Ad performance dashboard
built for better decisions
Everything you need to track, analyze, and improve ad performance without manual spreadsheet wrangling
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Dashboard that turns ad data into action
Ad dashboards that tell your performance story
Get stunning dashboards without the manual work. Motion transforms your Meta and TikTok ad campaign data into real-time, actionable insights that saves your team hours each week.
A single dashboard for all your paid social ad channels
No more platform-hopping. Motion aggregates your ad data and analytics into one unified dashboard for a complete, consistent view of your creative performance.
One-click setup for real-time ad insights
Skip the technical hassle. Motion connects to your ad accounts instantly and keeps your dashboards updated automatically, so your team can focus on strategy, not dashboard configurations.
Zero in on what’s driving performance
Focus on the numbers that drive results. Motion organizes KPIs like hook rate, CTR, and conversions into clear, actionable insights for faster optimization.
Join 2,100+ teams shipping winning ads with Motion
“Motion gives us an efficient way to measure performance and provide strategies for new and long-time clients. Their data-driven insights ensured our quality of work was continuously improving.”
Isabelle Katz, Associate Director of TikTok, Paid @ Power Digital Marketing
Why performance-creative teams love Motion
Visual Dashboards
Turn complex ad data into actionable creative insights.
- Uncover creatives that drive the best performance at a glance
- Analyze ad variations side by side to spot winning trends
- Connect creative assets with key metrics
Visual Ad Creative Reporting
Impress clients and align stakeholders with presentation-ready creative reports
- Instantly export and share reports
- Communicate across teams
- Instantly identify your next creative opportunities
Power up your ad performance
How to Use Motion
See how Motion becomes the secret weapon for creative strategists at every step of their paid social workflow.
Level up your ad performance
5 best creative reporting tools for your digital agency
Whether your agency focuses on media buying, creative iteration, or everything in between, all marketers share one common responsibility: reporting.
Demystifying your data: How to analyze creative performance
In this guide, we'll discuss how brands can unpack their data to discover what creative inspires their audiences to stop scrolling, visit their site, and (ultimately) convert.
Creative Analytics 101: How to Master Data-Backed Ad Strategies
Learn the fundamentals of using data insights to drive your creative, the challenges, and how your marketing team can use creative analytics to ship more winning ads.
FAQs about ad performance dashboard
What is an ad performance dashboard?
An ad performance dashboard is a centralized tool that consolidates key metrics from your advertising campaigns in one visual interface. It allows marketers to track, analyze, and optimize ad performance across platforms, helping teams make data-driven decisions about creative strategies and budget allocation without having to manually compile data from multiple sources.
Which metrics should I include in my ad performance dashboard?
The most valuable metrics depend on your campaign goals, but effective dashboards typically include:
- spend
- impressions
- clicks
- conversions
- ROAS
- CTR
- engagement metrics
For creative optimization, also consider including metrics that track the customer journey such as hook rate, watch time, and conversion rate, which help identify exactly where your ads succeed or fail in the funnel.
How do I build a dashboard that both creative and performance teams can use?
Create a dashboard that balances technical metrics for performance teams with visual representations for creative teams. Include the actual creative assets alongside performance data, use plain language to explain complex metrics, implement color-coding for quick performance assessment, and organize information to highlight both high-level trends and detailed breakdowns when needed.
How does Motion simplify ad performance analysis?
Motion transforms complex performance data into actionable insights through visual dashboards that display both metrics and creative assets together. The platform translates technical metrics into simple scores that track performance across the customer journey—hook, watch, click, and convert. This helps creative teams understand performance without needing to know media buying terminology.
What types of reports does Motion offer for analyzing ad performance?
Motion offers several core report types, each which can be customized with hundreds of metrics and filters to answer specific business questions:
- Top Performing Ads (identifying best creatives)
- Comparative Analysis (comparing different creative strategies)
- Creative Highlights (weekly performance monitoring)
- Launch Analysis (tracking new creative tests)
- Winning Combinations (analyzing how different variables work together)
How customizable are Motion's dashboard reports?
Motion's reports are highly customizable with filters for performance metrics, date ranges, naming conventions, and tags. You can create custom views that focus on specific KPIs, group ads by variables that matter to your business, visualize performance trends over time, and save reports for regular monitoring. This flexibility allows teams to answer virtually any question about their creative performance.
