The #1 AI Creative Strategy That Helped This Agency Scale to 2k+ Ads Per Month

[0:00] Mirella Crespi: Perfect. Let's do this. Hello everyone. I am so excited to be back at Motion's Make Ads that Converts event. If you don't know me, my name is Mirella Crespi. I'm the founder and CEO of Creative Milkshake and director of Ad Creative Academy.

[0:14] Mirella Crespi: And today we're going to talk about the AI augmented team of the future.

[0:19] Mirella Crespi: So quickly about Ad Creative Academy.

[0:21] Mirella Crespi: It's the world's first academy for AI powered creative strategists going live in July. I am teaching a course there alongside some of the brilliant minds in advertising like Seth Godin, George Mack and so many others. And Creative Milkshake is a creative strategy and production studio that helps brands scale their paid social campaigns with direct response creatives.

[0:49] Mirella Crespi: So, at Creative Milkshake, over the past couple years, we have created and tested thousands of ads for the world's biggest advertisers.

[1:00] Mirella Crespi: And today I'm going to share with you our current view on what's going on, all the recent updates, how the biggest brands are thinking about AI. And we're going to be looking at what's going on now, but also most specifically looking ahead to the future.

[1:18] Mirella Crespi: So, before we dive in, it's important to preface by saying that we are entering the next era of online advertising.

[1:28] Mirella Crespi: And 2025 specifically really like marked this shift. Um, all of the recent launches with generative AI, all the new language models coming out, AI agents really coming to the front of creative strategy and production, but also all of the algorithms changes that are going on in the platforms that we pour most of our budgets into.

[1:55] Mirella Crespi: These platforms and algorithms are changing very fast.

[1:59] Mirella Crespi: And the volume of creative content needed to succeed has exploded beyond what any human team can manually produce. I can tell you that the biggest advertisers, the most successful brands across Meta, TikTok and YouTube, they launch upwards of 50 to 100 creatives every week. And it's for a reason.

[2:24] Mirella Crespi: Um, so this is what's going to happen now.

[2:27] Mirella Crespi: It's an AI powered creative strategy era where creative teams are going to focus on research driven strategic execution of high quality creatives that focus on concept concept and format variety. And it's this beautiful blend of strategy, creativity and AI. I'm really excited and I don't fear AI. I think it is here to augment us, empower us and allow us to do so much more than what was possible before.

[3:03] Mirella Crespi: So, let's first talk about creative diversity.

[3:07] Mirella Crespi: And if you've hear me speak before, you're probably like, oh, she's talking about creative diversity again. It's like the only thing she talks about. She's always gapping about creative diversity. But it is so important. Um, this Meta's most recent algorithm update, literally happening now in June. Meta now trains directly from every asset you upload. And it's not only Meta. It's Google, it's TikTok. All the AI powered algorithms now train on every single asset that you upload. They can scan your assets and already know everything they need to know about your brand, your product, and then decide who to serve it to. So it's more important than ever that you focus on the quality of your creative, but also on feeding the algorithm enough variety to allow it to find your audience and unlock new audiences for you. So these algorithm changes require a more structured creative development process. Small variations like we used to do before, don't really move the needle. It used to be that we would pull our creative reports and be like, okay, the hook rate is low. So let's try changing this like one title on the hook and like trying to make these small little fixes on creatives. They don't move the needle anymore. The algorithm has become more mature and more robust where it literally considers that the same creative. So concepts, hooks, personas, formats, execution styles must be different enough for the algorithm to identify them as different.

[4:52] Mirella Crespi: So moving forward, the best way to structure your creative strategy and think about how to develop your ads is imagining that they would be tested ideally as recommended in an ASC campaign with different folders for each concept.

[5:09] Mirella Crespi: And in each concept can be executed in many different ways. They can be an image or a carousel or a video, and then the winners signal that it's time to then iterate on that.

[5:24] Mirella Crespi: So, with this in mind, it's important to kind of take a couple step back and talk about what is a concept? Because a concept is not a format. That's very important to clarify.

[5:38] Mirella Crespi: And to answer the question of what is a concept, we have to go back to the fundamentals of creative strategy and research and really getting inside the mind of your consumer.

[5:51] Mirella Crespi: Because the truth is platforms and algorithms are going to change, but consumer psychology doesn't. Human nature doesn't change. And that's a beautiful thing.

[6:01] Mirella Crespi: So, when you are developing a concept, you want to identify the who, the why, and the what.

[6:10] Mirella Crespi: The who is the persona. Who are they? Who are the people that you're trying to reach? Who is your ideal target audience? That needs to be super clear. Your emotional motivator is the why they buy. What are the pain points, the problems that they're trying to solve? What objections do they have? What are some trigger events that cause them to buy? And what are the benefits? What matters to them? How is your product or service solving the pain points that they have? And then your offer, which is what they buy. The offer is not necessarily the price or the bundle. It's more about what are you expecting them to to convert on if it's a quiz or a product bundle or an app install. So a concept is a combination of who they are, why they buy, what matters to them, and what they buy. Now, once that concept is mapped and developed, you then kind of have your big idea that you bring over to execution and it can be executed in so many different ways.

[7:17] Mirella Crespi: I love to say that every ad creative is a hypothesis that needs to be tested. So this is the first stage of your creative strategy development, really thinking about what are these elements that we're trying to validate once these creatives go live.

[7:32] Mirella Crespi: So, this is a creative diversification guide that we like to refer to.

[7:37] Mirella Crespi: So once you have your concept and your big idea, there are so many different ways that you can execute this big idea. You can turn it into a static image, a graphic animation, a short video, a long video, a carousel. Um, it can be a low-fi UGC video, it can be a high-fi polished video or a lifestyle shoot. And it can be created for so many different placements across so many different channels. The goal at the end of the day is to achieve creative diversity, volume and velocity.

[8:14] Mirella Crespi: Now let's look at a quick example of a brand that exercises creative diversity and volume and velocity very well.

[8:21] Mirella Crespi: If you're familiar with Il Makiage, you know that they test hundreds if not thousands of creatives and they're really good at diversifying their strategy. They have creatives that reach their consumers through the customer's voice. So the classic UGC videos, unboxings, demos, storytelling, creatives that come from the brand's voice and creatives that come from this third or expert voice. Um, great example of a brand that really understands creative diversity, velocity and volume. They're always testing a huge range of different concepts executed in so many different ways.

[8:59] Mirella Crespi: Let's look at other examples.

[9:02] Mirella Crespi: So, brand voice. These can be ads that come from the brand's perspective. Even though they look and feel native, UGC, they still have a bit more of a polished look and they follow brand guidelines. Then ads that use the customer voice, they're a bit more ugly, they don't follow brand guidelines. Um, and they're meant to look and feel like organic content. And the expert voice are ads that kind of have that more professional objective point of view, highlighting a more third-party voice, um, whether it's an expert on stage or a podcast or a TV interview. And this also translates to statics. So these would be examples of what brand, native user and expert point of view would look like. So when you're developing your concepts and thinking about your creative strategy, always think about how you can um, execute your creatives in different voices, point of views, styles, and so on.

[9:56] Mirella Crespi: So, if you are a leader, um, try to protect and prioritize strategic thinking, not just output.

[10:11] Mirella Crespi: Um, it's going to be hard to navigate these changes and conversations with your clients when you start using more and more AI in your work and questions around how to price things and what's the value of things because everyone has that impression that like, oh, because it's AI, it's like so cheap and easy to do and they can kind of do it themselves. Why would I pay you? Um, which is a total misconception. Um, so prioritize strategic thinking, not just quantity and output. Job descriptions will change. Some roles will shrink or disappear, but new ones will emerge. Um, I I saw that within my own team in the last six months. Some roles became irrelevant, but others like prompt engineers and AI um, agent managers start to emerge. Um, and plan intentional upskilling, blending tech with emotional intelligence. I mentioned this on the last um, Motion event we did, but I give my team an AI day. So, everyone in my team, my team of 30 people, they all get access to all of the tools and any course and training that they need. Um, and they have a full paid day every month to just dive in um, and teach themselves AI, play around with prompts. Um, I think that's super important to lead empathetically because creative teams need that breathing room to adjust. A lot is changing so fast. And if you are a team member, work with AI, understand its mechanics, but keep the steering wheel yourself. Think about that AI org chart I showed and try to position yourself above the these agents and having them as your personal assistants, right? Become a prompt engineer for your specialty. Um, and understand that your professional judgment and taste, your creative eye, your judgment, that's your differentiator. Um, and refine your creative eye as much as your technical skill set and treat the machine as a co-pilot, never the boss. And build agents to automate your busy work. Um, how amazing would it be if you can go to your boss and say, hey boss, I built three agents working under me. Now I manage all of them. Um, that's the dream for any team lead.

[42:43] Mirella Crespi: So, if you need help with your creatives to navigate Meta's most recent algorithm changes or TikTok as well, reach out to Creative Milkshake.

[42:54] Mirella Crespi: And if you want to learn more about creative strategy, developing concepts, scripts, building AI agents and becoming a world class creative strategist in the era of AI, go to adcreativeacademy.com, sign up and get on the wait list.

[43:12] Mirella Crespi: It's going live in July. I'm really excited to be a part of it. There are brilliant minds in the industry and advertising sharing everything they know. Um, it's a masterclass type course. It's beautiful and it's insanely valuable and it's like a career-changing investment. All right. Thank you so much. I will stop sharing and move to the Q&A.

[43:42] Evan Lee: Wow, Mirella. Oh my goodness. I feel like you, you did such a good job of having a strong opinion and labeling it there, but also presenting all sides of the of the potential outcomes, opinions, and everything in there. So that was incredible. Incredible. Chat, let's give a round of applause, please.

[44:01] Evan Lee: Okay, we have a few questions that have popped in. Um, I'm going to start grabbing from the top to the bottom, but I think like one thing I wanted to call out really quickly here is Mirella, I feel like you did such a good job at different altitudes of conversation. So it's like you talked about the future and where we're going, but then also married it to today and like what are some of the tactical pieces. So I'm seeing a lot of chatter in the chat as you're talking about different pieces. And one of the things that I wanted to ask is like, you've said it a bunch in your presentation, but just to reiterate, for anyone here who might be afraid of this future and it's like, what is this going to look like? How do you think about a first step in future proofing yourself as we head towards like an agentic structure?

[44:49] Mirella Crespi: Um, I would say, basically the exercise I did for building this org chart with my team is mapping out for each role, what are the day-to-day responsibilities.

[46:11] Evan Lee: I think it helps. Like part of it too is that, uh, when I was talking to our audience on our on our session yesterday, we have a lot of small teams who are here. So it also becomes like, how do we stretch our capabilities and stay lean in that conversation. So I think that's a perfect way that they can do that as well.

[46:28] Mirella Crespi: Yeah, absolutely.

[46:30] Evan Lee: Awesome. Okay. Everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. > [VISUAL: On-screen text from the chat. "Adam Brougher 6:20 PM: Estimated lowest viable budget to run AI creative sprints? On avg how much to spend to find a winner?"] [46:41] Evan Lee: So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say.

[47:02] Mirella Crespi: Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense.

[49:07] Evan Lee: 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. > [VISUAL: On-screen text from the chat. "Brandon Alvarado 6:32 PM: can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the videos, and then pull that into a program like After Effects and combining AI videos with UGC/SFX/VO? Or are you using other AI tools to build the ads themselves? A breakdown on production and where AI is implemented would be helpful"] [49:21] Evan Lee: So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share.

[49:44] Mirella Crespi: Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets.

[51:37] Evan Lee: Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? > [VISUAL: On-screen text from the chat. "Sam L 6:39 PM: Really interesting, we've had a lot of inauthenticity in brands - like you mention scripted UGC, realistically what's the difference between paying an actor to say what you want or prompting an AI to say what you want. What do you think the ramifications of this will be? How will brands prove they are authentic in the near future?"] [51:49] Evan Lee: So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share.

[52:37] Mirella Crespi: Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling.

[55:42] Evan Lee: I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today?

[56:02] Mirella Crespi: Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. > [VISUAL: Motion logo appears on a black screen.]

[56:45] Evan Lee: So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. > [VISUAL: Evan Lee shares his screen, showing the Motion website homepage with the headline "Ship more winning ads".] [57:05] Evan Lee: Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, > [VISUAL: Evan Lee navigates through the Motion app interface, showing a page with a list of AI agents.] [57:41] Evan Lee: you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. > [VISUAL: Evan Lee clicks on a creative, opening a detailed view with an "Explore AI tasks" section.] [58:14] Evan Lee: So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? > [VISUAL: Evan Lee shows a slide titled "Creative Strategy Flywheel" with a circular diagram: Research -> Ideation -> Briefing -> Content Creation -> Evaluation -> Launch -> Creative Analysis -> Research.] [1:00:16] Evan Lee: Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if we're shooting a TV commercial here, we have studio lights, camera, actors, like, you know, camera rolling, they're reading a script. It's just a commercial. But because it is done in the language of the platform that it blends into your feed, that it feels authentic just because it's like a selfie video instead. Um, I don't know if I'm making sense, but my point is like, it is a great question. I think as things change, it will be up to each brand to decide what is their stance on it. And I think a lot of brands will make that part of their brand identity that we only use humans in our photoshoots, in our ads, in our, and that's okay. Like that's their choice. Um, but a lot of other brands will do the opposite and they will, um, use AI to tell magical, beautiful stories. Um, it's, it's amazing. They're beautiful worlds that like, you know, it's, it's beautiful storytelling done with AI. So, it's, it's just about each brand's stance on like, we're going to stick to what humans can do or we're going to use AI to elevate our storytelling. I love it, Mirella. There's a level of intentionality that you apply to answering questions and your presentation. Like even there, like it was a really good definition to reframe the minds of folks who are here. So you absolutely crushed it. Uh, any final words that you want to leave with our audience today? Not really. Just like, don't be afraid of AI. Like it's, it is coming for our jobs, but we're in a great position. Like we are, um, in this really great place where we can even be having these conversations that we can be the first ones playing with these tools and trying these things out and redefining our jobs and our roles. Um, I'm really excited. If you guys want to nerd out on this and and talk more about it and learn more, um, join Ad Creative Academy. I will be there as well. Um, and yeah, thank you so much. So, everybody, this has been real. I want to share my screen now for those of you who want to hang out and showcase a little bit more of the detail related to these agents. And if you're down, I just want to hang out and ask some questions. I'm so curious to know what people think. So let me go ahead and share my screen. Awesome, y'all. So, like Mirella mentioned a bunch and like I mentioned at the beginning of this, there's a 14 day trial for you to get these agents to serve up these insights on a platter to you so you can start to get a feel of what this new world can look like. The way that you're going to sign up is that you'll need access to an ad account for now, but you're just going to put your information in here and through this process, you're going to be prompted to connect a data source. Why that's so important is is if you connect a data source, you're going to be able to leverage someone like Mirella to be able to analyze your own data to produce certain insights, okay? So that's the process that I recommend. And then once you're in there, you bring it to a place of, uh, and I'll read the chat as I'm pulling different things up here. If I go to the agents, there we go. Perfect. I saw some Jimmy and Alex talk. Awesome. Everybody, everybody's talking about it. This is perfect. And then session five, of course, there we go, Alexander. Uh, so these are the different AI creative strategists, of course, that you want to be able to add to your team. And the really cool thing about being able to add them to your team is is they offer different types of tasks. So what I mean by that is let me just pop into a Motion account. For anyone who wants to get their hands a little bit dirtier and like get a peek behind the screen, I can show you what's going on within Motion. But basically to speak to the AI tasks here, there are two ways to access them. The first way that you can do it is if I look within this global filter, you see here that I can conduct account wide insights. So that means I can look into things like, hey, I want to do a social listening analysis. I want to build a base unit ad based on that creative. I want to, uh, get feedback and identify my target personas like Mirella was mentioning. I want to find a UGC creator. You see there's unlimited potential in being able to explore these. And now the second way that you can access these insights is by actually going into a specific creative. So if I open up a creative, I'm actually able to see all the different tasks I can run as it relates to this one creative, no longer just the entire account. So I'm literally able to say, based on what's going on in this ad, I would like a new hook idea, please. Based on what's happening in this ad, can you give me another format, please? There's so many different ways that you can have this come to life. And the really cool thing is is like once you start a task, they run in the background. And as soon as it's run and it's finished, you're able to access this and now you have a very quick snackable insight that you can bring to your next meeting. So you're literally saying, okay, what's going on? Do I agree that this is why it's good? What are we able to push? And then what should that next step be? Great. Let me talk to my client, let me talk to my team, let me put this into a brief to a designer. There's so many different opportunities that we can make this come to life, okay, y'all? Piece that I'm curious about is before I dive into like getting deeper into the analysis yourself, but I'll bring up the different task list that we can see here. What I'm curious about from you all is is if anybody's tried these agents, Freddy, Melissa will throw a link into the to the chat right now so you're able to try it out. But what I am curious about, if you have tried these, honestly, even if you haven't, are there specific things that you've been struggling with that you wish that you could get insights into? So these are all different answers to questions, right? Because like conduct a social listening analysis is basically saying like, hey, I wonder what reviews I can turn into ads. So basically like, yeah, is there a guide of prompts? Yeah, these are the guide of tasks, essentially. And I'm curious in your world, are there any questions that you've hoped to have answers to that have been challenging for you to get, uh, for you to gather? Sam, that's a good one. What's the lowest hanging fruit with the highest impact? Really, really like that. Really like that. Just like look through my account and tell me what that is. Miriam, Reddit post answers so we can turn those into ads. Yeah, pretty good. Dive into like researching Reddit to start seeing what's going on there. I also see Natalie says, if I only have budget for one, which agent should I would you suggest? And honestly, it's hard to answer because like, it's going to be specific to your brand and also the types of insights. So, with the 14 day trial, you can try them all out. And then whichever one resonates the most is what you can start to use. Uh, Siri asks, can you give us an example of how these tasks function? Yes, I can. So it literally means like if I'm in a creative here, I'm choosing to say, all right, I would like for Mirella to reimagine this ad in a different format. So I'm going to run that task. Then what I'm also going to do is I'm going to go ahead and conduct a more holistic version. So I can choose any of these. And just for like easy sake, I'll say spark wild ideas from the Motion side to be able to produce this, okay? So these tasks are working in the background and as soon as they're ready, what the output looks like are reports like this. A blank screen. No, I'm joking. I'm joking. I just have to reload my screen. They look like magic, like this. Here we go. So you start to see how it starts to to spell out what you were looking to answer and you can see this backlog of older tasks where we're reworking this based on feedback like we saw in the chat to make this a lot easier to access, but this is what it starts to look like, okay? Awesome. Okay, everybody, I'm going to start pulling some questions up here. I've seen a bunch talking about smaller budgets. So I'm going to pull one of them. Let's see if I can find it. Okay, great. Here we go. So there's different variations of this question, Mirella, that have popped up. But this one is, uh, estimated lowest viable budget to run AI creative sprints. On average, how much to spend to find a winner? As well as any other insights of what you talked through and how it applies to brands with lower budgets, let's say. Yeah, great question. So, the way that I think about the creative AI creative sprint is not like a normal creative test in the sense that in a normal creative test, you have your, your depending how you structure your ad accounts and which media buying philosophy you abide by, you can either say that each creative needs to spend three to five times CPA goal, or if you're going by the meta Bible, you need to let it run for a two weeks and let it reach leave the learning phase or whatever. Um, or you can be a media buyer that will just pour those into, let's say a CBO and if it, if it gets spend, it it does, if it doesn't, it doesn't. So whichever way makes sense for you, the thing about the AI creative sprint is signals. So you're trying to, um, test and validate, see what gains traction, not necessarily wait to really allow it to spend. Um, the goal is not to, uh, these aren't fully fleshed out creatives. These are kind of a scratch pad of ideas, if you may, in the sense of just like, is this headline going in this visual going to resonate? Um, and these signals will give you enough data. One will naturally rise to the top and you'll be like, okay, this is resonating. I then can take that, um, and kind of validate a concept that will move into creative production because if we didn't do that creative sprint, um, we're developing all of these hypotheses and we're pushing this through the creative production cycle that could take weeks for us to brief it out to creators, receive the content, edit the content to then be tested. Um, so the goal for this is just to quickly do a test, um, to validate some high level ideas to make basically feel more confident briefing things into production if that makes sense. 100%. 100%. Uh, Mirella, I'm also seeing a bunch of questions popping in around tech stack. So there's like five separate ones that I've seen. So I'm pulling a long one up, but it's an essentially a tech stack question here. So can you talk more about the process of building these ads? Are you using AI tools like Sora/Veo to create the the videos and then pull all that into a program like After Effects and combining AI videos with UGC, SFX, VO? Or are you using other AI tools to build the ads themselves? Basically a laundry list of tooling if you're able to share. Yeah, yeah, for sure. So, um, when it comes to the strategy and scripting side, um, we use a lot of Gumloop and and these agents to help us with, um, research. Motion agents are great as well to help us dive deep into the the creative, the ad accounts and so on. When it comes to creative production, we use a lot of different tools to source and generate the creative content. Um, my team is really good at like playing around with tools of mixing and matching. Some might be VO, others might be an image that was generated in ChatGPT and animated in Kling. Another might be a Pika Art, um, or a Flux generation. Another might be, um, a Mirage AI talking head, um, or an Arc Ads avatar. Um, right now who owns the content creation is the production team. All of these assets still go to post production as they would if we sourced it from the studio or a UGC creator. Because right now, I think that's the biggest differentiator between an average and a great AI creative is the editing. It's the post production. It's, it's the cuts, it's the transitions, it's the timing, it's the music, it's the text overlay, it's the animations. Um, it's knowing how to blend that AI with UGC really well. Um, especially because, you know, you don't, you can't even can't generate AI videos for too long. Your your limit sometimes is four seconds. So you have to have a really good editing team, um, to really make those polished final assets. Awesome. Okay, I'm going to pull one more question. Uh, and again, it's so interesting seeing the themes of the questions start to pop in. So Mirella, this is another long one, but I'm going to tack on to it at the end, okay? So the question itself is, really, really interesting. We've had a lot of inauthenticity in brands, like you mentioned scripted UGC. Realistically, what's the difference between paying an actor to say what you want or prompting an AI to say what you want? What do you think will be the ramifications of this? How will brands prove they are authentic in the near future? Now, the piece that I'm going to add on because I'm seeing it in other questions that have popped up is like, there's the future state when you can't tell the difference between AI and human, like however, however quick or far that might be. But then there's the right now. And I think what people are interested in is like, should everybody doing be doing AI ads right now? Or are there specific brands where it makes sense to hold back? Ton to throw at you there, Mirella. Um, but anything you're anything you're willing to share. Um, I mean, I've been thinking about this a lot. Um, it it kind of begs the question of like, is UGC, like, what is authentic, right? Like, um, we we even, I don't think UGC applies to most of this content that we're referring to. Like, it is not user generated content. It is not a real customer that received your product and recorded a review and is featured in your ads. Sometimes it is. Sometimes brands are able to source amazing content from their real customers. Um, if you collaborate with an influencer and you send them the product and they genuinely create content about your product, 100%. But what we're talking about in the world of like paid advertising, it's these content creators and actors that you send them a brief or a script and the product and they shoot content for you. So it's like, isn't that already like inauthentic? So that's when the disclaimers are important because it's like, that is a paid actor that's being compensated to read that script. Um, it it just looks and feels native and organic because it is shot with an iPhone and it's low fi and it blends into your feed really well. But it's just a commercial. You know, it's just like if