Creative Research
Track your competitors, get inspired with trending ad concepts, and build your own swipe file. All for free.
More inspiration = better ad ideas
Now, you can build a new flow of insights into your creative strategy, helping your team quickly brief, brainstorm, and stay ahead of your top competitors.
Track your competitors on paid social
Study your competitor’s media mix, track new messaging or offer experiments, and dive into what’s working on your competitor’s top landing pages.
Analyze your competitor's ads strategy
Once you follow a brand, anytime they publish a new ad you’ll see it. You can follow individual competitors or group them together in boards.
Get inspired with trending ad concepts
Get started with our pre-built Collections of ads curated by the Motion team and other experts.
Collections created by Motion’s community
Get started with our pre-built Collections of ads curated by the industry’s leading experts.
Cody Plofker
He built JRB. He also built this collection. Need we say more?
Savannah Sanchez
Trending hooks and ad formats with high-performers.
Nik Sharma
Fresh inspiration from the expert on scaling DTC brands.
Dara Denney
Personal ad picks from the world’s best creative strategist.
Alex Cooper
Alex is an idea machine—and he’s revealing his best inspiration.
Jess Bachman
The secret stash from the creative master of DTC.
Mirella Crespi
Top-performing ads curated by one of Europe’s top agencies.
Fraser Cottrell
A collection of high production value video ads that hook & sell.
Evan Lee
Big swing favorites from Motion's Evan Lee, AKA "Mr. Creative Strategy"
Connor Rolain
Killer ads chosen by the driver of HexClad’s growth engine.
Collections by ad type
Trying to up your static game? Or looking for examples of feature-point out ads? Grab a Collection curated by Motion's team.
1-Hour Ads
For when you get a request for new creative at 4 PM on a Friday.
Us vs. Them
Don't be shy, tell us why you beat the competition.
Native Video Ads
Ads that make the viewer go, "wait, that was an ad?"
POV
Unexpected perspectives that pull you right in.
Masters of the Unbox
Unbox the product, wrap up the excitement.
Totally Out There
How did they get legal to approve these?
The Motion Top 50
Our top ad picks from 2024's hottest high-growth DTC brands
Science & Stats
Make your case, then back it up. Numbers don't lie.
Dramatic Demonstrations
For my next trick, I'll make your pain points disappear.
Static Gods
Simple to make, hard to perfect.
Point It Out
Feature point out ads. Creative twists on the time-tested format.
Problem Identified
Ads that lead with the problem, then show the solution.
Start using Creative Research
Creative Research is free for everyone. Start inspiring your team today.
Do more of your creative strategy workflow in Motion
Creative Research is built right inside Motion.
So after you used Creative Research to come up with a killer creative concept, you can analyze whether it works and catalog your learnings with Motion.
Build your own Swipe File
Find brands you admire in the Facebook or TikTok Ad Library—like True Classic, Ridge, and Vuori—and study their creative secrets.
Save ideas you like
Collect your favorite ad ideas so you can remember them later.
Organize & share
Build boards, organize your research, and share with your team. This helps you quickly brief video editors and designers with visual examples.
Why use Creative Research?
Gather competitor intel
Follow your top competitors, study their creative mix, and monitor new offers & creative tactics.
Collaborate and research together
Use your boards to collect ads together as a team, helping you collaborate and inspire ideas during team brainstorms.
Get buy-in & approval faster
Show clients, bosses, and creative teams specific ad examples to get approval and buy-in. It's like a mood board...but for your ad inspo.
Brief creators & agencies
Clearly communicate your vision by linking to boards with specific ad ideas & inspiring examples.
Showcase your best ads
Build boards to share with new clients. Or onboard new hires with collections of your brand’s best ads.
Why wait to get inspired?
You're one step away from Motion's suite of Creative Research tools. It's free forever!
