Ad insights platform
that helps you see beyond the numbers
Optimize your campaigns with clear, data-backed creative decisions
Book a demo
Transform insights into creative strategies
Get ahead of the competition with creative intelligence
See what’s working for competitors and find your next winning idea. Motion keeps your team ahead of industry trends with a searchable library of real-time market insights.
Make every ad dollar count with clear ROI insights
Defend your budget with data. Motion tracks creative performance against revenue, helping you tell a clear, confident story about marketing’s impact.
Turn performance insights into winning creative
Find the patterns behind high-performing ads. Motion makes it easy to spot winning creative elements and quickly optimize your strategy to drive better results.
Reclaim hours with automated performance reporting
No more tedious data exports. Motion automatically organizes your creative assets and performance data into intuitive dashboards that update in real-time.
Join 2,100+ teams shipping winning ads with Motion
“Motion gives us an efficient way to measure performance and provide strategies for new and long-time clients. Their data-driven insights ensured our quality of work was continuously improving.”
Isabelle Katz, Associate Director of TikTok, Paid @ Power Digital Marketing
Why performance-creative teams love Motion
Brand Intel
Dive deep into what’s working for your competitors.
- Study your competitor’s media mix
- Track new messaging or offer experiments
- Analyze your competitor’s top landing pages
Visual dashboards
Turn complex ad data into actionable creative insights.
- Uncover creatives drive the best performance at a glance
- Analyze ad variations side by side to spot winning trends
- Connect creative assets with key metrics
AI-powered Expert Insights
Pinpoint creative wins and refine your strategy with agentic AI workflows
- Make better ad creative
- Automate processes with ready-to-use workflows
- Solve creative strategy challenges like an expert
See real ad insights, fast
How to use AI to find insights that will improve your ad campaign
Analyze Facebook ad spend in 60 seconds
Level up your creative analysis and strategy
Demystifying your data: How to analyze creative performance
Ggathering the data surrounding your ad campaigns is only one piece of the creative analytics puzzle. Let's discuss how brands discover the creatives inspires their audiences to stop scrolling, visit their site, and (ultimately) convert.
Creative Analytics 101: How to Master Data-Backed Ad Strategies
In this guide, we will guide you through the fundamentals of using data insights to drive your creative, the challenges surrounding the practice, and how your marketing team can use creative analytics to ship more winning ads.
How to analyze your competitor's ads: 6 lessons from Mirella Crespi
Mirella sat down with our Head of Creative Strategy, Evan Lee, to share her framework for conducting creative analysis of competitor ads. Together these inspire the audience to take action and engage with the brand.
FAQs about ad insights platform
What is an ad insights platform?
An ad insights platform is a tool that centralizes advertising data, providing a comprehensive view of campaign performance across channels. These platforms help marketers analyze creative effectiveness, understand audience engagement, and make data-driven decisions to optimize ad spend and improve ROI.
How can ad insights help improve my creative strategy?
Ad insights platforms transform your creative strategy by revealing which elements of your ads drive performance. By analyzing metrics like audience retention, demographic engagement, and conversion rates, you can identify winning creative concepts and iterate on underperforming ones. This data-driven approach allows you to focus resources on what works, develop more effective briefs, and create a feedback loop between creative and performance teams.
What metrics should I track to optimize my ad creative?
The most valuable insights come from connecting creative elements to performance outcomes, so focus on metrics that reveal the complete customer journey:
- hook effectiveness (measured by 3-second video retention)
- audience engagement (watch time and drop-off points)
- click-through rates
- conversion metrics
- ROAS or CPA
How does Motion differ from other ad insights platforms?
Motion is a visual creative analytics platform specifically designed to help teams optimize paid social advertising. Unlike traditional analytics tools that focus primarily on campaign metrics, Motion connects creative assets directly with performance data across Meta and TikTok campaigns. The platform's visual approach makes it easy for both creative and performance teams to understand what's working, eliminating the need for spreadsheets while providing deeper creative-level insights.
What kind of insights can I get from Motion's creative analysis?
Motion provides detailed creative insights, including audience retention and drop-off points in videos, gender and age breakdowns of engagement, placement performance, and core performance metrics. These insights help you understand not just which ads perform best, but why they perform well, allowing you to make more informed creative decisions.
What platforms does Motion integrate with?
Motion currently integrates with Meta (Facebook and Instagram) and TikTok advertising platforms, with data enrichment options through Google Analytics and Northbeam. The platform pulls in all your creative assets and performance data, automatically organizing them for analysis. This integration allows you to visualize performance across platforms in one place, compare results, and develop a cohesive creative strategy across channels.
