Facebook ads tracking software
built for creative performance
Find out which ad creatives drive results without wasting time in spreadsheets
Book a demo
Facebook ads tracking that is as efficient as its insightful
Put your finger on Facebook ad creative that converts
Motion takes the guesswork out of ad creative performance by showing what drives engagement. Instantly spot your top-performing ads to invest in what works and cut what doesn’t.
Let Motion handle the data crunching
Your days of wrangling spreadsheets? Over. Let Motion surface insights from performance data so you can focus on execution and scaling what works.
Quickly spot what’s working (and what’s not)
Motion shows your most and least effective ads side by side, so you can make confident, data-driven decisions to drive your creative strategy.
Turn doom scrolls into thumbstops
Motion breaks down ad performance no matter the format—so you know what’s holding attention and what’s losing it. Iterate on visuals, sharpen your hooks, and get more conversions.
Join 2,100+ teams shipping winning ads with Motion
“Rather than testing many ads and seeing what sticks, we can now identify top-performing creative, copy, landing pages, and more to double down on winners and ditch non-performers.”
Ross Campbell, Director of Performance Creative @ AS Beauty
Why performance-creative teams love Motion
Top Performing Ads Report
Uncover winning ads and scale what works across campaigns
- Identify top-performing Facebook ad creatives
- Compare top Facebook ads side by side
- See which visuals, hooks, and formats drive the results
Visual dashboards
Turn complex ad data into actionable creative insights.
- Uncover creatives drive the best performance at a glance
- Analyze ad variations side by side to spot winning trends
- Connect creative assets with key metrics
Track Facebook Ads that actually perform
How to analyze Facebook ads performance
Learn the best ways to analyze your Facebook ad campaigns metric by metric & ship more winning ads!
Level up your Facebook Ads tracking
Scaling your Facebook ads strategy using big creative swings
In today’s issue of Thumbstop, we’re going back to the art of swinging big.By the end, you’ll have some actions for getting your team to ship creative messages that broadly resonate and are served to a massive TAM on Meta.
7 steps to create the perfect Facebook ad
In the quest to make the perfect ad, there is no one single thing. It’s a lot of little things working together. It’s learning the basics. And then executing them a little better every time. Learn about the seven principles of amazing ads.
Facebook Ad Creative KPIs
Dara Denney is one of the most respected voices in DTC advertising, with over $100m in ad spend managed. She's an expert at ad analysis. So, how does Dara analyze ads for the major brands she works with?
FAQs about Facebook ads tracking software
What is Facebook ads tracking software?
Facebook ads tracking software refers to tools that help marketers measure and analyze the performance of their Facebook ad campaigns. These platforms provide insights into which ads drive conversions, how the budget is being spent, and what creative elements are most effective. The best tracking software helps bridge the gap between creative development and performance data, allowing teams to make informed decisions about scaling or pausing campaigns.
How can I track which Facebook ads lead to the most conversions?
To track which Facebook ads lead to the most conversions, you need a solution that connects your ad account data with conversion events on your website. Implement proper UTM parameters with dynamic values in your tracking links, ensure your Facebook pixel is correctly installed, and use a creative analytics platform that visualizes both the creative assets and performance metrics together. This approach helps you identify patterns in high-converting ads and understand why they're successful.
What's the best way to organize and track creative performance across multiple campaigns?
The best way to organize and track creative performance across multiple campaigns is to implement consistent naming conventions that identify key variables (offer type, creative format, audience, etc.) and use a creative analytics platform that automatically groups and categorizes your ads. This approach allows you to analyze performance patterns across different creative elements regardless of which campaigns they appear in, making it easier to identify winning combinations and scale successful strategies.
How does Motion help with Facebook ads tracking?
Motion is a creative analytics platform that connects to your Facebook ad accounts and creates visual dashboards displaying both creative assets and performance metrics in one place. Unlike basic tracking tools, Motion automatically groups your creative assets together across campaigns and ad sets, helping you quickly spot patterns in performance. It provides deep creative insights including video retention rates, audience breakdowns, and hook effectiveness, creating a rapid feedback loop between growth and creative teams.
Can Motion help identify why certain Facebook ads perform better than others?
Yes, Motion helps identify why certain Facebook ads perform better by providing detailed creative insights beyond basic metrics. It shows video retention and drop-off metrics to identify where viewers lose interest, breaks down performance by placement and audience demographics, and allows for comparison across creative variables like formats, hooks, and messaging. By grouping ads with similar creative elements, Motion helps you discover patterns in what drives performance across your entire account.
What reports does Motion offer for Facebook ad analysis?
Motion offers several core reports for Facebook ad analysis:
- Top Performing Ads (showing which creatives perform best)
- Comparative Analysis (comparing multiple sets of creatives against one another)
- Creative Highlights (weekly performance monitoring)
- Launch Analysis (tracking new creative tests)
- Winning Combinations (analyzing how different creative variables work together)
These reports can be customized with hundreds of metrics to answer specific business questions about your creative performance.
