Alysha Boehm: If you're a creative strategist, congratulations. You are arguably the most important person on any growth team right now, and also their biggest bottleneck.
Animated graphic with the text "Creative Strategist" and an icon of a woman next to a chess rook with a dollar sign on it. The text "The most important person" appears below the icon, which is then surrounded by a circle of other person icons.
Alysha Boehm: In all seriousness, creative strategists have a really big problem that they're facing right now, and that is that they're being handed more.
The word "More" is repeated multiple times, filling the screen.
Alysha Boehm: More accounts, more responsibilities, and more decisions that only you, the creative strategist, can make.
Animated graphic showing the "Creative Strategist" icon at the top. Lines connect it to three icons below: "More Accounts", "More Responsibilities", and "More Decisions".
Alysha Boehm: And every single one of those decisions requires context that exists in only one place, your brain.
An icon of a brain appears above the "Creative Strategist" icon, with a line connecting them.
Alysha Boehm: So if you're like me and every other creative strategist I've talked to recently, you have been trying to build an AI system that gets you out of the bottleneck.
A short video clip shows a hand pointing to a computer screen with a chat interface. Text on the video reads: "Chat deep research", "get me some information", "about the brand".
Alysha Boehm: And maybe it's been working for you until you tried to scale it. I'm Alysha. I lead creative strategy at Motion, and I too am a bottleneck.
A blue bar appears with the text "Alysha Boehm". Below it, another bar appears with the Motion logo and text "Motion".
Alysha Boehm: I spent the better half of 2026 building what I like to call my AI operating system.
Text on a purple background reads "AI Operating System" with a hand-drawn arrow underneath.
Alysha Boehm: You might have seen my creative strategy engine over on TikTok.
A split screen appears. On the right, Alysha is speaking. On the left, a vertical video shows her pointing to a document titled "Creative Strategy Engine". Text on the video reads: "now I've turned this", "whole process".
Alysha Boehm: So today I want to show you what we've been working on here at Motion that has solved this problem for creative strategists, for growth teams, and honestly for marketing teams as a whole.
The words "Creative strategists", "Growth teams", and "Marketing teams as a whole" appear sequentially on screen.
Alysha Boehm: No Mac Mini required.
An animation shows a white Apple Mac Mini. A large red X appears over it, and the text "lykyk" appears below.
Alysha Boehm: It's called Runneth.
A website landing page appears. A woman in a field is shown. The text reads "runneth", "The AI brain for marketing". There are buttons for "Activate Runneth" and "Talk to sales". The "by Motion" logo is at the bottom.
Alysha Boehm: So inside of Motion, we have reports, inspo, and chats, and chats is where Runneth lives.
A screen recording of the Motion app interface. The cursor highlights "Reports", then "Inspo", then "Chats" in the left-hand menu.
Alysha Boehm: But trust me when I say this is not just a chatbot. In the top right corner of any of your chats, you can click this little brain icon.
The screen recording shows a chat interface. The cursor moves to the top right and hovers over a brain icon. A tooltip appears that says "Brain".
Alysha Boehm: But this is where your knowledge lives. So think about all of the context docs that you've added to Claude projects, all of the sets of instructions that you've turned into Claude skills, your swipe files, all added to your brain in MD files for Runneth and for you to access at any time. So the first thing that I added to my brain was my creative strategy engine, which is my roadmap for how I execute paid ad strategy at a high level.
A screen recording of the Motion app's "Brain" interface. A file tree is on the left, and the content of the "creative-strategy-engine.md" file is on the right, showing a step-by-step guide.
Alysha Boehm: You might have seen me talk about this on my TikTok account.
A split screen appears. On the right, Alysha is speaking. On the left, a vertical video shows her pointing to the "Creative Strategy Engine" document.
Alysha Boehm: Of course, I have a naming convention SOP because yes, Runneth does all of our ad naming now.
A screen recording of the "Brain" file tree, highlighting the "naming-convention.md" file. It then switches to a Slack interface where Runneth has suggested a detailed file name for a video ad.
Alysha Boehm: Voice guidelines, hook databases, you name it, it's in here. And I built this up over time by either giving things to Runneth that I had already used inside of Claude, or just by going back and forth with Runneth to execute on certain tasks that were repeatable and then asking it to save an SOP or a document inside of its brain so that it would remember it for next time. Now, something that you can't see inside of Runneth's brain unless you ask for it is the user MD file.
A mind map-style diagram appears. In the center is a circle labeled "Runneth the teammate". It's connected to several boxes, including one labeled "user.md /agent/user.md".
Alysha Boehm: Think of this as Runneth's operating manual about how to work with you, how to communicate with you, and rules it should follow. For example, I have a rule in here that says to reference my creative strategy engine as often as possible because it is truly my anchor. But you can also tell it goofy things like your favorite color is purple.
Animated text appears on a colorful background. First, "Reference my creative strategy engine as often as possible because is truly my anchor". Then, "Hey! My favorite color is purple!".
Alysha Boehm: So basically when you tell Runneth to remember something about you or about communicating with you, it will and it will apply to every single conversation. Runneth also integrates with a lot of the tools that you're probably already using in your stack today.
The word "Runneth" appears in the center of the screen. Various app logos float around it: Notion, Higgsfield, Google, Reddit, Dropbox, Canva, Asana, Apify, and Klaviyo.
Alysha Boehm: Notion, Google, Higgsfield, Reddit, Dropbox, Canva, Asana, Apify, Klaviyo, you get the gist. It's a lot. So whenever I ask Runneth to do something, it's not just limited to the brain. It's attached to our entire growth operating system. And Runneth can build things called apps, like dashboards and trackers and reports, completely customized to you at a saved link that your team can share and use and access at any time.
A series of screen recordings of different reports and dashboards built by Runneth. First, a "Runneth Marketing Audiences" matrix. Second, a "Landing Page Comparison" report. Third, a "Creator Leaderboard" with video ad performance data.
Alysha Boehm: Okay, so here is where it actually gets interesting. Runneth lives in Slack, which means I can tag Runneth, my teammates can tag Runneth, and Runneth can tag me and my teammates and have full-blown conversations just like a coworker.
A screen recording of a Slack conversation. A user asks "@runneth Watch this YouTube video from Dara Denney and build me the creative report she shares". Runneth replies "Working..." and then posts a fully-formed "Ultimate Creative Report". The user then asks "@runneth Is this crazy? Add a pie chart that plays all our ads?". Runneth replies "Updated now" and the report is updated with an interactive pie chart.
Alysha Boehm: And every time we do something with Runneth, Runneth will learn and get smarter.
The words "Learn and get smarter" appear in large text on screen.
Alysha Boehm: So the next output or the next task from Runneth will get even better. So let me show you some of my favorite things that Runneth can do for my team now. By far, my favorite use case is naming and launching ads from Slack.
Text on a purple background reads "Naming and launching ads from Slack" with a hand-drawn arrow underneath.
Alysha Boehm: So when I've created an ad, I just drop it into Slack, ask Runneth to give it a name, and then once I've gone back and forth to make sure that the name is correct, which it almost always is because it follows my SOP to a T now, I just tell Runneth exactly where to launch that ad, and then I tag in my media buyer to do a QA and then they can turn it live.
A screen recording of a Slack conversation. A user drops a video file into the chat and types "@runneth Name this ad. Creator Alysha, Owner Tarah, Production Partner Creative Milkshake." Runneth replies with a detailed analysis and a suggested file name. The user then types "Looks great! Now launch the ad in a new adset called "Yapper" inside of the CSS 2026 campaign. Same copy and LP as the other adsets/ads, please." Runneth replies with a summary: "Everything is staged and PAUSED in Ads Manager. Here's the summary:" followed by details of the adset and ad.
Alysha Boehm: I cannot tell you how much time this has saved my team, not only in naming the ads, but also in sending them to ads manager. My second favorite use case for Runneth is something that I call my ultimate creative report.
Text on a purple background reads "Ultimate Creative Report" with a hand-drawn arrow underneath.
Alysha Boehm: Now, I love Motion, but one of the things that I really disliked about it is that we have so many different campaigns with so many different custom KPIs that I found myself clicking through multiple different reports during our growth syncs and it was taking up a lot of time. So I built this app inside of Runneth that combines all of my go-to reports from Motion and layers in some different features inside of the report that didn't exist in Motion in the first place. One of my favorites is this little pie chart at the top that represents the spend breakdown of every campaign and when you hover over the little section of the pie, it shows you a preview of that ad.
A screen recording of the "Ultimate Creative Report" app. It shows various campaign metrics. The cursor hovers over different segments of a pie chart, and a small preview of the corresponding ad video or image pops up for each segment.
Alysha Boehm: My next favorite thing is something that I have become responsible for in the last few months here at Motion, and that is landing pages.
Text on a purple background reads "Landing pages" with a hand-drawn arrow underneath.
Alysha Boehm: So with Runneth, I'm able to design and build a landing page and then send it to GitHub and then tag in someone from my team to help me push that PR and get the landing page live on our website.
A screen recording of a chat with Runneth. The user asks, "I need you to create an exact copy of this landing page as an html that we can launch as an LP in github" and provides a URL. Runneth provides an HTML file and a detailed breakdown of what's in it. The conversation continues with the user asking for design changes, which Runneth implements.
Alysha Boehm: So for example, I was noticing that the landing page that we had created for the Creative Strategy Summit this year wasn't converting quite as well as the one that we had from last year.
A screen recording of a landing page for the "Motion Presents Creative Strategy Summit 2026". The page has a colorful gradient background, speaker headshots, and an agenda.
Alysha Boehm: So instead of waiting for my marketing team to make tweaks to the one that they had built, I went ahead and built my own, launched it into GitHub, tagged in someone to help me link it up with the URL, and I had this live driving ads to it within a few hours, which is something I never thought I would have been able to do as a creative strategist even six months ago. And if I want to make any tweaks to this landing page, all I have to do is ask Runneth in Slack. It's kind of insane. And then there are so many other things too. Like whenever I see a TikTok and I really like the hook, I just send it to Runneth inside of Slack, tell it why I liked that hook, and then it's able to save that into a hooks database inside of the brain.
A TikTok video of a woman mixing a drink in her car is shown. Then, a screen recording of a Slack message where that video is pasted, and the user types "@runneth Hey! I really like this hook because it generated a lot of engagement,"
Alysha Boehm: Tarah, the partnerships and creator manager, also on my team, she's also able to do that and she has her own database inside of the brain.
A profile card for "Tarah Blanchard" with her photo appears on the right side of the screen.
Alysha Boehm: I also had Runneth scrape all of my TikTok videos and write a whole MD file based on how I speak so that whenever I have an idea for a new TikTok video, I just yap at Runneth in Slack and give it a foundation of a script and it spits it back out to me in a way that sounds exactly like me.
A screen recording of the speaker's TikTok profile page. An animated arrow points from the profile to a document icon labeled "MD File" and "DOC", with the text "Based on how I speak". Then, a screen recording of a chat with Runneth shows a long text prompt, and Runneth replies with a fully formatted script, including "HOOK", "BODY", and "LANDING" sections, with the text "Exactly like me" overlaid.
Alysha Boehm: And again, all of this is accessible from Slack. I never actually have to go into the Motion app if I don't want to.
A screen recording of a Slack message being composed, typing "@runneth".
Alysha Boehm: So I find myself doing a lot more work on the go lately, which I quite enjoy. So here's what I want you to take away from this video. The creative strategist used to be the person who bridged the gap between creative and data, and the creative strategist's job was to make ads.
An animated graphic shows the "Creative Strategist" icon above a bridge connecting the words "Creative" and "Data". An arrow then points from the icon to an icon representing ads, with the text "Make ads".
Alysha Boehm: But in 2026, that is simply not the case anymore.
A red X appears over the "Make ads" icon.
Alysha Boehm: I think we've all agreed that the creative strategist has the potential to make a way bigger impact, not just on the growth team, but on the business as a whole. And that's the leverage that Runneth gives you.
An animated graphic shows a brain icon with an arrow pointing to the word "Runneth".
Alysha Boehm: Your brain lives inside of Runneth for your team to pull from, and everything you need from everyone else lives in there too. So you stop being the bottleneck for your team and you stop letting your team be the bottleneck for you.
A rapid montage of the various app screens and workflows shown throughout the video.
Alysha Boehm: And that's how one creative strategist can make an impact on the whole business. Like I said, if you're a Motion customer, you already have access to Runneth.
A screenshot of the Motionapp.com homepage, with the headline "Make ads that win (without getting lucky)".
Alysha Boehm: And if you're interested in Runneth, you can click the link below to check it out.
A blue bar with a link icon appears with the text "Link in the description".
Alysha Boehm: I'm so excited for you to try it out. Don't forget to leave a comment below to let me know what you think or to ask any questions. And I'll see you in the next video.
Abstract purple background with floating particles.
