TikTok ads reporting tools are third-party analytics platforms that provide deeper creative insights, performance attribution, and simplified reporting formats that TikTok's native tool can't deliver. These tools help marketers identify which creative elements drive results, optimize ad spend allocation, and share performance data with stakeholders more effectively.
With 1.67 billion users and 34 million videos posted daily, TikTok has become an essential advertising channel — but executing successful campaigns requires external reporting tools that go beyond what the platform offers natively.
TikTok offers free native reporting, but it falls short in three critical areas:
Shallow creative insights: TikTok's native tool shows demographics, views, and engagement. But it can't tell you which creative elements drive performance or provide attribution insights — the metrics that actually determine ad success.
Data reliability issues: Sync problems across devices and restricted analytics access make it difficult to trust native reporting data. For brands spending significant budget on TikTok, this uncertainty is a dealbreaker.
Generic reporting formats: Native reporting relies on basic bar charts, pie charts, and line graphs that bore stakeholders and obscure actionable insights.
Bottom line: Small teams with limited budgets can start with TikTok's native tool. But brands looking to extract real value from their ad spend need a dedicated third-party solution.
Of the many features offered by TikTok ads reporting tools, trend analysis, creative reporting, influencer analysis, and simplified reporting formats are key to helping you drive profitable marketing at scale.
TikTok trends change daily. While analyzing these trends might seem easy, the hours spent manually viewing hashtags only give you surface-level insights. For your account to stay relevant, you need trend identification and analysis. Not only will this help creators beat fatigue by reducing time spent brainstorming content, but it will also increase your views and engagement.
In post-iOS 14 paid advertising, creative iteration is your strongest path to profitable marketing. The best tools in the business will help you:
If you're working with several creators or influencers, it's important to know which ones deliver the most value for your brand. Influencer performance analysis helps your brand compare creator impact, analyze spend, and your returns on partnerships — ultimately resulting in more profitable campaigns.
With 40% of TikTok users using the platform as their dedicated search engine, hashtag tracking and analysis is an essential feature for improving visibility. Tools offering this feature often provide engagement metrics surrounding your target hashtags while recommending new options to improve reach.
As helpful as spreadsheets and bar charts are, they're more likely to bore your stakeholders to death than help them gain meaningful takeaways from your data. Reporting formats that display ads in real-time with simplified metrics help ease the data digestion process for your non-technical stakeholders, identify iteration opportunities more easily, and streamline buy-in from upper management.
Now that we've laid a foundation for what your brand should be looking for, here are the top 10 TikTok ads reporting tools for the modern marketer to choose from.
Best For: Brands focused on creative-driven growth across TikTok, Meta, and YouTube
Motion is a leading creative performance hub and TikTok ads reporting tool designed to help brands identify and iterate on winning creative assets.
Motion helps unlock your most potent growth lever in TikTok advertising: high-quality creative. It also condenses granular performance data into simplified reports that all stakeholders can understand.
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Verdict: A feature-rich yet wonderfully simple platform for brands looking to drive growth across all major social platforms.
Best For: SMBs with moderate monthly ad spend
Reporting Ninja offers a sizable assortment of reporting templates that improve visibility into marketing performance and streamline campaign monitoring. It's a tool favored mostly by SMBs with moderate monthly ad spend.
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Verdict: While Reporting Ninja's ease of use and reporting templates might be attractive to SMBs, mid-market to enterprise-level brands will find themselves wanting more from their TikTok ads reporting tool.
Best For: Brands comparing TikTok performance against other social networks
Sprout Social is a social media management tool with various integrations, including TikTok. Its analytics help brands monitor historical performance, identify trends, and compare TikTok's performance against other social networks.
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Verdict: Sprout Social's integrations and data presentation are impressive. However, occasionally slow response times from support combined with high platform fees make it somewhat of a tough sell for mid-market brands.
Best For: Individuals or groups with large followings focused on competitive benchmarking
Pentos is a TikTok analysis toolkit that measures performance stats surrounding users, songs, videos, trends, and topics. The tool mostly focuses on competitive benchmarking, making it a viable option for individuals or groups with large followings.
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Verdict: While its competitive benchmarking capabilities are solid, Pentos' high platform costs and lack of granular reporting formats might not be the best fit for brands with high monthly ad spend.
Best For: Brands and agencies needing comprehensive social PPC analytics
A well-known name in no-code marketing and ecommerce analytics, Octoboard offers a comprehensive social product suite. Its detailed PPC analytics make it a viable option for brands and agencies.
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Verdict: While Octoboard's intuitive product suite makes it a viable TikTok ads reporting tool, its confounding UI can result in a significant delay in time to value.
Best For: Brands wanting TikTok-exclusive analytics with AI-backed insights
An analytics tool designed for TikTok only, Exolyt combines real-time data with AI-backed insights to help brands bolster their marketing strategies.
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Verdict: Exolyt's emphasis on easy-to-understand insights makes it a valuable tool. However, its steep price and lack of social integrations may scare away brands looking for a more comprehensive tool.
Best For: Brands wanting unified social intelligence and benchmarking
Socialinsider combines social intelligence, analytics, benchmarking, and AI-powered listening into one unified platform.
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Verdict: While Socialinsider's base features might satisfy most SMBs, mid-market to enterprise-level brands with high monthly ad spend will need to dip into far more expensive tiers to get the features they need.
Best For: Large marketing agencies optimizing TikTok posts
Iconosquare is an AI-powered social analytics platform that helps brands analyze, schedule, and optimize their TikTok posts.
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Verdict: Iconosquare is a viable TikTok ads reporting tool for large marketing agencies. However, mid-market and enterprise-level brands may find its (occasionally) poor separation of paid and organic metrics frustrating to deal with.
Best For: Marketing agencies wanting holistic PPC views across channels
Built specifically for marketing agencies, Agency Analytics combines TikTok Ads data with other paid advertising channels in a custom PPC dashboard for a holistic view of all your marketing efforts.
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Verdict: Agency Analytics provides a robust central hub for agencies to review and optimize TikTok performance. However, its complicated UI extends time to value.
Best For: Brands prioritizing in-depth social analytics and competitor benchmarking
Quintly is a cloud-based social analytics and competitor benchmarking tool. It offers integrations, performance metrics, and reporting formats for every social platform.
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Verdict: Between a potentially lengthy onboarding process, steep learning curve, and high platform costs, it may take brands some time to drive tangible value from Quintly. That said, the tool's reporting capabilities retain its placement on this list.
As a platform wholly centered around producing captivating video content, TikTok demands consistent creative iteration from brands looking to ship more winning campaigns. Fortunately, creative iteration is Motion's forte.
But don't just take our word for it. Here's what renowned eight-figure supplement brand Obvi had to say about Motion:
"We needed a platform that not only myself but also my team could utilize to create the right ads on a weekly basis. I wanted something user-friendly, visually simplified, and clear to understand. Motion checked all those boxes." – Ashvin Melwani, Co-Founder and CEO at Obvi
Are you ready to take your TikTok ads strategy to the next level?
Motion is the best TikTok ads reporting tool for brands focused on creative-driven growth. It provides granular performance metrics for every creative asset, simplified reporting formats that all stakeholders can understand, and comparative testing features that unlock iteration opportunities with a shorter learning curve than competitors.
Motion, Agency Analytics, and Iconosquare are top choices for agencies. Motion excels at creative performance analysis with simplified client reporting, as well as custom agency pricing. Agency Analytics centralizes data across all paid channels. Iconosquare offers streamlined workflows specifically for agency teams.
TikTok ads reporting tools range from $20-$1000s/month for basic features, with pricing increasing based on users, accounts, and additional features. Motion offers custom quotes for paid plans.
Look for granular creative reporting (to identify top-performing assets), simplified reporting formats (for stakeholder understanding), trend analysis (to stay relevant), hashtag tracking (for visibility), and influencer performance analysis (to measure partnership ROI). Creative iteration capabilities are most important post-iOS 14.
TikTok's native tool works for small teams with limited budgets, but it lacks creative attribution insights, has data reliability issues, and offers only basic reporting formats. Brands with significant ad spend need third-party tools for deeper creative insights and stakeholder-friendly reporting.
Motion (TikTok, Meta, YouTube), Sprout Social (multi-platform), Socialinsider (cross-network), Iconosquare (all major platforms), Agency Analytics (all paid channels), and Quintly (every social platform) offer integrations beyond TikTok.
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