Motion Creative Strategy Bootcamp
The 8-week live training and private community designed to help you succeed as a top creative strategist.
Motion’s Guide to the Top Hook Formats Dominating $1M Per Month Accounts
Motion’s 2026 Creative Benchmarks report analyzed an anonymized dataset of +550,000 ads launched by +6,000 advertisers, representing roughly $1.3 billion in spend across Facebook and Instagram between September 2025 and early January 2026.
With this data, we can finally quantify what's really working in ad accounts.
Even better, we can see what the best-of-the-best teams are testing right now.
These five hook tactics are crushing for brands spending $1M+ per month, with strong usage and performance.
- Confession
- Bold claim
- Relatability
- Contrast
- Curiosity
The biggest spenders love these tactics, but you don’t need huge budgets to use them too. This guide will outline how to use them to stop the scroll for your own brand!
We wrote a guide with examples of each hook tactic and instructions for how you can adapt these for your brand.