Speaker 1: One of the first things you're going to want to do in Motion is find out what your top performers are. So let's go ahead and create that together.
A woman appears in a small circle at the bottom left of the screen. The main screen shows the Motion Plus One dashboard. The left sidebar has options like "Create report", "Folders", and a list of existing reports. The main area shows a list of ads under the "Motion Plus One" heading.
What you're going to want to do is click on the top left hand menu, click create report.
The cursor moves to the "Create report" button in the top left and clicks it. A dropdown menu appears with two options: "Top performing" and "Comparative analysis".
And we're going to build a top performing report. We'll dive into the other report style a little bit later on in this series. So go ahead and do that.
The cursor clicks on "Top performing". A new, untitled report page loads. It has a title field, a date range selector, a "Group by" selector, and an "Add filter" button. Below this is an empty area that says "Waiting for Meta..."
We're going to add a title, so top performing creatives.
The speaker types "Top Performing Creatives" into the "Untitled" field.
We're going to want to select a date range as well. Base this on your reporting cadence. Maybe you have as an agency, you report every week or every two weeks out to your clients, or maybe brand side, you're having a a weekly or bi-weekly meeting with the team. Feel free to set that based on your reporting cadence there.
The cursor clicks on the date range selector, which defaults to "Last 14 days". A calendar pop-up appears. On the left are preset date ranges: "Today", "Yesterday", "This week", "This month", "Last week", "Last month", "Last 7 days", "Last 14 days", "Last 30 days", "Last 90 days", "Last 365 days". The cursor hovers over "Last 14 days". As the data loads, a bar chart appears in the background of the main report page.
You also can though manually select a specific date range if you want to look at your top performers within maybe a specific holiday or promo season. So go ahead and choose your date range there. We're going to do last 14 days for this one.
The cursor clicks the "Apply" button on the calendar pop-up.
Next, you're going to want to choose group by, which is how we are aggregating our ads together to show you performance.
The cursor moves to the "Group by Ad Name" dropdown menu.
So what we do is essentially say anything with the exact same ad name in this case, we are going to bundle together to show you performance that way.
The cursor clicks the dropdown. A menu appears with options: "Ad Name", "Creative", "Copy", "Headline", "Landing Page".
If you're seeing a lot of duplicate creatives down here, or you're working with a lot of dynamic creatives, it may be best to do group by creative, which will essentially bundle together based on the creative asset. So say you have one video that's a part of 10 different ads, we're actually going to bundle all those 10 ads together to show you performance that way instead. So feel free to choose whatever works best for you. Typically one of these two options here.
After you've choose your group by um option, we're going to go ahead and add filters.
The cursor clicks the "Add filter" button.
Filters are how we are essentially going to tell the report which ads to pull in and which ones to hide out. So you can do anything within your naming conventions, as you can see, campaign ad set or ad name.
A dropdown menu appears with a search bar and options including "Campaign name", "Ad set name", "Ad name", "Ad setup", "Tags", and "Performance metrics". The cursor selects "Campaign name".
Let's just say though, we only want to look at ads that are within our prospecting funnel, cause we don't want to look at other funnel stages in this one.
A filter condition box appears: "Where Campaign name contains". The speaker types "prospecting" into the text box and clicks "Continue", then "Apply".
So I can throw on a filter for that. But let's also say too, I want to only look at specific products. Say I'm a company with a bunch of different product lines and I want to make sure I'm only looking at, let's see, ads that are within my lavender collection, let's just say.
The cursor clicks "Add filter" again. The dropdown appears. The cursor selects "Ad name". In the filter condition box, the speaker types "lavender" and clicks "Apply". The bar chart updates to show only ads with "lavender" in the name.
So I can throw on these filters to again, tell the the the report which ads we want to keep and which ads we want to hide out. Once you've gone ahead and done that, you actually can even do performance metric filters. These are one of the funnest things I think within a report to again, narrow things down a little bit further.
The cursor clicks "Add filter". The dropdown appears. The cursor selects "Performance metrics".
But I could say, if I want to look at my top performing creatives or ads that have been running, I want to make sure it's spent at least $100 in my case.
A new menu appears with a list of performance metrics. The cursor selects "Spend". A condition box appears: "Where Spend >". The speaker types "100" and clicks "Apply".
Feel free to set this threshold to whatever you'd like. But we could say if it hasn't had at least $100, it just hasn't had enough time yet. I don't want to be comparing that side by side to creatives that are working. So, spend above 100 in my case. And I also want to make sure I'm hitting a ROAS of at least two, let's say.
The cursor clicks "Add filter" again, selects "Performance metrics", then "ROAS". A condition box appears: "Where ROAS (return on ad spend) >". The speaker types "2" and clicks "Apply".
So, nice thing with performance metric filters is you can choose from any metric in motion. You can set a threshold is above or is below or is in between a certain number. And essentially, like I said, it's just going to allow you to filter out exactly what you're wanting to look at. So in our case, where we want to see our top performing ads, I know that anything above a ROAS of two for me is considered top performing. And I also want to make sure it's hit that spend thres- spend threshold, sorry, of above $100. That way I can truly see what my top performers are.
The nice thing you can do within your reports as well is click on a thumbnail and it's actually going to preview the ad for you.
The speaker scrolls down to the bar chart. The cursor clicks on one of the creative thumbnails below the chart. A pop-up window appears titled "Creative Insights" showing a preview of the ad creative, which is an image of candles and autumn decor.
So if you have a video, it's going to automatically play for you. Or if you have an image, that'll also just pop up for you as well. So nice thing to be able to quickly and easily preview which ads specifically are working.
The second section of our report is the table section. This down here will list all the ads that match our filters.
The speaker scrolls down to the table section below the bar chart. The table lists ads with columns for various metrics like ROAS, CPA, CPM, etc. The cells are color-coded with a red-to-green heat map.
As you can see, there are eight selected here. These are the eight that are showing above in the table chart, but all these down here are all the ads that match the above. As you can see, we have 104 ads in this case.
The bottom of the table shows "20 results • 1 - 20 of 104".
So some things to mention here is you can change the table chart to show what metrics matter most to you. So this is completely customizable. To do that, you can click here and click customize columns.
The cursor clicks on a dropdown labeled "NRS - NB (Purchase)". A menu appears. The cursor scrolls to the bottom and clicks "Customize columns".
And you're going to get this pop up here, which is going to show you some different options of metrics you can choose. So say I wanted to throw on a couple extra metrics, I can check those off.
A large pop-up window appears. On the left is a list of selected KPIs. On the right is a list of available metrics to add, like "Motion Metrics" and "Performance". The speaker checks a few boxes on the right, and they appear in the list on the left.
Down at the very, very bottom, you're going to have all of your custom conversion metrics that you have as well, if there's any. And this left side here is the table chart. I can rearrange the order of the metrics that are going to appear. I can also delete any ones out that I don't need and customize that based on your likings.
In the pop-up, the speaker drags and drops the metrics on the left side to reorder them, and clicks the 'x' to remove some.
Go ahead and save that as a brand new preset as well once you've gone ahead and chosen all of the different metrics that you want to show. And that way when you go into any new report, you can always auto apply it anytime. You can even set it as a default as well for future reports that you create. So once you've gone ahead and done that, go ahead and click apply. And you're going to have your table chart that is edited.
The speaker clicks "Apply" and the pop-up closes. The table on the main report page updates with the new column configuration.
Next thing to note about the table chart is you actually have color or conditional highlighting that you can use. So click here and you have a few different options you can pick from.
The cursor clicks on the "Table settings" dropdown. A menu appears with "Color formatting" options.
I'm just on this option here. As you can see, some colors are showing as red, some are showing as green, and some of them are white. It's essentially saying that based on the averages that are pulling into this table chart, so only the 104 ads in this case, which ones are above and which ones are below. So red doesn't necessarily mean bad, it's just below the average as an example.
The speaker points to the "Net Results" row at the bottom of the table, which shows the average for each metric column.
So in this case where I know I've set my threshold to ROAS above two, all these are considered a top performer. Looking at red for ROAS doesn't really make too much sense. So I might just choose it to be only green, just showing me which ones are exceeding my limits.
The cursor clicks "Table settings" and selects a different "Color formatting" option (green only). The table updates, and now the cells are either green or white.
So again, feel free to choose that based on whatever works best for you, but just conditional highlighting based on what's above and below average in the report. So there we go. We've gone ahead and created our top performing creatives report. It's going to really give us a quick and easy look at what's performing well within the account. Same thing can be applied for showing your bottom performers. Just go ahead and swap that ROAS instead of being above two to below two or whatever your specific conversion metric is. Maybe it's cost per app install, maybe it's cost per lead, registration, whatever it might be, you can fully customize that with our performance metric filters.
