. So the question that always comes to mind is like, in what universe do we think that UGC creators are going to be replaced entirely by AI when there are brands that are still on the fence about even testing out this format, which is like crazy to think about in 2025.

And then for creatives and marketers, repeat after me.

Kelly Rocklein: We're not refusing to leverage AI tools. We're embracing the ones that offer peak performance for our clients. When we choose to not use the AI tools that make sense from like an efficiency perspective, an impact perspective, those are the ones that could quickly become obsolete. And when I say that, it isn't becoming obsolete to AI, it's actually to the performance marketers who are leveraging these tools. So this is something that I've been encouraging my peers, colleagues, and also our students with UGC Pro to not be afraid to leverage these tools because again, it's so important to use the ones that are going to maximize your performance and make the greatest impact.

And then just a really quick brief overview, UGC then versus now.

Kelly Rocklein: So we're not here to replace, we're here to refine. We're not scrapping the playbook, we're sharpening it. UGC and AI should be a partnership and not a replacement. And this timeline actually reflects exactly that. So over the past 10 plus years, UGC has evolved, but when you think about it, the underlying theme has remained. Authenticity is always going to win in a post-AI world and today we're going to go over why that's the case. Also, this is like my perspective of the evolution of UGC and when I think of like obviously like original UGC, it really was just like real customer testimonials. And then the sweet spot of like 2017, 2018, I think of UGC being super DR heavy without what was TikTok's influence. And then come like 2022, 2021, all of a sudden like UGC started to kind of like uh have this, you know, visual evolution. And then fast forward to 2024, I see the same trend taking place, but this time for TikTok shop, which is why I feel like we have a lot of those like FaceTime videos or just like, you know, talking to camera videos now. But now in 2025, it's, you know, post AI influence.

So today's audience, they're distracted, they're skeptical, and they're craving realness.

Kelly Rocklein: Social proof still sells, but what happens when every brand is able to manufacture it instantly with AI?

Kelly Rocklein: Here are the problems. 75% of Gen Z say they can spot when content feels fake or overly edited. Gen Z grew up on the internet. They can spot these things clear as day. Consumers are more likely to trust recommendations from another customer, expert, or founder. Credibility for a customer who has a before and after image to back their claims, experts in their field with certifications related to the product or service they're promoting, and founder ads, they've all worked very well historically, so that makes sense. And then I pulled this, this was actually a study featured in Motion's 2025 report, but Nielsen found 81, uh, found AI generated ads are perceived as more annoying, boring, and confusing than traditional ones. So today's viewers, they are flooded with content and they're quicker than ever to scroll past anything that feels what is inauthentic. One thing also just to keep in mind is that the landscape has never been more competitive than it is today and I feel like a lot of us know this when it comes to running ads online. The shelf life of ads has shrunk significantly over the past, I'm going to say five years alone, but even just the past one to two years. And all of this to say, there is some major need for human connection in advertising. And as for the solutions, when we think about this, to use AI to enhance and not to replace.

Kelly Rocklein: And we're going to be digging through a lot of this even deeper. But authenticity, it's not going to be a nice to have, it's going to be your competitive edge. And in 2025 and onward, welcome to what I'm calling the authenticity Renaissance. I'm thinking of UGC from the perspective of how can I partner with it? How can I streamline? How can I scale my efforts, but not remove that human touch? And I really can't reaffirm it enough. Audiences, they want real stories, they don't want synthetic shortcuts. AI can mimic testimonials in seconds, which, I mean, it might seem great in the short term, but what about in like, and this is a question I'm posing to always keep top of mind is, what about that long term where it's could be risking watering down real trust? And so this like formula I want you to keep in mind is real creators plus strategic insight plus AI support equals future proof storytelling. So main takeaway, let AI amplify your creative process, but never let it hijack your brand's authenticity.

So AI UGC without losing the human spark.

Kelly Rocklein: Where AI falls short and what is working now. This reminds me a lot of the motto that I've tried to live my life by in um, my personal life, but also as a marketer, which is, it's not what you say, it's how you say it. And honestly, same deal with AI. It's not about using AI, it's about how to use it in your creative work.

So what's working now?

Kelly Rocklein: AI generated UGC performs well in top of funnel ads, so think like cold ads and new audiences. So first time viewers, they don't have that brand viewer bond. So when executed, and I'm going to emphasize this, well, they can't tell it's AI or don't mind that it is. Emphasis again on well, going back to, it's not that you're using AI, it's how you're choosing to execute it. Um, and AI, what is really cool about it is, you know, it empowers fast, co-efficient, uh, cost-efficient testing. And I get it, money doesn't grow on trees. I've managed creative budgets many times over my career and every quarter, my goal has always been the same, to maximize impact with the budget that I have. And when partnering with AI, you should have that exact mindset. Every brand is going to have a budget cap off and it looks different for everyone. And with Meta again being more competitive than ever, now that we have these tools to hedge our bets and double down on what works, guess what? That could be the difference between your client or your employer staying in business or not. Um, another thing that's working really well right now is um, straightforward explainer videos and product demos in a controlled, for example, uh, it was e-learning that found that those students had an AI presenter and found it less engaging. Some even noted it, uh, they felt discomfort or disconnection. Their retention and performance stayed the same. And this is suggesting, not, oh, AI avatars, they work, just case closed, we're good to go. No, they're suggesting that for factual, non-emotional content, that is where AI could suffice. So AI avatars also speaking multiple languages, localization at scale. This is another cool thing that AI is essentially enabling us to do as marketers at very quick speeds. I've sourced creators for Fortune 500 brands where they need UGC from five of seven continents and almost a dozen countries. And for them, they want that properly localized content because it can lift engagement, which makes sense, right? If you're running it in Japan, you'd hope it's a creator that looks the part and also speaks the part. And when it comes to engagement metrics, um, when it is properly localized content, it is lifted in engagement by 40 to 50% versus a one size fits all messaging. And even on a smaller scale when we think about it, like US, Canada, Mexico, they are hugely diverse and there is a lot left on the table if you aren't at least testing creatives to target new demos or even just editing a photo to be in a localized location. And one thing I do want to warn of though is that even with AI, you do run the risk of sounding off in like tone, slang, or nuance. I had a client that was in New Zealand and like even just like subtle spellings would kind of like spot out the fact that whoever closed captioned it was not actually from New Zealand. And so it's just always great to have a native speaker or cultural expert QC the final results. Now, what's working best right now is the hybrid content strategy.

Kelly Rocklein: This is combining human elements with AI generated content to help maintain authenticity while still scaling production. The main takeaway here is AI doesn't have to replace creators, it can actually support them. Let human energy drive connection and then let AI drive efficiency. And honestly, when we think about it, it makes a lot of sense. I've been working with a lot of clients who historically have kind of done this like combination for like a hybrid approach where the first few seconds of the hook is like an actual human followed by an AI generated voiceover for a sales sequence. And this is a great opportunity to be able to AB test different sales bodies at scale. And what's cool about that is you're finding that happy medium of having that human connection in those first few seconds. And then obviously when it comes down to execution, that's what's really going to make a difference of whether this does well or not. But to be able to have the B-roll, the sound effects, the music to have it all complement that AI voiceover and like what's cool is like when someone first sees the ad, our brains are hardwired to respond to those human cues, which in return is going to increase retention and trust. So in those first few seconds, you got me hooked and then we go into the AI voiceover body for the ad.

So where AI is falling short?

Kelly Rocklein: AI can't yet, I'm going to say yet, even though I I believe AI can't replicate human nuance. Uh, there are certain moments that do really need real people and real experiences. And these are just, you know, three examples. A virtual mom talking about her child's illness. I mean, how tone deaf. An AI avatar joking about burnout, a cloned voice narrating trauma recovery. This is where the use of real humans is so important. And it's one of those things where you have, you have to really consider before you decide on whether you're going to use real humans, have a hybrid approach, or AI only content. It is really going to be based around the emotional depth, the trust needs, and also the campaign goals. And not every moment calls for the same tactic. Uh, one thing I just like to talk about is, I don't know, call me an optimist, but I just feel like there's so many pros that come with AI and one of them is accessibility. So AI isn't replacing creatives, it's liberating them from gatekeeping and burnout. Think of the neurodivergence, the time-starved marketers, the low-income students, the solo founders with zero funding, burnt-out freelancers dealing with toxic clients. I mean, the list goes on. So there is just, there's so many pros that come with AI and, you know, I I would be ignorant to ignore the fact that there are of course cons that come as well. And one question I just want to leave you off with, um, before I just give a brief overview of UGC Buddy is, you know, what's a part of your creative workflow that AI could help you scale without losing what makes it human?

Now, just really quickly, I just wanted to go through UGC Buddy, putting UGC into motion.

Kelly Rocklein: So what makes UGC Buddy so powerful?

Kelly Rocklein: Shane and I have combined a combined 20 plus years of relevant experience that we have poured into UGC Buddy and we think, um, it's kind of crazy because we're only just getting started.

Kelly Rocklein: We love that Motion and UGC Pro share similar missions to make creative strategy as accessible as possible. And outside of all the capabilities we talked about before and seeing all these early adopters, which is honestly so cool to see so many recognizable logos. Uh, we have a lot in store.

Kelly Rocklein: Uh, we already talked about Morty, but um, following this launch is something that Shane and I kind of thought of on the fly, which is, I come from a background where I don't know why, but I work with a lot of health and wellness brands and I understand how challenging it can be to just launch creative that isn't going to get rejected, not even like hope it performs, just hope it doesn't get rejected.

Kelly Rocklein: So the compliance task alone for this, um, you know, pack that we're coming out with soon is going to be a huge deal. So way more to come on that soon.

And like as far as what's next, we've included Shane's email, [email protected].

Kelly Rocklein: He is just, he's the brains behind the design of UGC Buddy. Also, I know someone is going to ask about like our actual branding. Shane does all the branding and design and also our website. Um, so yeah, if you have any ideas, if you have any questions, literally we are all ears. And then, um, really quickly, if you're in the Toronto area, um, Creator Confidential is an event that I co-founded.

Kelly Rocklein: Uh, and it's in the, uh, what we're calling the first large scale in-person event dedicated to the UGC community. So we're bringing together top creators, strategists, brands and agencies for a day of networking and learning. And this is going to be on July 19th at the Story's building in downtown Toronto. And this year is really exciting because it is our second year, but we have 200 people that are attending in person. And I mean, it's sponsored by Motion, so obviously that was really cool as well.

Kelly Rocklein: Um, but we also have virtual tickets and this is our first year doing that, which we're really, really pumped for. Uh, some of the Motion team will be there, the UGC Pro team, myself and Shane included will be attending. We even have influencers and influencer agencies that are attending to diversify their income streams outside of just traditional brand deals. So we would love to see you guys there. Um, as a thank you for just like watching and just like appreciation to Motion, uh, we're offering $50 off your in-person ticket and then your 50, uh, 50% off of your virtual ticket, which um, I believe we can share the links over email.

And then just a few reminders just because it's, it's tough out there for some marketers.

Kelly Rocklein: Um, the job market has been tough. I think it's important that we lead with empathy where we can as performance marketers. So for one, when it comes to listing jobs you're actively hiring for, just list the jobs if you truly are actively hiring for them, not because you're curious to see what's out there. There are people that are applying to your job opportunities who are really counting on at least getting an interview for the sake of just like not going under financially. You don't need three plus rounds of interviews and if you do, you probably don't have the right people that are interviewing these candidates. Um, don't ghost candidates who are, who you're actively interviewing with. Give them just like the decency of letting them know, hey, we ended up going a different route. Um, and if you're hiring for a creative role, reference their portfolio. That's why we have it. And if for some reason you're like, well, we need a test project, guys, it's 2025, we got to pay for test projects. Um, and then check in with your colleagues who have been let go. They didn't just, you know, disappear overnight. You know, they could really use even just an ounce of support from you, something as little as just offering them a LinkedIn review can go a really long way. So, I just want to leave you guys off with that. But yeah, that is everything.

Evan Lee: If Evan wants to join back on, I can stop sharing, but um,

Evan Lee: Yeah.

Kelly Rocklein: Incredible.

Evan Lee: Show some love in the chat. I feel like there was amazing insights. Incredible empathy to end us off. And also touching upon like a lot of the rules and regulation that will come see. So I feel like Kelly, you crushed it. You crushed it.

Kelly Rocklein: Thank you. This is definitely the biggest crowd I've spoken in front of, so I was very excited for this.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here.

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of a media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, Imean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they don't start sprouting when you want them to. But what I like to say is that when you're planting these seeds, when you're watering them, regardless of the goal that you have, luck really is just preparation and timing. So if you're preparing and you're laying that groundwork, you're building that firm foundation, that opportunity will come in a moment that you're like, holy cow, this really all started to pay off. And like there were times where it's like, is any of this worth it? And it's like, it is, it absolutely is. So I just want to say that to everyone else that's probably having their own doubts. Um, just because, you know, before you know it, all of a sudden you see sprouts and there's, there's a full-blown tomato bush or tree or something. Oh, UGC Buddy just sprouted from the ground.

Evan Lee: Everybody, you can feel the energy through the screen. Like this is, this is what I love. This is what I love. So Kelly, this has been an absolute pleasure. In the chat, we have to give a round of applause. This is absolutely incredible, Kelly. Thank you, thank you so much for joining us.

Kelly Rocklein: Thank you, seriously. I really appreciate it.

Evan Lee: I love it. I love it. So everybody, get your questions into that Q&A tab, okay? I'm going to start picking from the most voted. Keep up voting if you see something you like. Get a question in for Kelly if you have anything that's top of mind. But let's kick us off, Kelly. So the first one that I'm seeing is from Daniel. I'll bring it up on screen for you here. But what type of footage/content do you consider AI visuals are more useful for? B-roll, hooks? What would the low-hanging fruit be in your opinion?

Kelly Rocklein: Ooh, that's a good question. Man, I mean, to be able to use AI visuals creatively in a hook, obviously can like really help with scroll stopping. So that could be very useful from like, I don't know, like if maybe I'm talking on camera as that, you know, real human, but maybe green screen behind me is this like wild visual that is somehow tangentially related or related to the the actual sales sequence, that could be really cool. Um, outside of that, I'm very intrigued by uh, just AI generated B-roll in general, just because sometimes like especially as an editor, when I was working with brands, I used to call it sticks and mud. I take sticks and mud and I try my absolute best to turn it into a masterpiece. But they have low res assets and very slim pickings. How can I make this ad as enticing as possible? So I'm definitely bullish on this AI B-roll.

Evan Lee: Love it. Love it. Okay, Daniel, incredible question. I feel like a lot of people were thinking that. Um, the one that's been pushed to the top as soon as I pushed people to Q&A is from Erin. So Erin asks, if you can give some examples of labeling AI clearly.

Kelly Rocklein: Okay, so first and foremost, this is not legal advice. I'm not an attorney and you should definitely speak to your counsel for the exact verbage. That's all I'm going to say on that. But I would definitely look into there are so many affordable resources out there as far as like, uh, like creator lawyers, they even create like templates for these things where you can just like invest and get this like copy and paste. Um, but generally my approach to it and like again, like this is not legal advice whatsoever, but just making sure that there is some sort of disclaimer pointing out the fact that this is AI generated and like also keeping in mind that like one of the cool things about AI is like, what if you have all these really great written reviews and you don't want to just use them for statics. It would be so cool to be able to plug them into a voiceover or into an AI creator and like bring it actually to life. But in order to do that and do it the right way, would I still be adding the disclaimer of like, this is, you know, an AI generated person. However, like this is like a verified review.

Evan Lee: I love it. Not legal advice. Not legal advice though everybody, okay? Formulate your own opinions, but that's super. I think that leads nicely into like a question about tooling. So I see one that's quite specific here from Mia. So Mia asks, what's the best AI tool for product shots? But also Kelly, if you have any insight into like your tech stack and what you can share with the audience today, that'd be great.

Kelly Rocklein: Definitely check out Claid. I would say it's C L A I D. Uh, went over that earlier in the tech stack. Yep, Shane even said it in the message. Claid, Claid, Claid, Claid, Claid. He's on that for me on it. Shane is like, he's always introducing me to all these new tools. And definitely for, um, yeah, for product shots, I I would highly look into Claid.

Evan Lee: Huge. There's been a bunch of different questions that I've seen pop up. So this is related to the event that's happening in Toronto. But I think I've also seen things in the chat related to like building a community around this. So I'm wondering if you can comment if people tune in virtually to the event, is that an even is that an option for them? And then secondly, how can people familiarize themselves and get up to speed with what's happening in the industry?

Kelly Rocklein: Ooh, okay, good question. So networking even for the virtual ticket, uh, that's actually a really good question that I will have to go back to our founders about because there should be a way for everyone to connect virtually. I know I saw Keely and Mayor in the chat, so maybe Mayor or Keely wants to chime in from like a logistical standpoint. Um, but I would love to be able to do that. We're on all socials. So like what I normally recommend for someone that's looking to network in the UGC community online is simply follow us on like X and on Instagram. We're also on YouTube, but like as far as like networking goes, and then just literally follow just a few of the people we follow and then all of a sudden your feed, your algorithm is going to be giving you all this content. And like what's incredible is like I keep referencing it as like the UGC community, but like if you're not a part of it, it like sounds a little strange, but like since 2022 when UGC went mainstream on TikTok's for you page, there has been this this incredible community online that has been truly supportive, there for each other, helping educate one another. And it's just incredible to get like kind of like plugged into on X and on Instagram. I'd say X is probably the strongest, but it also has like the strongest uh smack in the face sometimes depending on the the the tweet from the occasional e-com bro. But that's okay because it's mostly good, not nearly as bad. Um, and then outside of that, uh, we have tons of resources on our website, www.ugc.pro, just ugc.pro. Um, and like we have an actual like community. So if you're looking to like get plugged in, that's going to be a great way to do it.

Evan Lee: Huge. And everybody, the fact that you're here is a really great first step. All of a sudden you just got a list of like seven separate resources. Perfect. Put yourselves in positions to win for sure. Okay, Kelly, I've one last question for you from the audience here and I think this is the best way to end it by like your perfect blend between the creative and the data side of things. So Joaquin, hopefully I'm pronouncing that correctly. Let me know in the chat. What's the role of the media buyer in this transition towards a primarily AI enhanced creative strategy? How can we help as much as possible?

Kelly Rocklein: Ooh. Honestly, since 2018, 2019, I've just seen media buyers become more and more of that like creative strategist. And you would be truly putting yourself at a disservice if you aren't already flexing this muscle. So being able to leverage pre-existing tools like UGC Buddy is great, but also being able to like flush through it, start flexing that muscle yourself. And like, I mean, shameless plug, but like Shane said it in the chat, like we've had over 10,000 students take our free and paid resources. We have our four-hour creative strategy video course. I ended up making a code for it. I wasn't going to promote it, but it's Motion 50 for 50% off. And like this has single-handedly, I'm not even like, this is no flex, but like single-handedly this has like transformed the lives of our UGC creators who chose to go the creative strategist path. So like that same logic of being like, how do I enter into creative strategy to make myself a stronger media buyer, a stronger coordinator, whatever it might be, like having this knowledge is, I mean, it's single-handedly the most important aspect of paid media today. Like there was a time where like, you know, I don't know, like seven years ago, it was like, oh, we can throw any creative at the wall and like it'll probably work. And it's like, no, nowadays it's so competitive. Like we all need to be flexing that strategy muscle. And like thankfully when there are dedicated strategists, the glue between the two of creative and paid, that can help that. But if, you know, you're in the circumstance like he had mentioned where, hey, what if it's primarily AI-based creative strategy? Honestly, just throwing yourself in it and like getting more comfortable flexing that muscle because your value as a paid media manager is going to 10X for simply understanding this.

Evan Lee: Talk to them. That's amazing, Kelly. Snaps all around. Snaps all around. I'm wondering, we we've made it through the different questions. If there's any final words you wanted to leave with our audience today.

Kelly Rocklein: Honestly, I'm just really happy to be here. It's like kind of like kismet timing just because 10 years ago, I made the really bold decision to stop going to school. And I think it's quite incredible to see just like the tools that we have accessible to us in 2025. And so, I don't know, it's easy to like look at someone even like myself and be like, oh, well, how did she get here? Like she's lucky or whatever. And I, I won't ignore certain privileges, but I mean, as someone that experienced financial insecurity going into my early adolescence, not being able to afford a traditional, uh, you know, education, it's just really cool to like see that hard work pay off. And like this is something that I know so many people struggle with is like they're planting their seeds, they're watering them, and it's so frustrating when they