Kyle
> [VISUAL: Kyle (left, red shirt, black cap) and Anthony (right, blue shirt) sitting at a white desk with a laptop. A logo "ROAST MY AD" is on the wall behind them.]
I'm Kyle.
Anthony
And I'm Anthony.
Kyle
And we make ads for Motion.
Anthony
That was good.
Kyle
That was good.
> [VISUAL: Animated logo "ROAST MY AD" with flames on a black background.]
Motion just launched the Jess Bachman AI agent. And if you don't know Jess, he's an absolute monster in the creative strategy space.
> [VISUAL: A purple background with a photo of Jess Bachman (wearing glasses and a camo hat). Text: "Add Jess Bachman to your team" and a Motion logo.]
And with his agent, you can perform a ton of different tasks, like conducting a customer awareness stage audit in just one click.
> [VISUAL: A UI mockup showing a task "Explore AI tasks" with options. The cursor clicks "Conduct a customer awareness stages audit". A progress bar appears. Then, a visual showing 5 stages of awareness with corresponding ad examples.]
Anthony
But that's not what we're gonna do today. Today, we're gonna get our ads roasted by Jess. We're gonna run this task: "Critique this ad's messaging," and we'll see what he has to say about some of our favorite ads.
> [VISUAL: A UI mockup showing a chat bubble with Jess's avatar and the text "Critique this ad's messaging".]
Kyle
So I had the Jess agent critique your baby podcast ad.
> [VISUAL: A vertical video ad plays. A baby wearing headphones is speaking into a microphone. On-screen text: "AI creative strategists. Straight fire. Disclaimer: Not real eight-month-old babies talking in full coherent sentences on their own podcast show about how to ship more winning ads."]
Ad Audio
AI creative strategists. Straight fire.
Kyle
He said, "The script sounds like a 40-year-old's idea of how Gen Z talks."
> [VISUAL: A text box appears over the video of Kyle and Anthony. It reads: "Too much of the Gen Z slang feels forced. The best AI ads feel human and relevant, not robotic. The current script sounds like a 40-year old's idea of how Gen Z talks."]
Anthony
Okay. All right. Uh, first of all, a little hurtful. Uh, I am not 40.
Kyle
You used the word "bussin" in the ad. Do you know what "bussin" actually means?
Anthony
Yeah, it means like, you know, you're ready to go. You're, you're ready to get on the bus to go. That's, that's where it comes from.
Kyle
You don't know what "bussin" means.
Anthony
Do you want to know what his agent would do differently?
Kyle
Sure.
Anthony
So he said, "The joke shouldn't be babies talking like Gen Z, it's babies understanding marketing strategy better than a seasoned pro."
> [VISUAL: A text box appears: "instead of babies saying AI is 'straight fire,' show them actually using it to solve real marketing problems with shocking clarity. The joke isn't babies talking like Gen Z, it's babies understanding marketing strategy better than seasoned pros. Drop the 'bussin' and 'slaps' language..."]
It is more closely connected to our audience.
Kyle
That ties in better with the product. Then you don't need to pretend that you know what "bussin" means.
Anthony
Okay. My turn.
Kyle
Your turn.
Anthony
So we got Jess to roast your 10,000 hours ad.
> [VISUAL: A vertical video ad plays. A man in a suit holding a mug asks a man at a desk. On-screen text matches the dialogue.]
Ad Audio (Man 1)
Hey, where are you on that ad report?
Ad Audio (Man 2)
Well, you know what they say. If you want to be an expert at something, it takes like, 10,000 hours.
Anthony
This is what he had to say. "Flip the entire premise." Just flip the whole thing.
> [VISUAL: A text box appears: "Where we can push. Flip the entire concept and start with the panic moment creative strategists actually feel. Don't start with the 10,000 hours cliche, start with the tension between what AI promised vs what it delivered."]
Kyle
Yeah, he hated it.
Anthony
He didn't *not* hate it.
Kyle
Tell me more.
Anthony
Okay. Well, uh, he said, "Don't start with the 10,000 hours cliche, start with the tension between what AI promised versus what it delivered."
> [VISUAL: The text box updates, highlighting different parts of the text as Anthony reads.]
Kyle
So that's actually kind of funny because I am working on an ad right now that has that same concept. So I can't disagree with his take.
Anthony
Yeah, it's a bit of a hot take.
Kyle
A bit of a hot take. Yeah. Okay, so here's what Jess had to say about your "missed my lunch" ad.
> [VISUAL: A vertical video ad plays. Black and white close-ups of different people speaking. On-screen text matches the dialogue.]
Ad Audio (Person 1)
I missed my anniversary.
Ad Audio (Person 2)
I missed my flight.
Ad Audio (Person 3)
I missed my lunch.
Kyle
He said, "The hook was effective and the concept of people sharing missed life moments creates immediate resonance."
> [VISUAL: A text box appears: "The Good. The black and white aesthetic adds weight and drama to the missed moments. The hook was effective and the concept of people sharing missed life moments creates immediate resonance. Product UI is clearly showcased with the benefits."]
Anthony
There you go.
Kyle
But, uh, "it was predictable and the premise of 'don't miss the things that are important to you' is cliche." You're a cliche.
Anthony
Cliche. Wow. That, that hurts. That cuts deep.
Kyle
The lentil thing, is that a, is that a real recipe?
Anthony
Yeah, yeah, it's a real recipe.
> [VISUAL: The ad plays again, showing the man who missed his lunch. On-screen text matches dialogue.]
Ad Audio (Man)
Lentils, you got your carrots, you got your garlic and ginger.
Kyle
So what inspired this ad?
Anthony
I was eating lentils.
Kyle
Creative genius. He said that the lentil bit was the most human part of the ad, but it went on too long.
> [VISUAL: A text box appears: "The lentil guy is the most human part of the ad and brings unexpected humor but goes on too long."]
He did have constructive criticism though. He said that the ad shouldn't be about generic life balance, it should be about high-stakes trades people make every day. Like, "I spent six hours tweaking this hook and it only got a 0.2% CTR boost."
> [VISUAL: A text box appears: "Where we can push. Sharpen the tension: This isn't about generic 'life balance' - it's about the high-stakes trade people make daily: creativity vs. time. Creative people hate pumping out mediocre ads that take forever. The real regret isn't missing lunch, it's the daily sacrifice of either quality or sanity. Rebuild the ad with this tension at its core: 'I spent 6 hours tweaking a hook that got a 0.2% better CTR' -> 'I watched my best idea die because we ran out of production time.' Then show how Motion actually solves this specific..."]
Anthony
Okay. That makes sense.
Kyle
Not your lentil recipe.
Anthony
Yeah, it sounds like, uh, Jess doesn't like lentils. All right, Kyle, prepare to get flamed. That's what the kids say, flamed. We have Jess roasting your buzzword boss ad.
> [VISUAL: A vertical video ad plays. A man in a suit is writing on a whiteboard filled with buzzwords. On-screen text matches dialogue.]
Ad Audio (Man)
Iterations, innovations, dalmatiations. You gotta pick your spots. Acronymity. That means more acronyms.
Anthony
You're really good at playing an idiot and it was very realistic.
Kyle
He said that?
Anthony
More or less, yeah.
Kyle
Yeah. Fair.
Anthony
Yeah, he said you're very convincing.
Kyle
Very convincing as an idiot boss who doesn't know anything.
Anthony
Yeah, yeah. He did say that it was a relatable pain point, but the joke dragged and took too long to get to the solution.
> [VISUAL: A text box appears: "The Good. The whiteboard setup creates a relatable pain point (the clueless boss spouting buzzwords). Showing real faces of the experts is... Where we can push. The opening joke about buzzwords drags too long (16 seconds) before getting to the solution. The value prop is buried in features rather than outcomes."]
So he suggested what you could do is a split screen where you show what you're doing versus what you could be doing, which would be using Motion.
> [VISUAL: A text box appears: "Next Steps. Flip the opening to create immediate tension between what you're doing now vs what you could be doing. Start with a split screen: on one side, our marketer is drowning in buzzwords and stress. On the other side, someone clicking through Motion and getting actual results."]
Kyle
That's actually a good idea because if he's saying the joke went on too long, making a split screen ad means that we could essentially show the ending while keeping the joke and just have them running at the same time. So we're not burying the solution.
> [VISUAL: Animated logo "ROAST MY AD" with flames on a black background.]
So how'd that feel?
Anthony
Well, I'm not sure if Jess fully understands my sense of humor, but, uh, I do understand that there is more to ads than just being funny and you have to get the message across.
Kyle
Right. Like, it's not enough for an ad to just be a joke. It still needs to be strategic. The data in Motion is really good at showing you when an ad's not performing. Like, my hook score will tell me if a hook's not working. But I don't know *why* it's not working. And sometimes it's good to get an idea for how to fix it. And that's kind of where Jess comes in.
Anthony
And what's really great is that we can actually critique our ads before we launch them. So we're not wasting money on ads that aren't going to perform.
> [VISUAL: A UI mockup showing a file upload interface with Jess's avatar. Text: "Review your ad before". The cursor clicks "Next". A screen shows "AI Tasks in progress" and then an analysis of the ad. Text appears: "Don't waste money on a flop."]
Kyle
And Jess's agent is free to use in Motion. So might as well give it a shot. Get your ads roasted.
> [VISUAL: A webpage for Motion showing "The AI Creative Strategists who never stop working." with profiles for different AI agents, including Jess. The cursor clicks "Get started" under Jess's profile. The Motion logo appears on a purple background.]
