Fundamentals of Creative Analysis

[0:00] Reza: Thank you for, thank you for joining. We are going to have a recording of this session that we'll, that we will send out afterwards as well for sure.

[0:08] Reza: Um, and yeah, thanks for joining. Really eager to chat with uh, Tanner, Susan and Ryan today about creative analysis uh, over the course of working on and building motion over the last year. We've spoken to probably like 200 media buyers I'd say. And uh, the conversation with the three of you is kind of always stood out in terms of uh, your approach to creative analysis was always super impressive and every time we've chatted, it's been uh, super helpful and productive and thought that it would be great to bring the three of you on, ask you a bunch of questions about just your approach to creative analysis, the work that you do and it might feel like just run of the mill stuff to you guys because you're in it day to day, but I think a lot of people are going to benefit from just hearing about your workflow and the way that you approach uh, approach the subject. Um, and so to kick off, would love it if each of you could just introduce yourself a little bit. I'm I'm sure that most people are familiar with you guys either through Twitter or just, you know, knowing you and uh, just being part of the industry, but just for the people who might not uh, know all of you, if you could each start off maybe talk for a minute or two about uh, your background and uh, and yeah, let's kick off there.

[1:24] Reza: What about Ryan, you can go first.

[1:26] Ryan: Cool. Uh, yeah, my name's Ryan, Ryan Kovach. I live in Grand Rapids, Michigan. Uh, I've been in digital marketing, so I'm 29, about to turn 30 in a month or so. Uh, been in digital marketing pretty much since I was out of college. And then last four or five years, um, pivoted to more, came from an organic place, which I felt was good and healthy specifically from like making good content, but then handling media buying, growth strategy, creative briefing, all that stuff for mostly D to C clients over the past four or five years. Worked with a few, you know, uh, digital courses and and things of different nature. Last year, um, it's been about 20 million in in ad spend, which was a milestone for me. Uh, I mean, I'm spend a lot of my time in the weeds of everything. And I work a lot with, if you're on Twitter at all, uh, buddy and pal and a partner, Dave Herman, help run Herman Digital. And then I also run uh, Cut Through Creative, which is a small studio out of Grand Rapids with a few other friends.

[2:36] Reza: Cool.

[2:37] Reza: Susan, how about you?

[2:39] Susan: Uh, I am Susan Wenograd. I'm based in Richmond, Virginia. I saw somebody commented there's another RVA person here, so yay. Um, I have been in marketing for almost 20 years, which makes me feel like super old to admit. Um, but I started in e-commerce, which uh, was at at the time, the second largest consumer electronics retailer in the country, uh, who is no longer around, but it was a great experience. Um, and since then, I've worked agency side, I've worked in house. Uh, I'm kind of a Swiss army knife. Like I I decided to, you know, specialize in paid media because it's what I love, but I spent many years running email marketing. Um, I'm a writer, I've been an editor, so I've kind of done a little bit of everything, which I think kind of gives me a different perspective on the creative process and the role it plays sometimes. But um, these days I still handle a lot of e-commerce clients, a lot of D to C. Um, I also handle B2B stuff as well, but D to C is kind of my my home base. I've just done it for so long. I get excited when people talk about cost of goods sold and warehouses. So it's just kind of in my blood at this point. Um, but I'm excited to be here.

[3:50] Reza: Awesome.

[3:51] Reza: Tanner.

[3:52] Tanner: Yeah, so my name's Tanner Duncan. I'm 26, live in Los Angeles, California. Um, I've been in digital marketing since about 2013, um, where I took on an internship to do content creation for a local company in Nashville. Um, in my years prior to being a media buyer, I did a lot of content, organic social, and email marketing. And then I transitioned into kind of an agency role where I started to learn Facebook media buying, um, and worked with uh, the Orangetheory Fitness team at an agency in Nashville. Um, so I've been doing media buying on Facebook since uh, 2018. And I transitioned into a role out here in California in 2019 where I helped a real estate company build out an internal lead generation agency uh, to service realtors and building up their lists, uh, funneling into email automation. And then through Andrew Foxwell's group and networking and meeting other media buyers, I kind of grew an interest into direct to consumer uh, e-commerce businesses. And I started my own agency at the end of 2019. Uh, we're called Like We Are Friends. We service small to medium-sized direct to consumer e-commerce businesses and grow them by way of paid social and email marketing. Um, and yeah, we wanted to basically build an agency that embodied how we work. Uh, we thought like we are friends was fitting because we see ourselves as partners to our clients, um, and extensions of their team and really value those personal relationships. So yeah, I think that my background in organic and content, email, even a little bit of SEO, and then media buying really allows me to kind of have a well-rounded approach, um, as it pertains to media buying and creative.

[5:41] Reza: Cool. Um, just uh, before we kick off, I wanted to mention two quick points. One is if, if the three of you want to just type out your Twitter handles on the chat, I know that you're all three, you know, pretty active on Twitter. If people from the uh, from the attendees want to follow these three on Twitter, feel free to go ahead. So maybe just type your, type your Twitter handles into the, into the chat and then we can carry on some of these conversations onto Twitter. And then in terms of um, just uh, format, I'm just going to start asking a bunch of questions uh, to the three of the three people here today about their workflow on creative analysis. And in about 30 minutes, we'll open it up as well for um, people who are here who either want to add to, you know, what the what uh, what our three panelists have mentioned or if you want to ask questions and just participate on the conversation, we're going to try a bit of like a, like a Zoom Clubhouse version where you'd be able to raise your hand and I think I can add you to join the panel here to either add a comment, ask a question, uh, in about 30 minutes, we'll, we'll open that up. You can also ask questions in the chat if you want, but given that the ability to add people and now that we all live in a Zoom remote world, feel free to just jump on the panel and ask your question or your comment. So we'll open that up as well.

[7:03] Reza: Um, to kick off, I wanted to ask you a question, Susan, uh, just because you've, you've seen a lot of the kind of ups and downs and trends and different uh, It's a nice way of saying I'm old. permutations of what the industry has has gone through and I'm really curious to hear from you around like what it seems like in the last year or so, all of a sudden like creative has just become the most important talking point in media buying and it it obviously was always important. I remember back in like uh, the beginning of Facebook advertising, even when people talked about like Dollar Shave Club, a lot of their success was about like really compelling creative. So it was always there, but something seems to have shifted in the last year and a bit where creative has become a lot more central to the conversation around media buying strategy. And I'm curious why you think that is. Like what, first of all, do you agree? Have you seen the similar trend and what, what is the reason for that, do you think?

[8:02] Susan: Yeah, I've definitely seen that. Um, I feel like when people really started focusing on it, like I started to hear a lot more about it was probably about two to three years ago is when it really became a topic of conversation. I think it's two things that drive it. The first uh, are the algorithmic pieces of it, which is, you know, how long does creative last on social? So there's just the famous statistic about the fact that everybody has ADD and can't focus on anything. So the need for fresh creative, um, is at an all-time high because people tend to just tune that stuff out faster. So I think that there's a a consumer demand sort of piece of it, um, and you know, what Facebook is and is not showing, how fast it shows the creative and burns out the audience. I think that's all part of it. I think the other piece too is that the role of creative has also changed where there was always kind of the um, you know, the view of like Mad Men where it's like these smart creative people sit around all day and they have a cocktail and they think up these great ad campaigns and then it just rolls out on all these different mediums. And at this point, I think a lot of those great creative minds have finally started pivoting into understanding how to take that talent and use it for social. Um, it used to be very difficult because everything you would get was like a newspaper ad that they made into a landing page. Like that totally happened all the time when I was first in it. Like the the store people at the retailer I worked for would be like, here's the thing that's going in the Sunday paper, please make this a landing page, right? Like that's how it used to be. So there wasn't really a lot of thought around that stuff. But the people that are true creatives and enjoy this stuff, they want to learn how to do it right for the medium. And I think that a lot of them have really learned that the past few years. You know, they've kind of evolved beyond all of our commercials are 30 seconds and they have a beginning, middle and end. Like they've learned the hook has to go at the front. You know, so the ones that have really evolved, I think have migrated over into the the space that we're in now, whereas before they were still kind of in the traditional media part where there was still a lot of buying going on. So as those dollars have shifted, I think a lot of the talent has started to shift as well.

[10:18] Reza: Cool.

[10:18] Reza: Ryan, Ryan Tanner, any thoughts on that?

[10:22] Ryan: Yeah, I I've always viewed it of and similar to Tanner, right? Susan a lot more experience than me. I feel pretty green. I I love being on the stream with her. Um, but over the past five years, it's felt like, okay, everybody knows CPMs are going to continue to climb. And one of the levers we have the ability to change, right? We can do bid caps, we can do cost caps, we can go broad, we can go small, we can do different audience pools, you can choose your different seed audiences, a bunch of stuff, right? But creative is kind of the lever that's outside of the Facebook ecosystem that is almost and in my mind, the final frontier. So the more competition that gets flooded into the ecosystem because, you know, ROAS is good and you can justify it, so marketing budgets move over there. The more that happens, the more marketing needs to improve. So say, you know, just like a hypothetical, and it'd be way more than this, but if there was 10 brands selling phone cases on Facebook ads in 2016, there may be 150 now. And so how do you stand out, right? Um, so as everybody continues to get squeezed more and more, creative is something where if you can realign your positioning, if you can stop the scroll a bit better, it'll help your numbers. So it it does seem like pivotal and and gets more important every day.

[11:41] Tanner: Yeah, and and to piggy back off of Ryan and Susan's point, I think as that level of competition is increased and the talented creatives moved over to paid social and businesses saw it as a viable way to, you know, generate funds, that that level of like the creative bar just got set a lot higher. And then you add in like the decline of organic reach on Facebook and Instagram, and then now you have an influx of the smaller guys too. So they have to advertise as well. And so now it's just, yeah, that that level just rose and then everyone has to meet that to be competitive. Um, Oh, also, I just realized I didn't send my Twitter. I accidentally sent something to Jake and then sent nothing. So,

[12:28] Reza: Go for it. Yeah, drop your Twitter. Um, the next question, anybody, anybody can chime in on this one, but what, what has this impact meant on like the the role of a media buyer? So the the job of media buying is a very complex one, it's very technical, it takes a lot of expertise. You know, by the time you get good at it, things change all the time. You have to keep relearning all the time. What, what impact is so that we talk about this like macro shift towards creative is becoming ever more important. How like how does that translate into the role of a media buyer and just day-to-day workflow? What, what has changed with regards to how you view the job of a media buyer?

[13:11] Susan: I would say it's a lot more management of data and communication of results. Um, and I really noticed a big difference, you know, I got my start more so in the paid search world back in the day. So text ads were so, I mean like that it's not as difficult. Now it's like there's visuals, there's video, there's carousels, there's instant experiences, there's, you know, there's all these different types of creative. So now you're dealing with not just the creative, the visual that's being shown, but the unit in which it's being shown. So then that opens up this whole, okay, so which type of ad unit works better? And do these creatives behave different in these ad units? So there's a lot more um, data and learnings to kind of crunch through than there are, you know, in the beginning when it was just a static picture in a newsfeed, that was pretty simple, right? And so it's just gotten a lot more complex with all the bells and whistles that exist. It's great because if you're a marketer, it's so much fun to run that stuff, but it's like every time you run something new, you're like, ah, it's one more thing I'm going to have to report on or explain or create a test for or it's it's like this these one simple decisions becomes like, you know, eight more steps in everything that you do. So it's kind of an exponential addition to the workload.

[14:25] Ryan: Yeah, I I share the same sentiment. I I think it's really hard for a media buyer, the role now is you almost have to be a creative planner as well. Um, and every project's a little bit different, right? So like some I always think it's really smart for companies to handle creative internally and then the outside channels that you are bringing in, use them to build the box for your creative team to execute on because unless you're like really, really close to the brand and like you have a great relationship with the owner, you're you're using the product yourself. There's things you'll miss, right? And if you are a media buyer where you're five, six accounts or something like that, uh, you it's hard to go as deep, right? You need to do more planning. And so I and it has become like you if you can hand off like, hey, here's best practices, here's what we're seeing working, here's some examples, here's we're seeing a ton of comments in this type of vein, right? This type of angle. Let's try that positioning a little bit more. It's kind of turned into what before was uh, you could get an ad, like a square image ad, you could run for eight weeks. Um, that isn't the case anymore. So it's always I miss that. Uh, exactly, right? And it used to be like, okay, numbers are numbers, everybody's happy. If KPIs are are cruising, we're good. Um, but if as people continue to get squeezed more and more, creative is something where if you can realign your positioning, if you can stop the scroll a bit better, it'll help your numbers. So it it does seem like pivotal and and gets more important every day.

[16:02] Tanner: Yeah, I mean, I I'm totally in line with Susan and Ryan. I mean, I think it's brought us back to being true marketers, right? I mean, like as a as a media buyer, historically, we could focus in the account and make optimizations there, right? I, you know, whether it was audiences or different bidding strategies or maybe even utilizing leveraging different objectives. Now it's how do we optimize around and outside of the ad account and really getting back to those fundamentals, uh, because we've been, you know, kind of spoiled with these shiny objects and, you know, historically over the years really being able to move the needle with less, you know, like they said, one single image link post ad and and now it's just we have to think more in depth and kind of an overall marketing campaign, um, and I think it's but to me that's fun because I think that the where the creative is and those strategies is really how you're going to push that company to to further lengths.

[17:01] Reza: Awesome.

[17:02] Reza: I think for the next, the next uh, kind of section that I want to go into, I think a lot of people would um, find a lot of value in getting into like the nitty gritty a little bit. I think a lot of people understand this like high-level concept of, okay, creatives are really important and broadly speaking, this is what it it means in terms of like change of workflow for a media buyer. But I'd love to better understand what do your days look like? What do your weeks look like? You talked about, you know, having to be a bit of a creative planner, running a lot of different creatives. What does that look like? So if each of you could talk a little bit about what does a typical week look like? What are you, what are you doing like specifically when it comes to trying to figure out like what creative is working and communicating that back to the the client or the creative team? Uh, just kind of talk through very, everybody here is like very technical, um, media buyer type of audience. So like they'll understand the the the kind of um, specifics of detail that you want to that you want to go to around how do you, how do you do your work? What does what does a week look like? What do your days look like?

[18:08] Susan: Tanner or Ryan should go first this time.

[18:11] Reza: Okay. I keep going first. I'm like, no, I want one of the guys to go first this time.

[18:15] Tanner: Yeah, I'll take it. I mean, I think you can sum it up into to three points. I mean, communicate, whether that's with your internal teams, if you're a creative agency or with your partner and their internal creative teams, document, document all of your ideas, all of the communications and the learnings you're getting through your creative tests, and then research. Uh, fall in love with ads library and if you're on different platforms, fall in love with their mediums that allow you to research what's going on in the market. Um, I think that, you know, historically, we have definitely as a newer agency grown in our processes and I've learned a lot for from, you know, going from doing in-house work and agency work to doing it all myself and being the leader and having to build out those um, processes. Um, I think Jake just asked a specific question about how to document those learnings. Um, we utilize spreadsheets. So there's nothing fancy about it, but basically in our columns, we have all of the, you know, the overview of like what was the idea, who came up with the idea, what were we hoping to learn about that idea? Did we test it? And then documenting what we learned from that. Um, I think Reza, you know, whether or not you're going to ask us later on, but documenting out that creative playbook, I think there's a foundation where you can survey the market and you can understand all of the creative types that direct to consumer brands are running, having that as a baseline, building out ideas within those that are unique to your brand, testing, learning what works, and then putting that all neatly in, you know, to a spreadsheet and then being able to reference that as you move forward to iterate and then having that log of, okay, here are all the things we've tests, here's what we want to want to test and having strong communication with your partners or your teams so that everyone's on that same page.

[20:08] Reza: Yeah, great stuff. Um, and then for for me, my my week, I like to think I have it dialed in, but it it's always changing a little bit. Um, so I'll I how I start is my Mondays are heavy coms, heavy planning, heavy reporting. So my Monday morning, I wake up, I we also use spreadsheets. We use Google Data Studio for some stuff, but honestly, like anybody who plays with a lot of the APIs and I and I've made them too and I know a lot of other people have like pulling in creative into like this is why I'm so excited for motion. into things like Google Data Studio, it's just not very actionable. Um, so what we do now is, you know, we have our daily KPIs, we have our weekly comparisons, we have our month-to-date numbers that kind of compare seasonally and year over year. And so we get the normal reports, right? Here's our spend, here's our stuff. Uh, and then get those high-level numbers and then go now the process is going into motion and looking at the creative. So it's what worked. So normally I'm sending over our top three ads that worked well. And then if they're often times it's really interesting to learn from like the top three that didn't work well. So some places don't care a whole lot, but especially if like the internal team made it or you made it or it's a specific activation or a new product or something, uh, it's helpful to report on like the top three worst ads. So what I'm doing is I'm taking a motion screenshot that's like month-to-date ads, top performers, then a product comparison of all the different products we're pushing, a product path comparison, and then just like dates and notes. So three 22 Monday, highlighted in yellow, the creative notes, and then the links out. And then I'll just insert rows so that that creative feedback for that week just gets shifted down in the sheet and then they still see them up top. Um, so like the first half of my day is digging into all the numbers, looking at like, okay, these looking for trends in the data of creative, right? So like if I'm in motion or I'm in the ads manager, you're using sheets or data studio and you see like, okay, this product is doing best across all of our creative. Then when you're doing the creative planning, um, when you report back to the team, I also try and schedule a lot of our creative meetings on Mondays and we go, okay, for for this week, we need the team working on edits to our last batch of videos based on any of the feedback and the data, right? So if we spent like three hours on a video, making a video and we thought it would work really well, we launch it and the thumb stop ratio, which is like how many people are stopping scrolling, uh, is like 10%, then we'll go, okay, we our intuition says this should work. Request for let's let's change up that top frame, right? And then the second half of it is looking at the calendar and going, okay, seasonally is any products expected to outperform right now? Do we have anything coming down the pipeline? Because with creative, you always kind of like expect a two-week lead time. So my Mondays are jump in, look at all the numbers, get the high-level KPIs just from the ad account as a whole, then start digging into the creative level data and then I use that to inform my briefs. And then for the briefing process is a little bit different for everybody. If the ad account's a total slog and nothing is really working, then that normally means you got to go back to the drawing board and rethink your positioning, go through some workshops and and kind of cast the net in a totally different place because if none of your stuff is working, it's either all the way broken or, you know, you can't just run a a slight tweak and send it over. Um, and then so that's Monday and then normally by Thursday, Friday, there's a first batch of like low-hanging fruit executions output in. Tuesday is a little bit of building. Wednesday is normally scaling up ad spends in there. And then Thursday is looking back on another seven-day window of, okay, the first three days of this week is anything out performing a little bit. And then scale it up for Friday and launch new creative that you prepped on Monday.

[24:14] Reza: Cool.

[24:14] Susan: Long-winded, but Susan.

[24:16] Reza: I would say a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also kind of determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day.So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long do we have to make that last? And then that helps me plan out a little bit what I'm going to launch with, um, when I'll probably have to check back on it, which is also determined by spend. Um, and based on that, you know, in some pockets, some creatives might work, in other ones they might not be working at all. So just knowing like what gets swapped in for the losers, what gets what's the next contender, just kind of having a a skeleton plan for that. I find saves a lot of time, so you're not scrambling. Um, the other thing I do is I try and set aside, a lot of my clients have me write copy for them. Um, usually the visuals come from elsewhere because you don't want me designing anything, but I can write like the wind. So a lot of clients um, will have me do the copy piece and I would say, um, a lot of my stuff kind of mirrors how how Ryan's is. Um, and some of it is very dependent on how much creative the client is producing. So, um, I have a client that spends probably about half a million a month right now. And so they're their creative process is very intense because they're going through a lot of audiences, so they have to refresh it a lot or else they get burned out. So, you know, we usually know at the beginning of the month like we have X number of videos to use this month that have come from the creative team. We have this many stills that have been shot. We're getting another batch on this day. So I usually try and plan out as much as I can, um, you know, a week or two ahead of time to kind of know what dates I'm planning on launching things. It helps me space out when to launch new creative because if they, you know, if they come and they say, okay, we're going to have, you know, eight new videos for this month, I'm not going to launch all eight at the same time, right? I'm I'm going to try and like drip them out over the month. So I try and kind of look at what's our inventory and how long

[45:05] Speaker 2: It really depends on how much they're spending. Um, [45:07] Speaker 3: I was going to say the question a lot about [45:09] Speaker 2: What was that? Was that right? [45:11] Speaker 3: I was going to say, who wants to answer it's it depends. [45:14] Speaker 2: Yeah, I know it is. [45:16] Speaker 2: Um, it's usually not about time, it's usually about data sample size. So for example, if someone's spending 20k a day [45:23] Speaker 2: in their, you know, in their ad groups, they're going to get insights a lot faster than someone spending $20 a day, right? So a lot of that comes down to [45:31] Speaker 2: what is the sample size look like and Facebook is notoriously not fabulous at distributing impressions somewhat evenly to make that determination. [45:41] Speaker 2: Um, so sometimes you may find that, you know, they've picked a winner and the other ones have spent like 80 cents. So you may need to like turn off creatives and force it to show a little more evenly. But it just it really does depend on account and how fast you're buying that data insight essentially. [45:58] Speaker 3: Yeah, yeah, I I [46:00] Speaker 3: the quick rule of thumb is you want to give your ad and and this is much shorter than Facebook's recommendation. It's just my own experience. At least two to three AOV's of spend, right? And so then you got to factor in like, okay, [46:16] Speaker 3: if you only have a $500 a day budget and you need to give and your product's AOV is 50 bucks, so you need to give each ad like 150 in there, uh, and you want to test five ad sets, you can kind of see like, okay, well then that's [46:30] Speaker 3: four new ads that week. But if your account's tanking and you're spending 10 grand a month, it's like, okay, you should get maybe three different campaign types [46:40] Speaker 3: with three to four assets each, right? And then that'll cover your bases. So, and then if everything's working, hopefully you're just refreshing retargeting and adjusting copy and getting as much lease as you can. [46:54] Speaker 1: I mean, just to add to that, testing is going to expand and contract based off of your performance, right? Like Ryan said, and and it's all related back to, you know, your spend. But yeah, I mean, when you're doing really well, like use that buffer to afford yourself to test more to be able to have winners [47:14] Speaker 1: that you can circle in when those things inevitably die out. And then of course, when things are not working, you're not really going to be able to test as much, so you're going to need to pull back. [47:24] Speaker 1: Cool. [47:25] Speaker 1: Next question, uh, is a little long. I'll read it fast from um, SWski. Thanks for the question. Uh, the question is for social platforms such as Facebook, do you have a recommendation on structure for creative version testing? [47:40] Speaker 1: So for example, option one could be keep the same ad set, insert new media, let the algorithm serve and decide. Option two could be duplicate the ad set and the ads, pause the old ones, insert new media, let the algorithm serve and decide. Option three could be single ad set per creative version. So like one to one. Uh or number four, like use some kind of formal AB tool. So how do you how do you approach that kind of the actual like different versions of your test that you're running? [48:16] Speaker 2: I'll go first. I would say for me, um, I tend to try and keep the ad sets [48:22] Speaker 2: and rotate in the new ads just because you have all the conversion history tied to that ad set. So if you pause it and then you restart, you're essentially relaunching [48:32] Speaker 2: kind of, I mean, you know, there's there's history in the account, but you're losing if you've built up like good data and good ROAS, you're just basically pausing all that to start a new ad set. [48:44] Speaker 2: Um, if the ad set's doing terribly, then no harm, no foul to start a new one. Um, but I usually try and keep the ad sets going because you get that nice long history built up. And then you also have a baseline for that ad set. So you've probably noticed like if you take an ad set, you can make an identical version of it and launch it and the performance will be entirely different. [49:04] Speaker 2: Um, it keeps that baseline where it's kind of like, I know that on average this is what this ad set does. So that when you add different creatives, you have some idea of how good or not, you know, how well or not well it's doing relative to how it usually does versus when you launch it in a new ad set, [49:19] Speaker 2: because it's just Facebookery, it's like it could just be that it's not performing as well because Facebook and it might have nothing to do with your creative, it might have everything to do with the fact that, you know, you launched on a different day and the wind was blowing north instead of south or whatever it is that Facebook uses to determine optimization these days. [49:37] Speaker 2: Um, it just it keeps things a little more consistent at least for me. [49:44] Speaker 1: Yeah, I mean, back to the whole there's no universal answer. I think there's many different ways of testing creative. And there, you know, there's keeping it within active ad sets with history and looping them into, you know, compete with the other ads. I think in that situation, [50:01] Speaker 1: you can run into the issue where the delivery just keeps being funneled to the older versions and you run into the issue of not giving those new creatives the light of day. [50:12] Speaker 1: Um, a popular method is doing a sandbox, right? So you have a sandbox campaign for top of funnel. Let's say, you know, mostly that's going to be broad, whether it's completely open broad, geo targeting or it's a massive 10% or 8% whatever look alike. [50:28] Speaker 1: Um, and then maybe for retargeting, you do a wide or 180 or 365. Um, that's definitely a viable option. I mean, I sometimes do launch new tests into historically performing audiences, um, to allow for those to get delivery. But I again, I think it depends on your budget, right? What how much do you have to allot to creative testing and do you, you know, do you need to loop those into the ad sets that are already running? And as Susan said, there's that historical data there that can help. [51:00] Speaker 1: Um, or do you have the money to have it in a completely, you know, separate testing environment where as things are running, you can continue to test and then pull things over that are winning. Uh, but yeah, within that, there's, you know, tons of different ways that you could actually build out strategies. You could run formal AB testing on Facebook. You could do a CBO and put five different ads in individual ad sets and then set minimums so that they all get even spend. [51:27] Speaker 1: Um, you can leverage dynamic creative testing, but yeah, there's definitely a lot of different options at your disposal. Um, and then I think based off of your spin levels, you know, surveying which one fits for your particular situation. [51:43] Speaker 1: Cool. For the for the last set of questions, let's do some rapid fire so we can get through all of them. So keep your answer to under, let's say, 30 seconds for each of these. [51:54] Speaker 1: So here we go. Matt asks, how do you prioritize iterations on winning ads versus new concepts when it comes to creative [52:06] Speaker 1: when it comes to creative is made Sorry, I'm having trouble with the last part of it. But how do you how do you prioritize iterations on winning ads versus new concepts? [52:16] Speaker 3: Yeah, um, I'll say based on account needs, right? If it's going to be a low bandwidth, low effort level switch, right? If you're seeing that like your intuition told you, I think this will work, but the thumb stops are terrible, I would edit that. Or like, hey, this graphic is kind of working. Let's try it with a testimonial that seems to be getting the type of people who are engaging with it. Otherwise, I'm planning for next up, right? I'm always trying to be like 10, 15 days ahead of my planning. So, [52:42] Speaker 2: That. [52:43] Speaker 2: That's my answer. [52:47] Speaker 3: Yours was shorter. [52:49] Speaker 1: This is a this is also uh this is a question from Jake. It says, how do you scale? Very open-ended question. Take it how you want. How do you scale? [52:59] Speaker 3: You get good at making creative [53:02] Speaker 3: and you just click the Facebook buttons. Uh I mean, honestly, there's a bunch to learn. Um, [53:08] Speaker 3: but if you have really good creative, that can make up for a lot of of [53:13] Speaker 3: newness, being green and inexperienced in an ad platform, right? If you if it's a product that resonates and is clearly fits a need and the creative is compelling, um, that's going to be your best shot. And I would focus there and then use that to build more experience on the platform and then go buy Foxwell's courses or other people's courses who will teach you. [53:38] Speaker 2: That. [53:43] Speaker 1: Cool. [53:44] Speaker 1: Cool. [53:45] Speaker 1: Uh, next question is again from Jake who asks, are you also going to demo motion? Very curious about that. We were not planning to and uh I don't think we'll have enough time to demo motion, but I'm just sharing a link here where you can sign up to uh for the early access and I'm still kind of welcoming everybody one by one into the platform. So if you sign up, uh we'll do a one-on-one demo. [54:07] Speaker 1: Um, the next question is, uh, what is your take on companies like Zenreach that tout first-party data from Wi-Fi opt-ins at restaurants, for example. So they say, so then they say that they know people who are in audience for food. What's your take on that kind of data and audiences? And he also says, what's up, Ryan? He misses you. [54:28] Speaker 1: This is from Anthony Richards. [54:32] Speaker 3: Oh, sorry, I need what up, Ace? [54:34] Speaker 3: Yeah, Susan, you anybody else have opinions? My opinion is I uh would be nervous. [54:39] Speaker 2: Yeah, I mean, I feel like [54:42] Speaker 2: I I feel like there are things like this that are made because marketers get excited about them, but they're not necessarily things that actually lead to anything. It's like geofencing where it's like, oh, we're going to target around the stadium and blah, blah, blah. And it's like that like as a marketer, I'm like, yes, that's so exciting. And then you see the results you're like, [54:58] Speaker 2: So it's kind of like, I don't I don't really [55:01] Speaker 2: get that excited about that stuff. And I think also to Ryan's point, it's like we're just starting to crest the wave of what's going to happen with privacy. So I think a lot of these places are going to are going to have a really hard time. Um, because everything is going to be opt, you know, that opt in up front. [55:16] Speaker 2: Um, I think that's going to change a lot of what's actually going to be tracked and shared versus what's not. [55:21] Speaker 3: I just personally want to wouldn't want to be exposed, right? If it's a different thing, if you're an employee and and people above you are signing off on it, that's one thing, but like if it's my own startup or it's a five-person D to C, I I I'd be nervous. [55:36] Speaker 1: Yeah, I would be very leery of of obtaining those. Um, and take the money that you would spend on that and put it into creative because you're going to get more for your buck there, I think. [55:47] Speaker 1: What is the first variable you test? Is it ad format, copy, landing page? [55:53] Speaker 2: For me, it's the visual. [55:54] Speaker 2: Um, I just find that switching that out usually has the greatest impact on how the ad performs. [56:01] Speaker 2: Um, so I usually start there and then, um, second to that is usually copy, um, because it's the landing page is important, but if they're not even clicking through, the landing page isn't going to matter. So, um, I'm usually trying to figure out what's getting their attention on the feed. Now, if they if they click through and they're not converting, that's a site problem, that's a landing page experience problem. [56:21] Speaker 2: Um, but they're not going to even get to that point if they're not stopping to look at the ad. So visuals are usually what I focus on first. [56:28] Speaker 1: Cool. Um, considering if it's a new ad account or a new campaign that has uh no historical data on on the account, what would be your first test to figure out what's going to work creative wise? [56:41] Speaker 1: So I've been doing a lot of these recently. Oh, you got it. [56:44] Speaker 3: Yeah, no, take it, take it, take it. [56:45] Speaker 1: Oh, okay. Um, I have worked with a lot of very fresh ad accounts like ground up. I'm in the process of doing it with one right now. And I think that, you know, creative has been the main topic of conversation outside of making sure they have all of their branding stuff, you know, in a row. Um, for me, it goes to what Susan said on the last question are are visuals, right? And so, I think what I'm how I'm going to approach it [57:13] Speaker 1: is we've already surveyed the market and basically said, all right, here is the minimum viable product we need to put forth. This is what creative our competitors are running. We must bring this to the market, um, to be able to, you know, compete, right? And so we've outlined those, we've formulated ideas within. And to give you an example, that's like user-generated content. Obviously, under user-generated content, there's a lot of different types of that. There's e-commerce shots. So for this particular product, it's going to be flat lays of the product. It's a children's multivitamin. So, you know, the the product itself, the incorporating the ingredients, then there's lifestyle, so the target audience using the product. [57:58] Speaker 1: Um, there's motion graphics, text overlays, so on and so forth. So I think my first instinct here is going to be testing those different types of buckets, learning what creative resonates best with their audience, and then diving into iterating on copy and furthering those ideas. [58:15] Speaker 1: Cool. We still have a few more questions, but we're out of time. Can you guys keep going for another 5, 10 minutes? [58:21] Speaker 2: Yep, I sure can. [58:22] Speaker 1: Okay, so let's keep the let's keep the rapid fire and uh get through all the questions. So the next one is, do you put statics into engagement campaigns first to beef up their engagement ahead of launching them in a conversion campaign? [58:36] Speaker 2: I typically will will purposefully run new ads to a remarketing audience of people that have purchased if I know that it's a um a product that is well loved. [58:47] Speaker 2: Um, if you tend to not have happy customers, I wouldn't recommend doing this. Um, but I will um specifically for like the first week or two, make sure I include previous purchasers in the targeting because they tend to leave uh very candid and, you know, unprompted reviews. [59:04] Speaker 2: Um, and then once I've racked up some happy customer comments on there, I will then exclude that audience. Um, but it's it works very well. Sometimes I'll continue to let it run because it'll it'll show to people that previously purchased, but they're not usually going to be the majority of of what you see. [59:19] Speaker 2: Um, so sometimes it's worth not excluding them just for the social proof that you'll get, but it vastly helps. Um, I would say a lot of times the comments actually probably sell the product more than just the visual does for some clients. [59:33] Speaker 1: Cool. How do you foresee your creative testing process on Facebook changing once we move into the post IDFA world from Vikram. Hey Vikram. [59:45] Speaker 3: Yeah, I I my take is we need to see how much data we're losing. Um, they're telling us on a three-day window, it could get very limited. So if we can't see data for three days from fresh launches, then it then it may be we need to launch new stuff on Tuesdays so by Monday we can have some initial data. But it is going to start to blur the lines, right? Where before you can get granular on all your ad sets, all everything going on and if you start to look at high-level blended all digital spend expenses versus total revenue, um, then you're you [1:00:21] Speaker 3: that isn't going to paint the best like what creative is working picture. But generally like you can kind of intuition it. You can go like, okay, what ads are getting all the spend? Are the rev scores good? Are the comments good? Are the CPCs in line with benchmarks? Go in and check your soft metrics. Um, so my hunch is soft metrics we look at those more, knowing that they don't correlate, but it's one of the few data points we have and then running that up against what you're seeing on the back end, like what products are are being sold, right? If you're running ads for product A and product B is driving all the sales, product A ad probably isn't working. [1:00:59] Speaker 1: Naveen asks the question, um, on whether this there's going to be a copy of this recording. The answer is yes, we'll send that out to you over email. Um, Jake asked the question about testing winners, but I think we already covered that. So I'm going to skip to Matt's question who says, are you guys customizing placements at the ad level or splitting up key placements with customized ad sets at the audience level? [1:01:24] Speaker 2: Oh, you covered that. I tend to do different creatives for stories, um, because I get really, really great return on stories when people actually, you know, treat the creative as as the different type of creative that it is. [1:01:39] Speaker 2: Um, so typically I will do um, you know, a specified different creative for that. Uh, if it's doing really well, then I'll break it out into its own ad set to try and maximize it. Um, that's usually how I I kind of approach it. I don't I don't like create a separate one for Facebook marketplace or anything like that. I don't get that crazy with it. [1:02:00] Speaker 2: Um, but usually feeds are going to share the same thing and then um stories are going to have their own version. [1:02:05] Speaker 3: Yeah, and the one thing I'll add there, I I treat the same uh at the ad set level for placements, right? Um, you can at the ad level now do the customized placements where like you can select a specific IGS. The thing with that though is it turns it into a dynamic creative ad unit, so you can't hold the social proof. Sometimes it will because Facebook will like say it's holding it, but it's not totally reliable. [1:02:29] Speaker 3: Um, that said, I have seen good results where if you can get specific IGS asset made in the same type of going at the ad level, custom uploading your square video or your square static and then right underneath there's a little arrow that's customized and then drop in your 9x16. Um, otherwise, like Susan said, any good IGS I have, it helps to split out. [1:02:51] Speaker 1: Yeah, I mean, I piggy back. I think IG Stories is the most obvious one to break out and test, but I think I start basically auto and then if there's any data that constitutes breaking out into the newsfeed of Instagram or Facebook, I might play around with that. [1:03:08] Speaker 1: Um, but I I would never just for the sake of testing start off by doing Facebook newsfeed, Instagram newsfeed, so on and so forth because you're just kind of spreading your money too thin. Um, so I would say auto, Instagram stories if you have the creative and then leverage those, well, the breakdowns are going away, so that'll be a an issue, but um, [1:03:28] Speaker 1: yeah, historically speaking. [1:03:31] Speaker 1: Cool. Jordan asks, what's the best creative planning? But we did cover that in the beginning. So Jordan, if you if you missed the beginning part of the webinar, you can check it out again uh on the recording where we talked quite a bit about uh just like creative planning uh process. So if you don't mind, I'm just going to skip to the last question from Ben who says, what are your thoughts on testing the same creative across different ad types? [1:03:56] Speaker 1: So carousel, uh, well, actually we just talked about this one a little bit too. So Ben, if you don't mind, I'll skip that to the last question. If any more come after this, uh, we'll try to get them answered for you in a uh email and send it to all the all the attendees. So we'll end with um Anthony's question who says, has anyone done a brand lift study within Facebook? Any big takeaways from that? Is it worth it? Our Facebook account rep had us do that. Um, I know everybody loves their Facebook account rep. And we couldn't touch our account for weeks and while the test was underway, just wondering if you all had any thoughts on those kind of tests. [1:04:36] Speaker 3: Uh, yeah, I I I wouldn't have done it. Um, [1:04:41] Speaker 3: Susan kind of smirking. I've never me personally, I know some people have and and it works, but I uh, yeah, I anytime a rep's coming to me, unless it's like an uh sometimes there's alphas or betas that are like on interesting, but even even still, like I don't really want to [1:05:00] Speaker 3: help out my reps prove out a new ad unit and waste my spend unless they're paying for it, right? [1:05:05] Speaker 2: I don't need to be a guinea pig. I'm good. [1:05:07] Speaker 3: Yeah. Yeah. And if Facebook was like, yo, we'll pay for a 20k brand lift study and you were like, I wasn't going to run ads anyways. Cool, let's do it. Um, but otherwise, I yeah, I haven't personally seen impactful value from those. [1:05:21] Speaker 2: No, I think if you're looking at things like blended ROAS and if you're looking to see what multiple channels are doing, you're probably going to get more insight than what Facebook tells you it's doing. Um, so I I've managed like every paid media platform. So I'm like again, I'm always looking at Google Analytics. So I'm always like, oh, wow, look at that uptick in search. Hmm, did it come from brand? Like where did it come from? So I'm always looking for indicators on other channels that kind of show me what Facebook is probably doing. [1:05:49] Speaker 2: Um, I just trust that more than Facebook being like, hey, check it out. It's like, you know, 90-day view through conversion or something stupid that they're attributing as as their credit. So I'm like, I don't really [1:06:00] Speaker 2: trust the casino to give me a jackpot that's going to work. [1:06:04] Speaker 3: Yeah, when like I didn't see the lift on my site. [1:06:07] Speaker 2: Yeah, I'm like, no, the sales were the same. So I'm like, great, they know the brand name. Woo. Um, so yeah, I tend to not go for like the the on platform stuff like that. I just I feel like they have blinders too. It's like you're spending money on all these other platforms, all that stuff is influencing it. So it's if there's, you know, any lift occurring, it's like Facebook wants to take all the credit, but they're not the only place we're spending money, so. [1:06:29] Speaker 1: Awesome. So with that, I want to thank you guys for your time today. I'm sure everybody benefited from your expertise and thanks to everybody who attended. Um, send us a note if you enjoyed this, if you if you found it valuable, it's definitely something we want to do a lot more of. Uh, there seems to be a lot of questions around creative analysis and how to best approach it and and you know, we kind of scratched the surface today and uh if you want to learn more about this sort of thing, let us know that you found this useful and we'll try to do uh way more in the future. So thanks again to all of you for joining and uh appreciate your time. [1:07:03] Speaker 1: Bye. [1:07:04] Speaker 2: Bye. [1:07:05] Speaker 3: Take care, guys. [1:07:05] Speaker 1: Bye, everybody. [1:07:07] Speaker 2: Bye.