Experts
Creative strategists, founders, and operators featured across Motion's library. Each profile distills their distinctive POV, frameworks, and most-cited quotes — sourced from every talk they've appeared in.
Dara Denney
Dara Denney is Motion's Chief Evangelist and partner at boutique performance agency Point Guard Media, known for breaking down winning Meta ads with a research-first methodology that treats creative strategy as…
Savannah Sanchez
Savannah Sanchez runs The Social Savannah, an agency that ships 200+ Meta and TikTok ads per week for roughly 50 brands using an internal team of 40 creators and 10 editors. She is distinctive for rejecting…
Mirella Crespi
Mirella Crespi runs Creative Milkshake, a performance creative studio that ships 2,000+ ads a month in eight languages for brands like Amazon, Unilever, True Classic, and Maëlys. A media buyer by training, she thinks…
Sarah Levinger
Sarah Levinger applies consumer-behavior psychology to paid creative, running NLP on customer reviews to extract emotional identities rather than demographics and building ads as "mirrors" that reflect what audiences…
Alex Cooper
Alex Cooper co-founded Adcrate, a performance creative agency producing 1,000+ ads/month for 8- and 9-figure DTC brands, and Human², an AI consultancy training enterprise teams like Unilever and Virgin Voyages. He's…
Alysha Boehm
Designer-turned-creative strategist who runs Motion's creative strategy function and led the development of their AI Tags taxonomy. Came up making Facebook ads at Pela and Kulin, elbowed her way into creative…
Ashley Rutstein
Creative director with 14 years in traditional ad agencies who runs @StuffAboutAdvertising, where she argues performance creative has lost its humanity and brands need to prove a human made the ad. Coined "The Effort…
Barry Hott
Barry Hott is the "Make Ugly Ads" guy — a growth advisor who has run nearly $1B in Meta ads since 2008 and spends most of his time arguing that polished, marketer-approved creative is exactly why most ads get…
Jess Bachman
Jess Bachman is Creative Strategy Director at FireTeam, a performance creative agency that gets paid based on how its ads perform. He's the loudest advocate for dedicated creative testing campaigns in a world moving…
Cody Plofker
CMO of Jones Road Beauty who operates as what he calls "a capital allocator of creative strategy" — making portfolio calls on channels, offers, and bets rather than writing briefs himself. Known for blunt operator…
Connor Rolain
Connor Rolain runs growth at HexClad, where he's known for building data-driven creative operations on a high-AOV, long-consideration cookware brand. He treats creative strategy as a portfolio allocation problem —…
Connor MacDonald
Connor MacDonald is CMO of Ridge, where he's spent nine years scaling a one-SKU wallet brand into a multi-category EDC, travel, and jewelry business. He thinks about creative strategy through a portfolio lens —…
Jack Appleby
Jack Appleby writes Future Social, a daily/weekly newsletter on social media strategy, after 15 years agency-side on brands like Beats by Dre, Twitch, Morning Brew, and Spotify. He's the guy arguing — loudly and…
Lauren Schwartz
Lauren Schwartz runs The Loft 325, a creative studio focused on direct-response design and UGC production for DTC brands. She came up as a designer (15 years in e-com, starting in landing pages and web dev) and is…
Nik Sharma
Nik Sharma runs Sharma Brands, the DTC consultancy behind launches and growth programs for Feastables, Jolie, Rare Beauty, and Taco Bell. He's known for codifying rapid creative testing into a repeatable operating…
Taylor Holiday
Taylor Holiday runs Common Thread Collective, a DTC growth agency, and is best known in the creative-strategy world for picking fights with industry orthodoxy on Twitter — most notably the claim that "creative…