Visual Format Inspo Boards

Alysha Boehm, a creative strategist at Motion, is on a mad mission to catalogue every hook format and ad type known to all humankind. You can follow her on TikTok for regular creative strategy videos.

Alysha was also the mastermind behind our AI Tagging system, the taxonomy we use to understand visual formats, messaging angles, personas, hooks, and more.

Below, you’ll find a Notion board with links to Alysha’s private stash of ad formats, including Pattern Interrupts, Street Interviews, Yappers, BTS, Before and Afters, and much more.

Pro tip: when prompting LLMs, including examples of what good hooks or good visual formats look like can help the LLM provide better advice. So use this board as a reference file when building your prompts, quickly adding some effective ad examples.