Motion logo on a black background. The logo is three overlapping purple rectangles next to the word "Motion" in white.
Savannah Sanchez: Hey everybody. It's Savannah Sanchez here from The Social Savannah. Today I am so excited to be talking about the best ads with no physical product. So, let's get right into it.
A slide appears. The speaker, Savannah Sanchez, is in a circular video inset on the left. She has long, light brown hair and is wearing a black blazer. The slide has a purple background. The slide title is "Who is The Social Savannah?". On the right, two phone mockups show a series of looping video clips. The slide text reads: "The Social Savannah is one of the most sought-after ad creative agencies for Meta and TikTok ads. Savannah has a highly trained internal team of 40 creators and 10 editors that she has carefully curated and taught over the last five years. Savannah created ads for over 200 brands in 2024 alone, producing top-performing ads for household names including Noom, Bumble, Jackpocket Lottery, The Farmer's Dog, Ipsy, Kate Spade, Poshmark, Dr. Squatch, and more. The Social Savannah is a badged Meta Business Partner and TikTok Marketing Partner." At the bottom, red text reads: "I will email the deck to my newsletter subscribers! Sign up at the bottom of my website: thesocialsavannah.com"
Savannah Sanchez: Great. So for you for some of you who may not know me, my name is Savannah. I work with a team of 40 creators and 10 editors that I've personally trained over the last five years to create top performing ad content for some of the top brands on Meta and TikTok.
The slide changes to a new one titled "Let's Review Top Ad Hooks & Formats!". Subtitle reads "(All Examples Are My Own)". The speaker remains in the circular inset on the left.
Savannah Sanchez: And today I'm very excited because I'm going to be going through the ad hooks and formats that have specifically worked well for apps and service-based businesses. Now, we all know filming engaging ads when you don't have a physical product can be difficult, but my goal is that you'll come away with some examples today that will enable you to create some top performing, engaging ads with no products needed. So all the examples I'm going to be showing today are all ones that I have developed uh on my team. All righty, let's get into it.
The slide changes. Title: "Bumble". Subtitle: "Before & After". Three phone mockups are shown. The first two show looping videos of women looking sad or bored before using Bumble. The third phone mockup shows a woman looking happy. The speaker remains in the circular inset on the left.
Savannah Sanchez: So the first example I want to show you is this before and after skit where essentially we talk about how their lives were not as great before the the service of Bumble for dating service. But one thing to pay specific attention to is the sound choice. So we created a custom sound where at the beginning it's screaming, it's scary music, and at the end it resolves itself. So I'm going to play that so you can hear it.
The first video on the left phone mockup plays with audio. A woman is shown looking bored and swiping on her phone. On-screen text appears: "Dating before Bumble", "Getting ghosted", "Situationships", "Fake profiles". The audio is a woman screaming followed by dramatic, tense music.]
> [VISUAL: The video transitions to show the same woman looking happy and getting ready. On-screen text: "Dating after Bumble", "Feeling empowered to make the first move", "Making genuine connections", "Meeting people with the same intentions". The audio changes to upbeat, happy music. The video ends with a screen recording of the Bumble app.
Savannah Sanchez: And here's another example with the same sound.
The middle video on the slide plays with audio. A woman is shown looking sad and bored. On-screen text: "Dating before Bumble", "Getting ghosted", "Fake profiles", "Bad dates". The audio is the same screaming and tense music.]
> [VISUAL: The video transitions to show the same woman looking happy on dates and with a partner. On-screen text: "Dating on & after Bumble", "Feeling empowered to make the first move", "Making genuine connections", "Meeting people with the same intentions". The audio changes to the same upbeat, happy music. The video ends with a screen recording of the Bumble app.
Savannah Sanchez: Awesome. So the perfect the purpose of this is to show how your life was not as great before you're using your app or service and then how it improved once you started using it. And so the last example on the screen right now, I'm just showing that you can also do this without stitching together music. You can also just show pointing at text on the screen about how your life improved once you started using the app like we did here for Bumble of her now she's found genuine connections and then ending with the CTA of downloading the app.
The slide changes. Title: "Bumble". Subtitle: "Self Skit". Three phone mockups show looping videos of women having conversations with themselves, edited to look like they are different people or on a video call.
Savannah Sanchez: Now this format is very top performing among a lot of my clients. It's called the self skit. Whenever I'm starting with a new client, this is one of the formats that I like to do as one of the first things that we execute. So as you can see in the first example, we did it as a FaceTime of her FaceTiming herself with a different outfit on and talking about how the app has improved her life. In the second one, we set it up to where we filmed the same creator but in a different outfit sitting across the room and then editing it together as if she's having a conversation with herself. And she's asking herself about, oh, this app does this and this, it actually doesn't do this and it improved your life how? And a dating app that doesn't suck. Yep. So this one is a very great format to test. And then on the far right, we have another example of this of showing the same creator, different outfits, but doing the self skit with yourself. And then, okay, I have to download this. What is it called? Bumble. And then you can even do the overlay of the app on top to make it even more engaging.
The slide changes. Title: "Bumble". Subtitle: "Rating Things". Two phone mockups show looping slideshows of photos with text overlays rating different aspects of the Bumble app experience.
Savannah Sanchez: Now this one is a slideshow format. So you don't always have to do videos when advertising apps and services. One thing that I've tested for clients is creating these slideshows. So rating things that Bumble has done for my dating life and then going through, it helped me feel empowered, 10 out of 10, helped me make genuine connections, 12 out of 10. So this is a very easy format to do, but it's very eye-catching and works really well on Meta and TikTok.
The slide changes. Title: "Bumble". Subtitle: "Success Stories". Two phone mockups show looping slideshows of couples who met on Bumble, showing their journey from first messages to marriage.
Savannah Sanchez: Next, we have success stories. So whenever you're advertising an app or service, you want to tell people what is the end result of using your app or service. So if you can find B-roll of people looking happy in this instance, we're advertising a dating app, so showing them on dates, out on adventures and telling people what their life can be like once they use your app or service. Success stories are always great and people always want to see how other people have benefited from the app or service.
The slide changes. Title: "Bumble". Subtitle: "Walk & Talk". Three phone mockups show looping videos of different women walking outside while talking directly to the camera.
Savannah Sanchez: Next, we have the classic walk and talk. So essentially the creator is walking and talking about why she likes the app or service. Uh maybe talking about some common objections like, oh, I used to not like dating apps because of this and this, but it's actually not as scary as you might think. But now that I've tried it, it's great and you will like it too. And this format works really well because it looks like an organic TikTok or Instagram story. It doesn't look like an ad. It looks like an influencer just picked up her phone and started talking to her camera on her stories. So it's a very engaging format and one that I would definitely recommend testing.
The slide changes. Title: "Bumble". Subtitle: "Man On The Street Interview". A single phone mockup shows a looping video of one woman interviewing another on the street with a microphone.
Savannah Sanchez: Next, we have the man on the street interview. So we set it up with the creator interviewing her friend about a horror story of her going out with a guy and then she introduces the app as a potential solution to her dating woes. So we love doing man on the street interviews. It's a very engaging format. Uh we coordinated it with two creators so that we could give them the talking points and scripts for it. So we're not just interviewing random people on the street. We're creating this uh prefabricated environment. As you can see from a lot of my ad examples, we use a lot of the same creators each week across a lot of my clients. That way I can train my close knit team of creators on how to make the best content and we use them week over week.
The slide changes. Title: "Whiteboard". Three phone mockups show looping videos of different creators using a whiteboard to explain concepts or list points.
Savannah Sanchez: The next format to share with you all is the whiteboard format. So buying a whiteboard is probably the best $10 investment I've ever made in terms of buying things on Amazon for my business. We use the whiteboard all the time for filming, especially when filming an app or service. It's really engaging to show a graph or write down the main value propositions as well as emphasize specific words. You can cross out words like you can see in our example. We have just found so many uses for the whiteboard and it's a great way to keep people engaged, especially when you don't have a physical product. Just talking to the camera is great, but mixing it in with physically writing can help make your ad that much more thumb stopping.
The slide changes. Title: "Notes App". Three phone mockups show looping videos that incorporate the phone's Notes app interface.
Savannah Sanchez: Next, we have the notes app. So this is great because it looks very organic. On the first one, we're actually showing her ticking off things from her notes app and showing that she's reaching her goals using this service. In the middle ad, you can see that we start the ad with writing down your dreams of becoming IG famous can be a reality and writing it in her notes app with the green screen format on top. And then lastly, an ad we did for Noom, we're showing adding different things to a checklist in Noom for your weight loss goals. And then to make it that much more engaging, we added some UGC at the bottom just to make the ad a bit more interesting, which is something you can test with this notes app format.
The slide changes. Title: "Paper Flip". Two phone mockups show looping videos of creators flipping through pieces of paper with text written on them.
Savannah Sanchez: Next, we have the paper flip. So this is great if you want to advertise an offer, like for the first one we're saying you're getting 100 nights free, looking for struggling sleepers. I think this format can apply for so many different services and it's very thumb stopping. People definitely stop to watch to see what all the pieces of paper say. They want to see the creator get through all of the different options. So would highly recommend testing this one. It's so easy to set up too. All we needed was a printer and a creator to stand on the street and flip through the piece of paper. There's no talking or any other elements needed. So this is a very easy one to do, but has a very high payoff.
The slide changes. Title: "Interesting Writing Hook". A single phone mockup shows a looping video where someone is writing "HOW TO MAKE YOUR" with frosting on a cake.
Savannah Sanchez: Next, we have the interesting writing hook. So I'm always trying to think about what are some unique ways we can get our main value propositions across and we always try to figure out how we can write either in sand, write with food, uh do something interesting with writing. Like we mentioned, write on the whiteboard, write on a mirror. So in this case, we wrote on the cake, how to make your Instagram famous. And then we go into the normal UGC ad of showing a lot of girls being happy once they've used the service to grow their Instagram following.
The slide changes. Title: "Alma Therapy". Three phone mockups show different ad formats: "Post It Notes," "Save You Money," and "Myth vs Truth."
Savannah Sanchez: I also wanted to show you some specific examples for a client Alma Therapy. So for this one, we actually put the post-it notes on top of the computer screen to call out certain value props. So this is a great way to look more eye-catching, especially if if your product is kind of boring, like it's just a website, you can add elements like putting the post-it note on top just to make it more interesting than just filming a computer because that would be pretty dull. And as you can see, we always add the text overlays on top so that it's easy to watch with or without sound on. This next format is all around saving you money. So I'm about to save you a lot of money on therapy costs. So it's always great to start the ad with a bit of a cliffhanger. We have her pointing above at the text and then we go into the benefits of the service and then B-roll of her looking happy now that she's used the service and how it's improved her life. The next and last format is the myth versus truth. So you can say a common myth about your industry. Myth, you have to settle for a therapist who's not the right fit. Truth, Alma can help you find the great therapist. And then showing the green screen format over the website, having the creator talk to the camera and explaining the different value propositions in a 30-second ad.
The slide changes. Title: "Jackpocket Lottery". Three phone mockups show different ad formats: "Answering FAQs," "POV:," and "The Problem."
Savannah Sanchez: Next, we have some examples from Jackpocket Lottery. So the first one is answering FAQs. So this is a really great one to do for retargeting ads if you are advertising a service. So you can answer some common objections and questions that people have about your service. We also integrated the TikTok comment overlay as the question to make it that much more engaging, like what happens if I win and have that as the overlay. So you can even mix and match styles. You can do answering FAQs mixed in with TikTok overlay. The next one is POV, you found an easy and convenient way to find uh Mega Millions lottery tickets. And as you can see, we're a little bit exaggerated with her reactions. She's all happy and excited. So you want to show very emotional responses to using the product or the service. And then we show the app screenshots to show how easy it is to use the app. And the last one is problem solution. The problem, wanting an easier way to order a lottery ticket. The solution, having the creator point with the green screen format showing the app as the solution.
The slide changes. Title: "If You're Searching For This...". Three phone mockups show different ad examples using this hook format.
Savannah Sanchez: Lastly, this is a great hook to test. If you are searching for this, then you need to try this. So as you can see in all these examples, we say if you're searching for this, then you need to try this. Uh if if you keep procrastinating, then you need to try this app. Or for this one, if you're searching for how to get a lottery ticket, then you need to try this app. So essentially you're just answering the question that your customer has. They're trying to figure out how to improve their life in some way, how to obtain a service or an app that's going to help them and you're saying, if you're if you're looking for this, then we have the solution for you.
The slide changes to a "Thank you!" slide with contact information. Website: www.thesocialsavannah.com, Email:
[email protected], X: social_savannah, IG: thesocialsavannah, LinkedIn: Savannah Sanchez. A photo of Savannah pointing at a laptop is on the right.
Savannah Sanchez: All righty, I hope you enjoyed this presentation. Thanks so much.
The screen changes to a Q&A format. The title is "Best Ad Hooks For Apps & Services". Two video feeds are shown side-by-side on a purple background. On the left is Travis Tyler, and on the right is Savannah Sanchez.
Travis Tyler: I really like Dima's question, so we'll start there. If you had to choose one, only one of any of these examples, which one would you pick for auto insurance if you were trying to do ads for auto insurance?
Savannah Sanchez: Hmm. I would choose the self-skit example. That's one of the ones I showed in the beginning where the model is wearing two different outfits. So I think you can do a really interesting skit there of like, oh, I'm so tired of overpaying for auto insurance or dang, like I just wrecked my car, how am I going to pay for this? And showing like the creator dressed one way versus another and showing her future self of, oh, we don't stress about this anymore. We got auto insurance from X, Y and Z. So I think that would be a really effective format.
Travis Tyler: I agree. I think the auto insurance industry, especially in the states at least, has a reputation for leaning into comedy in their advertisements. So I think the door is wide open to do some some humorous skits. Um, and shout out to the Motion research team for finding out in our creative trends that uh the comedy comeback is a trend that is really making its way in 2025. So, um, all right, next question. Let's see. How many iterations or revisions do you typically go through, Savannah, with your UGC creator team? You said you work with about 40 every week, which is like crazy. I don't know how you manage that. But yeah, give us an idea of iterations, revisions, and maybe you could tell us also about like your process of working with all those creators.
Savannah Sanchez: Definitely. So typically when I'm making an ad, I like to do at least two variations so that we can test two different hooks against each other. But for some clients, we're doing as many as like 12 iterations per week of using the same base footage, but just chopping up the different scenes, using different hooks, using different text treatments. So the sky is really the limit in terms of how many iterations you can make. It all depends on a client's scale. So if you're only spending like $50,000 on Facebook ads a month, maybe you only need two or four variations to test each week to combat creative fatigue and to get new variations into your ad account, where as brands that are spending millions of dollars a month on ad spend, ads are burning through really fast. So that's where they may need like 10, 15 different iterations a week just to keep the algorithm fed. So it's all a component of ad spend. And for revisions, I usually will send clients the first draft and then they'll have a chance to give me any revisions they want on the ad and then I get those done in the next few days and then they're ready to launch the ads.
Travis Tyler: I love that. I think people might over look and overestimate, they're like, I got to do iterations. I heard you're supposed to do it. And it's like, well, what's your budget? Because let's be honest, if you're, you know, the Ridge and you're spending, you know, a ton of money on your ads, yeah, you you need to keep that algorithm fed. So I think that's an important distinction to make. Um, let's see. We'll do two more and then let's see. I thought this one would be interesting for you, Savannah. Do you find that certain ad formats do better on TikTok versus Meta?
Savannah Sanchez: Mm. I would say the skit ad formats are the most native to TikTok. But most of the time when something performs well on TikTok, it also performs well on Meta. Like for the formats that I presented today, I would say most of my clients are spending the majority of ad spend on Meta. So, but I would say the more skit and organic style concepts like match more with the TikTok skits. But now that Reels is essentially just a mirror of TikTok, I feel like the line is just getting more and more blurred and that there's not really such thing as like TikTok specific content anymore because now ads are showing on Reels and they're just like TikTok. So I wouldn't say there's really a major distinction anymore.
Travis Tyler: I agree. As somebody who accidentally deleted TikTok when it went dark for those 24 hours and then I was without TikTok for two weeks and then I got it back, I was like, oh, this algorithm is so good. It's so amazing. I missed you. I missed you. Um, okay. I want to ask one last question. Yeah, demographics. Let's talk about that for a second. So, have you found any style of hooks that maybe speak better to older adults? I know that when you've come on here and and taught us about, I think, I think it was you where you were like the age of your demographic is also like how quick your ad needs to be.
Savannah Sanchez: Yes.
Travis Tyler: But I'm curious about, yeah, you've you've done that before, but then like for the older adults, 50 plus, if you've come across anything in your work where you're like, this actually works pretty well for them.
Savannah Sanchez: Mm. I would say like the the cheesy infomercial style, like when you think of like the 3:00 a.m. like wrinkle cream commercials. They're basically just translating those into Facebook ads where it's more drawn out. It's a lot of befores and afters because I think people from that older generation want to see efficacy. So they are are more concerned with hearing real testimonials of customers, seeing a lot of before and after photos if applicable. I would say they're they're probably a bit more skeptical than like an 18-year-old who's on TikTok. So that's why those ads that are targeting the older generation, they're typically longer in length, they're more educational and you have to hit harder with like the social proof like endorsed by USA today and moms are us and whatever it is. Like they they need a bit more of convincing versus just like an 18-year-old who's seeing a lipstick on TikTok and is like, oh, I want that too.
Travis Tyler: I am getting flashbacks to like a kid who fell asleep with the TV on and then it's like a very strange commercial appearing on at like 3:00 a.m. and it's like, whoa, what what what's going on here? So, I love that you likened um what happened back in the day to like, we're just remaking it, right? We're we're doing the same thing nowadays. Um, do you want to do one more question or you're like, I'm cooked. I'm ready.
Savannah Sanchez: I'm good.
Travis Tyler: Okay. Let's keep going. Okay. Let's see. What non-UGC advice do you have for intangible products?
Savannah Sanchez: Mm. I think you can still utilize still images very well as an intangible product. So showing the end result, like I'm trying to think if you're like a service-based business, you're doing landscaping, like showing a beautiful lawn and then having the text overlay of the offer. So I think those type of formats can still work really well and be a good compliment to like the typical UGC testimonial style.
Travis Tyler: One of the things I've learned from you as well is like sometimes when you're starting out with your creative strategy, it's really important to make sure you've done like the really obvious stuff already when it comes to an account. And so like if you're just getting if you're just getting started in in promoting an intangible, a software, an app, um, a service-based business, like make sure you've done the the like obvious ads that Savannah just described.
Savannah Sanchez: For sure. You you don't need to go straight into the skits or the UGC stuff. Like that that stuff does take more time and effort and skill to produce. You can start just on Canva, just getting images and and text overlays and testing uh different different quotes from customers, different value props, different offers, all with still images. I think that would be the first place I would go to. And then once I've reached a certain level of scale, I'm trying to expand beyond what I'm doing already, that's when I would start implementing videos into the strategy.
Travis Tyler: Great call out. I think that a lot of the stuff, I could see somebody really breaking through the noise actually in an industry that's super regulated, um, making sure those claims are are cleared by legal, right? But then in the delivery of it, I could totally see somebody doing the Bob Dylan like, you know, paper, what did you call it? The paper
Savannah Sanchez: Paper flip.
Travis Tyler: Paper flip. Um, I could totally see somebody doing that with like some some regulated industries. Um, I saw some good questions in the in the chat about like, how do you, I'm not the most creative writer, how do you plan out or write up hooks? Um, I would love for you to to share like where do you get inspo for hooks? I feel like are you just perpetually online scrolling and you're just like, boink, save, boink, save.
Savannah Sanchez: Pretty much. You know, I I think I'm not even like the most creative person either, but I am really good at research. and I think that's where tools like Motion come in where as long as you can stay in the data, I look at all of my clients' motion reports on a weekly basis so I can see across industries, what type of hooks and ads are working. And then I like to replicate that for other clients. So if I have even a client that's in health and beauty and we're using this hook, I can take that over to a completely different sector if it applies. So a lot of it just comes down to having good research tools with Motion being the number one tool that I use for research. I think tools like Motion, is it called creative research where you can now search up a brand and different experts? I found myself last week going through a lot of the creative experts on Motion, like the different ads that they've compiled into their boards there. And then I'm just thinking to myself, oh, I can change this and use this for this client or I can use it for that. So I'm I'm really good at researching and stealing ideas. Um, but coming up with your own, it is difficult. And so I kind of think about it in terms of like maybe 80% of the stuff we're producing is based off of an ad example I've seen or an organic TikTok. Organic TikTok is the source of a lot of the ads that we make of just the videos that are going viral on there. And then 20% of the brain power is like, how can we come up with something new and weird? Like writing on the cake. That was something that my team came up with out of the blue because we're like, oh, what can we write on? Like that'd be interesting. But when you're making hundreds of ads a week, you can't realistically come up with like all brand new ideas all the time. So I think that's where being really good at research and having good tools like Motion to help you do that is what's going to help you do 80% of the ads. And then reserve 10% of your brain space for coming up with new ideas.
Travis Tyler: We did not, we did not pay Savannah to say that, but I do want to show you guys.
Savannah Sanchez: I'm not endorsed.
Travis Tyler: Um, creative research is really cool. Um, I use it all the time and I love to save ads, go in, click into the ad, and then look at the transcription of the ad, um, which is a feature inside of uh creative research that you can use. Um, you can go into brand Intel and you can, you know, specifically look for like a brand, search for them. Um, I even have my own little collection here, Trav the Ad Dad, where I save all my favorite ones. But that actually is how I come up with um a lot of hooks as well. I think of myself as creative, but Pablo Picasso said the best creatives they just steal. I don't know if he actually said that. Somebody said that. I'll attribute it to him. Um, Savannah, thank you so much for coming on. Um, I now want to go eat a cake that I use in an ad. Um, we appreciate you so much. You are the golden child of Motion. Uh we love you here and you guys, again, go into the the docs tab if you haven't already and subscribe to Savannah's newsletter. You can learn more about Motion's expert agents, our creative research tool that I pulled up, um, all sorts of cool stuff out there. We appreciate you and uh we'll see you at our next event. And stay tuned. I think are we going to be showing a video? Yes. Okay. I'm not as good at demoing Motion. If you want to learn more about Motion, stick stick around. Evan Lee is the god of of demoing Motion. I'm not going to even try. So he recorded a pre pre-made video that you guys can watch um of how he uses Motion.
A man, Evan Lee, in a red jacket stands in front of a yellow background with colorful blocks. A small, white, cat-like figure is on his shoulder.
Evan Lee: What's up, party people? I'm Evan Lee, head of partnerships here at Motion. I want to quickly show you why Motion is the secret weapon for unlocking success on paid social. Sounds good? Let's go. First, why do you even need Motion? Right now, I know you've got big customer acquisition goals for your social ads. And the only way you're going to hit those goals is simple. You need to make amazing creative. But here are two of the most common ways teams fumble the ball. First, they don't have anyone to manage this process. A creative strategist. Making amazing creative is a team sport. You've got so many people involved and you're spending so much money on ads every single day. The last thing you'd want is to have everyone running in different directions. Second, it's super hard to analyze creative with a spreadsheet. Come on, y'all. A spreadsheet.
A close-up of a messy spreadsheet with many errors and red cells.
Evan Lee: Sure, media buyers speak in metrics and pivot tables,
An animation of a brain splits into two halves. One is labeled "PERFORMANCE TEAM" and the other "CREATIVE TEAMS".
Evan Lee: but the creative team is set up to fail. Let me show you something better.
The Motion logo appears with colorful shapes on a gradient background.
Evan Lee: This is Motion. With Motion, it's easy for creative strategists to take the reins, make smart, data-driven decisions about your creative.
A screen recording of the Motion dashboard shows a "Top Performing Facebook Ads" report with various ad creatives displayed as cards with performance metrics.
Evan Lee: And if you look a little closer, Motion is automatically grouping your ads and metrics together.
A screen recording shows a list of ad creatives grouped by concepts like "stick | image", "screen | video", and tagged with labels like "Success", "UGC", "Studio", "Failure".
Evan Lee: Because what all creative teams really care about is how the asset performed holistically versus that one-off ad or audience in ads manager that can skew your results.
A screen recording of the Motion dashboard shows a "Video deep dive" report. A user hovers over the "Hook score" metric, and a tooltip appears explaining it's "The ability of this video to hook a viewer into watching it."
Evan Lee: Once you find an insight in Motion, it's easy to brief your creative team, add comments, and get new ads live fast. Let's go a little bit deeper into the types of creative decisions that Motion helps you make. For example, every week, the HexClad team hops into our launch analysis report. They ship over 150 pieces of unique creative weekly. Wow. This is the report that helps them identify concepts with a potential to scale. As HexClad's head of growth, Connor told us,
A quote appears on a colorful, blurry background. "Motion is at the absolute core of our creative testing process at HexClad." A picture of Connor Rolain, Head of Growth at HexClad, is shown.
Evan Lee: With Motion, HexClad has been able to scale their spend on top of funnel channels by 60%. You can make decisions about hooks, headlines, messaging, landing pages, and visuals. Savannah's agency ships non-stop TikTok and Facebook ads, filming new video content every single week. Her team loves using Motion for the video deep dive reports to quickly analyze what's working in ads and uncover creative ways to stop the scroll. As Savannah told us, I honestly couldn't live without Motion at this point.
A quote appears on a colorful, blurry background. "I honestly couldn't live without Motion at this point. Motion makes it easy to go from dissecting the data to briefing editors and creators on what we can tweak next in terms of hooks and iterations." A picture of Savannah Sanchez, Founder of The Social Savannah, is shown.
Evan Lee: Savannah's agency saves 520 hours annually on creative reporting with Motion. Iterations are great, but your ad account is going to flatline if you don't start adding net new concepts and big swings. So Motion helps you zoom way out. Cody, the chief marketing and revenue officer over at Jones Road Beauty, loves using Motion's comparative analysis report. This report helps you understand the bigger trends driving performance. For example, you can answer questions like, which influencers are generating the most money? Which collections are winning? As Cody told us,
A quote appears on a colorful, blurry background. "Motion was the missing link in helping our media buyers and creatives see eye-to-eye on ad performance." A picture of Cody Plofker, Chief Marketing and Revenue Officer at Jones Road Beauty, is shown.
Evan Lee: Motion has helped Jones Road Beauty get the maximum value for every dollar of their ad spend. As you've seen, Motion brings your growth and creative worlds into harmony, helping your company ship more winning ads, scale spend, and bring more revenue in the door. Hit me up if you have any questions or book a demo to learn more.
Motion logo on a black background.
