Sprints With Evan: Tips for Making High-Performing Ads on TikTok – With Power Digital Marketing

Evan: Perfecto. And I will share my screen.

Evan: Uh, amazing, everybody. Okay. So I am super excited once again to have you all be joining us and having these three lovely women here with us to dive into tips for making high-performing TikTok or ads on TikTok. Before I get into like the meat and potatoes of everything we'll chat in through today, I just wanted to give a brief intro on Motion and what we are all about here.

So essentially, Motion,

Evan: if I can move my slides accordingly.

Uh, there we go.

Evan: There we go. Motion is the hub for creative strategy. And essentially what that means and why we do what we do is that creative has become the most important part of all elements of paid advertising at this point.

Evan: But what we also know is that on one hand, we have our media buying teams who are super analytical.

Evan: And on the other hand, we have our creative teams who are exactly that, more creative. So they need to operate in lockstep. And at Motion, we define this gap and how we bridge it as the creative strategy workflow.

Evan: So what that means for today is that we're going to be diving pretty deep into the creative strategy workflow and flywheel of if you follow these steps, you'll be able to help bridge the gap that we see here.

Evan: And how Motion currently helps enable this is we make it super easy and uh visual to analyze, visualize like I did mention, and then share these insights across your team.

Evan: So we've got you covered.

Evan: The last thing that I'm going to note here is just a couple housekeeping pieces. So the very first thing is like, again, we have a lovely community here. So if you have any questions, please throw them into our chat, replying to everybody. Of course, I'm going to throw it uh to the team here, but also, if you have opinions, answer those. We want to see what everyone thinks. The last thing I'll note on questions is I have a teammate Carissa who's in the chat, so she'll be able to help anything Motion related.

The second thing to note here really quickly is that this is obviously being recorded, so we will go ahead and share this after the event to anyone who's registered.

And then finally, we want your feedback. When we run, when we run these sessions, we always are curious on what you want to learn. So if you have any thoughts, we're sending a quick survey out after this event. Please, please, please fill in any commentary that you might have.

So that's the stage, everybody. And the stage, why we are setting it is like I was saying, is for these three amazing women right here who I am, who I really respect.

Evan: So I'm going to try to do them justice, but we'll throw it at them if I have any questions that come to mind. But on the right hand side here, we have Jenny in the building. So Jenny is the director of TikTok at Power Digital. Um she oversees the whole shebang. So everything from our ads to content creator, influencer management, paid ads, all of that good stuff.

On the left hand side here, we have Isabelle. I'm lucky to have known Isabelle for a little bit of time now. We actually got to hang out in New York when I was there. So it was absolutely incredible. Isabelle is the associate director of paid uh of paid at TikTok at Power Digital. She honestly is uh super strategic when it comes to the media buying side of things, knows all of this good stuff in and out.

And then finally, last but not least is Grace. So Grace is the senior content producer at Power Digital. And she really just helps brings bring creative to life from start to finish. And essentially what that means is all the great brands we know like FabFit, DoorDash, Savage Fenty, whoever it might be, Grace does her thing. So can I please get a round of applause for these amazing women in the building with us today?

Hey team, how's it going? It's so uh it's so great to have you here. Thanks for putting up with me talking so much.

Jenny Stiles: We love it. We love it.

Grace Durham: We love it.

Evan: Awesome. So I'm thinking we can keep it nice and easy right now just with a really quick icebreaker before we get into the meat and potatoes here. So Isabelle, going to throw it at you first here. Is there a quick win uh that you've experienced that you might be able to share with the group uh that you've experienced over the past month or so?

Isabelle Davis: Yeah, definitely. Um so if you're running ads on TikTok or just on TikTok as a user, as one of their many, many users, I'm sure you're familiar with CapCut, which is owned by ByteDance as well. Something that we have really, really tapped into and leaned into and seen perform really well across the board, um especially when it comes to paid ads is leveraging trending templates. So it's more so those meme-based creatives that are a really quick turnaround time. You just need one static photo, you adjust the text overlay, and it has killed it across many, many of our clients' advertising accounts for TikTok specifically. And I think that can be attributed to one, trends on TikTok really come and go and capitalizing on those trends quickly is so important. And two, combating that ad fatigue that we see from the paid front. So I would say that's the win.

Evan: That's incredible. And honestly, the win could have been anything and this is why Isabelle is so good at what she does and keeps it strategic because right away when we talk wins, we're talking about things that we can walk away with and do immediately. So thank you for that.

Um everyone in the audience, basically for today's show, what we're doing is we're talking how do we make high-performing ads on TikTok.

Evan: And like I spoke about earlier, we're really focused in on this creative strategy flywheel. But before we get into any of these buckets here, I kind of wanted to set the stage for like what PDM is all about. So Jenny, quick question for you. Can you talk to the to the audience a little bit about like team structure and who really helps enable this workflow that we see here?

Jenny Stiles: Yeah. So I'll get into just kind of the fruition of our department because it's pretty odd that a lot of us have TikTok in our job title. Um so whenever TikTok became, we were able to start monetizing it what like two years ago, two plus years ago, we had different team members in each team. So the creative team, the media buying team, the influencer team, the organic social team working in more silos um on TikTok for our clients. However, in the past year plus, we developed our own department where these individuals are now only working together and only working on TikTok so that we can prioritize the platform, make sure that we combat ad fatigue. We're all working more synonymously and together versus in these different silos. So um our team here, we actually have two of the team leaders on this call. So um Grace and Isabelle really help lead our ads and creative teams. Um and they're also pod leaders as well. So we have each discipline within pods together where they're working on the same clients together. They understand each other's workflow, they understand if we have a client expedited need, they can work together to make sure that we're prioritizing what needs to be prioritized. It also helps just separate out workflow, helps everyone understand what everyone does. So a media buyer gets to learn from an organic person, um influencer individuals get to learn from content producers. So we all get to learn together and make the best content and the best uh just ads creative, whatever it may be for our clients. So that's a little bit of how we're structured. And they're also vertical specific. That's our dream, that's where we're getting into. So we have specific verticals that each person owns as well. Um and then two or so pod leaders for each vertical to make sure that we're um yeah, just spanning the knowledge that our whole team has and that we're all learning from each other.

Evan: I love it, Jenny. The one follow-up that I have is how does this start to play nicely with other, let's say paid social channels, but also just like other channels in general. So in your world, it's the TikTok piece, but then there's Facebook, then there's the YouTube side. How does that all come together?

Jenny Stiles: Yeah, so it all comes together because we're all talking to each other. So um when Grace delivers a creative to our TikTok team, it will also be seen by the Meta team. It'll get sent to the Meta team, the YouTube team will see it, everyone will see it. So we're all sharing resources, which is really great because we all know that TikTok ads perform well on Meta, they perform well on YouTube shorts. Not always is the other side reciprocated there. However, even if it's sharing content and footage with each other to make sure that we're delivering more to our clients, um and the best quality while also sharing resources and making sure that we're driving performance across the board.

Evan: Cool. Thank you very much. Okay. So now let's dive into this workflow a little bit here. And in this initial research bucket for anyone who's attended our events before, this is all the information that you want to gather to help build out what your personas are going to look like and who you should go after. Um Grace, I'm going to throw this one at you. Do you have any information on your end of like how you think about research, how you get started with research or anything that you'd be willing to share?

Grace Durham: Yeah. I mean, I think from a creative's perspective specifically, I think research is the most fundamental part of kicking off a partnership. So we bake into every single contract with any new client, a what we call a holistic channel analysis where we go through each and every team that is working on the TikTok platform and we work together to create a whole holistic strategy, as, you know, aptly named. And we really walk through every single step of our strategy to align with the client that it's what they're looking for, as well as we look on our own to find trends that are working within the platform. We're looking at various outside sources in terms of reviews, in terms of all of these different resources that we have available to us, and we find a way to kind of create a strategy, present it to them, and then get that trust moving from the jump. So that way, as we're ideating, it's not really this back and forth issue of, oh, I don't really understand where you're coming from with X, Y, Z perspective. They immediately are locked in, they understand our strategy before we even start producing creatives. So that's definitely, I think, our best strategy in terms of research.

Evan: That makes me super happy to hear the word holistic. I say it all the time and it's the most empowering, right? And I think the one follow-up question that I have there is again, the tasks, we know a lot of people will follow them, but it starts to become the efficiencies and team members who are tackling them, right? So all three of you, uh a little bit different in your disciplines with Jenny seeing everything and how it goes. So Grace, who actually helps drive this process of searching for the reviews, getting some of the past information and all of that good stuff?

Grace Durham: Yeah. So each team kind of has their own individual duties specifically within this analysis that we provide for them. And I think the creative side, we're really digging into style goals in terms of how we want our content to look and feel, as well as how we want our content to sound. So that's the two major, major nuggets for creative, and both of those things lie in that research, in that consumer research. What are people who are using the product actually talking about on TikTok? What are they posting themselves? So pulling that kind of information, it really does lie in the creative entirely, I think, that that section.

Evan: And then Isabelle, in your world with that initial research, are you also helping contribute there with like previous information that might exist in that account?

Isabelle Davis: Yeah, definitely. So from the paid perspective for this holistic analysis that we do share with clients, it's dependent, the approach is dependent on two things. One, if they've never run TikTok ads before, then there's different areas that we would look into in terms of like what their competitors are doing on TikTok, what what other brands that fall in the same vertical are doing on TikTok as well as existing advertisers of ours who are similar in terms of the product they offer and the AOV and the audience that they're trying to reach. Um but for advertisers who come to us and and we kick off our partnership with them, um it's more of an in-depth analysis of what they've done historically from a paid perspective, what their creative has looked like historically from a paid perspective. So that's again like where the collaboration between the paid team and Grace's creative team would come into play is relaying those insights from that historical deep dive, um as well as identifying areas based on performance in the past that can be improved upon, um as well as pivots that we can make too.

Jenny Stiles: I will say, that's a whole other training, Evan. So we do like monthly training series for our whole department where like Grace and team went through a whole direct response creative and creating training where we did producing, we did how to film yourself. Like our whole team films themselves too. So but Isabelle, where do you want me to go first?

Isabelle Davis: We can hop into the paid versus creative. I think that's a good place to start and touch on that quickly.

Jenny Stiles: Just let me know where to stop.

Isabelle Davis: I don't, can anyone else see the deck? I see Google Meet.

Evan: See Google Meets as well.

Jenny Stiles: Oh shoot.

Evan: Sorry guys.

Jenny Stiles: It's like I'm doing this for the first time.

Evan: Technology is our best friend and worst enemy every single day.

Jenny Stiles: I know.

Evan: Sorry, I'm a Google Meet girl. Yeah, there we go. Okay, go back a bit.

Isabelle Davis: All right. Yeah, we can start right here. So this speaks to, this was an internal training um that we had within the TikTok department, primarily for the media buying team as well as the creative team. So this touches on what we had discussed a bit earlier on um in this call is what is Motion and why should we be leveraging it for these different roles. So for media buying, it's saving time and that manual effort for creative reporting, identifying what works, what doesn't, etcetera, like we had chatted about. And then from the creative side, it's being able to go in and grab and analyze these actionable insights and use them for upcoming creatives that are delivered as well as capitalizing on attributes of existing creatives that work. So we can go to the next one.

All right. So this is one of the many slides where we touch on specific motion reporting for internal use. One being a top performing ads report, which Evan, I see you laughing, but I know why, because this is a great one. Um so this essentially is the report that people use the most, especially on the media buying side, and we will have duplicates of this report. And this is one of the things that we use for not only overall analysis, but also the iteration aspect of things. And we can go to the next one, Jenny, until we're at the iteration specific report slide. Here we go. So this is where we really hone in on the iteration side of things is these two reports. So a thumbstop report where we identify the strongest stop rate, where there's room for improvement in existing creatives, um as well as capitalizing on those strong stop rates in addition to identifying the creatives that have the lowest stop rate and how we can improve that because potentially like Grace had mentioned earlier on the call, the stop rate might be really low, but the conversion rate might be really high. So what do we need to do? We need to improve the stop rate. And that's just one example. The other being a creative versus landing page report, which this identifies problems maybe in the user experience when they're driven to the site. So I think the thumbstop rate is a bit more applicable here. We can go to the next slide where we have an example.

Awesome. So this looks at thumbstop rate in comparison to subscribe rate. So we're seeing all of these creatives live, we're seeing these columns fluctuate. So what we expect our media buying team to do is go in and identify these opportunities for improvement with this being specific to stop rate. So what they will do is identify those creatives that, for example, do have a really weak stop rate, but a really high subscribe rate, which in this case is conversion rate. And they will then go and take that creative, put it in CapCut or Splice or what have you, there are a bunch of different platforms that you can use, um and apply a top performing thumbstop or text overlay within the first three seconds and then push that creative live to see if that that makes that creative then a top performer. So that's one one iteration that we take a ton.

Evan: That's fantastic. And from this point, like this is where you're describing is you'll look for the relationship that you had outlined, and then your media buyers will jump into CapCut or whatever it might be and actually go ahead and stitch on a text overlay that might be working quite well or something along those lines.

Isabelle Davis: Exactly. And that's also, this this leads to something that we place a lot of importance on in terms of the PDM TikTok department and I would say PDM as a whole is the collaboration and cohesion across teams because yes, there's the expectation that our media buyers go in and pull these insights and make these changes to creative easily and rotate them in and test to see if that has a positive impact on performance. But there's also the expectation that we are all communicating across the board about these insights, specific like thumbstop here, what's being used is this information is is most likely beneficial to all teams, especially in terms of the collaboration between paid and creative.

Evan: And then Isabelle, follow up on my end. Jenny, you might also have some context here too. But like we've spoken now about your iterations and your variations. So variations new, iterations smaller changes. Is there like a best practice that comes to mind for you of how many iterations versus how many new variations should be entering the account on a whatever it might be, weekly, biweekly basis?

Isabelle Davis: Yeah, in terms of the number of iterations, we've, I've iterated personally four times on the same creative. And that could be changing things around, changing the hook, it could be, that could be it. That's the only thing and I could put, I could push those four live, the only differentiator being the hook. Um so I would say four generally, um but in terms of the number of times iterations are tested, it usually is on a weekly basis, maybe like two times per week, one to two times per week.

Jenny Stiles: Yeah. And it once again goes back to each client and TikTok is such a finicky platform. Each client is so different and each performs so different. So if we're starting to see indicators of creative fatigue, that's why we want our whole team to be able to um implement creative changes so that we can make sure our client's performance doesn't fault as a result of like needing to wait for new variations to come through the door. So some clients, we launch net new creatives twice a week, three times a week. We're always adding iterations, especially for larger budgets. It really depends across the board.

Evan: And with all of this kind of stuff, like I think I saw a question come in earlier from James just around speaking to the type of changes that you can make. He was asking or they were asking, um to refresh a creative, would a text overlay do the job or is that not enough in the grand scheme of things?

Grace Durham: I have something I can share. I just have to pull it up really fast if we want to walk through. Um here, one second.

Okay. So because this is an internal phrasing for us, we wanted to really clearly outline everything for our individual team members to be able to get inspiration. So we have this strategist-owned iteration portion, which is a slightly modified version of an existing ad that is easily altered with its existing elements. So this is existing text overlay swap. This can be an audio swap. I saw that AI text to speech voice question in the in the chat. Yes, absolutely. Adding VO, existing opening clip swaps, we can take a a clip that's already in the concept and and swap it, make it the opening clip or a a clip that already exists that we know performs, shortening the concept. We never know if a a minute long concept is kind of not working for us. What if we take 15 seconds of the highlights of that one minute concept? And then reordering existing clips as we've said, this can be putting top performing SKUs earlier in the concept, something along those lines. Whereas our variations are very creative strategy forward. So this is thinking against USP versus USP, pain point versus pain point, SKU versus SKU, those personas we've talked about, having an emotional point of view versus technical point of view, seasonal versus evergreen, third person versus first person. These are all ideas for mainly the messaging side of things. And then we have visual and audio as well. So we can show different seasonal versus evergreen elements, opening clip versus opening clip, talent versus talent, location versus location, SKU versus SKU. We can also have some stuff about actual angles that we use. We often will test talent versus in frame versus POV, green screens versus in person, and we've found a lot of success in green screens, which is that's a whole other story. But yeah, VO versus text to speech versus live speaking to camera. There's so many opportunities for us to variate that it really is, it's on a case-by-case basis. If we're stumped, this is a place for us to go to and see, okay, where can we move next with something that's working?

Isabelle Davis: And I think too, just to answer Mark's question, right, Evan? Um about micro iterations or big swings is we make the smallest change to a creative, that being like literally adding text overlay, a different hook, for example, which I know we've chatted a bit about. And that is still considered a new creative in TikTok. Um when it's served and that's why it's so easy for us to iterate and iterate a lot and and very frequently because of these moves that are made that eventually lead to these insights that make a really great creative for a brand.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements from that live in person and include it in our green screen. And then that way we were able to combine the two. It was a rating my X, Y, Z concept. We were able to put it in a green screen that format that we know works, but still include the messaging that we wanted to include and have it all come to fruition. It really is a tailored, very meticulous process, making sure that each and every element of the brand is involved, but it really is, it's in the scripting and it's all a part of the process.

Evan: And then Isabelle, in your world, because your team's going to be jumping in and just making some changes at that point. Is there a finger on the pulse that you will maintain?

Isabelle Davis: Yeah, definitely. I also think like this speaks to all channels that work with a brand is that we need to make sure that the aesthetic is cohesive across the board, but that the creative is made with that channel that it's being pushed on in mind. Um so the creatives that Grace delivers, Grace, I'm just using you as an example. Um she'll deliver these concepts all for this brand. There's there's generally speaking, they all seamlessly connect because of the brand's identity. Of course, we're like tapping into things that work on TikTok and and things that we're seeing through our ongoing analysis and through honestly being users on TikTok too. Um but we it's holistically speaking with respect to the brand is that brand vision and that brand identity still needs to be apparent and visible through the creative. So I also think that's a really key part of making sure that the iterations work or look right and mashups and whatnot. Um since we are keeping that brand's identity and and aesthetic in mind.

Jenny Stiles: And I want to actually give an example. I'm not going to show y'all, but I want to just verbally tell you an example. So we had one client where they let us to do anything creatively. So um we will make ads impromptu for them if we see the creative fatigue happening, which we do for a lot of our clients. Um just some approve them a lot faster and easier than others. But for this client specifically, there was a trending audio that was really general. So we made an ad, it was a green screen speaking to a new part of the client's business that just launched. It was more personalization focused. That ad was four seconds long. It was a green screen, the trending audio was four seconds long, became one of the top performers in the account. We had that ad iterate, that ad then be iterated upon so many times that the performance of it lasted two to three months and was a top performer for majority of that time period. So it goes to show you how one creative that I'm not going to lie, I filmed it, took me 15 minutes maybe just because I had to get the lighting right, um was able to then drive our client's performance forward for two to three months because of the basic um elements behind it and how we were able to iterate and change the text overlay, change the um copy around it, to change the display card to then drive performance. And then we learned an important learning for that client, trends work. Let's make a few more trends based on that audio, maybe showing different green screens and so forth.

Evan: So we're coming up on the final five minutes here. We're not going to get a chance to answer everyone's questions, but we'll try our best to get to them after. Sorry, jump in, Jenny.

Jenny Stiles: Sorry, about everything you have to use commercial audio on TikTok. I saw that people were upping that. We only use commercial audios. No way around it in our opinion. We don't want our clients to get in trouble.

Evan: And the big thing, the question that I wanted to end with here and if there's anything that pops in the chat, we can if we have time, we can deal with it. I want us to put our brand hats on. So we're thinking about like, okay, launch something live, make a ton of iterations, stitch some stuff together. And what brands might be thinking is, are we going to end up with like a Frankenstein version of what's going on here at the end of the day, right? So Grace, I might throw this one to you first and then you can pass the baton to whoever you need to. But I'm curious, like how do you keep a finger on the pulse of making sure it represents the brand in a way that they're happy with still without it being too, for lack of better words, Frankenstein-y?

Grace Durham: Yeah. And I think it all, this all has to do with the scripting element of finding ways to take the performing elements and combine them together. So for example, I'm thinking of we had a concept that was a green screen, fully, completely different concept format versus another one that was live and in person, but both performed extremely well. So we wanted to take certain elements