Ad research software
that turns ad creative into your unfair advantage
Get clear, actionable insights from your
ad performance data
Ad research built for creative and performance teams
Pinpoint creatives that boosts ROAS
Motion finds the performance drivers from your ad visuals, hooks, and messaging to give you confidence in ad spend decisions for stronger campaigns.
Turn ad performance data into creative clarity
Cut through the noise in your creative metrics and know exactly what to optimize, test and increase ad spend on, across all your paid social channels.
Fuel winning ideas with competitive insights
Get a clear view of how top brands in your niche advertise so you can track trends, gather inspiration, and build creative strategies that convert.
Connect your creative strategy to real business impact
Make your ad spend make sense. Motion links your ad performance directly to revenue, helping you prove exactly how each visual, message, and idea contributes to conversions.
Join 2,100+ teams shipping winning ads with Motion
It’s simply incredible how deep we can dive into the creative data with Motion. We would be light years behind creative-wise if we hadn't partnered with them when we did.
Cameron Bush, Director of Paid Media @ HexClad
Why performance-creative teams love Motion
Brand Intel
Dive deep into what’s working for your competitors.
- Study your competitor’s media mix
- Track new messaging or offer experiments
- Analyze your competitor’s top landing pages
Visual dashboards
Turn complex ad data into actionable creative insights.
- Uncover creatives drive the best performance at a glance
- Analyze ad variations side by side to spot winning trends
- Connect creative assets with key metrics
See what Motion can reveal about your ad performance
Introducing Creative Research
Learn how to research your competitors, find winning Facebook ads, and fuel your creativity!
Level up your advertising research strategy
Research done right ft. Sarah Levinger
Sarah Levinger is a Consumer Behavior Analyst and Paid Creative Consultant with over 10 years of experience. At our Creative Strategy Summit, Sarah delivered an incredible talk breaking down her approach to market research.
Creative Analytics 101: How to Master Data-Backed Ad Strategies
In this guide, we will guide you through the fundamentals of using data insights to drive your creative, the challenges surrounding the practice, and how your marketing team can use creative analytics to ship more winning ads.
How to analyze your competitor's ads: 6 lessons from Mirella Crespi
Mirella sat down with our Head of Creative Strategy, Evan Lee, to share her framework for conducting creative analysis of competitor ads. Together these inspire the audience to take action and engage with the brand.
FAQs about advertising research software
What is advertising research software?
Advertising research software helps marketers plan, test, and measure their ad campaigns through data collection and analysis. These platforms provide consumer insights, competitor analysis, and ROI tracking tools that enable teams to optimize campaigns and justify spending. The best solutions combine both creative analysis and performance metrics to drive meaningful improvements in ad performance.
How much should I pay for advertising research software?
Pricing for advertising research software varies based on features, team size, and integration capabilities. Most platforms offer tiered pricing models with basic plans for small teams and more comprehensive enterprise solutions for larger organizations. Consider your specific needs, campaign volume, and expected ROI when evaluating cost, and request a demo to understand the value proposition before committing.
What's the difference between advertising research and creative analytics?
While advertising research broadly encompasses market analysis, audience insights, and campaign planning, creative analytics specifically focuses on understanding which creative elements drive performance. Creative analytics platforms analyze the visual and messaging components of ads to determine what resonates with audiences. The most effective advertising research solutions integrate both, connecting creative elements directly to business outcomes.
What is Motion and how does it help with advertising research?
Motion is a creative analytics platform that helps media buyers and creative teams optimize their paid social advertising. It connects to your Facebook and TikTok ad accounts, automatically pulls in creative and performance data, and creates beautiful visual dashboards that make it easy to see which creative elements drive results.
What reports does Motion offer for creative analysis?
Motion offers several core reports, each that can be customized to answer specific business questions about your advertising:
- Top Performing Ads (showing which creatives perform best)
- Comparative Analysis (comparing different creative sets)
- Creative Highlights (weekly performance tracking)
- Launch Analysis (tracking new creative tests)
- Winning Combinations (analyzing how different creative variables work together)
Can Motion help identify creative optimization opportunities?
Yes, Motion's Opportunities feature automatically identifies where to focus for the biggest revenue impact. It surfaces specific recommendations for creative improvements, such as when to iterate on hooks, how to improve CTR, or how to fix landing page issues. This saves media buyers hundreds of hours in manual analysis and helps prioritize work to assign to creative teams.
