A purple and blue gradient background with the text "OUR FAVORITE ANALYSES" in bold white letters.
The Motion logo appears above the text. Below the main text, smaller white text reads "Uncover your best landing pages".
The title card fades to reveal the Motion app dashboard. The title card text remains as an overlay. The speaker's face is in a small circle at the bottom left of the screen.
Speaker 1: If you're running ads to a number of different landing pages, our group by landing page option is going to be extremely helpful for a deeper analysis on that sense.
The screen shows the Motion app dashboard. The report is titled "Top Creatives" and shows a bar chart of Spend and ROAS for different ad creatives.
Speaker 1: What you're going to want to do is create a brand new report.
The speaker clicks the "Create report" button in the top left corner.
Speaker 1: You can also head into one of your existing reports as well, perhaps the top performing one that we had created earlier in the session.
A new, untitled report page is shown. It says "Waiting for Meta..." in the center.
Speaker 1: And instead of group by ad name, which is how we're bundling ads together to show you performance, we're going to swap that to group by landing page.
The speaker clicks the "Group by Ad Name" dropdown menu. The options are Ad Name, Creative, Copy, Headline, and Landing Page. The speaker selects "Landing Page".
Speaker 1: So what that's going to do is break out all the different landing pages we're running ads to, and it's going to show you the overall performance of each one.
The report loads, now grouped by landing page. It shows a bar chart with Spend and ROAS for different landing pages, represented by small thumbnail images.
Speaker 1: I recommend going over to card view because from this view, you're going to actually get a little preview of the landing page itself, which again, could be super helpful to visually see what landing pages we are running to.
The speaker clicks the "Card view" icon in the top right of the chart area. The view changes to a grid of cards. Each card shows a larger preview of a landing page with its metrics (Spend, ROAS, CPA, CPM) listed below.
Speaker 1: You're going to see the URL of the landing page just in case you need to head over that way.
The speaker's cursor hovers over the URL displayed on one of the cards.
Speaker 1: And anytime you click into a preview, you can scroll to see the full entire page of how it is actively while you're pulling in this report.
The speaker clicks on a landing page preview. A larger, scrollable pop-up of the full landing page appears. The speaker scrolls down the page within the pop-up.
Speaker 1: Now, in terms of metrics, there's a few I would recommend looking at.
The speaker closes the pop-up and returns to the card view.
Speaker 1: So, you know, we probably want to look at spend to see how much spend has been going towards ads which are running to those landing page, how in general those ads are returning. But then we might also want to throw on some metrics like click to add to cart to see what's happening on the website side of things as well.
The speaker clicks the "Add metric" button. A search bar and list of metrics appear. The speaker types "click to atc" into the search bar and selects "Click to ATC ratio".
Speaker 1: So click to add to cart and click to purchase.
The speaker clicks "Add metric" again, types "click to pu", and selects "Click to purchase".
Speaker 1: Then you get a little bit of a deeper analysis of what's happening in regards to once they get to the site, are people adding to cart and then leaving? Are they adding to cart and then actually going ahead to purchase? Is there something going on with shipping? Is there something going on with pricing that could be a little bit of an issue?
The card view now displays the new metrics: "Click to ATC ratio" and "Click to purchase" for each landing page.
Speaker 1: So, again, this is a really great report to dive a little bit deeper into each landing page you're running to and find out which ones are performing best. So that way as you're running ads in the future, you can decide which product pages, if it's product versus brand page or whatever it might be, you want to run to instead.
