Motion Naming Convention Generator

We’ve guided hundreds of teams through implementing naming conventions.

Naming conventions let you filter your ads, automate report building, and analyze creative performance more effectively.

Every creative strategist needs to understand what naming conventions are and how to configure them.

We’ve built a very comprehensive resource to help.

Note: this resource assumes that you’re using Motion to build your reports.

Once configured, Motion automatically detects and categorizes your creative elements based on the patterns in your ad names.

Why naming conventions matter

With proper naming conventions, you can:

• Automate your reports - Motion automatically indexes your ad elements, no manual pulling required
• Track performance trends - Identify which combinations of creative elements, offers, or influencers drive the best results
• Save time - Reports dynamically adjust as new ads roll in without manual updates

Getting a deeper understanding of how to use naming conventions will help you uncover pro-level creative strategy insights.