Slide #1 — Creative Strategist Flowchart
- Title / header text
- Creative Strategist Flowchart
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- A flowchart is displayed with two distinct process flows. **Flow 1 (top):** A six-step process with a feedback loop from the last step to the first. 1. **Research** • Growth/Creative Teams • Research performance, competitors, platforms • Brainstorm, logging ideas • Iterations from past performance • Skills match 2. **Roadmap** • Growth Team бактерия Create creative roadmap based on performance and calendar • Skills match 3. **Post-Production** • Creative Team • Designers and editors execute the notes 4. **QA** • Creative/Growth Team • Quality check on creative for brand, messaging, DR tactics 5. **Launch Content** • Growth Team • Content to be monitored by both teams, ideally 6. **Analyze Performance** • Growth/Creative Teams • Analyze performance and track learnings **Flow 2 (bottom):** A six-step linear process. 1. Research 2. Develop UGC Brief 3. Source Creators 4. Creator Selects 5. Coordinate with Creators 6. Post Production
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- Speaker's framing
- "So, this is like at a high level, the type of process that I like to take my teams through. And you can see here, it's really a six-part process of first the research. I was ecstatic to hear Savannah say that, like, honestly, the research was the biggest part. It's also the biggest part for the teams that I'm looking at. And this really is a collaboration between growth and creative teams."