Motion FAQs

Motion is the best way to show creative performance to clients because of how quickly it lets you create beautiful reports that are easy to understand. You can create custom reports that focus on the metrics that matter most to each client, then schedule automated delivery via Slack or share a link to the report.

Motion shows your creative previews directly in the reports so you know which ad the data refers to. You can copy or download the ads right from the report, and you can even watch video ads without leaving the page.

Reports can be filtered by date ranges, campaigns, or specific creative elements, making it easy to show exactly what's working and why. Report snapshots are easily shareable custom report configurations that let you choose which ads, timeframes, and metrics appear. You can also provide clients with guest accounts to view reports without needing full platform access, letting them monitor performance without needing you to pull data for them.
The agents analyze real creative and data in your Meta account, giving you specific recommendations that are completely unique to your brand.

Each expert has created different tasks you can run. These tasks are like getting an expert to analyze your strategy or guide you in your daily work.

Hook rate (3-second view/impressions) and Thumbstop rate (1-second view/impressions) are two of the most important metrics for evaluating creative performance. These tell you how effectively your ads are grabbing viewers’ attention, which your ads must do before they can do anything else.

Cost per mille (CPM), conversion rate (CVR), and return on ad spend (ROAS) are key metrics as well, depending on the goal of your campaign.

If you want to evaluate creative performance specifically to understand why an asset is (or isn’t) working, Motion metrics (available for Meta and TikTok) are the best place to start:

Hook Score — How well your ad captures attention in the first moments
Watch Score — How effectively your creative maintains engagement
Click Score — How compelling your ad is at driving action
Conversion Score — How well your ad performs at the final conversion step (purchase)

These Motion scores show how effective your ad is at catching, keeping, and converting attention. This reduces ad setup influences to focus on the creative's true impact, helping you understand why an asset is (or isn't) working.

Beyond these, Motion offers dozens of standard metrics across impressions, engagement, conversions, and video performance that you can customize for each report. You can also import and track custom conversions from Meta.

Motion’s comparative analysis reports are the best way to report on creative performance across campaigns. These reports let you group creative by any variable in your naming conventions, or any of the eight creative elements AI Tagging assigns to your ads. This lets you see how your ads perform regardless of which campaigns they were part of.

If you want to report on campaign-specific creative performance, you can filter a top performing report by campaign name to see all your ads in a certain campaign in one place.

Motion evaluates ad performance using your goal metric (like ROAS, CPA, or Cost per Lead) combined with your spend threshold and attribution window. These settings, which you can customize in your workspace, ensure Motion's definition of "top-performing" aligns with your business’ goals.

You decide what a top-performing ad means to you, then Motion finds them in your account by comparing your metrics to your account averages.

Yes. Motion integrates with Meta (including Facebook, Instagram, Reels, etc.), TikTok, YouTube, and LinkedIn ad accounts.

To connect a platform, only Account Owners or Admins can add new data sources through Workspace Settings > Data Sources. Each workspace can house one ad account per platform, though you can create multiple workspaces for different accounts or clients.

Platform capabilities vary: Meta is the most advanced integration, offering all Motion features. TikTok includes Motion metrics, group by creative, creative insights, and more. LinkedIn and YouTube support Top Performing and Comparative Analysis reports. Some features like AI Tagging are currently Meta-only.

Check out the full features by platform breakdown matrix to see which features each platform supports: https://help.motionapp.com/en/articles/9530869-motion-feature-matrix

Motion significantly reduces reporting time, saving 10 or more hours weekly for customers like Jones Road Beauty and HexClad. Reports can be built with just a few clicks, automatically syncing ad data and eliminating the need to pull it manually.

Motion also saves time spent analyzing ads. AI tagging automatically identifies creative elements, and comparative reports let you quickly see which of these elements are driving performance. Motion shows you high-level patterns across your ad account and granular creative-level performance insights.

Part of the time-saving comes from how accessible Motion is for all skill levels. It simplifies complex metrics into easy-to-understand scores, uses visual card layouts for quick scanning, and provides AI Tagging that explains creative performance without requiring deep analytics expertise. Pre-built report templates and automated data syncing help too.

Many marketing teams use Motion to reduce the bottleneck of reporting and analysis. Motion makes it easy for creative teams to understand performance data, so they can go straight to the source instead of chasing the performance team for reports. This gives the creative teams more autonomy, and frees up time for media buyers and creative strategists.

Motion can be set up in minutes, all you need to do is link your data sources and invite team members.

In terms of people training, most teams are comfortable with 80% of the platform within a month. After three months, your team should be familiar with all the deeper, niche features within Motion.

You can speed up this process with personalized onboarding (available on Pro plans and higher), chatting with our Support team, or exploring Motion’s help center: https://help.motionapp.com/en/

Motion does support cross-platform reporting, but does not consolidate platform data. Reports can only pull from one data source at a time.

You can build reports across Meta, TikTok, YouTube, and LinkedIn within the same workspace, making it easy to analyze creative performance across channels.

Each workspace can have one ad account per platform connected. For example, an agency might create one workspace per client and connect that client's Meta, TikTok, and YouTube accounts to that workspace for unified reporting.

Yes, Motion can spot declining performance trends in a few ways. On your home page, the “Performance shifts” section tracks ads that are scaling or declining week over week, based on spend.

Below performance shifts is your leaderboard that shows your top 10 ads of the week. This tells you if an ad is at a higher or lower position than the previous week, so you can catch your top ads as they start to decline.

If you want to be more proactive, you can build a report that tracks performance over time based on whichever metric(s) you choose (ex. Rising CPAs). You can also use date range comparisons in reports to identify when performance drops off.

Motion's AI Tagging automatically analyzes your Meta ad creatives and applies descriptive tags across eight categories:

Asset type (e.g. UGC, lifestyle image)
Visual format (e.g. listicle, founder story)
Hook or Headline tactic (e.g. question, callout)
Messaging angle (e.g. chronic illness support)
Seasonality (e.g. Black Friday)
Offer type (e.g. promo, evergreen)
Intended audience (e.g. moms of tweens, wellness seekers)

Learn more about AI tagging in our help center: https://help.motionapp.com/en/articles/12461770-getting-started-with-ai-tagging-in-motion

Motion also offers three different types of AI tasks. Account-wide tasks analyze your entire ad account, report-level tasks find patterns in a specific report you’ve built, and creative-level tasks run on specific ads. You can learn more about those in the help center as well.

Motion helps with creative sprint planning and retrospectives by providing clear data on what creative elements are working. The home page shows your leaderboard with your top ten ads of the week, and the performance shifts section which shows ads that are scaling, declining, and recently launched. Learn more about campaign planning in Motion: https://help.motionapp.com/en/articles/8233124-kick-off-black-friday-planning-with-these-motion-reports

The best way to conduct retrospectives on ad campaigns in Motion is with filters. Create a top performing report, click add filter -> Campaign name contains [type your campaign name] to see all ads in a specific campaign. You’ll need to have your naming conventions set up to do this.

Comparative reports are great for retrospectives as well. Group ads by one of the eight AI tagging elements to compare. For example, if you’re testing a new message, group the report by “Messaging angle” to see how all ads using this angle perform compared to other angles in your account.

Motion's workspace structure is designed for agencies. Create one workspace per client, keeping all that client's ad accounts (Meta, TikTok, YouTube, LinkedIn) organized in a single space. You can add team members to specific workspaces, giving them access only to relevant client data.

You can see all your clients’ data in the same tool without exposing that data to anyone outside your organization.

Motion also offers custom agency plans and pricing if you book a demo: https://motionapp.com/book-a-demo

Motion is best if you are launching 10 or more creatives and spending at least $25K on Meta ads per month. The more ads you launch per month, the more time you save with Motion.

Motion’s main value comes after launching ads, where in-depth analysis and fast, visual reporting are important. However, you can also use Motion pre-launch in a few ways:

- The Inspo tool lets you save ads and research your competition
- Upload your ad to the “Give me feedback before launch” task for pre-launch insights

Motion improves creative efficiency and decision-making by closing the communication gap between teams. Performance teams save time building reports, and creative teams are able to understand how their ads are performing.

ClickUp uses Motion to brainstorm new ad ideas and track tests at scale. Performance marketing agency ZeroTo1 uses Motion to dig deeper than ROAS and CAC, finding granular insights that help them create higher-converting ads.

AI-powered features like automated tagging and Motion Metrics simplify complex data, helping teams make faster creative decisions without waiting on media teams to translate performance metrics.

Motion uses platform-specific authentication to ensure proper data access. Each team member must connect their individual profile (Meta, TikTok, etc.) through Motion's "My connections" settings, and that profile must have appropriate permissions to the ad account on the platform's end.

For Meta, users need permissions to both the ad account and the Meta page. For TikTok, users need permissions to the advertiser account and TikTok accounts (especially important for Spark Ads creative assets). For YouTube, users need manager-level access within Google Ads.

Motion offers four user access levels — Owner, Admin, Collaborator, and Guest — each with different permissions for connecting accounts, creating reports, and viewing data. Guest accounts can see 14 days of data automatically but need to connect their profile for longer date ranges and creative insights. Only Owners and Admins can connect new data sources or modify workspace settings.

Motion’s AI Tagging automatically breaks down performance by specific creative elements including hook tactics, messaging angles, visual formats, asset types, offers, seasonality, and intended audience.

It analyzes all your Meta ads and tags them based on these categories. Then, you can build a comparative report that groups ads by creative elements to see which of these elements are driving performance.

Motion reports refresh daily, automatically pulling your latest ad data. You can also schedule reports to be delivered to Slack channels on a recurring basis.

Reports can be duplicated across workspaces to maintain consistency when reporting on multiple accounts or clients. Building an entirely new report must be done manually.