Facebook ads research tool
for data-driven creative decisions
Work smarter, not harder. Analyze competitor Facebook Ads to identify winning trends and optimize campaigns.
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Gain creative insights from competitor Facebook ads
Find your competitors' winning ads in minutes
Stop jumping between platforms to piece together competitor insights. Motion's Brand Intel feature automatically tracks your competitors' Facebook ads and organizes them in your Creative Research Library, giving you a quick and comprehensive view of what's working.
Get clear creative direction from your ad creative data
Motion's dashboards surface creative insights without tedious spreadsheets and manual tracking. Our creative-first analysis instantly shows creatives and buyers which images, videos, ad hooks, and copy have the strongest CTRs and ROAS so you can make decisions based on data.
Bridge the gap between creative vision and performance reality
Get your creative and performance teams in lockstep. Motion creates a unified workspace where designers can see the real-world impact of their ad creative, while media buyers can easily communicate what creative elements are delivering results, all within a centralized dashboard.
Shatter spend ceilings with data-backed creative decisions
When ad spend hits a plateau, Motion's core reports reveal exactly which creative elements are driving results and which new angles deserve testing. Scale your Facebook ad spend with confidence, backed by clear signals about which creative directions will unlock new audience segments.
Join 2,100+ teams shipping winning ads with Motion
“Motion empowers my creative team with the data they need to make the right decisions.”
Nate Champion, Chief Growth Officer @ VaynerCommerce
Why performance-creative teams love Motion
Brand Intel
Dive deep into what’s working for your competitors.
- Study your competitor’s media mix
- Track new messaging or offer experiments
- Analyze your competitor’s top landing pages
Visual dashboards
Turn complex ad data into actionable creative insights.
- Uncover creatives drive the best performance at a glance
- Analyze ad variations side by side to spot winning trends
- Connect creative assets with key metrics
Fuel your next winning Facebook ads
Impactful creative research
Find competitor ads that work to fuel your creativity.
Learn more about Facebook ad research
Research done right ft. Sarah Levinger
Sarah Levinger is a Consumer Behavior Analyst and Paid Creative Consultant with over 10 years of experience. At our Creative Strategy Summit, Sarah delivered an incredible talk breaking down her approach to market research.
7 steps to create the perfect Facebook ad
In the quest to make the perfect ad, there is no one single thing. It’s a lot of little things working together. It’s learning the basics. And then executing them a little better every time. Learn about the seven principles of amazing ads.
How to analyze your competitor's ads: 6 lessons from Mirella Crespi
Mirella sat down with our Head of Creative Strategy, Evan Lee, to share her framework for conducting creative analysis of competitor ads. Together these inspire the audience to take action and engage with the brand.
FAQs about Facebook ads research tool
What is a Facebook ads research tool?
A Facebook ads research tool helps marketers analyze and optimize their Facebook ad campaigns by providing insights into competitor strategies and creative performance. These tools allow you to see which ads are running, how long they've been active, and what creative elements are driving engagement, helping you make data-driven decisions for your campaigns.
What features should I look for in a Facebook ads research tool?
Look for a tool that offers visual creative analysis, competitor tracking, ad-saving capabilities, performance metrics integration, and collaboration features. The best tools will help you identify which creative elements are performing well, provide insights into targeting and messaging strategies, and allow you to share findings easily with your team.
What metrics should I track to measure Facebook ad creative effectiveness?
Track engagement metrics like CTR, video view rates, and average watch time to assess initial appeal. For conversion metrics, monitor CPC, conversion rate, and ROAS. Also analyze audience metrics such as demographic breakdowns and placement performance. Look at creative-specific metrics like video retention rates and drop-off points to understand what elements of your ad creative are working.
What is Motion's Creative Research tool?
Motion's Creative Research tool allows you to follow competitor brands and automatically save their Facebook ads in your library. It provides comprehensive insights into their media mix, landing page strategy, and which ads have been running longest, helping you transform competitive intelligence into actionable creative strategies for your own campaigns.
How does Motion help analyze Facebook ad creative performance?
Motion connects with your Facebook ad accounts to create beautiful, visual dashboards that combine creative assets with performance data. It automatically groups your creative assets together by various elements like ad name and copy, allowing you to quickly identify patterns. With one click, you can access detailed creative insights, including placement performance, demographic breakdowns, and video retention metrics.
How does Motion help creative teams quantify their impact?
Motion empowers creative teams to quantify their impact by connecting creative decisions directly to performance outcomes. Teams can see exactly how their creative elements influence metrics like engagement, conversion rates, and ROAS. This data-driven approach helps creative teams demonstrate their value, justify resource allocation, and make more informed decisions about future creative direction.
