Animated intro with colorful geometric shapes and film strip borders.
Evan Lee: What's up, party people?
Evan Lee, wearing a red jacket, stands between stacks of colorful blocks with graphic designs on them. He flexes his arms.
Evan Lee: I'm Evan Lee, Head of Partnerships here at Motion.
A lower-third graphic appears. Text: "EVAN LEE", "HEAD OF PARTNERSHIPS".
Evan Lee: I want to quickly show you why Motion is the secret weapon for unlocking success on paid social. Sounds good? Let's go.
Evan Lee: First, why do you even need Motion? Right now, I know you've got big customer acquisition goals for your social ads, and the only way you're going to hit those goals is simple. You need to make amazing creative.
A white sign with blue text appears in front of Evan. Text: "AMAZING CREATIVE".
Evan Lee: But here are two of the most common ways teams fumble the ball. First, they don't have anyone to manage this process. A creative strategist. Making amazing creative is a team sport. You've got so many people involved, and you're spending so much money on ads every single day. The last thing you'd want is to have everyone running in different directions.
Evan Lee: Second, it's super hard to analyze creative with a spreadsheet. Come on, y'all, a spreadsheet.
A close-up of a spreadsheet filled with data. Many cells show errors like "#VALUE!", "#N/A", and "#ERROR!".
Evan Lee: Sure, media buyers speak in metrics and pivot tables, but the creative team is set up to fail.
An animated 3D brain rotates against a purple-to-pink gradient background. A line points to the right hemisphere with the label "PERFORMANCE TEAM". Another line points to the left hemisphere with the label "CREATIVE TEAMS".
Evan Lee: Let me show you something better. This is Motion.
The Motion logo appears with animated geometric shapes on a yellow-to-pink gradient background.
Evan Lee: With Motion, it's easy for creative strategists to take the reins, make smart, data-driven decisions about your creative.
A screen recording of the Motion dashboard. The report is titled "Top Performing Facebook Ads" and shows several ad creatives with their ROAS, Spend, and CPA metrics listed below.
Evan Lee: And if you look a little closer, Motion is automatically grouping your ads and metrics together.
A list view in the Motion dashboard. Each row represents a group of ads, showing a thumbnail, the group name (e.g., "stick | image", "screen | video"), the number of ads, and tags like "Success" and "UGC".
Evan Lee: Because all creative teams really care about is how the asset performed holistically versus that one-off ad or audience in Ads Manager that can skew your results.
Evan Lee: Once you find an insight in Motion, it's easy to brief your creative team, add comments, and get new ads live fast.
A screen recording of the Motion dashboard. A bar chart shows Spend and ROAS for different ad creatives. A modal window pops up titled "Share as snapshot". A user types: "Hey video editor, please swap out the first 3 seconds of this ad." A video ad plays on the right side.
Evan Lee: Let's go a little bit deeper into the types of creative decisions that Motion helps you make. For example, every week, the HexClad team hops into our launch analysis report. They ship over 150 pieces of unique creative weekly. Wow.
A screenshot of the Motion "Launch analysis" report. It shows stats like "150 Launched", "34 Scaled", "10 Winners". Below are thumbnails of recently launched ads featuring Gordon Ramsay and HexClad pans.
Evan Lee: This is the report that helps them identify concepts with a potential to scale. As HexClad's Head of Growth, Connor told us,
A quote appears on a blurred purple and pink background. Text: "Motion is at the absolute core of our creative testing process at HexClad." A photo of a smiling man appears with the text: "Connor Rolain, Head of Growth at HexClad".
Evan Lee: Motion is at the absolute core of our creative testing process. With Motion, HexClad has been able to scale their spend on top-of-funnel channels by 60%.
Evan Lee: You can make decisions about hooks, headlines, messaging, landing pages, and visuals. Savannah Sanchez's agency ships non-stop TikTok and Facebook ads, filming new video content every single week. Her team loves using Motion for the video deep dive reports to quickly analyze what's working in ads and uncover creative ways to stop the scroll.
A screenshot of the Motion "Video deep dive" report. It shows various video ad creatives with metrics below them, including Spend, ROAS, Hook score, Watch score, and Click score. A tooltip pops up over "Hook score" explaining it is "The ability of this video to hook a viewer into watching it."
Evan Lee: As Savannah told us, I honestly couldn't live without Motion at this point.
A quote appears on a blurred pink and purple background. Text: "I honestly couldn't live without Motion at this point. Motion makes it easy to go from dissecting the data to briefing editors and creators on what we can tweak next in terms of hooks and iterations." A photo of a smiling woman appears with the text: "Savannah Sanchez, Founder of The Social Savannah".
Evan Lee: Motion makes it easy to go from dissecting the data to briefing editors and creators on what we can tweak next in terms of hooks and iterations. Savannah's agency saves 520 hours annually on creative reporting with Motion.
Evan Lee: Iterations are great, but your ad account is going to flatline if you don't start adding net new concepts and big swings. So Motion helps you zoom way out. Cody, the Chief Marketing and Revenue Officer over at Jones Road Beauty, loves using Motion's comparative analysis report.
A screen recording of the Motion "Comparative Analysis" report. A bar chart compares Spend and CPA for "Videos" vs. "Images". The view changes to compare different influencers, and then to compare different product collections.
Evan Lee: This report helps you understand the bigger trends driving performance. For example, you can answer questions like, which influencers are generating the most money? Which collections are winning? As Cody told us, Motion was the missing link in helping our media buyers and creatives see eye-to-eye on ad performance.
A quote appears on a blurred pink background. Text: "Motion was the missing link in helping our media buyers and creatives see eye-to-eye on ad performance." A photo of a smiling man appears with the text: "Cody Plofker, Chief Marketing and Revenue Officer at Jones Road Beauty".
Evan Lee: Motion has helped Jones Road Beauty get the maximum value for every dollar of their ad spend. As you've seen, Motion brings your growth and creative worlds into harmony, helping your company ship more winning ads, scale spend, and bring more revenue in the door. Hit me up if you have any questions or book a demo to learn more. Now, let's get back to the rest of the show.
Animated outro with colorful geometric shapes and film strip borders.
