Creative reporting tool
that turns data into direction
Turn ad creative data into visual reports that help teams align on what’s working—and what to do next.
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Creative reporting tool that drives results
Apply a proven creative testing and iteration framework
Turn guesswork into strategy with Creative Highlights, Launch Analysis, and Winning Combinations. Pinpoint what works and why—so every decision is backed by data.
Save hours of manual reporting every week
Motion automates creative performance reports in seconds, with one-click snapshots and downloadable GIFs—freeing your team to focus on the strategic insights that matter.
Scale ad spend with data-driven precision
Push past budget ceilings by doubling down on what works. Our ad reporting tool identifies top-performing creative elements, helping you scale with confidence and drive higher returns.
Seamlessly integrate with your existing workflow
Get started fast with intuitive creative ad reports and white-glove onboarding. Motion fits into your existing process—no need to rebuild your systems or slow down your team.
Join 2,100+ teams shipping winning ads with Motion
“Motion’s visual reports have been a game-changer in giving teams visibility into creative performance and providing actionable insights. Motion bridges the gap between data and creatives and helps us collaborate better.”
Why performance-creative teams love Motion
Top Performing Ads Report
Uncover winning ads and scale what works across campaigns
- Identify top-performing Facebook ad creatives
- Compare top ads side by side
- See which visuals, hooks, and formats drive the results
Leaderboard
A new way to monitor weekly ad performance with Motion.
- Weekly top ads leaderboard
- Spot declining ads & scale more winners
- Run effective weekly strategy meetings (without the prep)
Visual Ad Creative Reporting
Impress clients and align stakeholders with presentation-ready creative reports
- Instantly export and share reports
- Communicate across teams
- Instantly identify your next creative opportunities
Creative reporting tool that unlocks growth
Uplevel your creative reporting
Motion’s ad creative reporting syncs with Facebook and TikTok accounts to automatically pull in and present data in clear, visual dashboards that helps you make decisions.
Learn more about creative reporting
5 best creative reporting tools for your digital agency
With even the most surface-level creative reporting tasks taking hours to complete, your agency's bandwidth for other critical tasks can swiftly diminish — if you don't have the right tools.
The best Facebook ad reporting tools for 2024
With a seemingly endless number of performance metrics to track, successful Facebook Ad campaigns require sophisticated reporting. Find out which tools are renowned for helping marketers drive profitable marketing at scale.
Demystifying your data: How to analyze creative performance
In this guide, we'll discuss how brands can unpack their data to discover what creative inspires their audiences to stop scrolling, visit their site, and (ultimately) convert. Let's dive in.
FAQs about creative reporting tool
What is a creative reporting tool?
A creative reporting tool is a platform that helps track, measure, and understand the effectiveness of ad creatives across various channels like Facebook and Instagram. Creative reporting software provides visual dashboards that combine performance data with creative assets, enabling teams to identify what's working, what isn't, and why.
What challenges do teams face with creative reporting?
Teams that don’t use a creative reporting tool but struggle with manual reporting face bottlenecks, lack of visibility into what’s working, and difficulty bridging the gap between creative and performance marketing teams. Many rely on cumbersome spreadsheets or complex dashboards that aren't designed for visual creative analysis, which leads to wasted ad spend, missed opportunities, and creative teams that feel disconnected from performance data.
What metrics should I track to evaluate creative performance?
Use a creative reporting tool to track a combination of:
- engagement metrics (video retention, hook performance)
- interaction metrics (CTR, engagement rate)
- conversion metrics (ROAS, CPA)
The most effective approach is to analyze the entire customer journey from attention to conversion and look for patterns across different creative elements such as hooks, formats (video vs. static), messaging approaches, and offers.
How does Motion simplify creative reporting?
Motion automatically aggregates creative performance data across your ad accounts into visual dashboards that show both data and creative assets in one centralized place. The platform eliminates manual reporting by automatically grouping your creative assets together by ad name, creative, copy, headline, and landing pages. This visual approach makes analyzing creative fast and intuitive, helping you quickly spot larger patterns in performance.
What types of reports does Motion offer?
Motion offers several specialized reports, with each serving different needs in your creative strategy:
- Top Performing Ads
- Comparative Analysis
- Leaderboard
- Launch Analysis
- Winning Combinations
Can Motion help identify specific creative elements that drive performance?
Yes, Motion's detailed creative insights show you placements, age and gender breakdowns, video retention, and drop-off metrics for each asset. The platform helps you identify which hooks need improvement, compare different creative approaches (such as UGC vs. in-house production), and analyze which creators or influencers generate the highest ROI. This granular analysis helps pinpoint exactly what elements are driving success.
