Reza: Whenever you guys drag me out on camera, you know something big is happening.
On-screen text: "is happening"
Reza: And something big is happening.
On-screen text: "Something big is happening"]
> [VISUAL: A yellow-green brush stroke reveals the word "runneth" on a light, colorful background.
Reza: We just launched Runneth. And this is a new chapter for us as a company. But it's also a new chapter for the creative strategist role. So before we get into Runneth, I want to go back to the beginning. Five years ago, we noticed a problem on marketing teams.
A graphic appears with the word "Data" on the left and "Creative" on the right, with a large empty space between them.
Reza: There were the data people on one side, creative people on another, and this massive gap in between them. We believed closing that gap would be the biggest revenue lever in marketing.
A green dashed line connects "Data" and "Creative".
Reza: And that's when the creative strategist emerged as a role, and this whole community got started.
The text "Creative Strategist" appears in the middle of the dashed line.
Reza: You became the bridge between these two sides. Then you turned your attention to a new problem. You knew that you couldn't just iterate your way to big wins.
A series of mock social media story ads for a skincare product called "POP POP" are shown. The ads are slight variations of each other, with different text overlays and user comments popping up, illustrating the concept of iteration.
Reza: Iterations might squeeze a bit more revenue from a concept, but finding your next big swing, like the messaging angle that uncovers a pain point you've never tested, that's how you unlock the next wave of growth.
A series of words appear on screen: "Messaging Angles", "Pain Points", "Emotional Triggers", "Psychographics", "Trust Signals", and finally "The Big Wins".
Reza: So then you closed that gap, too. And in doing so, creative strategy stopped being a paid media term.
A diagram shows "Creative Strategist" at the center of a plus sign. "Data" is on the left, "Creative" on the right, and "The Big Wins" is at the top.
Reza: It just became a shorthand for what exceptional marketing is today.
The diagram evolves. "Creative Strategist" is replaced by "Modern Marketing". Various marketing roles (CMO, Performance Marketer, Data Analyst, Media Buyer, Social Media Manager, Graphic Designer, Content Marketer, Creative Director) are plotted around the axes.
Reza: Now, this is where some vibe-coded AI tool would promise to do all of this for you. In fact, if you had to choose between learning the latest AI model or getting better at your craft, you should improve your craft because AI is an amplifier. If you're an elite marketer, you will get unbelievable leverage. But if you outsource your judgment to AI, you're just gonna build a token-guzzling slop cannon.
A screenshot of an AI chat interface shows the prompt "Design 5 winning static ads for my supplement brand". The AI generates some ads, one of which is a bizarre, grotesque image of a machine labeled "AI TOKEN GUZZLING SLOP CANNON" spewing brown sludge mixed with social media icons and emojis.
Reza: The best marketers I know are loading their judgment into AI in one of two ways.
Slide with the title "How the best marketers use AI".
Reza: You're either cramming files into a Claude project, or you're so AI-pilled that you've bought a Mac Mini and filled it with a massive repo of markdown files.
A screen recording of the Claude AI interface shows a user uploading multiple files to a project. An image of a Mac Mini appears, then is overlaid with screenshots of a code editor and a terminal showing a large repository of files.
Reza: What both groups are doing here is building an AI brain, and that's exactly what you should be doing. Because that's how you apply leverage to your craft. But if you're using Claude projects, you're only scratching the surface of what's possible. And if you're building on a Mac Mini, then just the technical work alone becomes like a full-time job. And the problem with both is you end up with a brain that's locked away on one person's machine.
An animation shows a single retro computer with a brain icon inside a box. The view zooms out to show a grid of many identical computers, each isolated in its own box, representing silos.
Reza: This puts people into silos. Instead of compounding off of the same system, the feedback loops break down and the gaps get bigger. We built Runneth to help solve this problem.
The grid of siloed computers is shown again. One computer in the center becomes colorful, with a lowercase "r" logo on its screen. Lines extend from it, connecting all the other computers in the grid.
Reza: Runneth is a shared AI brain designed to keep marketing teams operating from the same source of truth. Every creative insight, every meeting transcript, and context from every tool in your marketing stack gets added to the brain and makes it smarter.
A montage of various marketing assets—social media comments, a Google Doc transcript, a presentation slide—are shown. A Runneth notification appears, indicating the content is being saved to the brain. An animation shows a central green circle labeled "Your Shared Marketing Brain" surrounded by five other circles: CUSTOMERS, CREATIVE, ROUTINES, PERFORMANCE, BRAND.
Reza: This is AI for the whole team, not five people with separate chatbots. The best way to get started with Runneth is to add it to Slack, where it can act as an analyst for your entire team. Or if you live in your terminal and you wanna use the Runneth CLI, don't worry, we've got you covered too.
A screen recording of the Slack interface shows a user starting a new message to the "runneth" app. Then, a screenshot of a terminal shows the installation and execution of the "runneth-cli".
Reza: Now the whole team can get answers to almost anything without having to bug anyone else.
A screen recording of a Slack channel shows multiple team members asking Runneth questions about ad performance, Reddit sentiment, and objections in comments. Runneth provides detailed, formatted answers. A pop-up shows one user asking another a question, and the other replies, "I'm on a call. Just ask @runneth".]
> [VISUAL: On-screen text: "Runneth can do so much more."
Reza: But Runneth can do so much more. The team at Open English was one of the first customers to really start pushing Runneth hard. They used it to speed up how they went from ideas to fully finished briefs.
The Open English logo appears, followed by a screen recording of a chat interface. A user asks Runneth to create a process for their team.
Reza: Just by chatting with Runneth, Nina built a system where every Friday, Runneth finds winning patterns, the team decides which ones to double down on, and then Runneth turns those ideas into briefs.
A screen recording of a Slack channel shows a "Runneth | Weekly Signal" post with analysis and two brief concepts. Team members vote on the briefs using emoji reactions. Runneth then posts the fully written-out briefs based on the votes.
Reza: What started as a paid media team workflow has spread across all of marketing. Brand, email, and organic teams are all pulling Runneth into how they work. Runneth can even make ads.
The Harry's logo appears.
Reza: The team at Harry's uses it to produce new static ads based on templates and product images that they stored in the brain.
A montage of various ads for Harry's products is shown. An animation depicts how Runneth combines product images, text, templates, and brand assets to generate new ad creatives.
Reza: Runneth can also review work on your behalf. For Katie at Cozy Earth, Runneth now QAs video ads.
The Cozy Earth logo appears. A screen recording of a video review tool shows a user-generated content ad. On the right, Runneth has left several time-stamped comments providing feedback on the ad's hook, CTA, and product differentiators.
Reza: When she went on vacation, she told the team, "If Runneth says the ad is good to go, the ad is good to go." Runneth can connect with any of your tools. It can leave comments in Frame.io, find and watch video files for you in your Google Drive, and write briefs in Asana, all without the work ever hitting your desk.
A grid of dozens of software logos appears. A series of screen recordings show Runneth interacting with different apps: leaving comments in Frame.io, finding a video in Google Drive, and adding a brief to an Asana task.]
> [VISUAL: On-screen text: "All without the work ever hitting your desk"
Reza: This is not a wrapper for Claude or ChatGPT. Runneth is built to be an operating system for your entire marketing team, and that requires serious infrastructure.
An animation shows a 3D block with layers separating. The layers are labeled: "Your file system", "Persistent memory", and "Tools and integrations".
Reza: First, we gave Runneth its own virtual machine, like a real computer. Think of it like a Mac Mini in the cloud that is entirely yours. You own the data, and it's accessible only to your team.
On-screen text: "You own the data"
Reza: We know what a big deal it is to trust us with your marketing team's entire brain. That's why if you ever stop using Runneth, you can download all your data and take it with you. We want you to keep using Runneth because you love it, not because you're locked in. Second, we have Runneth watch millions of videos every day so it can stay up to speed on what's happening across organic and paid.
A grid of many different short-form videos scrolls by. On-screen text: "Organic and Paid".
Reza: So when you ask Runneth to do research, it taps into trending content and viral posts that are broken down by hook types, visual formats, messaging angles, and more.
A screen recording of Slack shows a user asking "@runneth find me a trending hook and format to try this week." Runneth provides a detailed response with a specific hook and format suggestion. An animation shows viral videos being tagged with labels like "Direct Callout," "Testimonial," "Yapper," and "Announcement."
Reza: Lastly, we know that creators are now at the center of marketing, so we had Runneth build its own creator intel system. It updates in real time, finding new creators every day, identifying the ones your audience trusts, and tracking the ones who drive the most spend for brands.
A screen recording of the Runneth creator discovery platform. It shows recommended creators, top creators in different industries (like Tech), and detailed profiles for individual creators with their stats and recent content.
Reza: But we know learning a new tool is never easy. That's why we've made Runneth simple to adopt. Just talk to it about what you're trying to do, and it'll guide you.
A screen recording of Slack shows a user asking Runneth for help staying on top of organic trends. Runneth replies with a detailed plan on how it can monitor social media and deliver insights.
Reza: It's also why we continue to invest so heavily in education, like we did with the Creative Strategy Bootcamp, which, shout out to you, had over eighty thousand students. That's insane.
A montage of screenshots from the Creative Strategy Bootcamp, including Zoom calls with instructors and students, and positive tweets from participants.
Reza: And the final thing we're announcing today is the Runneth Partner Program, where we'll pair you with an AI-native agency that is as excited about Runneth as we are.
A slide shows the logos of several partner agencies: Shoelace, Pearmill, Point Guard, Landers RX, WeScaleYourBrand, and Dreamlabs.
Reza: They'll help you build your marketing brain and really unleash what Runneth can do. If you're an AI-pilled marketer and want to become a partner, please reach out. We've built tooling to help you manage clients at scale, and we think you can build a killer business supporting brands on Runneth. And to celebrate this launch, we're offering a thousand dollars in Runneth credits to the first hundred people who sign up. So start building your brain and put Runneth to work.
The word "runneth" appears in a colorful gradient on a black background.
