Speaker 1: What if I told you that after just a few weeks that you could increase your ad creation rate for your team by up to 700%?
Text overlay appears: "700%"
Speaker 1: Here at Motion, our marketing team is shipping out three to four new ads every single week.
A group photo of the Motion team on a porch.]
> [VISUAL: Text overlay appears: "Every single week"
Speaker 1: And this is not by accident. It's a repeatable system.
A flowchart diagram titled "The Creative Strategy Flywheel". The steps are: 01 Research, 02 Ideation, 03 Briefing, 04 Content Creation, 05 Evaluation, 06 Launch, 07 Creative Analysis.
Speaker 1: And today, I'm going to show you exactly how to do it step-by-step. Let's go ahead and break it down.
Speaker 1: Step one, set clear weekly ad creation goals.
On a purple grid background, a yellow paint stroke with the text "Step 1". Below it, the text "Set Clear, Weekly Ad Creation Goals".
Speaker 1: First off, you and your team, you need a target to hit. And whether it's just you on the team or it's multiple creators, you should aim to be producing one new ad per person per week.
Animated graphics on a purple grid background. An avatar with "You" underneath. Then, three avatars with "You" in the middle. Then, five avatars in a box labeled "Your team" with "You" in the middle. A line connects the team to five example vertical video ads.
Speaker 1: Because this is going to keep you focused on your output without sacrificing quality. And look, don't get intimidated. If you just want to get a little bit organized, you can start using some Google Slides before your team meetings. Something like this might just work fine where you're really just writing down like, what is the ad objective?
A screen recording of a Google Slides presentation. The title slide says "Creative experiment documentation". The next slide says "Week July 25th". The next slide is titled "Melissa:" and the speaker types out the following points.
Speaker 1: What are the insights or opportunities that you're thinking about? And then what's the general hypothesis of why should this even be tested? And then what's the success metrics that you're looking to measure for this?
The Google Slide for "Melissa:" is filled out:
> Ad Objective = Test New Static Concept
> Insight/Opportunity = Win bigger with less output and less cost required to scale statics
> Hypothesis = If most of our statics have been successful, then let's bring them back into our media mix.
> Success Metric = Spend
Speaker 1: These ads, they don't need to be groundbreakingly beautiful week after week. You can make small iterations. Let's say you're a strong copywriter, you just want to tweak the hook of an existing image and then ship it.
A static ad with the headline "Kill your ad spreadsheets" is shown. An eraser animation removes "spreadsheets" and replaces it with "ads killer".
Speaker 1: That's a new ad and that's totally cool. In fact, that was one of our highest performing ads here at Motion that we had an existing graphic, we iterated the copy, and it really just performs well.
A screenshot of a Facebook ad from Motion. The ad creative is a colorful graphic for a "Creative Strategy Summit". The graphic is then shown larger, next to the ad screenshot.
Speaker 1: So the key here is consistency and you want to make this an expectation that's non-negotiable. And whether you're creating something new or you're iterating on something, the goal is one ad per week per person.
Text overlay: "One ad per week per person"
Speaker 1: Okay, step two is add a competitive element.
On a purple grid background, a yellow paint stroke with the text "Step 2". Below it, the text "Add a competitive element".
Speaker 1: Competition can really help drive more creativity and performance. And I know it's not for everybody, but you can rank your ads based on key metrics like CTR, conversion rate, ROAS, and then challenge yourself or your team to beat the best performing ad each week. It doesn't look that complicated. For example, here at Motion, we just use a little friendly competition and we have a comparative analysis report that our head of growth has built where we can just compare multiple sets of creatives against one another.
A screen recording of the Motion app. A bar chart report titled "CSS leaderboard" is shown. It compares "Event Registration" and "Cost per Event Registration" for team members named Wes, Kosta, James, and Travis. The user scrolls down to show how the report is built by defining groups of ads based on ad set name containing the team member's name.
Speaker 1: And really, we're just cheering on the winner of the week and we're looking to see how can we emulate their success and how can we be inspired by the ads they created to be the top winner of the week.
The user in the screen recording clicks on a team member's name (Kosta) to see the specific ads. It shows a gallery of top ads with performance scores. The user then clicks on "Creative insights" for one ad, which opens a detailed view with video analysis, audience retention chart, and other metrics.
Speaker 1: Okay, step three is using data to drive decisions.
On a purple grid background, a yellow paint stroke with the text "Step 3". Below it, the text "Using data to drive decisions".
Speaker 1: When it comes to increasing your creative output, data is going to be your best friend because to know what's working, you need to analyze ad performance metrics regularly. So using Motion reports or your ad platform's analytics, just try to make it a point to regularly gather insights on what's working with your audience and what's falling flat.
The screen recording of the Motion app dashboard is shown again, highlighting the comparative analysis report and the creative insights panel.
Speaker 1: Our team really just likes to look for winning patterns and formats, messaging, or media types that are going to lead to more success.
Two static ads from Motion are shown side-by-side on the speaker's laptop.
Speaker 1: And then we just double down on them in the future iterations. And oftentimes, you'll be surprised by how simple an ad idea is and how maybe you were overthinking content with some of your earlier assumptions about what the ad should be. Take inspiration from other advertisements in your industry, create a swipe file, and then test them with your ads, and then just follow the data.
A montage of five different vertical video ads. Then, a folder icon with the text "Swipe file" appears.
Speaker 1: Step four, collaborate and analyze as a team or solo.
On a purple grid background, a yellow paint stroke with the text "Step 4". Below it, the text "Collaborate and Analyze as a Team (or Solo)".
Speaker 1: Each week, you need to take time to review and analyze your ads.
A screenshot of a Google Calendar for the week of September 9th. An event on Thursday, September 12th at 3pm is highlighted: "Ads analysis and review". The user clicks on it to show the event details, including a Google Meet link.
Speaker 1: If you're working solo, just spend some time analyzing different ad formats. So video versus image, long form versus short form.
Two static ads are shown side-by-side. Then, the text "Long form" and "Short form" appear on screen.
Speaker 1: See what's working best for your audience. And if you're part of a team, use this as an opportunity for collaborative feedback. Basically, the process for your meeting should just look like reviewing the performance data together, discussing what types of creative was working best, so images, videos, formats, messages, and then ideate on net new concepts or concepts you just want to iterate on.
On-screen text appears, listing the steps:
> Reviewing performance data
> Discussing what types of creative (images, videos, formats) worked best
> Ideating new creative concepts for the following week
Speaker 1: And one helpful tip that we suggest here is make sure you have a note taker if this is a meeting that's jotting down the few action items that you want to have done before the next meeting just to ensure you're actually remembering what was the most important thing to execute on with your performance marketing.
A GIF of Mark Cuban from Shark Tank, sitting in a chair and taking notes with a pen.
Speaker 1: Step five, use your strengths to build on existing content.
On a purple grid background, a yellow paint stroke with the text "Step 5". Below it, the text "Use Your Strengths to Build on Existing Content".
Speaker 1: Look, we're all marketers here and we should all be able to create great ads to run. But creative breakthroughs don't have to come from starting from scratch or getting some new skill set.
A GIF of Nick Miller from the show "New Girl" sitting at a desk. He says "I got nothing," then slams his laptop shut and gets up.
Speaker 1: In fact, the easiest way to ramp up on ad creation, either by yourself or with a team, is to lean into your strengths and build on what already works. So for example, let's say you're a great copywriter. Instead of creating something entirely new, like I mentioned earlier in this video, create something that is just simple, punchier, refine the messaging, use some of those copywriting rules you know to your heart and improve on ads that are already having some solid visual assets, but might just need a little oomph in their copy.
On-screen text shows two different versions of ad copy.
> "Experience the future of creative strategy. A virtual summit packed with epic sessions covering tactical execution and future-focused trends in DTC advertising."
> "Getting ad strategy right is tough and getting it wrong can cost you big. Peek at what brands like True Classic, HexClad, and Jones Road are doing BTS."
Speaker 1: Or if you're a talented graphic designer, go look at some of your top performing video ads or videos, distill some of the key elements into a single static image or maybe a carousel ad.
A split-screen appears. On the left, a TikTok video of a woman with red hair talking. On the right, a static ad from Motion with the headline "Kill your ad spreadsheets".
Speaker 1: Find the essence of what worked and then turn it into a simple but effective design. The goal here is to use what you know best and then apply it to what is already working. That removes the pressure of coming up with something entirely new with your weekly goal of one ad per person per week.
Speaker 1: In conclusion, look, you're going to follow these steps. I want you to set some weekly goals. I want you to possibly add a competitive element. Definitely use data, Motion or your ad analytics platform, collaborate and step outside of your comfort zone or lean into your comfort zone.
On-screen text lists the steps:
> set some weekly goals
> add a competitive element
> definitely use data
> Collaborate
> Step outside of your comfort zone
Speaker 1: And you'll quickly see a massive boost in your Facebook ad creation rate. Start with these steps today. You're going to watch your ad output grow 7X maybe like our team in just a few weeks.
A GIF of a man drawing an upward-trending line on a whiteboard. The Y-axis is labeled "Dogs" and the X-axis is labeled "AWESOME".
Speaker 1: And your ad accounts will reward your hard work. And if you want to use Motion to get this process going with your team, whether you're a creative strategist, a media buyer, a brand owner, a head of growth, or you're just a solo dolo marketer, go visit motionapp.com/book-a-demo and talk with a Motion specialist today.
A screen recording of the Motion app dashboard showing a bar chart and a table with performance metrics like Spend, Purchase value, and ROAS.]
> [VISUAL: Text overlay appears: motionapp.com/book-a-demo
