Motion Creative Strategy Bootcamp

The 8-week live training and private community designed to help you succeed as a top creative strategist.

It’s not the Creative Strategist’s job to make ads.

Their job is to make sure the right ads get made.

And in this video, you'll follow the full ad production cycle — from briefing to filming to delivering the final ad — so you know exactly what it takes to run the process like a pro.

Alysha will start by sharing what she looks for in creators and how to find the right one for your brand. Then she’ll break down what she includes in her creator briefs across three different ad types.

Then you’ll go behind the scenes with Motion’s in-house creatives, Kyle Weber and Anthony DeLuca, as they go through their ad production process, including:

Ideating
Storyboarding
Gear
Lighting
Framing
Pacing
Hooks
Film locations
Being on camera
Capturing product footage
Organizing your files
Plus tips for both Hi-fi and Lo-fi productions

Enjoy this bonus video and while you’re at it, subscribe to our YouTube channel 🙂

Companion resources listed in the video